Bon Voyage Travel and Tours

What Bon Voyage Travel and Tours does

Bon Voyage Travel and Tours is a UK-based, privately-held travel agency founded in 1979 and headquartered in Southampton, Hampshire. The company specializes in tailor-made and escorted holiday packages for UK travelers, with deep expertise in North American destinations (USA and Canada) and selective expansion into Latin America (Peru, Brazil, Argentina, Costa Rica, Ecuador, Galapagos, Panama Canal) and worldwide destinations (Egypt, Jordan, Mongolia, Oman). Core product categories include fly-drive holidays, motorhome and RV adventures, escorted group tours, rail journeys (notably Rocky Mountaineer), cruise packages (Norwegian Cruise Line, Cunard, Regent Seven Seas, UnCruise), and themed holidays spanning honeymoons, family vacations, and Route 66 experiences. Per-person package pricing ranges from approximately £2,475 to £17,695, with bespoke itineraries designed by specialist travel advisors rather than self-service booking.

The underlying technology consists of a content-rich website (bon-voyage.co.uk) supporting itinerary browsing, enquiry forms, and booking requests, complemented by a mobile travel app that delivers in-trip information and itinerary access. The company operates a sales-led go-to-market model — not a self-service marketplace — with advisors reachable via website forms, phone (0800 316 3012), email, video consultation, and in-person visits to the Southampton office. Distribution is direct-to-consumer with no third-party travel agents or aggregator dependency; supplier relationships are concentrated on exclusive or core-tier partnerships (NCL Pride of America for Hawaii, UnCruise for small-ship sailing, Tauck for luxury escorted tours) and six major airline partners. ATOL and ABTA bonding provides consumer financial protection.

The business model combines direct package pricing (one-time payments per person for self-designed holidays), commission-based cruise and escorted tour sales (Tauck, Trafalgar, Cunard, Regent), and accommodation/car rental transaction fees. Revenue is not publicly disclosed. The company has earned a 4.9/5 Feefo service rating across 1,810 verified reviews and a Feefo Platinum Trusted Service Award 2025, indicating strong customer satisfaction within a consumer travel segment that is otherwise highly fragmented. The firm employs between 11 and 50 people and shows no evidence of external investment, M&A, or public listing activity.

Name

Bon Voyage Travel and Tours

Legal name

Bon Voyage Travel & Tours Ltd

Website

https://bon-voyage.co.uk

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Bon Voyage Travel and Tours is a UK-based, privately-held travel agency founded in 1979 that designs tailor-made holidays to North America (and select Latin America/worldwide destinations) for UK consumers, operating a sales-led specialist-advisor model with direct distribution and exclusive cruise/tour partnerships.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Water (487210), Deep Sea Passenger Transportation (483112)

SIC

Services-Amusement & Recreation Services (7900), Water Transportation (4400)

akta.pro primary industry

Hotel + Pre/Post-Cruise Land Stays (Cruisetours) (THAEAHAC)

akta.pro secondary industries

Cruise + Guided Land Tour Packages (THAEAHAJ), Luxury Yacht & Small-Ship Expedition Cruises (THAEABAF), Small-Ship Expedition Cruises (Under ~500 Guests) (THAEADAC)

Keywords

• Tailor-made travel packages
• USA Canada holidays
• Escorted tours cruises
• Fly-drive holidays
• Specialist travel agency

Headquarters

HQ city

Southampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Package Holidays and Tours: Fully packaged holidays to USA and Canada including flights, accommodation, car rental, and activities. Packages range from budget fly-drives to luxury escorted tours. Revenue generated through package pricing per person.
2. Cruise Bookings: Commission-based sales of cruise packages including NCL Pride of America, Cunard Line, Regent Seven Seas, and UnCruise Alaska/Hawaii itineraries.
3. Escorted Tours: Partner-operated escorted tours (Tauck, Trafalgar) with commission from bookings. Includes rail holidays, motorhome adventures, and specialty experiences.
4. Accommodation Booking: Hotel and resort bookings across North America, Latin America, and worldwide destinations. Access to vast array of properties from luxury to budget.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Bon Voyage Travel and Tours is a UK-based specialist travel agency that designs and sells tailor-made and escorted holiday packages, primarily to North America (USA and Canada) with additional worldwide destinations. Packages typically bundle flights, accommodation, car rental, cruises, rail journeys, and curated activities into a single itinerary. Expert travel specialists customize each itinerary to the customer's interests, tastes, and budget, supported by an in-house mobile travel app for on-trip information.

Product overview

Bon Voyage Travel and Tours is a specialist travel agency offering tailor-made and escorted holiday packages primarily focused on North America (USA and Canada), with additional worldwide destinations including Latin America, Egypt, Jordan, Mongolia, and Oman. The company's core offering consists of customized trip planning services where expert specialists design itineraries around individual traveler preferences. Their product portfolio spans multiple tour types including fly-drive packages, motorhome/RV adventures, rail holidays, escorted group tours (partnering with Tauck Tours and Trafalgar Tours), cruise packages (Norwegian Cruise Line, Cunard, Regent Seven Seas, UnCruise), and specialized themed holidays (honeymoons, family vacations, Route 66 experiences). The company operates through a combination of pre-planned itineraries and fully bespoke holiday creation, supported by their 'Holiday Promise' service guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Canada Trips

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Norwegian Cruise Line (NCL)coreChannel Partner/ Reseller/ DistributorExclusive UK partner selling NCL cruise packages including Pride of America Hawaii itineraries. Promotes Freestyle Dining, More at Sea upgrades, and The Haven luxury suites. NCL is highlighted as the only cruise ship sailing to all four Hawaiian islands year-round.
• Tauck TourscoreChannel Partner/ Reseller/ DistributorPartner for luxury escorted tours including Grand New England, Cape Cod Islands, and Hidden Gems of New England. Tauck is described as a world-renowned luxury specialist.
• Trafalgar ToursminorChannel Partner/ Reseller/ DistributorPartner for value-driven escorted tours including Autumn Colours New England holiday. Four-star tour operator.
• UnCruise AdventurescoreChannel Partner/ Reseller/ DistributorExclusive partner for small ship sailing holidays in Hawaiian Islands aboard Safari Explorer. Unusual small-ship adventure cruising focused on cultural connections and wildlife encounters.
• Cunard LineminorChannel Partner/ Reseller/ DistributorPartner for transatlantic crossings on Queen Mary 2 and luxury ocean liner experiences.
• Regent Seven Seas CruisesminorChannel Partner/ Reseller/ DistributorPartner for ultra-luxury cruise experiences included in North American holiday packages.
• Alamo Rent A CarminorChannel Partner/ Reseller/ DistributorPreferred car rental partner for fly-drive holidays with FREE one-way rental promotions available.
• Visit The USAminorGTM or Marketing PartnerOfficial marketing partner promoting USA tourism. Company displays Visit The USA logo on website indicating official status.
• Air Canada, American Airlines, British Airways, Delta Airlines, United Airlines, Virgin AtlanticminorChannel Partner/ Reseller/ DistributorPartner airlines for flights included in holiday packages. Company offers dedicated pages for each airline with flight information.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Regional players

• InsideAsia Tours: UK-based specialist tour operator offering tailor-made itineraries, primarily to Asia. Comparable independent, specialist, tailor-made model and UK customer base, though focused on a different destination region.

Emerging players

• Explore Worldwide: UK small-group adventure tour operator with growing North and Latin America programmes. Comparable UK tour-operator heritage but focuses on guided group tours rather than fully tailor-made fly-drive and cruise combinations.

Direct peers

• Travelbag: UK long-haul travel specialist offering flights, hotels, cruises, and multi-centre itineraries to the Americas and beyond. Comparable product mix and UK consumer focus, with a slightly more mass-market positioning.
• Audley Travel: UK specialist tour operator focused on tailor-made long-haul holidays to the Americas, Africa, and Asia, with a regional specialist advisor model. Comparable high-touch, bespoke-itinerary offering and customer base.
• Hayes & Jarvis: UK tour operator specializing in long-haul tailor-made holidays to the USA, Canada, and worldwide destinations. Direct overlap in destination mix and bespoke itinerary style for UK travelers.
• Iglu Cruise: UK-based cruise retailer selling ocean and expedition cruises globally with a digital-first, multi-supplier model. Direct overlap with Bon Voyage's cruise segment, particularly for NCL, Cunard, and expedition brands.
• Trailfinders: UK-based privately held travel agency specializing in tailor-made long-haul holidays with a strong in-person and phone-based consultation model. Closely comparable specialist positioning, UK origin, and consultative sales motion to Bon Voyage.
• Regent Holidays: UK specialist tour operator focused on tailor-made holidays to the Americas, Polar regions, and unusual worldwide destinations. Comparable independent, specialist positioning for the UK long-haul market.

Broad incumbents

• Virgin Atlantic Holidays: UK long-haul tour operator selling flight-inclusive holidays globally, now part of Virgin Atlantic. Larger incumbent with broader destination coverage and airline-owned inventory, overlapping most directly in Caribbean and USA packages.
• Kuoni: Established UK luxury and long-haul tour operator, now part of DER Touristik. Comparable premium tailor-made positioning but with much broader destination coverage and corporate scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/usaexpert
• YouTubeyoutube.com/bonvoyagetravel
• Facebookfacebook.com/BonVoyageUK
• LinkedInlinkedin.com/company/22258884
• Instagraminstagram.com/bonvoyagetraveluk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bon Voyage Travel and Tours