Hak's
Hak's is a West Hollywood-based frozen prepared foods company founded in 2010 by chef Sharone Hakman, selling organic, chef-developed meals and sides via DTC e-commerce, Costco and Whole Foods retail, and institutional food service.
- Company typePrivate
- Founded2010
- HeadquartersWest Hollywood, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hak's does
Hak's (operated under the brand "Chef Hak's" and legal name "Hak's Food Official Store") is a West Hollywood, California-based frozen prepared foods company founded in 2010 by chef Sharone Hakman following his appearance on the U.S. MasterChef competition. The company develops and sells a 14-SKU portfolio organized into entrées (e.g., Organic Chicken Meatballs with super greens and quinoa, Firecracker Chicken, Mild Red Ancho Beef Sirloin), sides (Mediterranean Veggies, Roasted Root Vegetable Mix, Brussels Sprouts with bacon and cranberries), and organic BBQ sauces, with a subset of items carrying gluten-free, paleo, and vegan certifications. Core product technology centers on freezer-friendly ready meals that can be prepared in under 10 minutes via air fryer, oven, or microwave, supported by proprietary super-greens ingredient blends and temperature-controlled DTC shipping packaging.
The business operates three distinct go-to-market motions: direct-to-consumer e-commerce on haks.com with nationwide shipping, retail distribution through Costco and Whole Foods, and a food service vertical supplying C-stores, K-12, and institutional customers. Pricing is pay-as-you-go at the unit/bundle level, with flagship bundles priced between $134.99 and $139.99 USD. The company is private, bootstrapped, family-owned and "owned mostly by employees," with no disclosed outside funding, parent company, or acquisitions. Leadership comprises founder Sharone Hakman plus a small executive team including a GM/EVP, Creative Director, Director of Operations, and Product Development Manager, consistent with a still-small operating organization of 11–50 employees.
Hak's firmographics
Firmographics- Name
- Hak's
- Legal name
- Hak's Food Official Store
- Website
- https://haks.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hak's is a West Hollywood-based frozen prepared foods company founded in 2010 by chef Sharone Hakman, selling organic, chef-developed meals and sides via DTC e-commerce, Costco and Whole Foods retail, and institutional food service.
- Ownership category
- akta.pro rank
Hak's industry classification
Industry- Product category
- Frozen Prepared Foods
- NAICS
- Frozen Specialty Food Manufacturing (311412), Packaged Frozen Food Merchant Wholesalers (42442)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Frozen Entrées & Complete Meals (CRADADAA)
- akta.pro secondary industries
- Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Frozen Side Dishes (Vegetables, Potatoes, Grains) (CRADADAI), Frozen prepared meals & entrées manufacturing (AFAKAHAA)
Keywords
Where Hak's is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Markets served
Hak's business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct-to-Consumer E-commerce: Online sales through company website selling freezer-friendly meal bundles and individual products with nationwide shipping
- Retail Distribution: Products sold through major retail chains including Costco and Whole Foods, generating revenue through wholesale distribution
- Food Service: Bulk prepared meals and food service solutions for C-stores, K-12 schools, and institutional customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Explorer Bundle - Best sellers assortment |
| Unit Pricing | Pay-as-you-go | Chicken Meatball Bundle - Protein focused |
| Unit Pricing | Pay-as-you-go | Meatball & Veggie Bundle - Balanced meal |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Hak's product offering
Product offeringCore offering
Hak's manufactures and sells chef-developed, organic frozen prepared meals, sides, and BBQ sauces. Products are packaged for freezer storage and can be prepared in minutes via air fryer, oven, or microwave. The portfolio includes protein entrees (chicken meatballs, beef sirloin, firecracker chicken), vegetable sides (Mediterranean veggies, roasted root vegetables), and organic sauces sold as individual items or bundled packages.
Product overview
Hak's is a family-owned, employee-operated frozen food company founded in 2010 by Chef Sharone Hakman. The company offers a portfolio of 14 products across three main categories: Entrees (6 products including Organic Chicken Meatballs, beef sirloin, and chicken dishes), Sides (5 products including Mediterranean Veggies, Roasted Root Vegetable Mix, and seasonal vegetable dishes), and BBQ Sauces (3 organic varieties). The products are sold as both individual items and bundled packages (Explorer Bundle, Chicken Meatball Bundle, Meatball & Veggie Bundle) for direct-to-consumer online sales and in-store retail at Costco and Whole Foods nationwide. Products cater to various dietary preferences with 11 gluten-free, 4 vegan, and 4 paleo-friendly options.
Differentiator
Problem solved
Functional benefit
Products and services
- Explorer Bundle A bestsellers bundle featuring 4x Organic Chicken Meatballs (44 servings), 1x Mediterranean Veggies (16 servings), and 1x Street Corn Mac & Cheese (4 servings). Priced at $134.99 USD and designed for consumers seeking a chef's selection of best-selling frozen prepared foods.
- Chicken Meatball Bundle A protein-focused bundle containing 6x Organic Chicken Meatballs (66 servings) with 13g protein per serving, boosted with quinoa and superfood greens. Gluten-free and paleo-friendly. Priced at $139.99 USD.
- Meatball & Veggie Bundle A balanced meal bundle including 3x Organic Chicken Meatballs (33 servings) and 3x Mediterranean Veggies (48 servings). Priced at $135.00 USD.
- Organic Chicken Meatballs - Garlic Herb Organic chicken meatballs made with quinoa and superfood greens, featuring garlic herb seasoning. Contains 13g protein per serving and is gluten-free and paleo-friendly. Sold individually for consumers seeking high-protein prepared meal options.
- Firecracker Chicken with Veggies An entree featuring firecracker-flavored chicken paired with vegetables, designed for health-conscious consumers seeking convenient prepared meals.
- Mild Red Ancho Beef Sirloin Beef sirloin prepared with mild red ancho seasoning, offered as a high-protein frozen entree for consumers seeking chef-quality ready meals.
- Mexican Street Corn Mac & Cheese A fusion entree combining Mexican street corn flavors with mac and cheese, designed for consumers seeking restaurant-inspired comfort food in a convenient frozen format.
- Mediterranean Veggies A vegan side dish featuring Mediterranean-style vegetables including cauliflower, yellow carrots, asparagus, artichoke, red onion, and red bell pepper with avocado oil and seasoning. Targets consumers seeking healthy vegetable-forward frozen sides.
- Organic Roasted Rainbow Carrots with Maple Dijon Glaze Organic roasted rainbow carrots finished with a maple dijon glaze, sold as a frozen vegetable side dish for health-conscious consumers.
- Roasted Brussels Sprouts with Uncured Bacon and Cranberries Roasted Brussels sprouts topped with uncured bacon and cranberries, sold as a premium frozen vegetable side dish.
- Roasted Root Vegetable Mix A mix of roasted root vegetables sold as a frozen side dish, designed for meal prep and healthy eating.
- Organic Chipotle Bourbon BBQ Sauce An organic BBQ sauce featuring chipotle and bourbon flavors, sold as a shelf-stable condiment for consumers seeking clean-label sauces.
- Organic Smoked Maple Mustard BBQ Sauce An organic BBQ sauce combining smoked maple and mustard flavors, positioned as a premium organic condiment.
- Organic Brown Sugar Roasted Garlic BBQ Sauce An organic BBQ sauce featuring brown sugar and roasted garlic, sold as part of the organic sauce lineup.
Quantifiable outcome
- 13g protein per serving in chicken meatballs
- +2 more outcomes
Companies that use Hak's
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Hak's technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hak's partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- CostcocoreMajor retail warehouse chain distribution partnership for Hak's frozen prepared meal products. Products sold in Costco warehouses across select regions nationwide.
- Whole FoodscorePremium natural and organic grocery retailer distribution partnership for Hak's organic prepared foods. Products featured in Whole Foods stores emphasizing organic, clean-label positioning.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Hak's competitors and assessment
Company assessmentDirect peers
- Daily Harvest: Daily Harvest is a DTC frozen food brand offering chef-developed, organic, plant-forward frozen meals, sides, and smoothies delivered nationwide. It competes with Hak's on the same clean-label, chef-quality, frozen DTC axis and has expanded into retail.
- Splendid Spoon: Splendid Spoon offers plant-based frozen and refrigerated ready-to-eat meals, bowls, and soups via DTC. It competes with Hak's for the same health-conscious, time-strapped consumer and emphasizes clean, vegetable-forward ingredients.
- CookUnity: CookUnity is a chef-prepared meal subscription service offering ready-to-eat meals from a network of professional chefs. It overlaps with Hak's on the chef-developed, premium-positioned, DTC-prepared-meals thesis, though primarily refrigerated rather than frozen.
- Factor (formerly Factor 75): Factor offers chef-prepared, ready-to-heat frozen meals sold via DTC subscription and now acquired by HelloFresh. It directly competes with Hak's in the same premium frozen prepared meals category with similar health-focused positioning and nationwide shipping.
- Mosaic Foods: Mosaic Foods sells plant-based frozen prepared meals and veggie sides via DTC subscription with nationwide shipping. Its frozen vegetable-forward product portfolio, subscription model, and direct-to-consumer logistics model closely parallel Hak's DTC motion.
Others
- Bell & Evans: Bell & Evans is a premium organic chicken producer supplying retail and foodservice. Hak's organic chicken meatball SKU relies on similar premium poultry inputs, making Bell & Evans a comparable ingredient-quality benchmark and adjacent player in the organic protein space.
- FreshRealm: FreshRealm is a co-manufacturer and distributor for fresh and frozen meal brands, serving as an infrastructure partner to many DTC and retail food companies. It is comparable to Hak's as an enabling ecosystem participant in the frozen prepared meals supply chain.
Emerging players
- Primal Kitchen: Primal Kitchen is a clean-label, better-for-you condiment and sauce brand (including BBQ sauces) sold in mainstream grocery and DTC. Its product overlap with Hak's BBQ sauce line and shared clean-label positioning make it a relevant adjacent competitor.
Broad incumbents
- Conagra Brands (Healthy Choice): Conagra's Healthy Choice is a mass-market frozen prepared meals portfolio sold nationwide in conventional grocery. It represents the scaled, incumbent competitor that Hak's premium organic positioning differentiates against but must compete with for freezer shelf space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Hak's social profiles
Digital presenceHak's financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hak's leadership team
Management profileNumber of profiles
Profiles7 records
Hak's funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hak's M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hak's
What does Hak's do?
Hak's manufactures and sells chef-developed, organic frozen prepared meals, sides, and BBQ sauces. Products are packaged for freezer storage and can be prepared in minutes via air fryer, oven, or microwave. The portfolio includes protein entrees (chicken meatballs, beef sirloin, firecracker chicken), vegetable sides (Mediterranean veggies, roasted root vegetables), and organic sauces sold as individual items or bundled packages.
Is Hak's a public or private company?
Hak's is a private company. It is classified as management employee owned and is currently operating.
When was Hak's founded?
Hak's was founded in 2010. It employs 11 to 50 people.
Where is Hak's based?
Hak's is headquartered in West Hollywood, United States, in the North America region.
How does Hak's make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are retail Distribution and food Service.
Who are Hak's's main competitors?
Direct peers on record are Daily Harvest, Splendid Spoon, CookUnity, Factor (formerly Factor 75) and Mosaic Foods. Others are Bell & Evans and FreshRealm. Primal Kitchen is listed as an emerging player. Conagra Brands (Healthy Choice) is listed as a broad incumbent.
Does Hak's have an API?
No public API is recorded for Hak's.
What industry is Hak's in?
Hak's's product category is Frozen Prepared Foods. Its primary akta.pro industry code is CRADADAA, Frozen Entrées & Complete Meals, with a secondary code of CRADADAH, Frozen Meat & Poultry Meals & Value-Added Proteins. Its NAICS code is 311412 and its SIC code is 2030.