Kiss Marketing & Sales

What Kiss Marketing & Sales does

KISS marketing & sales bv is a privately held Dutch facility call center headquartered in Rijswijk, South Holland, operating under the 'Keep It Short and Simple' (KISS) principle. The company provides outsourced telephone-based sales and customer service for Dutch enterprise clients across lottery, publishing, insurance, retail, and food & beverage verticals — including Vriendenloterij, Postcode Loterij, Chubb, WIJboeken, Kinderboekerij, Eigendaal, Eko-menu, and Skybirds. Its service portfolio covers outbound sales calls, inbound call handling, lead generation, customer retention, agenda planning with route optimization, and telephone answer services, delivered by approximately 100 employees from a single Rijswijk office.

The business operates on a managed-services revenue model: client companies contract KISS to handle telephone-based customer engagement, with revenue generated through service contracts rather than transactional or usage-based pricing. The company has been ISO 27001 certified since 2022 (via DigiTrust) for information security management, and operates in compliance with GDPR (AVG). Marketing and sales channels are limited primarily to the company website, Google Reviews, and direct client engagement; the company does not advertise formal partnerships, M&A activity, or external funding. Leadership comprises a flat management structure including a director (Thomas van der Graaf), head of supervision, training, IT/development, and backoffice/finance functions.

Name

Kiss Marketing & Sales

Legal name

KISS marketing & sales bv

Website

https://kiss-marketingsales.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

KISS marketing & sales is a privately held Dutch call center in Rijswijk, providing outsourced outbound telephone sales, inbound customer service, lead generation, and retention services to Dutch enterprise clients in lottery, publishing, and insurance verticals, with approximately 100 employees.

Ownership category

akta.pro rank

Product category

Call Center Services

NAICS

Other Services Related to Advertising (541890)

akta.pro primary industry

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB)

akta.pro secondary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

Keywords

• Call center services
• Outbound telemarketing
• Inbound customer service
• Lead generation services
• Customer retention outsourcing

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Call Center Services: Provides telephone sales and customer service outsourcing for Dutch companies. Services include outbound sales calls, inbound customer handling, lead generation, retention campaigns, appointment scheduling, and response services. Revenue generated through service contracts with client companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Kiss Marketing & Sales operates a facility call center in Rijswijk, South Holland, with approximately 100 employees providing outsourced telephone sales and customer service to Dutch companies. The portfolio covers outbound sales calls, inbound call handling, customer service support, lead generation, customer retention campaigns, agenda planning with route optimization, and answer/inbound services for clients in lotteries, publishing, insurance, and retail. The company follows the KISS (Keep It Short and Simple) principle and holds ISO 27001 certification since 2022.

Product overview

Kiss Marketing & Sales operates as a facility call center in South Holland (Zuid-Holland), Netherlands, with approximately 100 employees. The company offers a unified callcenter service portfolio consisting of outbound telephone sales, inbound call handling, customer service, lead generation, retention services, agenda planning with route optimization, and answer/inbound services. The core offering is telephone-based sales services for B2B and B2C clients, working across various sectors including lotteries, publishers, and insurers. The company follows the KISS principle (Keep It Short and Simple) and has been ISO certified since 2022.

Differentiator

Problem solved

Functional benefit

Products and services

• Outbound Telephone Sales Proactive telephone sales service where KISS agents call potential or existing customers to present offers, answer questions, and complete sales transactions on behalf of client companies. Targeted at Dutch consumer-facing enterprises running outbound sales campaigns.
• Inbound Customer Service Handling of incoming customer calls, including responses to client promotions, win-back campaigns, and information requests, plus direct customer service (klantenservice) answering questions and resolving issues. Offered to Dutch enterprises as an outsourced contact center function.
• Lead Generation Identifying and qualifying potential customer leads through telephone outreach on behalf of client companies, supplying sales-ready contacts into the client's pipeline.
• Customer Retention Customer retention calling services aimed at reducing churn and maintaining long-term customer relationships for clients, including win-back campaigns.
• Agenda Planning (Route Optimization) Telephone-based appointment scheduling and route optimization services to support field sales or customer visit planning for client organizations.
• Telephone Answer Service Telephone answering service that handles incoming calls on behalf of client companies, including general call intake and information provision.

Quantifiable outcome

• Internal quality control to positively influence customer churn rates
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Broad incumbents

• Teleperformance: Global leader in outsourced customer experience management and telesales. Same fundamental service (voice-based sales/support outsourcing) but operates at vastly greater scale with broader geographic and vertical reach than KISS.
• Transcom: European-headquartered (Sweden) customer experience provider with a similar mix of inbound/outbound voice, customer retention, and sales support services. Comparable service lines but with multi-country footprint KISS lacks.
• Concentrix: Global customer experience and BPO operator with significant European contact-center operations including the Netherlands. Same service category but serves Fortune-level enterprise clients and is far larger than KISS.
• Foundever (formerly Sitel): Global customer experience and telesales outsourcer offering voice, sales, and retention services. Operates in the same category as KISS but at enterprise scale across many markets.

Direct peers

• CCC (Contact Center Company): Dutch contact center operator offering inbound, outbound, and back-office services for enterprise clients. Closest like-for-like peer to KISS in geography, service mix (B2B telesales, customer service), and customer-segment focus.
• SNT Nederland: Dutch contact center offering inbound customer service, outbound sales, and retention campaigns. Comparable size, Dutch-domestic footprint, and multi-vertical service model.
• DDM (Data Driven Marketing): Dutch call center specializing in telephone sales, lead generation, and customer contact for B2B clients including publishers and fundraising organizations — directly comparable customer verticals to KISS.
• Yonego: Netherlands/Belgium-based outbound sales and lead generation contact center serving similar B2B clients. Comparable service portfolio, regional footprint, and mid-market positioning to KISS.
• Inbound Group: Netherlands-based inbound customer contact specialist serving enterprise clients across multiple verticals. Closely comparable inbound service line and geographic market to KISS.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/SalesKiss

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kiss Marketing & Sales