What Jose Medina & Associates does

Jose Medina & Associates is a privately-held residential real estate team operating under the Keller Williams Legacy Group franchise in Canton, Ohio, serving home buyers and sellers across Greater Northeast Ohio, with a primary concentration in Stark and Summit Counties. Founded in 2002 by Jose Medina, a 2001 Ashland University graduate, the firm has held the #1 team ranking in its core two-county market continuously since 2009 and is recognized as a top-10 Keller Williams team internationally and the #1 team across all brokerages in Ohio. Beyond brokerage, Medina serves as Operating Principal of four Keller Williams Market Centers that collectively encompass more than 1,200 agents, extending the firm's operational footprint well beyond its 11-50 direct employee headcount.

The firm's service offering centers on a differentiated program portfolio built around the operational pain points of residential transactions. Core agency services are augmented by five proprietary programs: ONE MOVE (buy before selling), SELL IT NOW and Equity Express (direct cash-buying alternatives to traditional listing), the H.E.L.P. Program (pre-listing improvement funding with deferred repayment), and the HERO Program (reduced commissions and closing costs for teachers, first responders, military, veterans, and nurses). Pricing is driven by the proprietary 5-5-5 Method, which triangulates sale price from five active, five pending, and five sold comparable MLS properties. The technology backbone is the Brivity IDX platform, which powers property search, the MyPortal client communication tool, virtual tours, listing alerts, and a free home valuation engine.

The revenue model is commission-based on closed transactions, with no publicly disclosed rates. The team claims 420 homes sold over 17 years cumulatively and 700+ homes for over $116M in volume in 2018, reflecting a step-change in team-level production in recent years. Customer acquisition combines a direct-to-consumer website (josesellshomes.com) with self-service search and valuation tools, traditional IDX-driven SEO, and the Keller Williams international referral network for inbound and outbound relocation leads. Preferred-lender partnerships (LoansbyJasonK.com, Pursuit Lending Group, Signature Mortgage) provide ancillary financing pathways. The firm has no external investment, no disclosed funding rounds, and no AI/ML capabilities of note.

Name

Jose Medina & Associates

Legal name

Jose Medina And Associates

Website

https://josesellshomes.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Jose Medina & Associates is a privately-held residential real estate team operating under Keller Williams Legacy Group in Canton, Ohio, serving home buyers and sellers across Greater Northeast Ohio (Stark and Summit Counties) with differentiated programs for timing, financing, and direct cash purchases.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Seller Representation & Listing Services (BPAJAAAK)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate
• Home buying services
• Home selling services
• Cash home buying
• Real estate brokerage

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: Traditional real estate agent commissions on home sales and purchases. Compensation based on successful transaction closings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Jose Medina & Associates is a residential real estate brokerage team operating under Keller Williams Legacy Group in Northeast Ohio, providing home buying and selling services. The team offers proprietary programs such as ONE MOVE (buy before selling), SELL IT NOW (direct cash purchase), Equity Express, HERO (discounts for community heroes), and H.E.L.P. (home improvement funding), supported by the Brivity technology platform and the 5-5-5 pricing method.

Product overview

Jose Medina & Associates is a Keller Williams real estate brokerage providing residential home buying and selling services in Greater Northeast Ohio. The company operates as a full-service real estate team offering multiple distinct programs: core home buying/selling services, proprietary programs (ONE MOVE for simultaneous transactions, SELL IT NOW for direct purchases, HERO Program for service professional discounts, Equity Express and H.E.L.P. Program for home improvement/equity solutions), technology-enabled client tools (MyPortal/Brivity platform for communication, home search, market reports, home valuation), and professional photography/marketing services. The 5-5-5 Method is their signature pricing strategy.

Differentiator

Problem solved

Functional benefit

Brands

• ONE MOVE: Program allowing buyers to secure their new home before selling their current property, turning them into cash buyers.
• Sell It Now
• HERO Program
• Equity Express
• H.E.L.P. Program

Products and services

• ONE MOVE A program enabling home buyers to purchase a new home before selling their current one, converting them to cash buyers who stand out in competitive markets.
• SELL IT NOW Direct home buying program allowing sellers to receive competitive cash offers, pick their own closing date, avoid showings, and receive a free local move.
• HERO Program Savings program for teachers, first responders, military, veterans, and registered nurses offering reduced commissions, reduced closing costs, discounted home inspections, and home insurance discounts.
• Equity Express Cash offer program allowing sellers to receive equity from their home after the company sells to a new buyer without traditional listing.
• H.E.L.P. Program Home improvement funding program providing funds for strategic updates to maximize home value with no upfront costs to the seller, with repayment deferred until closing.
• Home Search/Listing Platform Property search tool allowing users to search listings by price, beds, baths, square footage, neighborhood, and various property features.
• Home Value Estimation Free instant home valuation tool providing automated estimates based on location and property details.
• MyPortal/Brivity Client Platform Online client portal providing 24/7 access to marketing activities, team communication, property showings with feedback, and listing status updates.
• Financing Services Home loan process guidance including pre-approval assistance, lender connections, and closing support through preferred mortgage partners.

Quantifiable outcome

• 420 homes sold over 17 years
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Keller Williams Legacy GroupcoreStrategic or Co-development PartnerJose Medina & Associates operates as a top-producing team under the Keller Williams Legacy Group brand. The company is ranked #1 in Ohio across all brokerages and is affiliated with the international Keller Williams network, providing access to global marketing resources, training, and referral systems.
• LoansbyJasonK.comminorStrategic or Co-development PartnerPreferred lender partner providing mortgage financing options to clients. Listed as a recommended financing resource for home buyers working with Jose Medina & Associates.
• Mike Lokie - Pursuit Lending GroupminorStrategic or Co-development PartnerPreferred lender partner offering mortgage lending services. Referenced as a financing option for clients seeking home loans in the Canton area.
• Signature MortgageminorStrategic or Co-development PartnerMortgage partner providing financing guidance for home buyers and sellers. Listed on the Why List With Us page as a financing resource.
• BrivitycoreTechnology or IntegrationTechnology platform powering the company's website, property search, client communication, and transaction management. Provides IDX listings, virtual tours, client portal, and marketing automation tools.

Scale indicators9 records

Recent moves3 records

Expansion highlights5 records

Emerging players

• Redfin: Technology-enabled residential brokerage with growing Midwest presence and a lead-conversion model that pressures traditional agent commission economics. Competes for the same buyer and seller demand in Ohio.
• Opendoor: Institutional iBuyer making direct cash offers on homes, operating in Ohio markets. Directly competes with the firm's Sell It Now and Equity Express programs on speed and certainty of close.

Direct peers

• eXp Realty: Cloud-based brokerage with a team-attraction model that recruits top producers with high commission splits and a network-driven culture, directly competing for the same agent and seller pool in Ohio.
• Compass: Tech-forward national brokerage competing for top-producing agents and teams, including in Ohio markets. Its agent-first platform and aggressive commission offers directly target teams like Jose Medina & Associates.
• Coldwell Banker: One of the largest residential real estate franchise networks in the U.S., active in Ohio, with comparable team-based service offerings and reliance on a national brand for agent recruiting and lead flow.
• RE/MAX: Global franchise brokerage with strong agent-attached team economics similar to Keller Williams. Competes in Northeast Ohio for both buyers and sellers, and represents the most direct franchise-model counterpoint to the Keller Williams team setup.
• Berkshire Hathaway HomeServices: National residential franchise network using a similar team-based model within franchised brokerages, including presence in Ohio. Competes for the same agents, sellers and franchise-driven leads through a comparable real estate team structure.
• Howard Hanna Real Estate: The largest privately held real estate brokerage in the Mid-Atlantic and Midwest, with deep roots and dominant market share across Northeast Ohio including Stark and Summit counties. Head-to-head competitor for residential listings and buyer representation in the exact same geography this firm serves.

Others

• Zillow (Premier Agent / Showcase): Largest residential real estate portal and a major indirect competitor for seller leads via Premier Agent advertising. Does not directly broker transactions at scale but materially shapes seller acquisition economics for traditional brokerages.

Broad incumbents

• Sotheby's International Realty: Premium-brand brokerage affiliated with a global luxury network, with a broader portfolio and primarily higher price-point focus. Adjacent comp for the firm's higher-end listing opportunities and referral pipeline through KW International.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jose Medina & Associates