IDSA

What IDSA does

IDSA is a Lyon-based B2B digital marketing agency founded in 2006, operating as a French SARL (Société à Responsabilité Limitée) with a registered capital of €25,710 and led by founder Sophie ATTIA. The firm specializes in social selling, inbound marketing, content marketing, marketing automation, and social media management services, targeting mid-market and enterprise B2B clients across service, IT/technology, industrial/manufacturing, insurance, financial services, and retail/franchise sectors. Named enterprise clients include SwissLife, EDF, Crédit Agricole, Promega France, APICIL Group, AFNOR, and Quadro, indicating delivery capability for large engagements.

The company operates as a professional services business without proprietary technology platforms; instead, it deploys industry-standard marketing automation tools (Marketo, HubSpot, Salesforce Pardot, Webmecanik, ActiveCampaign) to execute client programs. Revenue is generated through custom, quote-based engagements on multi-year contracts, supplemented by registered training programs (Organisme de formation #82 69 09505 69) and downloadable thought-leadership resources (LinkedIn To-Do List, Social Selling Content Quadrant, Agency Selection Guide). The company self-describes as the "N°1 des agences de Social Selling en France," supported by the founder's published book with Dunod, academic teaching roles at EMLYON Business School and the University of Lyon, and Aqcera consulting-quality membership. Geographic scope is national France, distributed from a Lyon headquarters in the 9th arrondissement (legal seat at 49 rue Joseph Ricard, Sainte-Foy-lès-Lyon).

Name

IDSA

Legal name

IDSA

Website

https://idsa.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

IDSA is a Lyon-based B2B digital marketing agency founded in 2006, specializing in social selling, inbound marketing, content marketing, and marketing automation for mid-market and enterprise clients across France.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM), B2B/ABM Creative Agencies (MPAAAAAI), Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• B2B digital marketing
• Social selling services
• Inbound marketing
• Marketing automation consulting
• Content marketing agency

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Digital Marketing Consulting: Expert consulting services for marketing digital strategy, including audit, planning, organization, and vendor management for B2B companies seeking to digitalize their sales methods.
2. Social Selling Programs: Training and accompaniment programs to engage sales teams on social networks, including LinkedIn, Facebook and other platforms for B2B lead generation.
3. Marketing Automation Services: Marketing automation implementation including scenario design, campaign optimization, lead nurturing, lead scoring, retargeting, and sales automation services using platforms like Marketo, HubSpot, and ActiveCampaign.
4. Inbound Marketing Services: Inbound marketing strategy and execution including content marketing, SEO, UX optimization, community management, and conversion rate optimization to generate leads through company websites.
5. Social Media Agency Services: Social media strategy, editorial planning, community management, video content creation, and support for distribution and franchise networks across platforms including LinkedIn, Facebook, Instagram, Twitter, and TikTok.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

IDSA is a B2B digital marketing agency that helps commercial teams integrate social selling practices, generate leads through inbound and content marketing, and automate marketing operations. Core services include social selling programs, social media management, digital marketing consulting, marketing automation implementation, inbound marketing, and content marketing, delivered primarily to mid-market and enterprise B2B clients in France.

Product overview

IDSA is a digital marketing agency based in Lyon, France, founded in 2006, operating as a unified service offering rather than a platform-plus-modules architecture. The agency specializes in social selling, social media management, digital marketing consulting, marketing automation, inbound marketing, and content marketing services. The core offering centers on helping B2B companies align marketing and sales through social selling and inbound methodologies, with marketing automation services leveraging platforms like Marketo, HubSpot, Salesforce Pardot, Webmecanik, and ActiveCampaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Selling A service helping B2B commercial teams integrate social selling practices and LinkedIn usage to generate leads and drive sales through professional networks. Targeted at sales teams, commercial directors, and account managers seeking to develop prospect engagement on LinkedIn and other platforms.
• Social Media Management Social media agency services including strategy, community management, content creation, and performance indicators across LinkedIn, Facebook, Instagram, Twitter/X, and TikTok for B2B and B2C companies. Designed for marketing teams needing distributed social media execution and franchise/store network coordination.
• Digital Marketing Consulting Strategic consulting services to help B2B companies organize their digital marketing, build digital strategies, develop action plans aligned with sales objectives, audit existing digital initiatives, and manage vendors. Targeted at marketing directors and general management of mid-market and enterprise B2B firms.
• Marketing Automation Marketing automation services enabling companies to pilot content, reach prospects via email or social retargeting, leverage CRM contact databases, measure marketing ROI, and identify mature leads for sales teams. Includes scenario design, campaign optimization, lead nurturing, lead scoring, retargeting, and sales automation. Targeted at B2B marketing teams needing to scale lead nurturing and ROI measurement.
• Inbound Marketing Inbound marketing methodology to generate leads through a company website via quality pre-sale content, attracting new clients and positioning the website as a business generator. Covers content marketing, SEO, UX optimization, community management, and conversion rate optimization. Targeted at B2B companies seeking inbound lead generation, especially in industrial and technology sectors.
• Content Marketing Content marketing services creating high-value content to maximize engagement on social networks and drive conversions for B2B clients. Designed for marketing teams needing editorial planning, content production, and distribution support across digital channels.

Quantifiable outcome

• 70-90% team engagement with proper accompaniment vs 10% with training alone
• +6 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Scale indicators4 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Eskimoz: Eskimoz is a Paris-based digital marketing agency focused on SEO, inbound and lead generation for B2B clients in France. Like IDSA, it delivers demand-generation services through a consulting-plus-execution model targeting French SMB/mid-market accounts.
• Brainfluence: Brainfluence is a French B2B influencer and content marketing agency helping companies activate experts and creators on social networks to drive leads. Overlaps directly with IDSA's social-selling and content marketing services to B2B clients.
• HOPSCOTCH Group (Heaven / Publicis content brands): Hopscotch is a Paris-headquartered digital, social and content communications group offering social-media, influencer and content marketing to B2B and B2C clients, comparable to IDSA's social-media and content services with a similar French-mid-market focus.
• Brainsonic: Brainsonic is a French content marketing and brand-publishing agency delivering inbound and content strategy for B2B clients, with comparable service mix to IDSA's inbound and content marketing offerings.

Broad incumbents

• We Are Social: We Are Social is a global social-media marketing agency with offices across multiple markets, including France. It serves B2B and B2C clients on social strategy and community management, sitting in the same category as IDSA's social-media services but at significantly larger scale.
• Jellyfish: Jellyfish is a global digital marketing agency group providing paid media, SEO, content and creative services. It competes with IDSA for multi-market B2B digital transformation mandates, albeit with a much broader geographic and capability footprint.
• Publicis Groupe: Publicis is the Paris-headquartered global advertising and communications holding company. Its agencies (Publicis Sapient, Digitas) compete with IDSA for French mid-market and enterprise digital marketing and marketing-automation budgets, with much broader service portfolios.
• Dentsu: Dentsu is a Japan-headquartered global marketing services group with extensive French operations (Dentsu Creative, Merkle). It is an incumbent competitor for end-to-end digital and marketing-automation engagements that overlap with IDSA's full-funnel offering.

Regional players

• SQLI: SQLI is a French digital services and consulting firm focused on digital transformation, including digital marketing and CRM/marketing-automation implementation. It targets similar enterprise clients in France/Europe as IDSA, with broader technology and integration capabilities.

Emerging players

• HubSpot (Solutions Partner ecosystem): HubSpot is a marketing-automation platform whose Solutions Partner ecosystem of agencies implements HubSpot for B2B clients — the same marketing-automation implementation work IDSA performs on HubSpot, Marketo and Pardot. Not a direct competitor but the platform/adjacent layer that competes for IDSA's automation-implementation services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IDSAFrance
• YouTubeyoutube.com/channel/UCSHjUe_O54dHU7w96hTMq3A/featured?view_as=public
• Facebookfacebook.com/IDSAfrance
• LinkedInlinkedin.com/company/idsa
• Instagraminstagram.com/idsa_france/?hl=fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IDSA