What Analyse Danmark does

Analyse Danmark ApS is a privately held Danish market research institute founded in 1997 and headquartered in Copenhagen (Vesterbrogade 124B). It operates as a full-service B2B research consultancy providing quantitative and qualitative analyses to Danish enterprises, public institutions, trade organizations, and NGOs across verticals including manufacturing, utilities, healthcare, real estate foundations, and business associations. Documented clients include AIDS Fondet, Damixa, Dansk Industri, Lyreco Scandinavia, Realdania, HOFOR, and Sundhed.dk, with the firm reporting 80+ B2B client engagements across 25 years.

The company's service portfolio spans user surveys, retail analyses, attitude and opinion surveys, communication testing, customer analyses (including customer/member panels and customer barometers), member surveys, target audience analysis, segmentation, brand performance, image analysis, awareness analysis, concept and product testing, and competitor analysis. Methodologically, it delivers web-based surveys (CAWI) as the primary modality, supplemented by telephone (CATI), postal, and SMS surveys, hall tests, and qualitative approaches including focus groups, duo interviews, in-depth interviews, ethnoraid, online bulletin boards, and a differentiated "Qual Mobile" auto-ethnography product. A proprietary "B2B Dialogue Circle" methodology packages 25 years of business-to-business research experience. The firm is a co-founder of the Nordic Research Alliance alongside Novus (Sweden), Respons Analyse (Norway), Otantatutkimus Oy (Finland), and Midlun (Iceland), granting aggregated access to over 120,000 panel members across the Nordic region.

Revenue is generated primarily through project-based professional services contracts (quote-based pricing with multi-year options) supplemented by recurring subscription-style panel services. Distribution follows a sales-led go-to-market model with direct enterprise engagement, complemented by the Nordic Research Alliance as a multi-country channel. Headcount is reported at 11–50 employees. The firm disclosed a 35% year-over-year revenue increase in its most recently reported period, which triggered strategic strengthening including multiple senior hires and capability expansion. The "ANALYSE DANMARK" trademark is registered, and the firm holds ESOMAR and DI Rådgiverne memberships, but no external funding rounds or ownership changes are disclosed.

Name

Analyse Danmark

Legal name

Analyse Danmark ApS

Website

https://analysedanmark.dk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Analyse Danmark is a privately held Danish full-service market research institute providing quantitative and qualitative B2B research—including surveys, customer analysis, segmentation, and communication testing—to enterprises, public institutions, and trade organizations, with Nordic reach delivered via the co-founded Nordic Research Alliance.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Market research services
• B2B analysis
• Customer surveys
• Panel research
• Nordic market research

Headquarters

HQ city

Kongens Lyngby

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Full-service research institute providing quantitative and qualitative analyses to B2B clients, organizations, and public institutions. Services include questionnaire-based studies conducted via internet, postal, or personal interviews, with additional reporting and consulting.
2. Panel Services: Establishment and operation of customer panels and member panels for ongoing dialogue with customers/members about behavior and attitudes on various topics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Analyse Danmark is a Danish full-service market research institute delivering quantitative and qualitative survey-based research to businesses, organizations, and public institutions across the Nordic region. Core services include user surveys, customer analysis, market analysis, member surveys, attitude/opinion surveys, communication testing, segmentation, and panel-based research, supported by web-based surveys (CAWI), CATI, postal, and SMS data collection methodologies. The company leverages its Nordic Research Alliance partnership to provide access to over 120,000 panel members across Denmark, Sweden, Norway, Finland, and Iceland.

Product overview

Analyse Danmark is a Danish full-service research institute with a Nordic focus, offering a comprehensive portfolio of market research and analysis services. The core offering consists of quantitative and qualitative survey-based research methodologies, including user surveys, customer analysis, market analysis, member surveys, and attitude/opinion surveys. The product suite is organized around two main research approaches: qualitative methods (conversation groups, focus groups, in-depth interviews, ethnoraid) and quantitative methods (internet interviews, telephone interviews/CATI, postal surveys, SMS surveys, hall tests). Supporting sub-products include the B2B Dialogue Circle for specialized business-to-business research, Qual Mobile for mobile qualitative fieldwork, and Nordic Research Alliance panel access providing reach to over 120,000 panel members across the Nordic region. Services are delivered through web-based surveys as the primary modality, supplemented by traditional data collection methods where appropriate.

Differentiator

Problem solved

Functional benefit

Products and services

• User Surveys Survey-based research services to gather direct feedback from users about products, services, or experiences for private companies, public institutions, and organisations.
• Retail Analysis
• Attitude and Opinion Surveys
• Communication Test
• Customer Analysis
• Reader Surveys
• Market Analysis
• Member Surveys
• Target Audience Analysis
• Panel Surveys
• Segmentation
• B2B Dialogue Circle Specialised B2B research department offering business-to-business research and analysis services with a documented toolbox developed over 25 years through projects for international and Danish companies.
• Qual Mobile
• Nordic Research Alliance Panel Access Access to over 120,000 panel members across Nordic countries (Denmark, Sweden, Norway, Finland, Iceland) through partnership with Novus, Respons Analyse, Otantatutkimus Oy, and Midlun.
• SiteTesten

Quantifiable outcome

• 35% revenue increase in preceding year demonstrating business growth

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Otantatutkimus Oy (Finland)coreStrategic or Co-development Partner · 1 January 2012Independent Finnish research institute established in 1980, based in Helsinki. Offers both qualitative and quantitative research methods. Panel consists of 12,000 members. Joined Nordic Research Alliance in 2012 to expand coverage to Finland.
• Midlun (Iceland)coreStrategic or Co-development Partner · 1 March 2011Icelandic research institute joining Nordic Research Alliance in March 2011. Primary focus on market analysis with quantitative methods based on telephone and electronic data collection. Offers monthly omnibus based on nationally representative panel, market reports in travel, banking, insurance, telecom, retail sectors. Panel consists of 7,000 Icelanders.
• Nordic Research Alliance (Novus, Respons Analyse, Otantatutkimus Oy, Midlun)coreStrategic or Co-development Partner · 1 February 2011Analyse Danmark is a co-founder of Nordic Research Alliance, a collaboration with Swedish Novus, Norwegian Respons Analyse, Icelandic Midlun, and Finnish Otantatutkimus Oy. This partnership provides the best access to the Nordic market with over 200,000 panel members combined. The alliance enables high-quality qualitative and quantitative surveys across Sweden, Norway, Finland, and Denmark at competitive prices. The partnership is used for knowledge sharing about products and methods, and development of common technological platforms.
• Novus (Sweden)coreStrategic or Co-development Partner · 1 February 2011Swedish research institute established in 2006 with ambition to combine traditional research methods with modern media. Offers services within public opinion, marketing, and strategy. Novus Sweden panel consists of 50,000 Swedes. Partnership enables Analyse Danmark to deliver research across Sweden.
• Respons Analyse (Norway)coreStrategic or Co-development Partner · 1 February 2011Norwegian research institute specializing in political polls, attitude and opinion surveys, customer satisfaction, mystery shopping, media and communication surveys, retail and product development. Their panel ResponsPanelet consists of 45,000 Norwegians and is one of Norway's largest online panels.
• ESOMARcoreStrategic or Co-development PartnerAnalyse Danmark is a member of ESOMAR, the World association for market, social and opinion research. ESOMAR sets industry standards for opinion and market research and provides international professional network.
• DI Rådgiverne (DI Advisors)minorStrategic or Co-development PartnerAnalyse Danmark is a member of DI Rådgiverne, DI's trade association for knowledge and consultancy companies. Focus is on growth, value creation, and utility that professional knowledge counselling contributes to companies and society.
• QualnetminorStrategic or Co-development PartnerKvalnet focuses on development and application of qualitative methods. Activities include contributing to new methods within qualitative methodology, establishing sparring meetings and exchanges for knowledge sharing, and promoting visibility of qualitative methodology in Denmark.
• GoGift, Send a ThoughtminorOthersThird-party suppliers used for gift voucher processing. When outsourcing processing of personal data, only email addresses are shared to enable electronic delivery of gift vouchers to survey participants.

Scale indicators4 records

Recent moves11 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/analysedanmark
• Facebookfacebook.com/AnalyseDanmark
• LinkedInlinkedin.com/company/analyse-danmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Analyse Danmark