Australian Cricket Institute

What Australian Cricket Institute does

Australian Cricket Institute operates as Century Cricket Coaching, a privately held Australian cricket coaching and player development company founded in 2017 and headquartered in Port Melbourne. It targets junior cricketers aged 8 to 15 (with parents as the typical purchasers) through a portfolio of consumer programs: full-week school holiday clinics delivered across five Australian states (NSW, QLD, SA, VIC/TAS, WA), Winter and Pre-Season Development Academies for 8–14 year-olds, five-day residential Live-In-Camps, and T10 'Summer Bash' tournaments. Coaching is framed around a four-pillar method covering Technical, Tactical, Physical, and Mental development, delivered by an in-house team of qualified coaches plus dedicated fitness and nutrition coaches.

The company runs a parallel B2B product line targeting volunteer-led community and regional cricket clubs. This includes Coach Assist (a structured 12-week junior coaching program deployed into partner clubs), Coaches Vault (an online gated resource library for club coaches), and Club Support packages that bundle professional coach deployment with curriculum. Distribution is hybrid: direct-to-consumer self-serve registration via the company's website and a Square-hosted online shop, plus co-branded Big Bash League channels (Sydney Sixers Camps, Sydney Thunder Camps) and a flagship state-association affiliation with Cricket NSW.

Monetization combines per-registration consumer fees (clinics, tournaments), recurring academy subscriptions, one-time camp purchases, and bespoke multi-year B2B club contracts. Pricing is not publicly disclosed and is gated behind 'Register Now' flows and direct quotes. Marketing is content- and event-led, centered on SEO-optimized state landing pages, an active blog and Instagram presence, email newsletter capture, and partner co-marketing with cricket clubs and BBL franchises. No funding rounds, M&A, AI/ML capabilities, or financial disclosures are present in the available data.

Name

Australian Cricket Institute

Legal name

Century Cricket Coaching

Website

https://australiancricketinstitute.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian Cricket Institute (operating as Century Cricket Coaching) is a privately held Australian cricket coaching company that delivers multi-state school holiday clinics, academies, live-in camps, and T10 tournaments for junior cricketers aged 8–15, alongside a B2B Coach Assist and Club Support product for community cricket clubs.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Melbourne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Holiday Clinic Registrations: Per-registration fees for school holiday clinics in NSW, QLD, SA, VIC and WA. Seasonal, event-driven revenue tied to school break windows.
2. Academy Programs (Winter & Pre-Season): Term-based development academies for 8-14 year-olds, sold as recurring program enrolments across multiple weeks.
3. 5-Day Live-In-Camps: Multi-day residential camp packages, one-time per-attendee purchase combining coaching, accommodation and supervision.
4. Club Support Packages: B2B annual/seasonal contracts with cricket clubs (e.g., Hampton CC, Moama CC, GWHCC) covering Coach Assist deployment, coach resourcing and structured junior programming across the season.
5. T10 Tournaments: Team-entry fees for the summer T10 tournament format (referenced as 'Summer Bash').

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Australian Cricket Institute (operating as Century Cricket Coaching) is a cricket coaching and player development company delivering professional coaching programs for junior cricketers aged 8-15. It offers school holiday clinics, term-based development academies, residential live-in camps, T10 tournaments, and B2B Club Support packages (Coach Assist, Coaches Vault, Club Support) deployed to community and regional cricket clubs.

Differentiator

Problem solved

Functional benefit

Brands

• Coach Assist: A club-support program offered by Century Cricket Coaching to deploy professional coaches and structured junior programming at community clubs.
• Coaches Vault
• Club Support

Products and services

• Winter Development Academy Seasonal cricket development program targeting juniors aged 8 to 14, focusing on skill-specific training during the Australian winter months.
• Pre-Season Development Academy Pre-season cricket coaching program for juniors aged 8 to 14 designed to prepare players for the upcoming cricket season through skill and game-readiness training.
• School Holiday Clinics Full-week skill-specific training clinics held during school holidays for children aged 8 to 15, delivered across NSW, QLD, SA, VIC/TAS and WA, including branded Sydney Sixers and Sydney Thunder Camps.
• T10 Tournaments Short-format T10 cricket tournaments branded as 'Summer Bash' that offer competitive match-play opportunities for junior participants.
• 5-Day Live-In-Camps Residential five-day cricket camps providing intensive immersive coaching for junior players during school holidays, combining coaching, accommodation and supervision.
• Coach Assist Club-level support program in which professional Century coaches are deployed to deliver junior programs at partner clubs over the season (e.g., 12-week structured delivery). Targets volunteer club coaches with development resources and structured programming.
• Club Support Broader offering that packages services such as Coach Assist, Coaches Vault, and club-level partnerships (e.g., Hampton CC, Moama CC, GWHCC) to assist community cricket clubs with junior coaching programs.
• Coaches Vault Online resource library providing coaching materials, resources, and development content for coaches at community clubs.

Quantifiable outcome

• Multiple academy members selected for the U16 Dowling Shield premier cricket competition (stated outcome referenced on Instagram).

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Cricket New South Wales (Cricket NSW)flagshipStrategic or Co-development Partner · 1 November 2025Groundbreaking affiliation announced in late November (per blog post) to extend Century Cricket Coaching's reach in NSW. Positions Century as a coaching partner to the state governing body and is the most strategically significant relationship on the website.
• Hampton Cricket ClubcoreChannel Partner/ Reseller/ Distributor · 1 July 2025Multi-year Club Support Package in which Century deploys professional coaches to deliver Hampton's junior program over 12 weeks through the season. Now in its 3rd year of partnership; promoted via dedicated blog announcement.
• Sydney Sixers (BBL franchise)coreChannel Partner/ Reseller/ DistributorCo-branded 'Sydney Sixers Camps' delivered as part of Century's NSW holiday clinic offering, with registrations via the Sixers membership site.
• Sydney Thunder (BBL franchise)coreChannel Partner/ Reseller/ DistributorCo-branded 'Sydney Thunder Camps' delivered as part of Century's NSW holiday clinic offering, with registrations via the Thunder membership site.
• Moama Cricket ClubminorChannel Partner/ Reseller/ DistributorRegional Victorian/NSW-border club using Century's Coach Assist to support junior coaches with targeted, structured programming for another season.
• GWHCC HawkersminorChannel Partner/ Reseller/ DistributorCommunity club partnership deploying Coach Assist / coaching resources to support its volunteer junior coaches.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Regional players

• Sydney Sixers: Big Bash League franchise running co-branded junior holiday camps with Century in NSW; comparable in that it sells a cricket participation experience to families, but anchored to elite-team brand rather than standalone coaching IP.
• Sydney Thunder: BBL franchise co-branding junior camps with Century; same participation-driven model as the Sixers and a comparable product overlap in the NSW holiday-clinic market.
• Adelaide Strikers: South Australian BBL franchise delivering junior cricket programs; comparable regional cricket participation offering to Century's SA clinics.
• Melbourne Stars: Victorian BBL franchise running its own junior holiday clinics — directly comparable holiday-clinic product to Century's Sydney-based BBL partnerships, but in a different geographic market.
• Melbourne Renegades: Victorian BBL franchise operating junior cricket clinics and school-holiday programs; directly comparable consumer cricket-coaching offering to Century's VIC/TAS footprint.
• Perth Scorchers: Western Australian BBL franchise running junior clinics and participation programs; comparable product offering in the WA market Century also serves.
• Hobart Hurricanes: Tasmanian BBL franchise with junior participation offerings; comparable product overlap with the combined VIC/TAS region Century services.
• Brisbane Heat: Queensland BBL franchise with a junior participation program; overlaps Century's QLD clinic offering in the same parent-and-child cricket-development segment.

Broad incumbents

• Cricket New South Wales (Cricket NSW): State governing body for cricket in NSW and Century's flagship strategic partner; operates its own development pathways, junior representative programs and clinic infrastructure that overlap with Century's consumer offering.
• Cricket Australia: National governing body that funds and runs national participation programs (e.g., Cricket Blast, Woolworths Cricket Blast) targeting the same 8–15 junior audience across all states Century operates in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/century_cricketcoaching
• Xx.com/auscrickinst

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australian Cricket Institute