PSFK
PSFK is a New York-based strategic foresight consultancy that has curated a 20-year proprietary archive of 1,400+ trend signals across 9 industry verticals, structured as 222 queryable knowledge graphs accessible to enterprises and AI agents via its Fodda platform.
- Company typePrivate
- Founded2004
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PSFK does
PSFK is a New York-based strategic foresight and trend intelligence consultancy founded in 2004 by Piers Fawkes. The company has spent 20+ years building a proprietary archive of 1,400+ trend signals across 9 verticals — retail, beauty, fashion & apparel, sports & culture, consumer electronics, automotive & mobility, health & wellness, professional services, and fragrance — and packaging that archive as 222 curated knowledge graphs. Its primary product, PSFK Living Intelligence, and its data product, Fodda, expose this archive to both human enterprise clients and AI agents through a REST API and Model Context Protocol (MCP) server, complemented by Expert Digital Twins, government & economic data integrations (85 institutional sources), and an llms.txt/Agent Card (A2A) layer for machine discovery.\n\nThe business operates on a hybrid revenue model with no public pricing disclosure. Enterprise clients access human-led strategic advisory, scenario planning, and leadership briefings on an inquiry basis; named clients include Nike, Google, Apple, Microsoft, and Walmart. Speaking engagements at industry events, a paid PSFK Weekly newsletter, and a structured industry intelligence library across 8 verticals serve as both distribution channels and lower-tier subscription revenue. The Fodda platform represents an explicit pivot toward AI-mediated distribution, positioning PSFK's curated knowledge graphs as context for third-party AI agents rather than as standalone human-consumed reports.\n\nThe company is structured as PSFK LLC, is privately held with no disclosed institutional investors or funding rounds, and operates with a headcount in the 11–50 range. Geographic scope is global via digital/API distribution, with headquarters in New York. Current product cadence, the introduction of an executive leadership tier, and the buildout of the Fodda ecosystem suggest an active transition from a traditional trend consultancy toward an AI-native intelligence infrastructure business.
PSFK firmographics
Firmographics- Name
- PSFK
- Legal name
- PSFK LLC
- Website
- https://psfk.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PSFK is a New York-based strategic foresight consultancy that has curated a 20-year proprietary archive of 1,400+ trend signals across 9 industry verticals, structured as 222 queryable knowledge graphs accessible to enterprises and AI agents via its Fodda platform.
- Ownership category
- akta.pro rank
Where PSFK is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
PSFK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Distribution channels4 records
Marketing channels5 records
PSFK product offering
Product offeringCore offering
PSFK provides subscription-based business intelligence and strategic foresight services built around 222 curated knowledge graphs containing 1,400+ trend signals across retail, beauty, fashion, sports, consumer electronics, and emerging culture. The Fodda data product delivers this archive as an AI-queryable context layer via MCP Server and REST API, while complementary advisory, speaking, and newsletter services enable leadership briefings and human-led strategic consulting for enterprise clients.
Product overview
PSFK Living Intelligence is a strategic foresight platform structured as a platform-plus-modules architecture. At its core is the Living Intelligence platform (https://psfk.com) which organizes 20 years of research and 1,400+ trend signals into queryable knowledge graphs. The primary data product, Fodda (https://www.fodda.ai), serves as the AI context layer providing programmatic access via REST API and MCP Server. Supporting modules include Advisory (human-led strategic consulting), Speaking (keynotes), PSFK Weekly (newsletter), and Industry Intelligence (structural analysis across 8 verticals). Expert Digital Twins and Government & Economic Data extend the knowledge graph catalog to 222 graphs. PSFK was founded in 2004 and has advised brands including Nike, Google, Apple, Microsoft, and Walmart.
Differentiator
Problem solved
Functional benefit
Brands
- Fodda: PSFK's data product providing AI context layer for accessing the company's 20-year archive of trend intelligence via knowledge graphs, MCP Server, and REST API.
Products and services
- PSFK Living Intelligence PSFK's primary intelligence platform providing strategic foresight and trend research. Structurally organizes 20 years of trend signals across retail, beauty, fashion, sports, consumer electronics, and emerging culture for human and machine consumption.
- Fodda PSFK's AI context layer data product that makes the research archive queryable by AI. Provides MCP Server, REST API, and access to 222 knowledge graphs including expert digital twins, retail trends, beauty intelligence, and sports and culture graphs.
- PSFK Advisory Human-led strategic consulting and scenario planning services for leadership briefings and custom intelligence engagements, offered directly by PSFK to enterprise clients.
- PSFK Speaking Keynote presentations on innovation and foresight delivered by PSFK for corporate events and industry conferences.
- PSFK Weekly Weekly newsletter delivering curated trend signals and intelligence updates to subscribers.
- Industry Intelligence / Library Structural analysis across 8 verticals including retail, beauty, fashion, automotive, consumer electronics, sports, health and wellness, and professional services.
Companies that use PSFK
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles2 records
PSFK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
PSFK partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
PSFK competitors and assessment
Company assessmentDirect peers
- WGSN: WGSN is the dominant subscription trend-forecasting service for fashion, retail, beauty, and consumer industries. Directly comparable to PSFK in business model (subscription intelligence), target buyer (enterprise innovation/buying teams), and vertical coverage; differs in deeper fashion forecasting heritage.
- Trendwatching: Trendwatching publishes consumer trend intelligence and runs a paid membership for innovation strategists. Closely comparable to PSFK in methodology (trend signal curation), audience (brand innovation leads), and content-driven subscription model.
- Mintel: Mintel provides subscription-based market research and consumer intelligence across CPG, beauty, retail, and lifestyle verticals. Comparable as a subscription intelligence provider serving similar enterprise buyers (category managers, innovation leads) though broader in retail/CPG depth.
- CB Insights: CB Insights operates a market intelligence platform combining proprietary data with AI/ML for tech and innovation scouting. Comparable as a subscription intelligence company serving enterprise strategy teams, with similar emphasis on tech-enabled research delivery.
- Euromonitor International: Euromonitor publishes global market research and consumer trend intelligence sold via subscription to multinational brands. Comparable in subscription intelligence model and broad consumer-vertical coverage spanning retail, beauty, and lifestyle.
- The Future Laboratory: The Future Laboratory is a UK-based consumer foresight consultancy producing trend forecasts and innovation briefings for brands. Highly comparable to PSFK in methodology (trend research, foresight reports) and client base (enterprise innovation/marketing teams).
Broad incumbents
- Forrester Research: Forrester is a large publicly-traded research and advisory firm covering technology, marketing, and customer experience. Overlaps with PSFK on innovation/foresight advisory but operates at much greater scale and breadth with subscription research plus analyst-led consulting.
- Gartner: Gartner is the largest IT-focused research and advisory firm, with emerging coverage in marketing and consumer insights. Comparable as subscription intelligence plus executive advisory, though primarily serves CIO/tech buyers rather than PSFK's innovation/marketing clients.
- NielsenIQ: NielsenIQ provides consumer measurement and retail intelligence subscriptions for CPG and retail enterprises. Overlaps with PSFK's retail intelligence offering but is a much larger incumbent anchored in panel data and point-of-sale measurement.
Emerging players
- Nextatlas: Nextatlas is an AI-driven trend forecasting platform using machine learning on social and behavioral data to predict emerging consumer trends. Directly comparable as a tech-forward trend intelligence provider serving brand innovation teams, but more automated and less archive-driven than PSFK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PSFK social profiles
Digital presencePSFK financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSFK leadership team
Management profileNumber of profiles
Profiles2 records
PSFK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSFK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSFK
What does PSFK do?
PSFK provides subscription-based business intelligence and strategic foresight services built around 222 curated knowledge graphs containing 1,400+ trend signals across retail, beauty, fashion, sports, consumer electronics, and emerging culture. The Fodda data product delivers this archive as an AI-queryable context layer via MCP Server and REST API, while complementary advisory, speaking, and newsletter services enable leadership briefings and human-led strategic consulting for enterprise clients.
Is PSFK a public or private company?
PSFK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PSFK founded?
PSFK was founded in 2004. It employs 11 to 50 people.
Where is PSFK based?
PSFK is headquartered in New York, United States, in the North America region.
Who are PSFK's main competitors?
Direct peers on record are WGSN, Trendwatching, Mintel, CB Insights, Euromonitor International and The Future Laboratory. Broad incumbents are Forrester Research, Gartner and NielsenIQ. Nextatlas is listed as an emerging player.
Does PSFK have an API?
Yes. PSFK provides programmatic access to its intelligence via Fodda, its AI context layer. Includes a REST API for direct graph search, an MCP (Model Context Protocol) server for AI agent integration, and access to 222 knowledge graphs. The API enables querying of expert research, living graphs, and digital twins built from published work, private archives, and original interviews. Developer documentation is at www.fodda.ai/api.