What Resilience Project does

The Resilience Project (TRP) is an Australian wellbeing education company founded in 2012 by Hugh van Cuylenburg and headquartered in Collingwood, Victoria. TRP delivers evidence-based mental health and resilience programs organised around its proprietary GEM framework (Gratitude, Empathy, Mindfulness) plus Emotional Literacy, serving four core customer segments: Australian schools (Foundation to Year 12), early years services (ages 3-5), workplaces and organisations, and individual consumers. The company reports trusted relationships with 1,900+ organisations, including 1,100+ schools and 5,000+ workplaces, and claims to have reached more than one million Australians with its wellbeing resources.

The product portfolio is anchored by three annual subscription programs: the School Wellbeing Program (priced at a $3,900 base fee plus $21 per student, with curriculum alignment to Australian, NSW, Victorian and WA standards), the Early Years Wellbeing Program ($1,350 Inspire plus $20 per child for Engage), and a modular Workplace Wellbeing Program (presentations from $1,900 plus workshops and a new online learning series). Programs are delivered through a proprietary TRP Hub (online Teaching Hub and Family Hub) containing lesson plans, video content, student journals, and tracking tools, supported by a dedicated field sales force of School Partnership Managers and Early Years Partnership Managers who provide termly check-ins and professional development. Supplementary revenue streams include ticketed Teacher Seminars (NESA-accredited), the 3 Happy Tricks kids live show, The Imperfects podcast, and an online retail shop for wellbeing journals and resources.

The business model is predominantly B2B recurring revenue (annual school and early years subscriptions, multi-year workplace contracts) supplemented by transactional events, retail, and content monetisation. Distribution leverages direct enterprise field sales, channel partnerships (Coles as Education Partner since 2021 covering 120,000+ team members; GMHBA with Geelong Football Club underwriting Geelong region schools since 2024), and brand-led marketing through sporting partnerships (AFL, NRL, Cricket Australia, Matildas) and The Imperfects podcast. The company has invested in independent third-party validation through peer-reviewed research with Monash University (40,149 students, published in BJPsych Open), University of Melbourne, and University of Adelaide, providing defensible outcome claims including a 47% reduction in depressive symptoms and 34% reduction in anxiety symptoms.

Name

Resilience Project

Legal name

THE RESILIENCE PROJECT PTY. LTD.

Website

https://theresilienceproject.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. School Wellbeing Program: Annual program fees: $3,900 base + $21 per student. Includes curriculum-aligned lessons, video content, student journals, teacher resources, parent webinars, and dedicated School Partnership Manager support. Billed annually.
2. Early Years Wellbeing Program: Two-component pricing: Inspire at $1,350 (digital presentations, professional development, community connection) plus $20 per child for Engage component (session plans, portfolios, GEM packs).
3. Workplace Wellbeing Programs: Customizable programs based on team size. Presentations from $1,900, workshops, and online learning series. Enterprise pricing varies by number of participants and delivery format (in-person, webinar, recorded).
4. Teacher Seminars: Ticketed professional development events held in Melbourne, Sydney, Brisbane, and Perth. Ticket prices fund event delivery including venue, catering, and sessions.
5. Product Sales: Wellbeing journals, books, and resources sold through online shop and bulk orders. Includes student journals, GEM conversation cards, kids activity books.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Resilience Project delivers evidence-based wellbeing programs grounded in the GEM framework (Gratitude, Empathy, Mindfulness) plus Emotional Literacy for Australian schools (Foundation to Year 12), early years services (ages 3-5), and workplaces. Programs are delivered through curriculum-aligned lesson plans, online Teaching Hub resources, in-person presentations, workshops, and dedicated School/Early Years Partnership Managers.

Product overview

The Resilience Project offers a multi-platform wellbeing ecosystem comprising three core program types (School Wellbeing Program for Foundation to Year 12, Early Years Wellbeing Program for ages 3–5, and Workplace Wellbeing Program), supplemented by live events (Teacher Seminars and 3 Happy Tricks kids shows), a content platform (The Imperfects Podcast), and a retail shop for wellbeing resources. All programs are grounded in the GEM framework (Gratitude, Empathy, Mindfulness) plus Emotional Literacy, delivered through a proprietary online Teaching Hub (TRP Hub) with curriculum-aligned lesson plans, student journals, video content, and dedicated partnership management.

Differentiator

Problem solved

Functional benefit

Brands

• The Imperfects Podcast: A podcast hosted by Hugh van Cuylenburg, Ryan Shelton, and Josh van Cuylenburg that discusses topics of imperfection, vulnerability, and wellbeing with interesting guests.

Products and services

• School Wellbeing Program A curriculum-aligned wellbeing program for Foundation to Year 12 students, teaching GEM (Gratitude, Empathy, Mindfulness) and Emotional Literacy strategies through an online Teaching Hub, student journals, video content, parent webinars, and a dedicated School Partnership Manager with termly check-ins and professional development support.
• Early Years Wellbeing Program A wellbeing program for children aged 3-5 in early learning centres, featuring 20 play-based session plans, Cozy Koala take-home initiative, community projects, family connections, and educator professional development, based on GEM principles.
• Workplace Wellbeing Program A customisable workplace program comprising presentations (Discovering Resilience, Resilient Together), wellbeing workshops (Looking After Yourself, Looking After Each Other, Navigating Change, Creating a Connected Culture), and online learning series for organisational resilience and mental health support, tailored by team size.
• Teacher Seminars Full-day professional development events held in Melbourne, Sydney, Brisbane, and Perth, featuring sessions on Discovering Resilience, Teaching Resilience, Looking After Ourselves, and Resilient Together, presented by Hugh van Cuylenburg and Martin Heppell, with NESA accreditation.
• 3 Happy Tricks Kids Show A live kids show teaching positive mental health strategies through music, stories, and interactive content, presented by Martin Heppell, touring Victorian venues in school holiday periods.
• The Imperfects Podcast A podcast hosted by Hugh van Cuylenburg, Ryan Shelton, and Josh van Cuylenburg, featuring interviews with guests sharing struggles and wisdom about imperfection, wellbeing, and mental health.
• Wellbeing Resources Shop Online shop selling wellbeing resources including journals, books, activity books, GEM Conversation Cards, and bulk orders for schools and workplaces.

Quantifiable outcome

• 47% reduction in depressive symptoms after six years with the program (Monash University study of 40,149 students)
• +7 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Embrace KidscoreStrategic or Co-development Partner · 1 January 2025Partnership began in 2025 bringing Embrace Kids resources and expertise into TRP curriculum, reaching tens of thousands of students. With 3 in 4 young people experiencing body image distress, the free suite of Embrace Kids programs teaches body appreciation and celebrates uniqueness.
• GMHBA with Geelong Football ClubcoreStrategic or Co-development Partner · 1 January 2024Partnership with GMHBA, with support from Geelong Football Club, began in 2024. They generously fund School Wellbeing Program in multiple schools across greater Geelong region, supporting over 2,000 students plus their teachers and families over two years.
• ColescoreStrategic or Co-development Partner · 1 January 2021Coles has been The Resilience Project's Education Partner since 2021. As well as working together to support wellbeing of young people through Education Programs, Coles also has a dedicated positive mental health program tailored to their 120,000+ team members around the country.
• Product DynamicsminorChannel Partner/ Reseller/ Distributor · 1 January 2018Partnership from 2018 provides primary and secondary schools greater accessibility to TRP curriculum and daily wellbeing activities. Students access TRP curriculum through student planner created by Product Dynamics.
• Resilient Youth AustraliacoreStrategic or Co-development PartnerPartnership with Resilient Youth who developed a survey specifically designed to measure resilience of young Australians. RYA has surveyed more than 900,000 young Australians across 4,400+ schools. Partnership schools undertake this survey to inform TRP programs.
• Brisbane BroncosminorGTM or Marketing PartnerSporting partner supporting TRP's wellbeing mission with elite sports organization.
• Geelong CatsminorGTM or Marketing PartnerSporting partner with GMHBA partnership funding Geelong region schools program.
• Queensland CowboysminorGTM or Marketing PartnerSporting partner supporting TRP's wellbeing mission with NRL club.
• Australian Cricket TeamminorGTM or Marketing PartnerHugh has worked with the Australian Cricket Team on wellbeing programs.
• Australian Netball TeamminorGTM or Marketing PartnerHugh has worked with the Australian Netball Team on wellbeing programs.
• Australian Women's Soccer Team (Matildas)minorGTM or Marketing PartnerTRP partnered with Commonwealth Bank Matildas for workplace wellbeing program.
• Port Adelaide Football ClubminorGTM or Marketing PartnerHugh currently works closely with Port Adelaide Football Club.
• NRL (multiple clubs)minorGTM or Marketing PartnerIn 2015, NRL asked Hugh to run workshops at every club in the competition. Has worked with Jillaroos and 10 AFL teams.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Regional players

• SuperFriend: Australian industry-funded mental health organisation providing workplace wellbeing tools, training, and advisory services specifically for superannuation and insurance member organisations. Comparable in workplace wellbeing B2B sales motion; narrower sector focus but overlaps on workplace programs.

Direct peers

• ReachOut Australia: Australia's leading digital youth mental health service providing self-help tools, peer support, and school resources for adolescents. Comparable in addressing student mental health and providing curriculum-aligned resources to Australian secondary schools, though ReachOut is digital-first and free.
• Smiling Mind: Australian non-profit offering mindfulness and wellbeing programs to schools and workplaces using an app-based delivery model. Directly comparable to TRP in target customer (Australian schools, employers) and SEL/mindfulness methodology, though delivered via digital rather than field-sales partnership managers.
• Life Education Australia: Long-established Australian provider of health and wellbeing curriculum to primary schools, including drug education and mental health modules. Directly comparable in K–6 school wellbeing delivery model, though Life Ed focuses more on physical health and drug prevention than SEL/mindfulness.

Others

• Kids Helpline: Australia's free 24/7 counselling service for children and young people, operated by yourtown. Not a direct competitor but a complementary ecosystem player that schools and TRP itself refer students to, often via the Further Support resources on TRP's website.

Emerging players

• Alannah & Madeline Foundation: Australian children's charity focused on keeping children safe from violence and creating wellbeing programs for schools. Comparable in school-based wellbeing delivery and child mental health mission; competing for state education catalogue inclusion and school wellbeing budget.
• Batyr: Australian preventative youth mental health organisation delivering school programs, workplace workshops, and speaker programs to reduce stigma. Comparable in school and workplace segments with a more peer-led, lived-experience approach rather than the GEM framework.
• Bravehearts: Australian child protection organisation delivering school-based education programs (Ditto's Keep Safe Adventure) focused on personal safety. Comparable in curriculum-aligned school delivery and child wellbeing education, though focused on safety/protection rather than emotional resilience.

Broad incumbents

• headspace (National Youth Mental Health Foundation): Government-funded national youth mental health organisation offering clinical services, work-related programs (headspace@Work), and school resources. Comparable in workplace wellbeing and youth mental health segments but operates as a federally funded incumbent rather than subscription model.
• Beyond Blue: Australia's largest mental health organisation providing workplace mental health programs (Beyond Blue Workplace), school resources, and community awareness. Comparable in workplace wellbeing and youth mental health; a free, well-funded incumbent that competes for the same buyer budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYbrgVRFaU1keBDWp5pIhUw
• Facebookfacebook.com/resiliencep
• LinkedInlinkedin.com/company/the-resilience-project
• Instagraminstagram.com/theresilienceproject__

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Resilience Project