ZALORA
ZALORA Philippines is an online fashion and lifestyle marketplace serving consumers across the Philippines, aggregating over 120,000 products across Women, Men, Luxury, Sports, Kids, and Beauty categories from local and international brands. It generates revenue through marketplace transactions, supported by fast delivery, cash-on-delivery, and omnichannel pop-up retail initiatives.
- Company typePrivate
- Founded2012
- HeadquartersTaguig, Philippines
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What ZALORA does
ZALORA Philippines is an online fashion and lifestyle marketplace serving consumers across the Philippines through the domain zalora.com.ph. The platform aggregates over 120,000 products spanning six categories — Women, Men, Luxury, Sports, Kids, and Beauty — from a mix of local and international brands including Nike, Adidas, Mango, New Balance, Birkenstock, and Veja. Supporting the core marketplace are two sub-products: Earth Edit, a sustainability-oriented shopping filter surfacing conscious-fashion attributes (Animal Friendly, Circular by Design, Recycled Materials, Pre-Loved, etc.), and Thread by ZALORA, an editorial blog providing trend coverage and shopping guides as a top-of-funnel engagement channel.
The business operates on a marketplace transaction-fee model, with consumer-facing services differentiated by lightning-quick delivery, free shipping on orders above P995, cash-on-delivery as a payment option, and a free returns policy. Distribution is primarily through the owned e-commerce storefront, with supplementary physical retail executed via branded pop-up experiences (e.g., the March 2025 Adidas 'The Original' pop-up at One Ayala Mall) as part of an explicit omnichannel strategy. The company was founded in 2012, is part of the Global Fashion Group ecosystem, and is backed domestically by Kickstart Ventures (Globe Telecom's VC arm) alongside Ayala-group investors. Headcount is stated at 251–500 employees and the company operates as a private, non-listed entity. No proprietary AI/ML capability, app, or public revenue figures are disclosed in the available source material.
ZALORA firmographics
Firmographics- Name
- ZALORA
- Website
- https://zalora.com.ph
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ZALORA Philippines is an online fashion and lifestyle marketplace serving consumers across the Philippines, aggregating over 120,000 products across Women, Men, Luxury, Sports, Kids, and Beauty categories from local and international brands. It generates revenue through marketplace transactions, supported by fast delivery, cash-on-delivery, and omnichannel pop-up retail initiatives.
- Ownership category
- akta.pro rank
Where ZALORA is headquartered
LocationHeadquarters
- HQ city
- Taguig
- HQ country
- Philippines
- HQ region
- Asia
Offices1 record
Markets served
ZALORA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Supply Chain
Revenue model
- Product Sales (Marketplace): ZALORA operates as an online fashion marketplace connecting consumers with local and international brands. The company generates revenue through product sales transactions on its platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard e-commerce pricing with free shipping threshold |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
ZALORA product offering
Product offeringCore offering
ZALORA Philippines operates an online fashion and lifestyle marketplace that aggregates over 120,000 products from local and international brands across six categories: Women, Men, Luxury, Sports, Kids, and Beauty. The platform sells directly to consumers via its own e-commerce storefront at zalora.com.ph, offering lightning-quick delivery, free shipping over P995, cash on delivery, and free returns across the Philippines. It is complemented by the Earth Edit sustainable shopping filter and Thread by ZALORA editorial blog.
Product overview
ZALORA operates a unified e-commerce marketplace platform serving the Philippines, offering over 120,000 fashion and lifestyle products across six core categories: Women, Men, Luxury, Sports, Kids, and Beauty. The platform aggregates both local and international brands including Nike, Adidas, Mango, New Balance, Birkenstock, and Veja. Supporting the core marketplace are complementary sub-products: Earth Edit (a sustainable shopping filter featuring conscious fashion across categories like circular design, recycled materials, and pre-loved items) and Thread by ZALORA (a fashion editorial blog providing style inspiration and trend coverage). The platform differentiates through services including lightning-quick delivery, free shipping over P995, cash on delivery payment option, and free returns.
Differentiator
Problem solved
Functional benefit
Products and services
- ZALORA Philippines E-commerce Marketplace Self-serve online marketplace serving consumers in the Philippines, aggregating over 120,000 fashion, beauty, footwear, accessories, and sportswear products from local and international brands (including Nike, Adidas, Mango, New Balance, Birkenstock, and Veja). Includes lightning-quick delivery, free shipping over P995, cash on delivery, and free returns.
Companies that use ZALORA
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles2 records
ZALORA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ZALORA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Adidas PhilippinescoreAdidas partnered with ZALORA to launch 'The Original' pop-up concept in the Philippines, creating an omnichannel retail experience that bridges digital and physical shopping. The initiative allows consumers to touch, feel, and try on products typically purchased online before making a purchase. The pop-up ran until March 30 at One Ayala Mall as part of Adidas's broader strategy to integrate online and offline retail formats.
Scale indicators1 record
Expansion highlights4 records
ZALORA competitors and assessment
Company assessmentDirect peers
- Shopee Philippines: Shopee is the leading general marketplace in the Philippines and Southeast Asia, operated by Sea Group. It directly competes with ZALORA in fashion, beauty, and lifestyle categories and dominates mobile commerce traffic, marketing spend, and seller acquisition in the same market.
- Lazada Philippines: Lazada, backed by Alibaba, is a top-three e-commerce marketplace in the Philippines with deep fashion and lifestyle assortment. It competes head-to-head with ZALORA for the same consumers and brands, and its logistics arm (Lazada Logistics) overlaps ZALORA's nationwide delivery footprint.
- SHEIN: SHEIN is a global fast-fashion e-commerce platform with strong Southeast Asian traction, including the Philippines. It competes directly with ZALORA on affordable apparel, trend velocity, and digital-native customer experience.
- ASOS: ASOS is a UK-headquartered online fashion marketplace carrying hundreds of third-party and own-brand labels. Like ZALORA, it serves as a multi-brand fashion destination for younger consumers and competes for the same global brand partnerships.
- Pomelo Fashion: Pomelo Fashion is a Thailand-based online fashion brand and marketplace operating across Southeast Asia. It competes with ZALORA in the regional multi-brand online fashion space with a similar mix of local and international labels.
- Boohoo: Boohoo is a UK-based online fast-fashion marketplace serving young consumers globally. Like ZALORA, it curates a multi-brand, trend-led assortment and competes for digital-first fashion shoppers.
Broad incumbents
- H&M Online Philippines: H&M is a global fast-fashion incumbent with e-commerce operations serving the Philippines. It competes with ZALORA on apparel pricing and brand strength, but operates as a single-brand storefront rather than a multi-brand marketplace.
- Uniqlo Philippines: Uniqlo, part of Fast Retailing, operates a strong online and offline presence in the Philippines. It competes with ZALORA for everyday fashion share but competes from a single-brand model with vertically integrated inventory.
Emerging players
- Myntra: Myntra is an India-based fashion-focused online marketplace operated by Flipkart/Walmart. While regionally focused on India, it represents a comparable fashion-first marketplace model that ZALORA competes with for global brand partnership mind-share and operational best practice.
Regional players
- Love, Bonito: Love, Bonito is a Southeast Asia-focused women's fashion brand with online and offline presence across Singapore, Malaysia, Indonesia, and the Philippines. It competes with ZALORA in the women's fashion segment with a brand-led rather than marketplace model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
ZALORA social profiles
Digital presenceZALORA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZALORA leadership team
Management profileNumber of profiles
ZALORA funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZALORA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZALORA
What does ZALORA do?
ZALORA Philippines operates an online fashion and lifestyle marketplace that aggregates over 120,000 products from local and international brands across six categories: Women, Men, Luxury, Sports, Kids, and Beauty. The platform sells directly to consumers via its own e-commerce storefront at zalora.com.ph, offering lightning-quick delivery, free shipping over P995, cash on delivery, and free returns across the Philippines. It is complemented by the Earth Edit sustainable shopping filter and Thread by ZALORA editorial blog.
Is ZALORA a public or private company?
ZALORA is a private company. It is classified as venture growth investor backed and is currently operating.
When was ZALORA founded?
ZALORA was founded in 2012. It employs 251 to 500 people.
Where is ZALORA based?
ZALORA is headquartered in Taguig, Philippines, in the Asia region.
How does ZALORA make money?
One revenue line is on record: product Sales (Marketplace).
Who are ZALORA's main competitors?
Direct peers on record are Shopee Philippines, Lazada Philippines, SHEIN, ASOS, Pomelo Fashion and Boohoo. Broad incumbents are H&M Online Philippines and Uniqlo Philippines. Myntra is listed as an emerging player. Love, Bonito is listed as a regional player.
Does ZALORA have an API?
No public API is recorded for ZALORA.