Rogue Valley Family YMCA

What Rogue Valley Family YMCA does

Rogue Valley Family YMCA (legally the Young Men's Christian Association of Medford, Oregon; FEIN 93-0391645) is a 501(c)(3) nonprofit community organization headquartered at 522 West Sixth Street in Medford, Oregon, with a second facility in Eagle Point opened in May 2024. The organization delivers youth development, healthy living, and social responsibility programming across the Rogue Valley and Upper Rogue regions of Southern Oregon, serving as one of approximately 2,700 YMCAs operating in 10,000 US communities under the national YMCA brand. Its service portfolio spans fitness center and aquatic access (an 82-degree 25-yard pool, a 97-degree therapy pool, gymnasium, climbing gym, racquetball courts, and studios), group exercise classes, swim lessons (including adaptive instruction through the Swim Whisperers program), preschool (ages 3–5), afterschool care (K–6 grade via Campus Connection), youth sports leagues, Camp Somewhere day and resident camps operating since 1948, and the Elk Trail Outdoor School (a 12-acre residential outdoor education site for 5th/6th grade students acquired from Eagle Point School District 9 in 2020). Mission framing centers on Christian principles and the YMCA cause pillars of youth development, healthy living, and social responsibility.

The business model is hybrid nonprofit financing anchored by donations and fundraising (approximately 63% of revenue), program fees (approximately 25%), and membership dues (approximately 12%), with total disclosed revenue of $3.5 million post-Covid. Program pricing is subscription-based for recurring services (e.g., Preschool at $300/week full day and $150/week half day, Campus Connection at $90/week, swim lessons at $50/session) and membership-based for facility access. The go-to-market is community-led, leveraging school district embedded delivery (Central Point, Phoenix-Talent, Eagle Point, Medford), healthcare payor partnerships (AllCare Health reducing membership to $0; Jackson Care Connect one-third reduction), a credit union discount with Rogue Credit Union, and annual community events such as the Pear Blossom Run (celebrating its 50th anniversary in 2026). Financial assistance scholarships serve individuals below 200% of the federal poverty level and ALICE households. The expense base is 76% wages, consistent with a service-intensive nonprofit; headcount is 11–50. Customer segments are diversified across Youth and Families (primary), Adults and Seniors, and Low-Income Families.

The organization operates with no proprietary technology platform beyond a standard content-managed website with online registration, no mobile app, no disclosed API, and no AI/ML capabilities. Strategic leadership rests with CEO/Executive Director Brad Russell (in role since July 2006), Associate Executive Director Gary "Flame" Taylor (leading Elk Trail), and a volunteer Board of Directors chaired by Anne Leavens (joined the board in 2021, Treasurer 2023–2025, currently Board Chair). Notable strategic actions include the 2020 acquisition and 2022 expansion of the Elk Trail Outdoor School property, the May 2024 opening of the Eagle Point Fitness Center through a school-district partnership, and the launch of the Reclaim Your Health Virtual Series extending health programming to cancer survivors. The org is part of the global YMCA movement, including a staff-exchange partnership with YMCA Hokkaido in Japan.

Name

Rogue Valley Family YMCA

Legal name

Young Mens Christian Association of Medford, Oregon

Website

https://rvymca.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Rogue Valley Family YMCA is a 501(c)(3) nonprofit operating fitness facilities, childcare, youth sports, swim lessons, and outdoor education across Medford and Eagle Point, Oregon, funded primarily through donations (63%), program fees (25%), and membership dues (12%) at ~$3.5M annual revenue.

Ownership category

akta.pro rank

Product category

Community Recreation and Youth Development

NAICS

Child and Youth Services (624110), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Child Day Care Services (8351), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Group Camping & Scout Camps (THAGAOAI)

Keywords

• Youth development programs
• Community fitness services
• Childcare and afterschool
• Swim lessons and aquatics
• Summer camp programs

Headquarters

HQ city

Medford

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Donations and Fundraising: Primary revenue source at approximately 63% of total revenue. Includes annual fundraising campaigns, capital campaigns for projects like Elk Trail Outdoor School, and donor recognition programs with various giving levels (Friends of Y $500+, President's Round Table $1,000+, Ambassadors $2,500+, Champions $5,000+, Pioneers $10,000+, Benefactors $25,000+).
2. Program Fees: Second largest revenue source at approximately 25% of total revenue. Includes fees for childcare (Campus Connection $90/week, $20/day), preschool ($300/week full day, $150/week half day), swim lessons ($50/session), summer camps, youth sports, and other programs.
3. Membership Dues: Approximately 12% of total revenue. Includes various membership types with benefits such as fitness center access, group exercise classes, pool access, child watch, and nationwide YMCA reciprocity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Rogue Valley Family YMCA is a 501(c)(3) nonprofit community organization in Southern Oregon that provides youth development, healthy living, and social responsibility programming. Its core offerings include family and individual memberships with access to fitness facilities, group exercise classes, swim lessons aligned with YMCA and American Red Cross standards, youth sports leagues, preschool for ages 3-5, Campus Connection afterschool care on school campuses, Camp Somewhere summer day and resident camps, Elk Trail Outdoor School for 5th/6th-grade outdoor education, and the annual Pear Blossom Run. Revenue sources are approximately 63% donations and fundraising, 25% program fees, and 12% membership dues.

Product overview

The Rogue Valley Family YMCA offers a comprehensive suite of health, fitness, and youth development programs across two primary locations (Medford and Eagle Point, Oregon). The core offerings include fitness center and aquatic facility access, diverse group exercise classes, and structured youth development programs. Key programs include Swim Lessons (following YMCA and American Red Cross standards with adaptive instruction for disabilities), Camp Somewhere (summer day and resident camps operating since 1948), Elk Trail Outdoor School (outdoor education for 5th/6th graders), Campus Connection (afterschool childcare K-6th grade), Preschool (ages 3-5 with swim lessons and PE), and Youth Sports (Basketball, Flag Football, Soccer, Track & Field, Volleyball). The organization also hosts the annual Pear Blossom Run (50th anniversary in 2026) and provides financial assistance scholarships for families in need. Facilities include a swimming pool, therapy pool, gymnasium, climbing gym, racquetball courts, and multiple fitness studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Family and Individual Memberships Monthly subscription memberships granting access to fitness facilities, pools, group exercise classes, child watch, and nationwide reciprocity at 2,700 U.S. YMCAs. Insurance and credit-union partner discounts available.
• Swim Lessons Swim instruction following YMCA and American Red Cross standards for ages 6 months through adults, including adaptive instruction through the Swim Whisperers program. $50 per 4-class session, twice weekly, 25-minute classes.
• Camp Somewhere Summer camp programs including Day Camp, Resident Camp (overnight), and themed camps such as Coastal Camp, Chef Camp, and Rafting Camp, offered across Oregon from coast to mountains. Operating continuously since 1948.
• Elk Trail Outdoor School Outdoor education programs for 5th/6th-grade students offering both day and overnight experiences at the YMCA-owned Elk Trail Outdoor School property on the edge of Elk Creek in the Upper Rogue region.
• Campus Connection (Afterschool) Afterschool childcare for K-6th grade delivered on partner school campuses with homework help, STEM activities, physical education, and nutrition studies. $90 per week for full-week enrollment or $20 per day, billed weekly.
• Preschool Preschool program for ages 3-5 with structured curriculum, swim lessons, physical education, outdoor activities, art expression, and dramatic play. Full day ($300/week) or half day ($150/week) options at the Main Facility and Roberts Road Youth Development Center.
• Youth Sports Youth sports leagues including Basketball (K-6th), Flag Football (1st-6th), Soccer (K-4th), Track & Field (3rd-6th), and Volleyball (3rd-6th), with emphasis on teamwork and sportsmanship.
• Group Exercise Classes Group fitness classes including Spin, Deep Water Fitness, Tai Chi, Better Balance, Circuit Training, ZUMBA (Gold, Aqua, Family), TRX, Core and More, and Basketball Skills Clinic held in studios and aquatic facilities.
• Reclaim Your Health Virtual Series Virtual cancer exercise video series with warm-up/cool down, stretch/balance/range-of-motion, meditation, aerobic workouts, strength training, and lymphedema exercises for cancer survivors and those with health challenges.
• Pear Blossom Run Annual 5K and 10-mile road race held on the second Saturday of April, including the Mayor's Cup Fun Run for elementary school students, with the 50th anniversary in 2026.
• Financial Assistance Scholarships Need-based financial assistance for memberships and programs supporting children, teens, adults, and families, including those below 200% of federal poverty level, ALICE households, and those with special circumstances.

Quantifiable outcome

• Serves approximately 9 million youth and 12 million adults nationally through YMCA network

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Eagle Point School DistrictcoreStrategic or Co-development Partner · 5 May 2024Partnership to operate Eagle Point Fitness Center (adult-only). District provided renovated space (former Little Butte School cafeteria); YMCA provides equipment and programming. Also partners on afterschool programs and Elk Trail Outdoor School development.
• Eagle Point School District 9coreStrategic or Co-development Partner · 1 July 2020YMCA took possession of former Elk Trail School property in July 2020. Partnership to develop outdoor education center for Southern Oregon 5th/6th grade students. District provided property; YMCA developing into residential outdoor school.
• YMCA Hokkaido, JapanminorStrategic or Co-development PartnerInternational overseas partnership with YMCA in Hokkaido, Japan. Staff exchanges and cultural programs. Part of broader international YMCA movement connecting local Y to global network.
• Central Point School DistrictcoreStrategic or Co-development PartnerCampus Connection afterschool program delivered at multiple elementary schools including Central Point Elementary, Jewett Elementary, Mae Richardson Elementary, Patrick Elementary, Rogue Primary School, and Sam's Valley Elementary.
• Phoenix-Talent School DistrictcoreStrategic or Co-development PartnerCampus Connection afterschool program delivered at Orchard Hill Elementary school site.
• AllCare HealthcoreGTM or Marketing PartnerHealth insurance partner. AllCare members receive YMCA membership dues reduced to $0 as a health benefit.
• Jackson Care ConnectcoreGTM or Marketing PartnerHealth insurance partner. Jackson Care Connect members receive YMCA membership dues reduced by one-third as a health benefit.
• Rogue Credit UnionminorGTM or Marketing PartnerCredit union partnership providing $10/month reduction in membership dues for Rogue Credit Union members paying with their RCU account.
• United Way of Jackson CountyminorStrategic or Co-development PartnerCommunity partner supporting collaborative initiatives and community welfare programs.
• City of Eagle PointminorOthersMunicipal partner in community initiatives and fitness center partnership.
• Medford School DistrictminorStrategic or Co-development PartnerSchool district partner for youth programs and community initiatives.
• Rogue Community HealthminorStrategic or Co-development PartnerHealthcare partner collaborating on community health initiatives.
• Boys and Girls ClubminorStrategic or Co-development PartnerCommunity partner collaborating on youth development programs.
• BSA Scout Troop 7minorStrategic or Co-development PartnerCompleted property clean-up and fire suppression project at Elk Trail Outdoor School site in April 2021.
• American Heritage Girls Troop OR4519minorStrategic or Co-development PartnerCompleted property clean-up and fire suppression project at Elk Trail Outdoor School site in April 2021.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Camp Fire National Headquarters: National youth development nonprofit offering camp, afterschool, and teen leadership programs. Comparable nonprofit structure, youth development mission, and camp/residential offerings such as Elk Trail.
• National 4-H Council: National youth development organization delivering STEM, leadership, and outdoor education programs through local clubs and camps. Comparable mission-driven youth programming and reliance on community/school partnerships.
• Boys & Girls Club of America: National nonprofit operating youth development, education, and recreation programs through local affiliate clubs. Directly comparable to the Y's youth and afterschool offerings and competes for the same school-district partnerships and donor dollars.
• JCC Association of North America: Network of Jewish Community Centers operating membership-based fitness, aquatics, child care, and cultural programming. Directly comparable community-center operating model combining recreation, early childhood education, and youth services.

Broad incumbents

• Planet Fitness: National low-cost fitness chain with thousands of franchised locations. Competes directly for price-sensitive adult fitness members in the Rogue Valley, putting pressure on membership dues growth.
• Crunch Fitness: National value-oriented fitness chain with group classes and training services. Comparable low-priced subscription model that competes with the Y for budget-conscious adult members.
• Gold's Gym: Established national fitness franchise with cardio, strength, and group training. Adjacent competitor for adult fitness share and community programming in the broader market.
• YMCA of the USA: National umbrella organization coordinating the network of 2,700 Ys serving 10,000 US communities. Comparable because Rogue Valley is one of its member associations and shares brand standards, programming frameworks, and reciprocity model.
• Salvation Army Kroc Centers: Network of large Salvation Army community centers offering fitness, aquatics, youth programs, and worship facilities. Comparable as broad community-center incumbents combining recreation, child care, and youth services under a mission-driven umbrella.
• Life Time Fitness: National premium fitness operator offering fitness centers, group exercise, and family programming. Comparable broad fitness-and-family positioning, though at a higher price point than the Y's membership model.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RogueValleyFamilyY
• Facebookfacebook.com/RogueValleyFamilyYMCA
• Instagraminstagram.com/RogueValleyFamilyYMCA
• Xx.com/rvymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rogue Valley Family YMCA