Dru Bru
Dru Bru is a privately held craft brewery in Cle Elum and Snoqualmie Pass, Washington, producing German-style beers, ciders, and non-alcoholic beverages for regional wholesale distribution in Washington and Idaho, plus two direct-to-consumer taprooms.
- Company typePrivate
- Founded2014
- HeadquartersSnoqualmie Pass, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dru Bru does
Dru Bru is a privately held craft brewery founded in 2014 and headquartered in Cle Elum, Washington, operating under the legal entity Drubru LLC. The company produces a portfolio of approximately 40 German-style beers across flagships (Kölsch, Hefeweizen, Pilsner, Black Lager, Amber Lager, Mountain Made IPA, Hyak Haze), seasonal releases (Pacific Crest Pale, Festbier, Bru Ski Dark Lager, Golden Hour), a rotating sour series (Mango, Blackberry, Peach, Cranberry), barrel-aged specialties, housemade ciders from Washington-grown apples, and non-alcoholic beverages including root beer and hop water. Brewing occurs on an American-made 15 BBL brewhouse at the Cle Elum production facility, which was relocated from Snoqualmie Pass in 2021, doubling capacity and adding an in-house canning line. A state-of-the-art wastewater treatment system and roughly 80% side-streaming of brewing byproducts to local farm partners anchor the company's sustainability claims.
Dru Bru generates revenue across five distinct streams: direct-to-consumer taproom beer and beverage sales at two owned locations (Cle Elum and Snoqualmie Pass), on-site food and merchandise sales through Cle Elum Pizza Co. and the Squatch Box food truck, e-commerce merchandise, wholesale keg and package distribution to bars, restaurants, and retailers across Washington State and Idaho (including a Costco Issaquah placement for Pacific Crest Pale), and private event rentals with capacity for 200 and 100 guests respectively. Pricing is unit-based across all categories, with food items ranging from $1.75 to $21 and merchandise from $8 to $58.
The company serves a primarily regional customer base, with its core segments being outdoor enthusiasts and mountain community members in the Snoqualmie Pass and Cle Elum corridor, local residents seeking community gathering spaces, craft beer enthusiasts drawn to its award-winning German-style lineup, and conservation organizations supported through annual events. Brand building is anchored by four signature annual events (Rail Jam, Teanaway Trail Fest, Glow Run 5K, and Oktoberfest), deep partnerships with regional conservation nonprofits, and a sustained record of craft beer awards including a 2026 World Beer Cup Gold for Hefeweizen. Dru Bru operates with 11-50 employees and has no disclosed external funding or institutional ownership.
Dru Bru firmographics
Firmographics- Name
- Dru Bru
- Legal name
- Drubru LLC
- Website
- https://drubru.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dru Bru is a privately held craft brewery in Cle Elum and Snoqualmie Pass, Washington, producing German-style beers, ciders, and non-alcoholic beverages for regional wholesale distribution in Washington and Idaho, plus two direct-to-consumer taprooms.
- Ownership category
- akta.pro rank
Dru Bru industry classification
Industry- Product category
- Craft Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Malt Beverages (2082)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industry
- Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Dru Bru is headquartered
LocationHeadquarters
- HQ city
- Snoqualmie Pass
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Dru Bru business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Taproom Beer & Beverage Sales: Direct-to-consumer sales of craft beers, ciders, and non-alcoholic beverages at two taproom locations. Primary revenue driver with full retail pricing at point of sale.
- Food & Merchandise Sales: On-site food sales through Cle Elum Pizza Co. pizzeria, Squatch Box food truck, and taproom snacks. Merchandise includes apparel, accessories, and branded items sold in taprooms and online.
- E-commerce & Merchandise: Online merchandise sales through their shop platform including apparel, accessories, drinkware, and pet items. Digital gift cards also sold online.
- Keg & Package Distribution: Wholesale distribution of packaged beer and ciders to retailers and bars/restaurants throughout Washington State and Idaho. Keg sales to-go program for off-site consumption.
- Private Events & Tours: Private event space rentals and brewery tours generating additional revenue through minimum bar tabs and event bookings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Taproom Snacks |
| Unit Pricing | Pay-as-you-go | Taproom Sandwiches & Wraps |
| Unit Pricing | Pay-as-you-go | Squatch Box Food Truck |
| Unit Pricing | Pay-as-you-go | Cle Elum Pizza Co. |
| Unit Pricing | Pay-as-you-go | Merchandise |
| Other | Pay-as-you-go | Private Events |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Dru Bru product offering
Product offeringCore offering
Dru Bru is a craft brewery that produces German-style beers, housemade ciders, and non-alcoholic beverages at a 15 BBL brewhouse in Cle Elum, WA. The company sells these beverages through two owned taprooms (Cle Elum and Snoqualmie Pass) with integrated food service and games, through wholesale distribution to bars, restaurants, and retailers across Washington and Idaho, and through a 'Kegs To Go' off-premise program.
Product overview
Dru Bru is a craft brewery founded in 2014 operating two family-friendly taproom locations in Cle Elum and Snoqualmie Pass, Washington. The company produces a portfolio of German-style beers including flagship offerings (Cle Elum Classic, Pilsner, Kölsch, Hefeweizen, Wild Idaho, Mountain Made IPA, Hyak Haze, Hazy Session, Amber Lager, Black Lager), seasonal releases (Pacific Crest Pale, Golden Hour, Festbier, Bru Ski Dark Lager), sour series (Mango Sour, Blackberry Sour, Peach Sour Gose, Cranberry Sour), barrel-aged specialty beers, and housemade ciders. Non-alcoholic offerings include root beer and hop water. The company operates Cle Elum Pizza Co. (brick oven pizzeria) and Squatch Box (gourmet food truck at Snoqualmie Pass). Dru Bru hosts annual community events including Teanaway Trail Fest, Rail Jam, Glow Run & Block Party, and Oktoberfest, while also offering private event rentals, brewery tours, keg sales, and merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Cle Elum Pizza Co. Pizzeria located inside Dru Bru Cle Elum taproom, offering brick oven pizzas and fresh salads crafted with locally sourced ingredients.
- Squatch Box
Products and services
- Cle Elum Classic A light-bodied, easy-drinking pale lager brewed with pilsner malts, lightly hopped, crafted to celebrate Cle Elum, Washington (ABV 4.2%, IBU 12). Sold to adult consumers through Dru Bru taprooms and wholesale distribution.
- Pilsner Award-winning German-style light lager made with fresh unfiltered mountain water from Snoqualmie Pass, Bohemian Pilsner malts, and Czech Saaz hops (ABV 4.8%, IBU 30). Distributed through taprooms, retail, and on-premise channels.
- Kölsch Award-winning German-style golden ale with German-grown pilsner and wheat malts, bready aroma, honey flavor, and delicate finish (ABV 5.0%, IBU 24). A flagship core offering sold through taprooms and wholesale.
- Hefeweizen Award-winning Bavarian-style wheat ale with aromatic clove and banana notes from Bavarian Weissbier yeast and German-grown wheat and barley malts (ABV 5.1%, IBU 13). World Beer Cup Gold winner in 2026.
- Wild Idaho Hazy ale featuring Elani hops discovered in Idaho's St. Joe River Valley with tropical guava, lime, and pineapple notes, brewed with Calypso, Sultana, and Elani hops plus oats and wheat (ABV 6.3%, IBU 32).
- Mountain Made IPA India Pale Ale crafted with locally grown Krush, Simcoe, Citra, and Mosaic hops, fresh mountain water, and light malts; hop-forward with pine and citrus notes (ABV 6.5%, IBU 75).
- Hyak Haze Hazy ale with silky texture presenting tropical notes of guava, lime, and pineapple; brewed with Mosaic, Elani, Nelson Sauvin, and Dolcita hops plus oats and wheat (ABV 6.5%, IBU 32).
- Hazy Session Hazy ale showcasing citrus, tropical, and stone fruit notes with Yakima-grown Citra, Mosaic, and Sabro hops, wheat malt, and rolled oats for a juicy character (ABV 5.1%, IBU 50).
- Amber Lager German-style Vienna lager with toasted sweetness from German-grown Vienna malt and gentle spice from noble hops (ABV 4.9%, IBU 28). Sip Magazine Double Gold winner in 2022.
- Black Lager Award-winning German-style Schwarzbier with roasted quality from Munich and blackened malts, offering burnt caramel and toffee flavors; roasty, crisp, and surprisingly light-bodied (ABV 4.8%, IBU 28).
- Pacific Crest Pale Award-winning seasonal hoppy golden ale brewed with Ekuanot and Mosaic hops, locally grown malt and oats; berry, melon, and citrus aromas. Supports the Pacific Crest Trail (ABV 5.0%, IBU 56). Available March.
- Golden Hour Seasonal easy-drinking light-bodied pale lager brewed with pilsner malts and soft hops; crisp, clean, and refreshing (ABV 4.8%, IBU 18). Available June.
- Festbier Seasonal German-style rich golden lager with layers of German malt and soft-edged hops imparting bread dough flavors and herbal/spice aromas; creamy textured (ABV 5.6%, IBU 28). Available August; supports Snoqualmie Pass Fire & Rescue.
- Bru Ski Dark Lager Award-winning seasonal German-style Dunkel lager with flavors of toast, chocolate, and hazelnut from German-grown malted barley (ABV 4.8%, IBU 26). Brewed for ski patrollers; proceeds support Northwest Avalanche Center and local snow safety organizations. Available November.
- Mango Sour Seasonal crisp and tart German-style Gose soured using Lactobacillus bacteria with sea salt and coriander, brewed with mango for tart, crisp, tropical flavor (ABV 4.8%). Available January.
- Blackberry Sour Seasonal refreshing tart German-style Berliner Weisse soured using Lactobacillus bacteria with German wheat malt, brewed with blackberries for tart, crisp, fruity flavor (ABV 4.8%, IBU 7). Available April.
- Peach Sour Gose Seasonal crisp and tart German-style Gose kettle soured using Lactobacillus bacteria with sea salt and coriander, brewed with fresh peach puree for fruity, light, refreshing taste (Award-winning). Available July.
- Cranberry Sour Seasonal crisp and tart wheat beer soured using Lactobacillus bacteria with German wheat malt, brewed with cranberry and mulling spice for sweet pungency and tangy finish. Available November.
- Housemade Ciders and Non-Alcoholic Beverages Housemade, seasonally rotating ciders made from Washington-grown apples with various fruit infusions, alongside housemade non-alcoholic beverages including rootbeer and hop water at 0% ABV. Sold at taprooms and through wholesale.
- Taproom Locations (Cle Elum and Snoqualmie Pass) Two family-friendly taproom destinations: Cle Elum (1015 E 2nd St.) and Snoqualmie Pass (10 Pass Life Way #3) offering on-site award-winning craft beverages, food service, games including free mini golf, merchandise, and direct consumer sales of beer, cider, and non-alcoholic beverages.
- Private & Group Events Private event space rentals at both Cle Elum (200-person capacity) and Snoqualmie Pass (100-person capacity) locations. Includes access to bar service, audio/video, games, and catering options; no rental fee but minimum bar tab required based on date and time.
- Cle Elum Pizza Co. Brick oven pizzeria located inside Dru Bru's Cle Elum taproom, offering individually sized handmade pizzas with locally sourced ingredients and fresh housemade salads. Open Wednesday-Sunday.
- Squatch Box Food truck located at the Snoqualmie Pass taproom serving gourmet hot dogs, bratwursts, chicken baskets and bowls, salads, and build-your-own options featuring locally sourced Fall City Meats.
- Merchandise Brand merchandise including hats, apparel (hoodies, jackets, t-shirts), dog accessories, drinkware, puzzles, magnets, and digital gift cards; sold online via the Dru Bru shop and in taprooms.
- Wholesale Beer and Cider Distribution Wholesale distribution of packaged beer and ciders to bars, restaurants, and grocery stores throughout Washington State and Idaho, including keg sales to bars/restaurants and packaged product in retail channels such as Costco.
- Kegs To Go Direct off-premise sales program that allows customers to order kegs of Dru Bru beer for off-site events, gatherings, and parties.
Quantifiable outcome
- 10+ years of community engagement since 2014
- +1 more outcomes
Companies that use Dru Bru
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Dru Bru technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dru Bru partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- Washington Trails AssociationcorePartner for Teanaway Trail Fest annual fundraising event benefiting trail maintenance in Teanaway Community Forest. Dru Bru hosts trail work parties and fundraising activities at the event.
- Mountains to Sound GreenwaycoreCollaboration for trail maintenance and conservation efforts. Partner in Teanaway Trail Fest event raising funds for Towns to Teanaway initiative.
- Evergreen Mountain Bike AlliancecorePartner for trail work parties and mountain bike advocacy. Hosts trail maintenance events at Rat Pac Trail during Teanaway Trail Fest.
- Pacific Crest Trail AssociationminorOfficial supporter of the Pacific Crest Trail. Pacific Crest Pale beer brewed to pay homage to the 2,650-mile trail. Logo featured on beer packaging.
- Kittitas County PrideminorRainbow Rodeo hazy POG IPA brewed to benefit Kittitas County Pride in support of the LGBTQ+ community. A portion of proceeds donated.
- Pink Boots SocietycoreAlpha Female beer crafted in support of women who brew, sell, pour, and drink craft beer. Collaboration with Yakima Chief Hops and Country Malt Group featuring Pink Boots Hop Blend.
- Yakima Chief HopscorePrimary hop supplier and collaborator on multiple beer releases including Alpha Female (Pink Boots Blend), Fresh Hop program, and experimental hop varieties. Member of Yakima Chief Hops FWD program.
- Country Malt GroupcoreMalt supplier and collaborator on Alpha Female beer release featuring custom Pink Boots Malt Blend.
- Structures BrewingminorCollaboration on Try Me Series #6 Mexican Lager - crisp, light-bodied lager brewed with YCH hops.
- Uprise Brewing CompanyminorCollaboration on Try Me Series #5 Hoppy Pilsner with Yakima Chief Hops.
- Outskirts Brewing CompanyminorCollaboration on Try Me Series #4 Japanese Rice Lager.
- Caffe VitaminorCold Bru Coffee Lager collaboration - German-style lager infused with locally-roasted Caffe Vita Nor'Wester modern blend cold brew coffee.
- Snoqualmie Pass Fire & RescueminorFestbier brewed with portion of sales going to support local fire and rescue groups.
- NWAC (Northwest Avalanche Center)minorBru Ski Dark Lager supports avalanche awareness through NWAC, with proceeds funding mountain weather and avalanche forecasts.
- Summit at Snoqualmie Volunteer Ski PatrolminorMultiple ski patrol organizations supported through Bru Ski Dark Lager including Central Ski Patrol, Hyak Volunteer Ski Patrol, Snoqualmie Pass West VSP, Alpental VSP.
- Mela Coffee Roasting CompanyminorWhiskey Barrel Aged Alpenator Coffee Bean variety infused with Mela cold brew coffee.
- Local Farm PartnerscoreSide-streaming partners who pick up spent grain, yeast, and trub from brewing for use as animal feed and fertilizer. Helps remove and reuse ~80% of brewing byproducts.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Dru Bru competitors and assessment
Company assessmentDirect peers
- Icicle Brewing Company: Family-owned Washington craft brewery in Leavenworth with a taproom and seasonal German-style lineup, directly comparable to Dru Bru's mountain-community positioning and craft beer focus.
- Fremont Brewing: Seattle craft brewery operating a major urban taproom and broad Pacific Northwest packaged distribution, closely comparable to Dru Bru's craft-on-taproom model.
- Bale Breaker Brewing Company: Yakima, WA craft brewery based on a family hop farm with taproom and hop-forward beers; comparable to Dru Bru in scale, regional focus, and taproom-driven distribution across Washington.
- Georgetown Brewing Company: Seattle craft brewery with broad regional packaged distribution and a taproom, similar profile to Dru Bru in operating scale and PNW wholesale emphasis.
- Block 15 Brewing Company: Independently owned Corvallis, OR craft brewery with taproom and diverse portfolio including barrel-aged offerings, similar small-scale craft producer comparable in operational footprint.
Broad incumbents
- Deschutes Brewery: Large Oregon craft brewery operating across the Pacific Northwest and nationally, providing the broader incumbent reference for regional craft players like Dru Bru competing for shelf and tap space.
- Sierra Nevada Brewing Co. Nationally distributed craft brewer with significant Pacific Northwest presence, comparable as a broad-based incumbent benchmark for distribution scale and category competition.
- New Belgium Brewing: Major craft brewery with multi-state Pacific Northwest distribution, comparable as a broad incumbent defining the competitive set for premium craft placement at retail.
- Stone Brewing: Large craft brewer with national distribution and West Coast orientation, comparable as a broad incumbent for premium craft beer category dynamics.
Others
- Yakima Chief Hops: Major hop supplier and existing Dru Bru collaborator; adjacent/ecosystem participant rather than competitor, relevant as upstream partner enabling the brewery's hop-forward product strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dru Bru social profiles
Digital presenceDru Bru financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dru Bru leadership team
Management profileNumber of profiles
Dru Bru funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dru Bru M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dru Bru
What does Dru Bru do?
Dru Bru is a craft brewery that produces German-style beers, housemade ciders, and non-alcoholic beverages at a 15 BBL brewhouse in Cle Elum, WA. The company sells these beverages through two owned taprooms (Cle Elum and Snoqualmie Pass) with integrated food service and games, through wholesale distribution to bars, restaurants, and retailers across Washington and Idaho, and through a 'Kegs To Go' off-premise program.
Is Dru Bru a public or private company?
Dru Bru is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dru Bru founded?
Dru Bru was founded in 2014. It employs 11 to 50 people.
Where is Dru Bru based?
Dru Bru is headquartered in Snoqualmie Pass, United States, in the North America region.
How does Dru Bru make money?
Five revenue lines are on record. Taproom Beer & Beverage Sales are the primary driver. The others are food & Merchandise Sales, E-commerce & Merchandise, keg & Package Distribution and private Events & Tours.
Who are Dru Bru's main competitors?
Direct peers on record are Icicle Brewing Company, Fremont Brewing, Bale Breaker Brewing Company, Georgetown Brewing Company and Block 15 Brewing Company. Broad incumbents are Deschutes Brewery, Sierra Nevada Brewing Co., New Belgium Brewing and Stone Brewing. Yakima Chief Hops is listed as an others.
Does Dru Bru have an API?
No public API is recorded for Dru Bru.
What industry is Dru Bru in?
Dru Bru's product category is Craft Brewing. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFALAB, Packaging & Production Breweries (Limited/No On-site Service). Its NAICS code is 31212 and its SIC code is 2082.