Sherrod Custom Conversions
Sherrod Custom Conversions, founded in 1979 in Waycross, Georgia, is a family-owned factory-authorized upfitter that converts Mercedes Sprinter, Ford Transit, and RAM ProMaster vans into luxury passenger, lifestyle, and shuttle vehicles for families and businesses.
- Company typePrivate
- Founded1979
- HeadquartersWaycross, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Sherrod Custom Conversions does
Sherrod Custom Conversions is a privately held, family-owned vehicle upfitter founded in 1979 and headquartered in Waycross, Georgia. The company converts base vans and trucks from three major OEM platforms — Mercedes-Benz Sprinter, Ford Transit, and RAM ProMaster — into customized luxury passenger vans, lifestyle vans, shuttle vehicles, and lifted trucks. All conversion work is performed in-house at a 100,000 sq ft manufacturing plant by American workers, using proprietary interior systems including reflective astrofoil closed-cell foam sub-flooring, commercial-grade nylon carpeting, integrated LED lighting, 32-inch HDTV entertainment systems, multi-position seating with child restraints, and digital climate control. Sherrod holds factory-authorized upfitter status with Mercedes-Benz and RAM, Ford Qualified Vehicle Modifier (QVM) approval, and NTEA membership, allowing it to source base vehicles directly from OEMs and return completed conversions to the retail market.
The business operates on a direct-to-customer sales model, reaching buyers primarily through its website (sherrodvans.com), phone sales (1.800.824.6333), Facebook, and Instagram, with completed units shipped throughout the United States and internationally. Pricing is quote-based and varies by vehicle platform and selected options, with the exception of pre-built demo units such as the Ford Transit Demo Deal, which is offered at a $10,000 discount for immediate delivery. Revenue is derived entirely from one-time vehicle sales — no subscription, recurring, or aftermarket revenue streams are disclosed. Customer segments split between families seeking personalized luxury transportation and businesses (notably shuttle operators and fleet customers) requiring professional upfitting of RAM Shuttle and related configurations.
The company emphasizes its 41+ year operating history as the oldest privately held family bailment pool in the conversion van industry, multi-generational customer loyalty, and reinvestment in R&D. It has recently expanded staff, scaled truck production capacity, and stood up a dedicated technical support and warranty department with a guaranteed 24-hour response time. No external investors, parent company, M&A activity, or public financial disclosures are present in the available data.
Sherrod Custom Conversions firmographics
Firmographics- Name
- Sherrod Custom Conversions
- Legal name
- Sherrod Custom Conversions
- Website
- https://sherrodvans.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Sherrod Custom Conversions, founded in 1979 in Waycross, Georgia, is a family-owned factory-authorized upfitter that converts Mercedes Sprinter, Ford Transit, and RAM ProMaster vans into luxury passenger, lifestyle, and shuttle vehicles for families and businesses.
- Ownership category
- akta.pro rank
Sherrod Custom Conversions industry classification
Industry- Product category
- Custom Conversion Vehicles
- NAICS
- Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Truck & Bus Bodies (3713)
- akta.pro primary industry
- Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates) (IMACABAI)
Keywords
Where Sherrod Custom Conversions is headquartered
LocationHeadquarters
- HQ city
- Waycross
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sherrod Custom Conversions business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Custom Conversion Van Sales: One-time sale of custom-converted vans built on Mercedes Sprinter, Ford Transit, and RAM ProMaster platforms. Customers purchase complete vehicles that have been converted in Sherrod's facility with luxury features and customization options.
- Custom Truck Conversions: Sherrod also converts lifted trucks as part of their product offerings, selling customized truck vehicles to discerning customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Demo vehicles with discounts available |
| Other | Multi-year contract | Custom conversion quotes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Sherrod Custom Conversions product offering
Product offeringCore offering
Sherrod Custom Conversions manufactures and upfits custom conversion vans and lifted trucks built on OEM platforms including Mercedes Sprinter, Ford Transit, and RAM ProMaster. The company delivers both lifestyle/family conversion vans and commercial shuttle conversions, with in-house manufacturing and QVM-certified upfitting processes.
Product overview
Sherrod Custom Conversions is a factory-authorized vehicle upfitter that converts base vehicles from major manufacturers (Mercedes-Benz, Ford, RAM) into customized conversion vans. The company operates from a 100,000 square foot manufacturing plant in Waycross, Georgia, and has been in business since 1979. Their product portfolio includes four core conversion lines: Mercedes Sprinter, Ford Transit, RAM Promaster Lifestyle, and RAM Promaster Shuttle. Each conversion features standard amenities such as LED interior lighting, entertainment systems (including 32" HDTVs and wireless headphones), premium seating with multi-position recline, carpeting, and climate control. The company also offers specialty interior options including color customization for seats (Graphite, Black, Brown, Driftwood, Truffle), walls, and carpet. Their Ford Transit Demo Deal provides immediate delivery of pre-configured units at discounted pricing.
Differentiator
Problem solved
Functional benefit
Products and services
- Mercedes Sprinter Conversion
Quantifiable outcome
- Guaranteed 24-hour response time for technical support and warranty inquiries
Companies that use Sherrod Custom Conversions
Customer profileSegments2 records
Ideal customer profiles2 records
Sherrod Custom Conversions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Sherrod Custom Conversions partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Mercedes-BenzcoreSherrod is a factory authorized and approved upfitter for Mercedes-Benz, receiving Sprinter vans for custom conversion into luxury passenger vehicles. These converted Sprinters are returned to the market as Sherrod-customized Mercedes vehicles.
- Ford Motor CompanycoreSherrod is an approved Qualified Vehicle Modifier (QVM) for Ford, receiving Transit vans for conversion. As an authorized QVM, Sherrod meets Ford's standards for upfitting quality and processes.
- RAM (Stellantis)coreSherrod receives RAM ProMaster vans for conversion into both lifestyle and shuttle configurations. As factory authorized, they provide professional upfitting services for RAM vehicles.
- NTEA (National Truck Equipment Association)minorSherrod is a member of the NTEA, the association for the truck equipment industry, demonstrating industry standing and adherence to industry standards for commercial upfitting.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Sherrod Custom Conversions competitors and assessment
Company assessmentDirect peers
- Grech Motors: Grech Motors is a leading Sprinter and Ford Transit luxury van upfitter producing passenger, shuttle, and executive configurations. It is the closest direct competitor to Sherrod, sharing the same QVM/factory-authorized upfitter model and customer segments.
- Midwest Automotive Designs: Midwest Automotive Designs customizes Mercedes Sprinter vans into luxury day-cruiser, Class B camper, and passenger configurations. It competes head-to-head with Sherrod on the Sprinter platform for family/lifestyle buyers.
- Outside Van: Outside Van converts Mercedes Sprinter and Ford Transit vans into custom adventure and lifestyle vehicles, with a strong direct-to-consumer configurator. It targets a similar premium custom-van buyer as Sherrod but with a more digital-native GTM.
- Leisure Travel Vans (Triple E): Leisure Travel Vans manufactures Class B and B+ motorhomes built on Mercedes Sprinter chassis. While positioned as RVs rather than lifestyle vans, they overlap with Sherrod on Sprinter upfitting, premium buyers, and dealer distribution.
- Renegade RV: Renegade RV builds Class C and Super C motorhomes on heavy-duty commercial chassis, and its Verona and Villagio lines overlap with Sherrod's luxury upfit positioning on premium chassis platforms.
Emerging players
- Storyteller Overland: Storyteller Overland builds adventure-focused Mercedes Sprinter conversions (MODE 4x4, ATLAS) and competes in the lifestyle/luxury van segment Sherrod addresses. It is a younger, design-forward entrant rather than a long-established upfitter.
Broad incumbents
- Airstream / Interstate Class B: Airstream (Thor Industries) produces the Interstate and Atlas Class B motorhomes on Mercedes Sprinter chassis, occupying the premium end of the van conversion market. It is a broader incumbent with national dealer reach that competes for Sherrod's aspirational buyers.
- Winnebago (Revel, Travato, Era): Winnebago's Class B line (Revel on Sprinter 4x4, Travato, Era) competes with Sherrod in the premium adventure/passenger van segment. It is a publicly-traded incumbent with much broader product lines and dealer footprint.
- Thor Industries: Thor Industries is the largest RV manufacturer globally, owning Airstream, Tiffin, Thor Motor Coach, and other brands. It overlaps with Sherrod at the corporate/strategic level as a buyer or strategic acquirer of premium upfitters.
- Coachmen RV: Coachmen (Forest River subsidiary) builds Class B and Class C motorhomes including Sprinter-based models. It competes with Sherrod in the broader custom/converted van market, particularly at fleet and shuttle price points.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sherrod Custom Conversions social profiles
Digital presenceSherrod Custom Conversions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sherrod Custom Conversions leadership team
Management profileNumber of profiles
Sherrod Custom Conversions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sherrod Custom Conversions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sherrod Custom Conversions
What does Sherrod Custom Conversions do?
Sherrod Custom Conversions manufactures and upfits custom conversion vans and lifted trucks built on OEM platforms including Mercedes Sprinter, Ford Transit, and RAM ProMaster. The company delivers both lifestyle/family conversion vans and commercial shuttle conversions, with in-house manufacturing and QVM-certified upfitting processes.
Is Sherrod Custom Conversions a public or private company?
Sherrod Custom Conversions is a private company. It is classified as family owned and is currently operating.
When was Sherrod Custom Conversions founded?
Sherrod Custom Conversions was founded in 1979. It employs 101 to 250 people.
Where is Sherrod Custom Conversions based?
Sherrod Custom Conversions is headquartered in Waycross, United States, in the North America region.
How does Sherrod Custom Conversions make money?
Two revenue lines are on record. Custom Conversion Van Sales are the primary driver. The others are custom Truck Conversions.
Who are Sherrod Custom Conversions's main competitors?
Direct peers on record are Grech Motors, Midwest Automotive Designs, Outside Van, Leisure Travel Vans (Triple E) and Renegade RV. Storyteller Overland is listed as an emerging player. Broad incumbents are Airstream / Interstate Class B, Winnebago (Revel, Travato, Era), Thor Industries and Coachmen RV.
Does Sherrod Custom Conversions have an API?
No public API is recorded for Sherrod Custom Conversions.
What industry is Sherrod Custom Conversions in?
Sherrod Custom Conversions's product category is Custom Conversion Vehicles. Its primary akta.pro industry code is IMACABAI, Truck Body & Upfitting Manufacturing (Box Bodies/Service Bodies/Cranes/Liftgates). Its NAICS code is 33621 and its SIC code is 3713.