Oma's Soep
Oma's Soep is a Dutch B Corp-certified social enterprise producing fresh soups, meals and cookies from traditional recipes, sold primarily through Albert Heijn, with at least 50% of profits funding elderly loneliness programs across 14 cities.
- Company typePrivate
- Founded2015
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Oma's Soep does
Oma's Soep is a Dutch social enterprise that produces and sells fresh soups, ready meals and cookies based on recipes contributed by Dutch grandparents, operating from its headquarters at Weesperstraat 111, Amsterdam. It sells these products primarily through Albert Heijn — the largest supermarket chain in the Netherlands — and through a direct-to-consumer e-commerce shop. At least 50% of profits are routed to Stichting Oma's Soep tegen Eenzaamheid, the company's wholly-owned foundation, which runs weekly cooking days ("Kookdagen"), Soep-aan-Huis home deliveries and large-scale events such as Speeddate Restaurants to reduce loneliness among elderly people. Foundation activity currently spans 14 Dutch cities via local student boards and a volunteer network.
Oma's Soep firmographics
Firmographics- Name
- Oma's Soep
- Legal name
- Oma's Soep
- Website
- https://omassoep.nl
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oma's Soep is a Dutch B Corp-certified social enterprise producing fresh soups, meals and cookies from traditional recipes, sold primarily through Albert Heijn, with at least 50% of profits funding elderly loneliness programs across 14 cities.
- Ownership category
- akta.pro rank
Where Oma's Soep is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Oma's Soep business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Product sales: Sale of soups, meals, and cookies based on traditional Dutch recipes through supermarkets and e-commerce. At least 50% of profits donated to Stichting Oma's Soep against Eenzaamheid foundation.
- Donations: Individual and corporate donations to support foundation activities and expand to new cities.
Distribution channels3 records
Marketing channels4 records
Oma's Soep product offering
Product offeringCore offering
Oma's Soep produces and sells fresh soups, ready-to-eat meals, and cookies based on traditional Dutch grandmother recipes, primarily through the Albert Heijn supermarket chain and a direct e-commerce shop. At least 50% of profits are donated to Stichting Oma's Soep tegen Eenzaamheid (the Foundation against Loneliness), which organizes weekly social activities including Kookdagen (cooking days) and Soep-aan-Huis (home soup deliveries) for elderly people across 14 cities in the Netherlands.
Product overview
Oma's Soep operates as a social enterprise selling food products (fresh soups, meals, and cookies) made from authentic grandparent recipes, with at least 50% of profits donated to the foundation against loneliness. The product portfolio includes core offerings (soups, meals, cookies) sold in supermarkets, with new international meal variants (Rendang, Thai Curry, Indian Curry, Stoofpotje) launched in 2024. Beyond products, the organization runs social services including Soep-aan-Huis (weekly home visits with soup delivery), Kookdagen (cooking days with volunteers), and Speeddate Restaurant events, all targeting elderly loneliness prevention across 14 cities in the Netherlands.
Differentiator
Problem solved
Functional benefit
Companies that use Oma's Soep
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Oma's Soep technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Oma's Soep partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Albert HeijncoreAlbert Heijn is the primary retail distribution partner for Oma's Soep products. Products are sold in Albert Heijn stores across the Netherlands. The partnership was strengthened when Oma's Soep won the Albert Heijn Product Pitch 2019 competition.
- Stichting Oma's Soep tegen EenzaamheidcoreThe foundation is the social impact arm of Oma's Soep. At least 50% of profits from product sales are donated to the foundation which organizes weekly activities for elderly people including cooking days, home visits, and events across 14 cities.
- Various partner organizationsminorListed partners include: Code Sociale Ondernemingen, Appel, Sparqle, Foam, Johaniter, iAmsterdam, Met je Hart, Emile.nu, Resto van Harte, VCA, Sixt, Het Danspaleis, Eventhotels, Cateringgroep, Hilton, Tiny Parks, Hyatt, De Huismeesters, Markies Catering, Loyens & Loeff, Novotel, Center Parcs, Potjonker, Beep for Help, Greenwheels, Uniqlo, ZCN Vervoer, Mooie Boules, Talent Company, Sessions Community
Scale indicators5 records
Recent moves4 records
Expansion highlights4 records
Oma's Soep competitors and assessment
Company assessmentEmerging players
- New Covent Garden Soup Co. Premium fresh soup brand sold through UK and European retail. Comparable in the fresh/premium packaged soup category, though Oma's Soep is more mission-anchored and Netherlands-focused.
- Andy Earth: Dutch organic and plant-based soup/meal brand. Comparable in the premium Dutch soup category and overlapping with Oma's Soep's fresh/healthy positioning, though with a different sustainability angle.
Direct peers
- Hak: Dutch preserved vegetables, soups, and meal sauces brand sold through major Dutch retailers. Comparable product portfolio (vegetable-led soups and meals) and similar supermarket distribution model.
- Unox: Iconic Dutch soup and ready-meals brand (Unilever). Directly competes in the same packaged soup category sold through Dutch supermarkets like Albert Heijn, making it the closest mainstream competitor in the company's core category.
- Dopper: Dutch B Corp reusable bottle brand explicitly listed alongside Oma's Soep in its B Corp reference set. Comparable as a Netherlands-based social enterprise building consumer brand equity through sustainability narrative.
- Zonnatura: Dutch natural and organic food brand (Wessanen/Clipper) selling soups, juices, and organic staples through Albert Heijn and other Dutch retailers. Comparable natural/mission-aligned positioning and retail channels.
- Soepbox: Dutch soup subscription and grab-and-go concept. Comparable in the Dutch soup market with a similar product (warm/fresh soup) and overlapping health-conscious consumer base.
- Tony's Chocolonely: Dutch B Corp food brand with an explicitly mission-driven model (slave-free chocolate). Comparable as a Netherlands-based social enterprise selling branded food through mainstream retail, donating a share of impact to a related foundation, and explicitly referenced in Oma's Soep's B Corp community.
Broad incumbents
- Innocent Drinks: B Corp-certified beverage and smoothie brand explicitly referenced in Oma's Soep's B Corp peer set. Comparable mission-driven, B Corp-anchored CPG brand selling through mainstream European grocery.
- Knorr: Global packaged soup and meal-solutions brand (Unilever). Competes in shelf-stable soups and bouillons across European retailers; broader portfolio and scale than Oma's Soep, but overlapping product format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Oma's Soep social profiles
Digital presenceOma's Soep compliance and trust
Trust signalCompliance1 record
Oma's Soep financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oma's Soep leadership team
Management profileNumber of profiles
Profiles1 record
Oma's Soep subsidiaries and ownership
Company hierarchySubsidiaries1 record
Oma's Soep funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oma's Soep M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oma's Soep
What does Oma's Soep do?
Oma's Soep produces and sells fresh soups, ready-to-eat meals, and cookies based on traditional Dutch grandmother recipes, primarily through the Albert Heijn supermarket chain and a direct e-commerce shop. At least 50% of profits are donated to Stichting Oma's Soep tegen Eenzaamheid (the Foundation against Loneliness), which organizes weekly social activities including Kookdagen (cooking days) and Soep-aan-Huis (home soup deliveries) for elderly people across 14 cities in the Netherlands.
Is Oma's Soep a public or private company?
Oma's Soep is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oma's Soep founded?
Oma's Soep was founded in 2015. It employs 11 to 50 people.
Where is Oma's Soep based?
Oma's Soep is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Oma's Soep make money?
Two revenue lines are on record. Product sales are the primary driver. The others are donations.
Who are Oma's Soep's main competitors?
Emerging players on record are New Covent Garden Soup Co. and Andy Earth. Direct peers are Hak, Unox, Dopper, Zonnatura, Soepbox and Tony's Chocolonely. Broad incumbents are Innocent Drinks and Knorr.
Does Oma's Soep have an API?
No public API is recorded for Oma's Soep.