Stickyeyes

What Stickyeyes does

Stickyeyes is a full-service digital and content marketing agency headquartered in Leeds, United Kingdom, operating as a subsidiary of IPG Mediabrands within the Interpublic Group (IPG), a global media network spanning more than 130 countries with 54,000 colleagues. Founded in 1996 (predating Google), the firm serves enterprise-level organisations across travel (Hertz, Hilton, Etihad), retail (Kroger, GHD, Staples, Groupon), financial services (Lloyds of London, KPMG, Western Union, MBNA), pharmaceuticals (GSK), technology (LG, Adobe), iGaming (888 Casino, Grosvenor, Gala Casino), and additional verticals. Its go-to-market centres on long-term retainer engagements with global brands, supported by a UK office network in Leeds, London, and Peterborough and a dedicated sub-brand model for iGaming and Life Sciences sectors.

Name

Stickyeyes

Legal name

Optimum4 Ltd.

Website

https://stickyeyes.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Stickyeyes is a UK-based full-service digital marketing agency serving enterprise clients with proprietary SEO/PPC technology, content marketing, and specialist iGaming and Life Sciences practices. Owned by IPG Mediabrands, it operates across 130+ countries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Representatives (541840), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Digital marketing agency
• Search engine optimization
• Content marketing services
• Paid search advertising
• Digital PR services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing comprehensive services including SEO, PPC, content marketing, digital PR, design and development, and analytics. Revenue generated through professional service engagements with enterprise clients, typically retainer-based arrangements for ongoing strategic and tactical delivery.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels10 records

Core offering

Stickyeyes is a B2B digital marketing agency providing integrated search, content, biddable media, design/development and digital consultancy services to enterprise-level brands globally. The agency's delivery is underpinned by a proprietary in-house technology suite that combines third-party data with custom tools for SEO, content optimization, audience insights, paid search and bid management, enabling data-led strategic and tactical decisions for clients.

Product overview

Stickyeyes is a digital and content marketing agency offering an integrated suite of services backed by a proprietary enterprise-level technology platform developed in-house over more than a decade. The core offering spans Digital Consultancy (strategy, audience insights, analytics, lead generation, marketing automation, in-housing, international marketing), Search Marketing (SEO, PPC, Marketplace Optimisation), Content Marketing (consultancy, creation, digital PR, distribution, video marketing), Biddable Media (display/programmatic, paid social, comparison shopping service), and Design & Development (creative web design, development, CRO, UX). The proprietary tool suite includes Roadmap (Google algorithm insights), SCOT (content optimisation), KIT (keyword strategy), Pinpoint (audience insights), Defender (paid search marketplace insights), Audit (link profile health), Equilibrium (AI bid adjustment), District (local search management), Vantage (brand relevance benchmarking), ORT (organic ranking tracking), and URL Monitoring Tool. The agency operates as part of IPG Mediabrands and serves enterprise-level clients globally.

Differentiator

Problem solved

Functional benefit

Brands

• iGaming by Stickyeyes: Specialized digital marketing services for the iGaming sector, including SEO, content marketing, PR and outreach, and PPC for brands in online casino, sports betting, poker, bingo, and slots.
• Stickyeyes Life Sciences

Products and services

• Digital Consultancy Strategic digital consultancy covering digital strategy, audience insights, analytics and measurement, lead generation, marketing automation, in-housing and international marketing — delivered to enterprise clients seeking to transform their digital operations.
• Search Marketing (SEO, PPC, Marketplace Optimisation) Integrated search marketing services combining SEO (technical, on-page, off-page), PPC management and marketplace optimization (Amazon, eBay, Rakuten, Alibaba) — delivered under the agency's proprietary "One Search" methodology that unites organic and paid search for enterprise clients.
• Content Marketing Full-service content marketing covering content consultancy, content creation, digital PR, content distribution and video marketing — for enterprise brands seeking to build authority, earn media coverage and drive organic visibility through editorial-quality content.
• Biddable Media (Display & Programmatic, Paid Social, CSS) Biddable media services covering display advertising, programmatic buying (via Cadreon), paid social advertising and the proprietary Stickyeyes Comparison Shopping Service — delivered by Google Premier Partner certified teams to enterprise clients.
• Stickyeyes Comparison Shopping Service (CSS) Proprietary Comparison Shopping Service that enables brands to serve Google Shopping ads at approximately 20% lower CPC than default Google Shopping, available in fully managed, self-serve and hybrid service models.
• Design & Development Creative web design, website development, conversion rate optimization (CRO) and user experience (UX) services — building fast, mobile-responsive and conversion-focused digital experiences for enterprise clients (e.g., CWT 160 international domain migration, Virgin Media web development, Family Traveller website redesign).
• iGaming by Stickyeyes Specialist sub-brand offering digital marketing services tailored to iGaming operators — covering SEO, content marketing, digital PR and PPC for brands in online casino, sports betting, poker, bingo and slots.
• Stickyeyes Life Sciences Specialist sub-brand with a dedicated team for digital marketing in the Life Sciences and healthcare sector — supporting pharmaceutical and healthcare brands (e.g., GSK) with sector-specific digital transformation, SEO and content marketing.

Quantifiable outcome

• Delivered transformational change for brands around the world over 20+ years
• +4 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Reprise (IPG Mediabrands)coreStrategic or Co-development Partner · 1 March 2021Stickyeyes staff Jonny Artis and Lee Allen appointed as Global Head of Experience and Global Head of Product for Reprise, indicating deep integration and talent flow between agencies within the IPG Mediabrands network.
• NFL (National Football League)minorStrategic or Co-development Partner · 23 April 2020Partnered with NFL Gamepass to launch 'Social Draft' - using social media power to predict the outcome of the 2020 NFL Draft, demonstrating innovative digital marketing capabilities.
• Interpublic Group (IPG)coreOthersStickyeyes is part of the Interpublic Group, one of the world's largest media groups with 54,000 colleagues operating in over 130 countries. This partnership provides access to global resources, international scale, and the backing of a major holding company while maintaining agency independence.
• IPG MediabrandscoreOthersStickyeyes operates under IPG Mediabrands, the media and marketing services division of IPG. The agency is also described as a Reprise network company, with Reprise being part of IPG Mediabrands.
• GooglecoreTechnology or IntegrationGoogle Premier Partner with all paid search team members certified for search and shopping advertising. Uses Google platforms and tools extensively for client campaigns.
• EGR (EGR Intelligence)minorGTM or Marketing PartnerStickyeyes has provided monthly iGaming SEO Tracker data analysis and commentary to EGR for five years, positioning the agency as a thought leader in the iGaming sector.
• Smart InsightsminorGTM or Marketing PartnerJoint webinar partnerships on search marketing topics including 'Why A Channel Agnostic Approach To Search Can Deliver Greater ROI' and customer-centric SEO strategy.
• Leeds Digital FestivalminorGTM or Marketing PartnerHost and sponsor of Leeds Digital Festival events including 20x20 content and PR event with 20 speakers from agencies, brands, and education.
• The CMA (Content Marketing Association)minorGTM or Marketing PartnerActive participation in CMA events including Women in Content for International Women's Day 2021, positioning agency leaders as industry thought leaders.
• Search LeedsminorGTM or Marketing PartnerParticipation in Search Leeds conference with team members presenting on search marketing topics including the 'One Search' approach combining organic and paid strategies.
• Google Marketing LiveminorGTM or Marketing PartnerTeam participation in Google Marketing Live 2019, sharing insights on Google announcements and marketing implications.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Croud: UK-based full-service digital marketing agency offering SEO, PPC, content, programmatic, and analytics with proprietary technology (Croud xChange network). Directly comparable in geography, service mix, enterprise focus, and technology-led positioning to Stickyeyes.
• Reprise: Global performance marketing agency within IPG Mediabrands (Stickyeyes' sister network). Overlaps directly on SEO, paid search, content, and biddable media for enterprise clients, making it the most natural internal comparable for benchmarking Stickyeyes' enterprise offering and global delivery capability.
• iCrossing: Global digital marketing agency (part of Hearst) historically focused on search marketing, content, and media. Closely matches Stickyeyes' search-first heritage and enterprise client roster, particularly in regulated verticals.
• Wpromote: US-headquartered digital agency combining SEO, paid media, content, and creative with proprietary technology (Polaris) and a focus on mid-market to enterprise clients. Comparable in the technology-augmented, multi-channel service model Stickyeyes pursues.
• Search Laboratory: UK-based digital agency specializing in international SEO, PPC, paid social, and programmatic with proprietary analytics tooling. Comparable to Stickyeyes' international multi-language positioning and search-led service mix.
• Rise Interactive: US digital marketing agency (part of Quad) focused on media, SEO, content, and analytics for mid-market and enterprise brands. Comparable as a data-led, multi-channel digital partner with a similar mix of services to Stickyeyes.

Broad incumbents

• Jellyfish: Global digital marketing agency (part of Brandtech Group) covering SEO, paid media, content, design, and data. Comparable as a multi-territory enterprise digital partner with proprietary tech and a similar mix of services, but operating at substantially larger scale and broader geographic reach.
• Performics: Global performance marketing network within Publicis Groupe spanning SEO, paid media, commerce, and content at enterprise scale. Comparable to Stickyeyes' SEO and biddable media offering, though operating as part of a much larger holding group portfolio.

Regional players

• Precis Digital: Digital marketing agency with strong Northern European presence (offices in Stockholm, Hamburg, Oslo, etc.) focused on data-driven SEO, paid media, and analytics. Comparable to Stickyeyes' international, multi-language search marketing capability, though with primarily Nordic/DACH geographic focus rather than UK/US.

Others

• Econsultancy: Industry research and training body that publishes the Econsultancy Top 100 agency rankings in which Stickyeyes has been featured. Adjacent ecosystem participant that benchmarks and profiles comparable digital agencies in the UK and globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stickyeyes
• YouTubeyoutube.com/user/stickyeyesTV
• Facebookfacebook.com/Stickyeyes
• LinkedInlinkedin.com/company/stickyeyes
• Instagraminstagram.com/stickyeyes

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stickyeyes