Tomorrow’s Company

What Tomorrow’s Company does

Tomorrow's Company is an independent UK non-profit think tank founded in 1996 to carry forward the 1995 RSA Tomorrow's Company Inquiry. It produces research reports, frameworks and convening events aimed at encouraging business to operate as a 'force for good' through defined purpose, values, reciprocal stakeholder relationships and a long-term approach. Its core intellectual property comprises 30+ publications (including 'Tomorrow's Owners', 'Redefining CSR', 'Lessons from Enron', 'Tomorrow's Business Forms' and the 'Better Stewardship' consultation document), the British Standard 95009 (Trust Test) co-developed with the BSI for public sector procurement, and the 'Business as a Force for Good' curriculum delivered at the University of East Anglia. The company serves institutional investors, corporate boards, policymakers and UK secondary schools; named partners and endorsers include Prudential Financial, Danone UK, John Lewis Partnership, the Stewardship Alliance asset managers, and the Anthropy conference network.

The organisation has historically influenced major UK and global governance outcomes, including Section 172 of the 2006 Companies Act, the 2010 UK Stewardship Code, the UN Principles for Responsible Investment, and the South Africa King III report. In 2020 stewardship was transferred to The Telos Foundation (registered charity no. 1183271) after the original corporate form closed; in 2024 BS 95009 was published, and in 2025 the Tomorrow's Enterprise Foundation was spun out to scale youth enterprise education (Project Can Do). The business model is predominantly non-commercial: most reports and toolkits are distributed free, with revenue historically derived from corporate membership subscriptions, commissioned research, and charitable grants. There is no proprietary software platform; distribution is overwhelmingly direct through the company website, partner schools, the BSI, and event channels such as Anthropy.

Name

Tomorrow’s Company

Legal name

The Centre for Tomorrow's Company

Website

https://tomorrowscompany.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Tomorrow's Company is an independent UK non-profit think tank, founded in 1996 and now stewarded by The Telos Foundation, that produces research, frameworks and education programmes to help business define purpose, strengthen governance, and operate as a long-term force for good in society.

Ownership category

akta.pro rank

Product category

Corporate Governance Research and Advisory

NAICS

Management Consulting Services (54161)

SIC

Services-Engineering Services (8711)

akta.pro primary industry

Small Business & Entrepreneurship Community Education (EDAAAFAK)

akta.pro secondary industries

Leadership, Management & Teamwork for Business (EDAMAHAI), Business Planning, Pitching & Competitions (Pitch Decks, Demo Days) (EDAMAHAB)

Keywords

• Corporate governance research
• Nonprofit think tank
• Stewardship consulting
• Purpose led business
• Public procurement standards

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate membership subscriptions: Historically relied on recurrent corporate membership subscriptions from supporters, partners and benefactors. The Telos Foundation page notes this model became increasingly difficult to sustain, leading to closure of The Centre for Tomorrow's Company and transfer of the legacy to The Telos Foundation (registered charity no. 1183271).
2. Publication sales: Sale of research reports (e.g., Tomorrow's Business Forms priced at £50 for organisations and £10 for individuals). Many reports have since been made available for free online.
3. Charitable donations and grant funding: Operates as a registered charity (legacy steward The Telos Foundation, charity no. 1183271) supported by trustees, benefactors, partners and programme sponsors (e.g., Danone UK commissioned The Courage of their Convictions report).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Tomorrow's Company is an independent, non-profit think tank that produces challenging research, frameworks, toolkits, and educational programmes on corporate governance, business purpose, values, stewardship, and public sector procurement. It convenes business leaders, investors, government and educators through events, roundtables and conferences, and co-developed British Standard 95009 (Trust Test) with the BSI. Its educational arm, Tomorrow's Company Academy / Project Can Do, delivers enterprise coaching for UK secondary school students and an undergraduate module at the University of East Anglia.

Differentiator

Problem solved

Functional benefit

Brands

• Project Can Do: Pioneering business and enterprise coaching programme for young people aged 14-16, delivered in UK schools and academies in deprived regions; developed as part of Tomorrow's Company Academy.
• Tomorrow's Company Academy
• The Trust Test (BS 95009)
• Future Skills
• Business as a Force for Good

Products and services

• Tomorrow's Business Forms Report
• Family Business Stewardship Report
• Tomorrow's Owners Stewardship Report
• Tomorrow's Global Company Report
• Redefining CSR Report
• Lessons from Enron Report
• Better Stewardship Consultation Document
• Project Can Do (Future Skills) Education Programme
• Business as a Force for Good Undergraduate Module

Quantifiable outcome

• Influenced the UK Companies Act 2006 Section 172 (inclusive directors' duties) and the UK Stewardship Code, and informed the UN Principles for Responsible Investment
• +4 more outcomes

Named customers5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• The Telos FoundationflagshipStrategic or Co-development PartnerStewardship transfer: in 2020 Tomorrow's Company's name, concept, intellectual property and back-catalogue of publications were transferred to The Telos Foundation (registered charity no. 1183271). The Telos Foundation acts as steward and custodian of the brand, with an advisory board including Peter Ward and Mark Goyder steering future activities.
• British Standards Institution (BSI)flagshipStrategic or Co-development PartnerCo-developed British Standard 95009 (Trust Test) — a procurement due diligence standard. Mark Goyder chaired a BSI working group; the standard specifies generic requirements for organisations tendering for public sector contracts and assesses culture, governance and motivation.
• University of East Anglia (UEA)coreImplementation/ SI/ Consulting PartnerLong-standing partnership to deliver a compulsory first-year undergraduate module on 'Business as a Force for Good' for all business studies students. Dr. Kevan Williams (Associate Professor of Strategy at UEA) is listed as a key person at Tomorrow's Company.
• Anthropy ConferencecoreGTM or Marketing PartnerTomorrow's Company has participated in three Anthropy conferences (Anthropy 2023, 2024 and 2025 in Cornwall) and uses the forum to convene stakeholders around 'Which Companies Should I Buy, Work For and Invest In?'
• RPC (law firm)coreImplementation/ SI/ Consulting PartnerRPC hosted and supported the May 2024 convening of ~17 organisations exploring 'Which companies should I buy, work for and invest in?' and continues to support the coalition.
• Responsible 100 (Michael Solomon)coreGTM or Marketing PartnerCo-convened the 'Which companies should I buy, work for and invest in?' session at Anthropy 2023 and has been a recurring co-host of related events on corporate responsibility.
• Stewardship Alliance (Aviva Investors, BlackRock, HSBC Global Asset Management, Hermes, Legal & General Investment Management, RPMI Railpen, USS)coreStrategic or Co-development PartnerEvolved from the 2020 Investor Stewardship Working Party convened by Tomorrow's Company. Members collaborated on the consultation document 'Better Stewardship — an agenda for concerted action' (2018) covering the full investment chain.
• Tomorrow's Enterprise FoundationflagshipStrategic or Co-development PartnerSpin-out charity created in 2025 under Tomorrow's Company stewardship to scale the Can Do programme: reinvigorating business education, nurturing young entrepreneurs, and improving employment opportunities for young people most in need. Operates a dedicated division of the Telos Foundation.
• Board Intelligence Think TankminorStrategic or Co-development PartnerMark Goyder is Senior Advisor to the Board Intelligence Think Tank; thought leadership cross-posted between tomorrowscompany.com, boardintelligence.com and markgoyder.com.
• Danone UK & IrelandcoreStrategic or Co-development PartnerCommissioned the 2018 report 'The Courage of their Convictions' and a YouGov survey of 2,001 UK managers. Liz Ellis (HR Director, Danone UK & Ireland) is quoted; the report studied Danone, John Lewis, Mars, Philips, Tata Consultancy Services and Unilever.
• Bootham SchoolminorGTM or Marketing PartnerCo-hosted the 'All Our Futures' National Conference on 11 June 2018 for 150 sixth-formers as part of the York Festival of Ideas; sponsored by Tomorrow's Company.
• The Purposeful Company (Will Hutton)minorStrategic or Co-development PartnerWill Hutton and the Purposeful Company are co-conveners in the 'Which companies should I buy, work for and invest in?' coalition; Hutton's work on a new public benefit company legal category is cited as complementary.
• Doughnut Economics Action Lab (Erinch Sahan)minorStrategic or Co-development PartnerSpeaking participant in the Tomorrow's Company convenings around Anthropy 2025; promotes 'steward ownership' as a complementary system-level lever.
• North Star Transition (Jyoti Banerjee)minorStrategic or Co-development PartnerImpact investor participant in the 'Which companies should I buy, work for and invest in?' coalition, working with UK and Welsh government partners.
• Regenerate (think tank)minorGTM or Marketing PartnerCited as an aligned voice in the 'Better Business Through Public Procurement' agenda, with its 'Good Business Manifesto' (June 2024) recommending use of government buying power to align business with national priorities.
• Good Business Charter (Julian Richer)minorGTM or Marketing PartnerAligned advocate in the public procurement reform agenda, suggesting suppliers bidding for government contracts should honour the Fair Payment Code.
• Scott Bader CommonwealthminorGTM or Marketing PartnerEmployee ownership company celebrating its 75th anniversary; invited Mark Goyder to give the Scott Bader Commonwealth Lecture on 'Balancing Entrepreneurship and Stewardship' on Employee Ownership Day (Friday 19 June).

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Royal Society of Arts (RSA): UK-based independent charity and thought leadership body whose 1993–1995 'Tomorrow's Company' Inquiry directly seeded Tomorrow's Company. Both are independent non-profit think tanks producing public-interest research on the role of business in society and convening cross-sector stakeholders.
• Purposeful Company: UK initiative founded by Will Hutton that is an active co-convener in Tomorrow's Company's 'Which companies should I buy, work for and invest in?' coalition. Both organisations pursue purpose-led business reform, governance reform and the development of new company-law forms in the UK.
• Institute of Business Ethics (IBE): UK non-profit promoting high standards of corporate ethics and governance. IBE publishes research, surveys and guidance that overlaps directly with Tomorrow's Company's work on purpose, values, culture and stakeholder governance.
• B Lab UK: UK non-profit certifying B Corps and campaigning to redefine business success around purpose and stakeholder accountability. Operates in the same purpose-led-business ecosystem as Tomorrow's Company and is part of the broader coalition pushing for company-law and procurement reform.
• Good Business Charter: UK initiative founded by Julian Richer providing a voluntary accreditation for responsible business. Cited as an aligned advocate in the same 'Better Business Through Public Procurement' agenda Tomorrow's Company is pursuing, and competes for the same corporate-membership mindshare.
• Better Business Act Coalition: UK coalition of over 200 businesses campaigning to amend Section 172 of the Companies Act so directors have a legal duty to advance the interests of shareholders, people and planet. Operates in the same purpose-led, stakeholder-governance reform space as Tomorrow's Company.

Broad incumbents

• ICGN (International Corporate Governance Network): Global investor-led body setting corporate governance standards and policy positions. ICGN's stewardship and governance frameworks operate in the same domain as Tomorrow's Company's Stewardship Alliance and BS 95009 work, but at a larger, global institutional-investor scale.
• British Standards Institution (BSI): Co-developer of British Standard 95009 (Trust Test) with Tomorrow's Company. BSI is the standards-body incumbent that distributes and monetises BS 95009 through its standards catalogue, making it both a partner and a channel-scale incumbent for Tomorrow's Company's IP.
• Institute of Directors (IoD): UK membership body for company directors with a long-standing agenda on corporate governance, board effectiveness and purpose. The IoD's policy work, training and codes overlap with Tomorrow's Company's research and convening outputs on board culture and Section 172 duties.
• WBCSD (World Business Council for Sustainable Development): Global CEO-led organisation convening ~200 leading businesses on sustainable development. Represents the international, large-scale equivalent of Tomorrow's Company's convening model and competes for corporate-membership and policy-influence mindshare at the global level.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Tomorrows_co
• LinkedInlinkedin.com/company/tomorrow's-company?originalSubdomain=uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomorrow’s Company