PICO Clinics

What PICO Clinics does

PICO Clinics is a privately held international chain of aesthetic medicine clinics founded in 2018, operating physical clinics across London, Milan, Los Angeles, New York, Vancouver, and Shanghai under the legal entity Pico London Ltd. The company delivers non-surgical and minimally invasive aesthetic treatments — injectables (botulinum toxin, hyaluronic acid and hybrid fillers), body contouring (CoolSculpting, calf and shoulder reductions), thread lifting, skin rejuvenation (microneedling, chemical peels, PRP, exosome therapy), and hair restoration (PRP, exosomes, Regenera Activa) — performed exclusively by GMC-registered doctors and GDC-registered dentists. It also operates PICO Academy, a training division established in August 2020 that has trained over 500 doctors in aesthetic procedures.

The business model is predominantly fee-for-service aesthetic treatment revenue on a pay-as-you-go basis, supplemented by package pricing, a £50 redeemable consultation deposit, premium medical-tourism itineraries offered at the Milan clinic, and professional training income through PICO Academy. The company serves retail consumer patients in the premium segment as well as a secondary professional audience of doctors enrolled in Academy programs, and a luxury medical-tourism cohort in Milan. Marketing is driven by a combination of free consultations, online booking, social media, an extensive earned-media footprint (Forbes, NBC, CBS, USA Today, Fox News, The Sun, Metro, Bazaar, IO Donna, Il Giornale), and a 24/7 concierge model.

PICO's technology stack relies on third-party medical devices and consumables from global aesthetic medicine suppliers (Allergan, Teoxane, MaiLi/Sinclair, Galderma, Mesoestetic, Regen Lab, CoolSculpting, Dermapen, APTOS), augmented by proprietary clinical protocols developed and disseminated through PICO Academy. The company holds no disclosed patents of its own; the closest proprietary assets are the Rigeneracon device (used for Regenera Activa autologous micrografting) and the APTOS thread rejuvenation method, both supplied rather than invented by PICO. Operational scale is mid-sized: between 11 and 50 employees are disclosed at the firmographic level, with more than 22,000 cumulative patients and more than 36,000 cumulative treatments performed across the network and a 5.0 Google rating.

Name

PICO Clinics

Legal name

Pico London Ltd

Website

https://picoclinics.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

PICO Clinics is a private international aesthetic medicine chain operating in London, Milan, Los Angeles, New York, Vancouver, and Shanghai, providing injectables, body contouring, and skin and hair treatments by GMC-registered doctors, plus a training academy and medical tourism services.

Ownership category

akta.pro rank

Product category

Aesthetic Medicine / Cosmetic Clinics

NAICS

Other Personal Care Services (81219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE)

akta.pro secondary industries

Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ), Beauty & Aesthetics Experiences (Facials, Skincare Clinics, Non-surgical Aesthetics) (THAJAHAK)

Keywords

• Aesthetic medicine services
• Cosmetic injectables
• Non-surgical treatments
• Dermal filler treatments
• Medical aesthetic clinics

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Aesthetic Medicine Treatment Services: PICO generates revenue primarily through fee-for-service aesthetic medical treatments. Patients pay per treatment session or as part of a pre-purchased treatment package. Treatment categories include facial treatments (anti-wrinkle injections, dermal fillers, thread lifting, face slimming), body treatments (calf reduction, CoolSculpting, shoulder reduction), skin treatments (microneedling, Profhilo, chemical peels, mesotherapy, PRP, exosome, subcision), and hair treatments (PRP hair rejuvenation, exosome hair rejuvenation, Regenera Activa). Pricing varies by treatment type and area. Packages must be paid in full by the day of the first treatment.
2. Consultation Services: PICO charges a £50 deposit for online bookings which counts as a consultation fee. The deposit is redeemable against any treatment the patient decides to have. If no treatments are undertaken, the deposit is retained as a consultation fee.
3. PICO Academy Training Programs: PICO Academy trains other aesthetic medicine practitioners worldwide. The academy has trained over 500 doctors. Revenue is generated through advanced training programs in cosmetic injectables and innovative aesthetic procedures. The academy also cooperates with international physicians, surgeons, gynaecologists, and psychologists for comprehensive healthcare experiences.
4. Medical Tourism / Bespoke Journey Services: PICO Milan offers a bespoke medical tourism experience including treatment planning, accommodation curation, and transportation arrangement for international patients. This concierge service is bundled with aesthetic treatments, enhancing the overall revenue per client in the premium segment.

Pricing tiers

Go-to-market motion3 records

Marketing channels7 records

Core offering

PICO Clinics operates an international chain of aesthetic medicine clinics delivering non-surgical injectable, device-based, and regenerative treatments for the face, body, skin, and hair, performed exclusively by GMC-registered doctors and GDC-registered dentists. Treatments include anti-wrinkle injections, dermal fillers, thread lifting, CoolSculpting, PRP, exosome therapy, Regenera Activa autologous micrografting, and chemical peels across five global locations. The company also runs the PICO Academy training programme for aesthetic practitioners and a Milan-based bespoke medical tourism concierge service.

Product overview

PICO Clinics is an international chain of aesthetic medicine clinics operating across London, Milan, Los Angeles, New York, and Vancouver. The clinic offers a unified portfolio of non-surgical aesthetic treatments categorised into four areas — Face (anti-wrinkle injections, dermal fillers, thread lifting, face slimming, HArmonyCa filler, SEFFILLER mini fat transfer), Body (calf reduction, CoolSculpting, shoulder reduction), Skin (microneedling, Profhilo, chemical peels, mesotherapy and skinboosters, PRP skin rejuvenation, subcision, microbotox, exosome facial rejuvenation), and Hair (PRP hair rejuvenation, exosome hair rejuvenation, Regenera Activa). The core offering is injectable and device-based aesthetic medicine procedures performed by GMC/GDC-registered doctors. Alongside clinical treatments, PICO offers a PICO Academy training programme and a PICO Milan Customised Journey concierge service that bundles treatments with travel and accommodation planning.

Differentiator

Problem solved

Functional benefit

Brands

• PICO Academy: Renowned training institute for aesthetic medicine professionals offering advanced training programs in cosmetic injectables and other innovative aesthetic procedures.

Products and services

• Anti-Wrinkle Injections

Quantifiable outcome

• >22,000 patients treated and >36,000 treatments performed
• +7 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TeoxanecoreStrategic or Co-development Partner · 1 January 2023PICO's NYC Clinical Director, Dr. Carlos, was appointed as a trainer for Teoxane, a premium brand of hyaluronic acid fillers headquartered in Switzerland. This appointment signifies PICO's standing as an elite filler clinic and provides ongoing access to Teoxane's product development and training resources. The trainer role also enhances PICO's professional reputation in the aesthetic medicine community.
• MaiLi (Sinclair Pharma)coreStrategic or Co-development Partner · 1 January 2023PICO's Clinical Director, Dr. Kugan, was appointed as a trainer for MaiLi, a premium brand of hyaluronic acid fillers by Sinclair Pharma. This trainer appointment positions PICO as a key clinical reference for MaiLi fillers in the UK and international markets, enhancing brand credibility and product access.
• Largest Overseas LGBTQ Charity / Christie's AuctionminorGTM or Marketing Partner · 1 January 2022PICO was invited by the largest overseas LGBTQ charity to participate in the Christie's auction. PICO's treatment programs were auctioned at Christie's in London, raising funds for the charity. The charity thanked PICO for their continued support and expressed interest in a long-term partnership. This event reinforced PICO's commitment to social impact and LGBTQ community support.
• Global Pharmaceutical Partners (Galderma, Allergan, Regen Lab, Mesoestetic)coreStrategic or Co-development Partner · 1 January 2020Following the establishment of PICO Shanghai, doctors have been invited to give lectures by renowned pharmaceutical companies including Galderma, Allergan, Regen Lab, and Mesoestetic. These relationships provide PICO with early access to new products, training resources, and professional endorsement from leading aesthetic medicine brands. PICO also uses products from these companies across its clinic network.
• PICO Academy Partner Clinics and PhysicianscoreChannel Partner/ Reseller/ Distributor · 1 January 2020PICO Academy has trained over 500 doctors globally in aesthetic medicine techniques. Training creates a network of practitioners familiar with PICO's clinical methods, technology partnerships, and brand philosophy. These practitioners serve as referral sources and brand ambassadors for PICO's treatment protocols and recommended products.
• African Pediatric Surgery Charity (Dr. Antonino's Initiative)minorOthers · 1 January 2018

Scale indicators7 records

Recent moves13 records

Expansion highlights4 records

Direct peers

• EF Medispa: UK premium aesthetic clinic chain offering injectables, skin and body treatments in London. Directly comparable doctor-led positioning and patient mix to PICO London.
• Harley Street Skin Clinic: London-based doctor-led clinic offering anti-wrinkle injections, fillers, skin and body treatments. Highly comparable premium Harley Street positioning and treatment menu to PICO London.
• Therapie Clinic: One of the largest UK and Ireland medical aesthetic chains offering injectables, body contouring and skin treatments across multiple city locations. Comparable multi-location model and treatment portfolio to PICO's growing chain.
• The Cosmetic Skin Clinic: UK doctor-led aesthetic clinic chain specialising in injectables, body contouring (CoolSculpting) and skin rejuvenation, with London and other locations. Directly comparable premium treatment mix to PICO.
• Dr. MediSpa (Dr. Abs): London-based doctor-led aesthetic clinic offering premium non-surgical treatments including injectables, fillers and body treatments. Comparable physician-only model and Soho/Marylebone catchment to PICO London.
• SkinSpirit: US aesthetics medspa chain with multiple locations offering injectables, skin and body treatments performed by medical professionals. Directly comparable US footprint and treatment menu to PICO's NYC and LA clinics.
• Beverly Hills Rejuvenation Center: US premium aesthetics clinic chain offering injectables, body contouring and anti-aging treatments in upscale locations. Directly comparable premium positioning and treatment portfolio to PICO's LA clinic.

Broad incumbents

• LaserAway: Large US aesthetic chain with broad geographic footprint across multiple states, offering injectables, laser, body and skin treatments. Comparable core treatment menu to PICO but at much greater scale and with broader service mix.
• Galderma (Nestlé Skin Health): Global pharmaceutical leader in aesthetic dermatology (fillers, skincare). PICO uses Galderma products and is invited to lecture by them; useful incumbent comparable for market structure and partner economics.
• Ideal Image: Large US chain offering injectables, laser hair removal and body treatments across hundreds of locations. Comparable treatment categories but at much greater scale and broader (less premium) positioning than PICO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PICOlondonclinic
• LinkedInlinkedin.com/company/pico-clinics
• Instagraminstagram.com/picoclinics
• Xx.com/clinicspico

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICO Clinics