Redagricola
Redagrícola is a privately-held Latin American agricultural technical media company operating digital editions, conferences, paid courses, and a premium subscription (PLUS+) across Chile, Peru, Colombia, and Mexico, serving farmers, technical advisors, scientists, and agricultural input advertisers.
- Company typePrivate
- Founded2006
- HeadquartersSantiago, Chile
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Redagricola does
Redagrícola is a privately-held agricultural technical media company headquartered in Chile, operating across four Latin American markets (Chile, Peru, Colombia, and Mexico). The firm publishes country-specific digital editions covering 40+ crop categories and the full agricultural technology stack — irrigation, crop protection, plant nutrition, biostimulants, machinery, greenhouses, post-harvest, agtech, soils, seeds, and packaging — alongside management content on markets, financing, marketing, and agribusiness models. Its core platform is the redagricola.com website plus a network of named contributing experts spanning agronomists, scientists, and industry association leaders.
The company operates four primary product lines: (i) PLUS+, a paid premium subscription offering exclusive technical content and expert analysis; (ii) Conferencias Redagrícola, a portfolio of in-person industry conferences including Cerezas x Redagrícola, Kiwi Day, Bioestimulantes Latam & Redagrícola Biocontrol, and multi-city Peru events (Pereira, Piura, Trujillo, Olmos); (iii) Cursos Redagrícola, a paid online course platform delivered through cursos.redagricola.com; and (iv) Papel Digital, digital magazine editions archived by country. The company also runs Biologicals Latam, a dedicated vertical portal for biostimulants and biocontrol.
Revenue is generated across four streams: subscription (PLUS+), advertising and sponsorships sold into agricultural input companies targeting Latin American producers, ticket and sponsorship revenue from conferences and courses, and digital publication subscriptions. The go-to-market motion is event-driven and community-led, with partnerships across industry associations (Frutas de Chile, ChileOliva, Asocolflores, Comité del Kiwi) and input suppliers (Bayer Crop Science, among others) anchoring content and monetization. The company employs 11–50 staff and has operated under the Redagrícola brand since approximately 2006, with the firmographic record also noting 1994.
Redagricola firmographics
Firmographics- Name
- Redagricola
- Legal name
- Redagrícola
- Website
- https://redagricola.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Redagrícola is a privately-held Latin American agricultural technical media company operating digital editions, conferences, paid courses, and a premium subscription (PLUS+) across Chile, Peru, Colombia, and Mexico, serving farmers, technical advisors, scientists, and agricultural input advertisers.
- Ownership category
- akta.pro rank
Redagricola industry classification
Industry- Product category
- Agricultural Media
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Online Learning Content & Course Publishing Platforms (BPAMAJAL)
Keywords
Where Redagricola is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices4 records
Markets served
Redagricola business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- PLUS+ Premium Subscription: Redagrícola operates a subscription-based premium membership (PLUS+) that provides exclusive access to specialized technical content, reports, and expert analyses for agricultural professionals.
- Advertising and Sponsorships: The platform generates revenue through advertising placements for companies and brands targeting agricultural decision-makers, leveraging its position as the principal technical agricultural media in four Latin American countries.
- Conferences and Events: Redagrícola organizes conferences (e.g., Cerezas x Redagricola, Redagricola Peru, Kiwi Day, Bioestimulantes Latam & Redagricola Biocontrol, Redagricola Olmos) and courses that serve as revenue-generating events for the agricultural community.
- Digital Paper (Papel Digital): Published digital editions of the magazine for Chile, Peru, Colombia, and Mexico, distributed through the platform and contributing to subscription and content revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | PLUS+ premium membership with exclusive technical content and expert insights |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Redagricola product offering
Product offeringCore offering
Redagrícola is a multi-platform agricultural technical media company that publishes digital content on crops, technology, and farm management across Chile, Peru, Colombia, and Mexico. Its offerings include country-specific editorial editions, the PLUS+ premium subscription, a conferences division organizing major industry events, a professional courses platform, the Papel Digital digital magazine archive, a multimedia video library, and the vertical Biologicals Latam portal. Revenue is generated through advertising, sponsorships, paid subscriptions, and ticket sales for events and courses.
Product overview
Redagrícola is a multi-platform agricultural media company serving Chile, Peru, Colombia, and Mexico with 20 years of industry experience. The company operates a unified media portfolio consisting of the core Redagrícola digital publication (with regional editions for each country), the premium Plus+ subscription service, the Conferences division organizing major agricultural industry events (Cerezas, Kiwi Day, Bioestimulantes Latam, and regional Redagrícola conferences), the Courses platform for professional development, the Papel Digital archive, the Galería Multimedia video library, and the vertical Biologicals Latam portal dedicated to the biocontrol and biostimulants sector. Together, these offerings provide comprehensive coverage of agricultural crops, technology, management, markets, and industry intelligence across Latin America.
Differentiator
Problem solved
Functional benefit
Brands
- Biologicals Latam: Specialized publication covering biological solutions for agriculture in Latin America
- PLUS+
- Conferencias Redagrícola
- Cursos Redagrícola
Products and services
- PLUS+ Premium Subscription Premium membership service providing exclusive technical agricultural content, advanced articles, expert analyses, reports, and enhanced access for agricultural professionals across Chile, Peru, Colombia, and Mexico.
- Conferencias Redagrícola Agricultural industry conference series including regional events such as Cerezas x Redagrícola, Redagrícola Peru (Pereira, Piura, Trujillo, Olmos), Kiwi Day, and Bioestimulantes Latam & Redagrícola Biocontrol, serving as the primary meeting point for farmers, technical advisors, scientists, and industry experts.
- Cursos Redagrícola Online agricultural professional development courses covering topics such as kiwi cultivation, soil management, and other technical agricultural subjects for producers and advisors.
- Papel Digital Digital magazine archives for Chile, Peru, Colombia, and Mexico providing agricultural industry news, technical articles, and market intelligence in electronic format.
- Galería Multimedia / Videos Video library featuring interviews, field reports, expert discussions, and technical content covering agricultural innovation, company profiles, industry best practices, and specialized programs such as Cherry Talks (a biweekly YouTube program for the cherry industry).
- Biologicals Latam Dedicated media platform focused on the biologicals (biostimulants and biocontrol) industry in Latin America, covering market developments, research, and industry news.
Quantifiable outcome
- Nearly 900 attendees at the 5th Bioestimulantes Latam & Redagricola congress, including over 280 international participants
- +1 more outcomes
Companies that use Redagricola
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Redagricola technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Redagricola partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- Fresh Produce InstrumentsminorFresh Produce Instruments serves as the distributor for Catalytic Generators in the Netherlands, facilitating the company's ethylene application systems for fruit ripening in the European market.
- Agrícola Las GarzasminorAgrícola Las Garzas provides seed hybridization services and serves as a research partner for the PUCV project on machine learning-based seed production quality control, offering their fields and personnel for the research.
- Morgan Impresores, Envapack, SanifruitminorThese companies generate synergies with the agricultural industry and participated in Paclife's conference in Chile, representing packaging and post-harvest technology partners.
- Teno FruitminorTeno Fruit, an exporter, participated in Paclife's conference as a partner company, representing the agricultural export community.
- Bayer Crop ScienceminorRedagricola published sponsored editorial content about Bayer's Crop Nutrition division and its bioestimulant products (Bayfolan Soil and Bayfolan Algae), featuring company contacts Elmer Mejía and Daniel Abanto from Bayer's technical support team in Peru.
- ChileOlivaminorChileOliva, the Chilean olive oil association, works with Redagricola on content coverage of the olive sector, including the annual National Olive Oil Encounter conference.
- Comité del Kiwi (Chilean Kiwi Committee)minorThe Chilean Kiwi Committee, represented by expert Carlos Cruzat, collaborates with Redagricola on kiwi industry content, including conference presentations and technical coverage.
- Frutas de Chile (Exports Association)minorRedagricola features interviews and coverage of Frutas de Chile and its president Iván Marambio on topics related to Chilean fruit exports and quality standards.
- AsocolfloresminorRedagricola covers Colombian flower industry news in collaboration with Asocolflores and its president Augusto Solano, including coverage of export achievements and industry events.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Redagricola competitors and assessment
Company assessmentDirect peers
- PortalFruticola: PortalFruticola is a leading Latin American agricultural media outlet focused on the fruit industry, covering similar topics (fruits, vegetables, agricultural technology) across Spanish-speaking Latin America. Direct competitor with comparable audience, business model, and content focus targeting fruit producers and exporters.
- FreshFruitPortal: FreshFruitPortal is a digital media platform covering the global fresh produce industry with strong Latin American focus. Direct peer serving overlapping audiences of fruit producers, exporters, and technical advisors across the same four-country region Redagrícola operates in.
- Blueberries Consulting: Blueberries Consulting is a Chilean-based agricultural media and consultancy covering the blueberry industry with vertical specialization. Direct peer with similar crop-specific vertical focus and Latin American market overlap, particularly in Chile.
Regional players
- AgriBrasilis: AgriBrasilis is a Brazilian agricultural media outlet covering crops, technology, and markets in Brazil. Regional peer operating in the largest Latin American agricultural market with comparable content focus but different primary geography.
- InfoAgro: InfoAgro is a Spanish-language agricultural information portal covering crops, technology, and markets with Latin American reach. Regional peer in Spanish-speaking agricultural media with similar crop and technology focus but different primary geography.
Broad incumbents
- Farm Journal: Farm Journal is one of the largest US agricultural media companies with publications, events, and digital platforms. Broad incumbent with similar B2B agricultural media business model and significant event franchise across the US agricultural market.
- Successful Farming (AGWeb): Successful Farming / AGWeb is a leading US-based agricultural media brand with digital and print publications serving farmers and agricultural professionals. Broad incumbent serving similar agricultural professional audiences with broader geographic scope and established brand authority.
- Watt Global Media: Watt Global Media is a global agricultural media company with publications, events, and industry data products. Broad incumbent in agricultural media with similar trade publication and conference model, serving global animal agriculture and crop production markets.
Emerging players
- AgFunder News: AgFunder News is a digital-first media platform covering agricultural technology and innovation. Emerging player competing for advertiser attention in the agricultural sector with a digital-native content model that overlaps with Redagrícola's agtech coverage.
- AgTechNavigator: AgTechNavigator is a digital media platform covering agricultural technology and food innovation. Emerging player in agricultural media with overlap in agtech coverage and competing for the same digital advertising budgets in the agricultural input industry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Redagricola social profiles
Digital presenceRedagricola financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redagricola leadership team
Management profileNumber of profiles
Profiles1 record
Redagricola funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redagricola M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redagricola
What does Redagricola do?
Redagrícola is a multi-platform agricultural technical media company that publishes digital content on crops, technology, and farm management across Chile, Peru, Colombia, and Mexico. Its offerings include country-specific editorial editions, the PLUS+ premium subscription, a conferences division organizing major industry events, a professional courses platform, the Papel Digital digital magazine archive, a multimedia video library, and the vertical Biologicals Latam portal. Revenue is generated through advertising, sponsorships, paid subscriptions, and ticket sales for events and courses.
Is Redagricola a public or private company?
Redagricola is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Redagricola founded?
Redagricola was founded in 2006. It employs 11 to 50 people.
Where is Redagricola based?
Redagricola is headquartered in Santiago, Chile, in the Latin America region.
How does Redagricola make money?
Four revenue lines are on record. PLUS+ Premium Subscription is the primary driver. The others are advertising and Sponsorships, conferences and Events and digital Paper (Papel Digital).
Who are Redagricola's main competitors?
Direct peers on record are PortalFruticola, FreshFruitPortal and Blueberries Consulting. Regional players are AgriBrasilis and InfoAgro. Broad incumbents are Farm Journal, Successful Farming (AGWeb) and Watt Global Media. Emerging players are AgFunder News and AgTechNavigator.
Does Redagricola have an API?
No public API is recorded for Redagricola.
What industry is Redagricola in?
Redagricola's product category is Agricultural Media. Its primary akta.pro industry code is BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 5418 and its SIC code is 7311.