Garantie-privee

What Garantie-privee does

Garantie-Privee (legal entity GARANTIE-PRIVEE.COM, SAS) is a French affinity insurance broker that distributes and manages extended warranty and device-protection programs for individuals and professionals. Operating as a subsidiary of EALIS Groupe (founded 1992) alongside sister company NES (National Electronique Service), the company sells a catalog of ten standardized insurance products covering household appliances, multimedia devices, and smartphones against breakdown, accidental damage, oxidation, and theft, plus professional fleet policies for hospitality, vacation rentals, and corporate IT/phone fleets. Underwritten primarily by AXA, with AXA's Juridica arm providing legal protection, the company claims 6 million managed clients, approximately 1 million products processed per year, 450,000+ annual customer calls, and 70,000+ in-home repairs.

The underlying technology is a 100% digital platform that handles the full insurance lifecycle - quoting, subscription, contract management, claims declaration, and tracking - exposed both to end consumers and as a white-label toolkit to brokers and partners. Key technical components include electronic signature (YOUSIGN), an integrated customer portal (Mon Espace Client), web hosting via sister entity NES, OVH cloud hosting for customer data, and a proprietary dedicated logistics center that manages repairs, replacements, returns, and FNAC-retail integration. The firm cites more than 25 years of affinity insurance expertise and a tightly integrated service chain from broker distribution through claims handling and repair.

Commercially, the company operates a multi-channel model: direct digital sales to consumers via the website and self-serve portal, indirect distribution through approximately 500 retail points of sale and 400+ insurance brokers (notably the SAGESSE network), affinity programs with partners such as ATTIJARIWAFA BANK Europe (covering 8.4 million banking clients across 25 countries), and retail partnerships with chains such as FNAC. Revenue is subscription-driven on the consumer side (tiers from €3.66/year single-appliance breakdown to €17.99/month full-household all-risk) plus unit or per-device subscription pricing for professional fleets (from €0.92/device/year), with additional brokerage and distribution fee streams from B2B and affinity partners. The company is privately held under EALIS Groupe with no disclosed external funding, is headquartered in Bruges (Gironde, France) with operations support in Saint-Cyr-en-Val, and operates primarily in metropolitan France.

Name

Garantie-privee

Legal name

GARANTIE-PRIVEE.COM

Website

https://garantie-privee.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Garantie-Privee is a French affinity insurance broker (subsidiary of EALIS Groupe) that distributes and manages breakdown, accidental-damage, and theft protection plans for consumer electronics, household appliances, and professional device fleets through a 100% digital, white-label platform sold direct, via brokers and FNAC retail, and via affinity partners like ATTIJARIWAFA BANK Europe.

Ownership category

akta.pro rank

Product category

Affinity Insurance

NAICS

Insurance Agencies and Brokerages (52421), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

akta.pro secondary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

Keywords

• Affinity insurance
• Extended warranty
• Consumer electronics insurance
• Device protection plans
• Broker insurance services

Headquarters

HQ city

Le Bouscat

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Affinity Insurance Subscriptions: Monthly and annual subscription-based insurance products covering appliances, electronics, and smartphones against breakdown, accidental damage, and theft. Products are offered to both individuals and professionals through direct and partner channels.
2. Brokerage and Distribution Fees: Revenue generated as a managing broker (courtier-gestionnaire) distributing and managing affinity insurance programs for manufacturers, distributors, and e-commerce partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Garantie-privee is a French affinity insurance broker specializing in the distribution and management of warranty and protection programs against breakdown, accidental damage, oxidation, and theft for consumer electronics, household appliances, and smartphones. Operating under EALIS Groupe, the company runs a 100% digital white-label platform supporting self-serve quote, subscription, contract management, and claims tracking, complemented by a proprietary logistics center for in-home repairs and replacements.

Product overview

Garantie-Privée operates as an affinity insurance broker specializing in the distribution and management of warranty and affinity insurance programs. The company offers a portfolio of 10 distinct insurance products organized into three main categories: individual/household coverage (single and multi-device plans for multimedia, appliances, and smartphones covering breakdown, accidental damage, and theft), and professional fleet solutions (covering appliance, TV, computer, and smartphone fleets for businesses). The product lineup is accessible entirely through the company's 100% digital GP platform, which enables quote generation, subscription, claims management, and tracking from A to Z. Core products include Protection GP Nomade (multi and single device multimedia coverage), Foyer Gros Électroménager and Foyer BBG (household appliance coverage), Telephonie Casse Vol (smartphone coverage), and professional fleet offerings such as Flottes Essentiels, Flotte Panne TV, Flotte PC Téléphonie, and Protection GP Flotte Nomade.

Differentiator

Problem solved

Functional benefit

Products and services

• Protection GP Nomade Multi-Produits

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SAGESSEcoreChannel Partner/ Reseller/ Distributor · 30 May 2018SAGESSE, a network of insurance brokers, partnered with Garantie-Privée after a series of tests and pilots to extend affinity insurance distribution to its member brokers. GP provides its 100% digital platform including tools, catalogs, technical sheets, online pricing, and electronic contracting modules.
• ATTIJARIWAFA BANK EuropecoreGTM or Marketing Partner · 25 April 2018ATTIJARIWAFA BANK Europe partnered with Garantie-Privée to expand its insurance services with payment protection and smartphone protection offerings for its 8.4 million clients across 25 countries. GP assists in building and distributing tailored protection services.
• EcologicminorStrategic or Co-development Partner · 2 May 2010Since 2010, Garantie-Privée and EALIS Groupe have partnered with Ecologic, an eco-organization approved by the French state, for the management of Waste Electrical and Electronic Equipment (WEEE). Ecologic oversees collection, depollution, and recycling in alignment with environmental performance goals.
• NES (National Electronique Service)coreTechnology or IntegrationNES is the sister company of Garantie-Privée within the EALIS Groupe. It serves as the web hosting provider for Garantie-Privée's platforms and is involved in the group's after-sales service operations.
• WebhelpminorImplementation/ SI/ Consulting PartnerWebhelp, a customer experience and business process outsourcing company, handles contract management and customer service operations for Garantie-Privée, including data processing for Moroccan operations.
• FNACcoreChannel Partner/ Reseller/ DistributorFNAC serves as a retail distribution channel for Garantie-Privée's insurance products, with in-store claims handling, gift card redemptions for replacements, and XFORCE film protection installation at FNAC and WEFIX locations.
• AXAcoreOthersAXA is referenced as the primary insurer for Garantie-Privée insurance products. The AXA Partnerships IARD division handles insurance claims and is the escalation point for customer complaints.
• Juridica (AXA Group)minorOthersJuridica, part of the AXA Group, provides Garantie Protection Juridique FNAC — a legal protection insurance service covering e-commerce disputes, identity theft, e-reputation, and school harassment for FNAC customers who subscribed to SMART, PLUS, or ULTRA offers from July 2025.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Cover Genius: Embedded-insurance platform offering localized, digital protection products distributed through e-commerce and retail partners. Comparable to GP on the white-label, partner-distribution model and affinity cover.
• Bolttech: Singapore-headquartered insurtech building an embedded device-protection exchange connecting insurers, distributors, and OEMs. Comparable to GP in device affinity lines, but positioned as a platform/marketplace rather than a single distributor.

Direct peers

• SPB: French affinity insurance and extended-warranty broker operating across Europe with similar product categories (telephony, multimedia, household appliances) and a parallel broker/distributor distribution model. SPB is the most direct French competitor to GP.
• Domestic & General: UK-based specialist in appliance and electronics protection plans, sold direct, via retailers, and through partners. Closely comparable to GP on product type, B2B/B2C dual model, and reliance on partner distribution.
• Likewize: Global device-protection specialist (formerly Brightstar/Protect Your Bubble) offering insurance, trade-in, and repair for smartphones, tablets, and consumer electronics. Direct peer to GP in device-protection underwriting and claims management.
• SquareTrade (Allstate): US-based device and appliance protection plans owned by Allstate. Direct peer on product type (smartphone, electronics, appliance warranties) and on distribution through retailers and carriers.

Broad incumbents

• Asurion: Largest US device-protection and tech-support provider, offering handset insurance, extended warranties, and in-home repair through carriers and retailers. Comparable to GP on claims/repair logistics, but global scale dwarf GP.
• Covéa: French insurance mutual (MAAF, MMA, GMF) offering property, casualty, and personal-lines coverage including device protection. Comparable to GP on risk-adjacent categories, but as a carrier, not a broker.
• AWP P&C (Allianz Partners): Global affinity insurance and assistance arm of Allianz, offering extended warranty, device protection, and travel insurance through retailers, banks, and OEMs. Comparable to GP in product mix but materially larger and broader geographically.

Regional players

• Wakam: French insurtech (formerly known as Otherwise/Assurly-linked) building white-label and embedded insurance products, including affinity and cyber lines. Comparable to GP in being a French digital-first insurance platform, but more B2B/embedded than B2C broker.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/garantie-privee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garantie-privee