Nextatlas
Torino-based AI consumer intelligence firm tracking 300K+ early adopters to forecast trends. Serves enterprise CPG brands (Mondelez, Barilla, Lavazza) and global agencies (Weber Shandwick, Omnicom, Accenture) via platform, Generate Suite AI agents, TasteOS for food & beverage, and APIs.
- Company typePrivate
- Founded2012
- HeadquartersTorino, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Nextatlas does
Nextatlas (legal entity iCoolhunt S.p.A.) is a Turin, Italy-headquartered AI consumer intelligence company founded in 2012 by brothers Luca and Alessio Morena, originally backed by Indaco VC / Atlante Ventures. Its core technology tracks real-time behavior of 300,000+ early adopters across 40+ industries and 6M+ concepts using a proprietary LLM-driven discovery architecture trained on exclusive signal data that, per the company, no foundation model has ever been trained on. The product portfolio comprises the Nextatlas Platform (self-service access to 450+ curated trends), Generate Suite (agentic AI tools including Persona Generator and Sentiment Pulse agents launched in 2024), Nextatlas TasteOS (a food & beverage vertical operating system launched in 2025), API and MCP integration endpoints, and bespoke research services delivered by an expert Insights Team.
The business model blends SaaS subscriptions for the platform and AI agents, recurring API access fees, and professional services for tailored observation pools, curated reporting, and scenario planning. Pricing is quote-based, sold primarily through enterprise sales with a 'Get a Demo' call-to-action and multi-year contracts, with a self-service lane via nextatlas.com and generate.nextatlas.com. Customer segments are dominated by enterprise CPG and food brands (Mondelez, Barilla, Lavazza, Treasure Wine Estate), tier-1 advertising and communications agencies (Weber Shandwick under IPG, Omnicom, Accenture), strategic consultancies, and adjacent verticals including home appliances (Midea), automotive (Stellantis), and insurance (Allianz). Distribution is further extended through a core channel partnership with Market Logic Software's DeepSights platform (expanded to DeepSights Personas in 2026) and through native connectors for Claude, GPT, and MCP.
The company's strategic positioning rests on a 'foresight advantage' claim: that consumer trends can be predicted years before LLMs and social-listening tools surface them, owing to proprietary early-adopter signal capture. Recognition includes ISG EMEA Software Innovation Awards 2025 finalist status and SI Insider 50 (2026) honors, alongside active participation in EU projects (EKIP) and presence at industry forums such as ESOMAR Trends Horizon. Headcount sits in the 11-50 band (with 5 PhDs in Physics & ML), and only one funding round of approximately $651K from Atlante Ventures in 2013 is publicly disclosed.
Nextatlas firmographics
Firmographics- Name
- Nextatlas
- Legal name
- iCoolhunt S.p.A.
- Website
- https://nextatlas.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Torino-based AI consumer intelligence firm tracking 300K+ early adopters to forecast trends. Serves enterprise CPG brands (Mondelez, Barilla, Lavazza) and global agencies (Weber Shandwick, Omnicom, Accenture) via platform, Generate Suite AI agents, TasteOS for food & beverage, and APIs.
- Ownership category
- akta.pro rank
Nextatlas industry classification
Industry- Product category
- Consumer Intelligence & Trend Forecasting Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Scenario Planning, Forecasting Platforms & Planning Intelligence (HDAAAHAL)
- akta.pro secondary industry
- Real-Time Decisioning & Next-Best-Action Engines (HDAAAHAK)
Keywords
Where Nextatlas is headquartered
LocationHeadquarters
- HQ city
- Torino
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Nextatlas business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Always-on access to 450+ curated consumer trends across 40+ industries through a self-service platform. Subscription-based model providing ongoing access to trend intelligence.
- Bespoke Research Services: Tailored observation pools, curated reporting, and scenario planning. Expert Insights Team works alongside client teams to answer strategic questions. Custom consulting engagements.
- API & Integration Access: REST APIs, MCP connectors, and custom endpoints. Feed Nextatlas consumer intelligence directly into existing tools, AI agents, or internal platforms for automated innovation scouting and AI-generated trend reports.
- Generate Suite AI Agents: AI agents that generate analysis on demand - scout consumer trends, build personas, and generate strategic briefs. Accessed via generate.nextatlas.com platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Nextatlas Service pricing shown on Site |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Nextatlas product offering
Product offeringCore offering
Nextatlas is an AI-powered consumer trend forecasting company that tracks the real-time behavior of 300K+ early adopters across 40+ industries to predict weak signals of consumer change years before mainstream adoption. Its core products are the Nextatlas Platform (self-service access to 450+ curated trends), Generate Suite (AI agents for trend scouting, persona building, and strategic briefs), Nextatlas TasteOS (verticalized F&B operating system), REST/MCP APIs, and a Bespoke Research service staffed by an in-house Insights Team for tailored observation pools, curated reporting, and scenario planning.
Product overview
Nextatlas is a consumer insights company offering a multi-product portfolio centered on AI-powered trend forecasting. The core offering consists of the self-service Nextatlas Platform (access to 450+ curated trends across 40+ industries), Generate Suite (AI agents for on-demand trend scouting and persona generation), and Nextatlas TasteOS (specialized AI tools for the food & beverage sector). These are complemented by API & Integrations for technical embedding of trend data into existing systems, and Bespoke Research services for tailored strategic insights. The portfolio is built on proprietary early-adopter data (300K+ innovators, 6M+ concepts tracked) that no foundation model has been trained on.
Differentiator
Problem solved
Functional benefit
Brands
- Generate: The world's first generative AI trend forecasting service powered by Nextatlas data from their engine
- Generate Suite
- Nextatlas TasteOS
Products and services
- Nextatlas Platform Self-service consumer insights platform providing always-on access to 450+ curated consumer trends across 40+ industries for analysts, strategists, and product teams.
- Generate Suite Suite of AI agents (Persona Generator Agent, Sentiment Pulse Agent) that scout consumer trends, build personas, and generate strategic briefs on demand, trained on proprietary early-adopter data not used by any foundation model.
- Nextatlas TasteOS Verticalized AI-powered operating system for the food & beverage sector that predicts trends years before competitors, uncovers hidden market opportunities, and turns consumer insights into revenue growth.
- Nextatlas API & Integrations REST APIs, MCP (Model Context Protocol) connectors, and custom endpoints that feed Nextatlas consumer intelligence directly into existing tools, AI agents (Claude, custom GPTs), or internal platforms for automated innovation scouting and AI-generated trend reports.
- Bespoke Research Tailored observation pools, curated reporting, and scenario planning delivered by Nextatlas's expert Insights Team working alongside client teams to answer strategic questions with bespoke research.
Quantifiable outcome
- 30-40% more clients reported by Question Mark using trend analysis approach
- +3 more outcomes
Companies that use Nextatlas
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Nextatlas technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
Nextatlas partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, flagship, core and minor.
- MideamajorJoint webinar 'Home as a Multi-Functional Hub' exploring emerging trends in home appliances, AI-driven comfort, resilient human-centered design, and future of living. Paolo Lorini of Midea and Erich Giordano of Nextatlas presented together.
- Future Food InstitutemajorJoint webinar on 'Food in the Age of Somatic Intelligence' and 'The Exhausted Eater' exploring how decision fatigue is reshaping food & beverage. Nextatlas CEO Luca Morena and Sara Roversi of Future Food Institute co-presented.
- Omnicom GroupflagshipOmnicom uses Generate Suite for AI-powered trend forecasting and market research. Nextatlas was highlighted among '9 AI tools agencies are using' in AdAge coverage.
- AccentureflagshipAccenture uses Generate Suite for AI-powered trend forecasting. Mentioned alongside Omnicom as agency users of Nextatlas technology.
- Weber Shandwick (Interpublic Group)flagshipWeber Shandwick gave employees access to Nextatlas as an AI-powered trend forecasting and consumer insights tool. Used for culture-checking campaigns, messaging, and brainstorming new opportunities. Executive VP of AI strategy for Weber Shandwick Futures called it 'a great resource for our teams.'
- Market Logic SoftwarecorePartnership to enhance AI-driven market insights. Market Logic's DeepSights platform integrates Nextatlas trend intelligence. Expanded in 2024 to include DeepSights Personas, combining trend detection with AI-powered synthetic consumer personas for transformational market insight generation.
- Barilla GroupflagshipBarilla developed ChefAtlas with Nextatlas to understand emerging foodservice trends by analyzing digital conversations among professional chefs. Presented at ESOMAR Trends Horizon 2025. Barilla uses Nextatlas for consumer understanding, decision journeys, and trend foresight.
- Mondelez InternationalflagshipOngoing collaboration including State of Snacking report, trend intelligence partnerships, and Mondelez Trend Framework development. Strategic Foresight Lead uses Nextatlas for granular consumer trends. Multiple case studies document the partnership.
- EKIP (EU Creative Industries Project)minorEU project partnership focused on cultural and creative sector trends. Erich Giordano contributes to EKIP's work on future jobs in creative industries. Platformisation of Music Industry Policy Lab developed with EKIP.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Nextatlas competitors and assessment
Company assessmentBroad incumbents
- Talkwalker: Talkwalker is an enterprise consumer intelligence platform combining social listening, trend analytics, and AI insights. Comparable to Nextatlas on trend detection and consumer insights but at much greater scale and with broader marketing-analytics positioning.
- Mintel: Mintel is a global market research incumbent offering consumer reports, category forecasts, and trend analysis across CPG and retail. Comparable to Nextatlas on consumer-insight outputs but broader in scope and much larger in headcount and revenue.
- Euromonitor International: Euromonitor provides global market research, consumer trends, and macroeconomic data to enterprise clients. Comparable to Nextatlas on trend and foresight deliverables, but a much larger, established research incumbent serving many of the same CPG and retail customers.
- Brandwatch (now part of Cision): Brandwatch is a large consumer intelligence and social listening platform. It overlaps with Nextatlas's social-data trend detection but is broader in scope (social listening, brand tracking) and significantly larger.
Direct peers
- Market Logic Software: Market Logic Software's DeepSights platform is an enterprise insights management platform that has integrated Nextatlas trend data as a content source. Directly comparable as both a partner and adjacent competitor in AI-powered consumer and market insights delivery to enterprises.
- Edited: Edited provides AI-driven market and competitor intelligence for fashion and retail, combining pricing, assortment, and trend signals. Comparable to Nextatlas in combining predictive analytics with consumer-facing fashion/retail customers and a SaaS-plus-API delivery model.
- WGSN: WGSN is the dominant subscription-based trend forecasting service covering fashion, food, beauty, interiors, and consumer tech. It is the most directly comparable subscription trend-forecasting competitor to Nextatlas, with overlapping customers in CPG, retail, and apparel and similar GTM (subscription + bespoke).
- TrendWatching: TrendWatching produces curated trend intelligence, consumer insights reports, and bespoke trend frameworks for global brands and agencies. Comparable to Nextatlas's bespoke research, scenario planning, and content-led GTM (blog, webinars, reports).
- Black Swan Data: Black Swan Data uses AI and social data to surface consumer trends and predict demand for CPG brands. Directly comparable to Nextatlas in combining proprietary social/data signals with predictive consumer insights for enterprise CPG customers.
Emerging players
- Quid (NetBase Quid): Quid applies AI to unstructured text and social data for consumer and market intelligence. Comparable to Nextatlas's LLM-driven discovery architecture and early-adopter signal analysis, though more focused on social analytics dashboards than curated foresight subscriptions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Nextatlas social profiles
Digital presenceNextatlas compliance and trust
Trust signalCompliance2 records
Nextatlas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nextatlas leadership team
Management profileNumber of profiles
Profiles7 records
Nextatlas funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nextatlas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nextatlas
What does Nextatlas do?
Nextatlas is an AI-powered consumer trend forecasting company that tracks the real-time behavior of 300K+ early adopters across 40+ industries to predict weak signals of consumer change years before mainstream adoption. Its core products are the Nextatlas Platform (self-service access to 450+ curated trends), Generate Suite (AI agents for trend scouting, persona building, and strategic briefs), Nextatlas TasteOS (verticalized F&B operating system), REST/MCP APIs, and a Bespoke Research service staffed by an in-house Insights Team for tailored observation pools, curated reporting, and scenario planning.
Is Nextatlas a public or private company?
Nextatlas is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nextatlas founded?
Nextatlas was founded in 2012. It employs 11 to 50 people.
Where is Nextatlas based?
Nextatlas is headquartered in Torino, Italy, in the Europe region.
How does Nextatlas make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are bespoke Research Services, API & Integration Access and generate Suite AI Agents.
Who are Nextatlas's main competitors?
Broad incumbents on record are Talkwalker, Mintel, Euromonitor International and Brandwatch (now part of Cision). Direct peers are Market Logic Software, Edited, WGSN, TrendWatching and Black Swan Data. Quid (NetBase Quid) is listed as an emerging player.
Does Nextatlas have an API?
Yes. REST APIs enabling developers to feed Nextatlas consumer intelligence directly into existing tools, AI agents, or internal platforms. Custom endpoints allow entity-level data retrieval via API for generating consumer briefs and scoring product concepts against emerging demand. The company also offers MCP (Model Context Protocol) connectors for AI agent integration. Developer documentation is at www.nextatlas.com/solutions/ai-trend-intelligence-integration.
What industry is Nextatlas in?
Nextatlas's product category is Consumer Intelligence & Trend Forecasting Software. Its primary akta.pro industry code is HDAAAHAL, Scenario Planning, Forecasting Platforms & Planning Intelligence, with a secondary code of HDAAAHAK, Real-Time Decisioning & Next-Best-Action Engines. Its NAICS code is 541910 and its SIC code is 7372.