Anthropy
Anthropy is a UK membership organisation that runs the National Gathering at Eden Project, Cornwall, and a year-round network for senior cross-sector leaders. It sells individual memberships at £1,200/year and tiered corporate memberships from £10k to £80k+.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Anthropy does
Anthropy is a UK membership organisation founded in 2021 by John O'Brien MBE that convenes cross-sector leaders to address long-term societal challenges facing Britain. Its core product is the Anthropy National Gathering, a flagship three-day annual event held exclusively at the Eden Project in Cornwall, featuring 200+ sessions across 15 stages with 600+ speakers and 2,000+ attendees; Anthropy26 (March 2026) drew 2,200+ leaders from 900+ organisations. The gathering is monetised through three streams: individual annual memberships at £1,200 + VAT, tiered corporate memberships from Foundation (£10k) to Platinum (£80k+), and standalone three-day tickets with super early bird discounts.
The underlying platform is a light technology stack with no proprietary AI or software: Anthropy uses Swapcard for event registration and the member app, CookieYes for consent management, and Microsoft Clarity and Google Analytics for web analytics. The Anthropy app delivers 200+ podcast-style session recordings, personalised agenda building and networking, contributing 33,000+ connections at recent gatherings. The Anthropy Framework for Change bundles three IP assets - the Charter (a leadership pledge), the Network (community hub), and the Pathway (four-step action framework) - alongside research outputs called the Anthropy Accords and Intersections.
Anthropy serves a deliberately horizontal cross-section of British society: C-suite executives, chairs, founders and directors (66% of attendees), plus entrepreneurs, sole traders, emerging leaders aged 18-30, government departments and third-sector organisations. Its customer base spans banking (NatWest, Lloyds, Coutts, BNP Paribas), professional services (Accenture, EY, KPMG, Salesforce, Reed Smith, AtkinsRealis), utilities (Anglian Water, Severn Trent, SSE, Centrica), retail (Marks and Spencer, Booths), and major charities (National Trust, Coram). The company is privately held by its founder, headquartered in Shrewsbury (registered office) with operational presence at Eden Project in Cornwall, employs 1-10 people, and outsources event delivery to TRO Group.
Anthropy firmographics
Firmographics- Name
- Anthropy
- Legal name
- Anthropy Ltd
- Website
- https://anthropy.uk
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Anthropy is a UK membership organisation that runs the National Gathering at Eden Project, Cornwall, and a year-round network for senior cross-sector leaders. It sells individual memberships at £1,200/year and tiered corporate memberships from £10k to £80k+.
- Ownership category
- akta.pro rank
Anthropy industry classification
Industry- Product category
- Executive Leadership Membership Services
- NAICS
- Business Associations (813910), Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industry
- Onsite Operations & Event Staffing Management (THAHACAL)
Keywords
Where Anthropy is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Anthropy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Individual Membership: Annual subscription membership for entrepreneurs, sole traders, and individuals seeking networking and collaboration opportunities. Provides access to national gathering tickets, London networking events, and the Anthropy app. Priced at £1,200 + VAT per year (early bird rate of £1,000 + VAT).
- Corporate Membership: Tiered corporate membership (Foundation £10k, Bronze £20k, Silver £30k, Gold £50k, Platinum £80k+) providing multiple national gathering tickets, session curation rights, brand exposure, speaking opportunities, and exclusive networking events. Regional and thematic alliances available to corporate members.
- National Gathering Tickets: Standalone 3-day tickets to the annual national gathering at Eden Project, Cornwall. Options include super early bird discounts (currently 30% off for Anthropy27). 2-day tickets also available. App access for session recordings included.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual membership for entrepreneurs and sole traders |
| Subscription | Annual | Foundation corporate membership for charities and small businesses |
| Subscription | Annual | Bronze corporate membership with session curation |
| Subscription | Annual | Silver corporate membership with enhanced participation |
| Subscription | Annual | Gold corporate membership with private sessions |
| Subscription | Annual | Platinum corporate membership for maximum engagement |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Anthropy product offering
Product offeringCore offering
Anthropy operates a UK membership organization that convenes cross-sector leaders through an annual three-day national gathering held exclusively at the Eden Project in Cornwall, complemented by year-round individual and corporate memberships. It sells tiered individual and corporate memberships that provide access to the gathering, networking events, session curation rights, and a mobile app for session recordings and connections.
Product overview
Anthropy is a UK national membership network and annual gathering organization (not an AI technology company). Its core product is the National Gathering — a 3-day annual event at Eden Project, Cornwall featuring 200+ sessions, 600+ speakers, and 2,000+ cross-sector leaders. This is supported by tiered membership programmes (Individual at £1,200/year and Corporate spanning Foundation £10k to Platinum £80k+), the Anthropy App for session access and networking, and the Anthropy Framework for Change comprising the Charter, Network, and Pathway. The Emerging Leaders Programme provides bursary access for 18-30 year olds. Anthropy does not offer AI products, APIs, or technology integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Anthropy27: The annual national gathering event held at the Eden Project in Cornwall, featuring 200+ sessions and 600+ speakers over 3 days.
- Anthropy National Gathering
- Anthropy Charter
- Anthropy Accords
- Anthropy Intersections
Products and services
- Anthropy National Gathering Annual three-day flagship gathering held at Eden Project, Cornwall, featuring 200+ sessions across 15 stages with 600+ speakers and 2,200+ cross-sector leaders from business, government, non-profits, academia and civil society. Includes super early bird ticket discounts and in-person only content.
- Individual Membership Annual subscription membership for entrepreneurs, sole traders and individual leaders priced at £1,200 + VAT (early bird £1,000 + VAT) providing a three-day gathering ticket, London networking events, half-price guest tickets, private networking breakfast, evening drinks reception, free Anthropy bus service, and early app access with 200+ session recordings.
- Corporate Membership Tiered corporate membership spanning Foundation (£10k), Bronze (£20k), Silver (£30k), Gold (£50k) and Platinum (£80k+) levels, offering multiple national gathering tickets, session curation rights, speaking opportunities, exclusive networking events, brand exposure, and bespoke programme building at higher tiers.
- Anthropy App Mobile application available on iOS and Android providing access to 200+ podcast-style session recordings, personalised agenda building, networking connections, session bookmarking, and member-only content for national gathering attendees and members.
- Anthropy Charter A leadership charter based on dynamic stewardship principles encompassing human kindness, meaningful collaboration and unbound leadership that members commit to as Anthropists.
- Emerging Leaders Programme Bursary programme for young leaders aged 18-30 providing complimentary three-day national gathering access, personal development mentoring with Paul Boross MBE, and opportunities to co-create sessions and participate in panels alongside established leaders.
- Anthropy27 Gathering Ticket Standalone three-day ticket for the Anthropy27 national gathering at Eden Project with super early bird discounts (currently 30% off), two-day ticket options, and app access for session recordings.
- Anthropy Accords and Intersections Reports Research reports distilling 230+ Anthropy25 conversations into four key documents exploring quality of life, places, prosperity, and global perspective for Britain's future, plus ten intersection points where themes overlap.
Quantifiable outcome
- 33,000+ connections made via app alone
- +2 more outcomes
Companies that use Anthropy
Customer profileNamed customers32 records
Segments5 records
Ideal customer profiles3 records
Anthropy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Anthropy partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Eden ProjectcoreEden Project is Anthropy's strategic partner and exclusive venue for the annual national gathering. The partnership leverages Eden's iconic biomes and reputation for regeneration and visionary leadership as a backdrop for cross-sector leadership discussions. Anthropy was the first organization to hire exclusive use of Eden Project for this purpose. The venue itself exemplifies the regeneration and environmental stewardship themes central to Anthropy's mission.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Anthropy competitors and assessment
Company assessmentBroad incumbents
- World Economic Forum: Global convening body for political, business and civil society leaders via the annual Davos meeting and year-round initiatives. Comparable as a higher-tier, globally scaled cross-sector leadership network against which Anthropy is a UK-focused analogue.
- Chatham House: London-based membership organisation hosting policy events and research for senior decision-makers. Comparable membership-plus-thought-leadership format, though focused on international affairs rather than Anthropy's cross-sector domestic agenda.
- Business Leaders Network / CBI Events: Established UK business membership bodies running senior-level conferences and policy convenings. Comparable as incumbent UK senior-leader event and policy convenors, with overlapping corporate member rosters to Anthropy.
- TED (and TED Talks): Global conference and media brand built around curated talks by senior thinkers and doers. Comparable in flagship-conference-plus-content-library model, but operates at much larger scale and is not membership-led.
Direct peers
- Founders Forum: UK-based invitation-only community and events for senior tech founders and CEOs. Closely comparable to Anthropy in convening senior UK business leaders, though it skews toward the tech founder community rather than cross-sector leadership.
- RSA (Royal Society of Arts): Long-established UK fellowship-based organisation with paid individual and corporate members, public events, and thought leadership on social and economic policy. Closely mirrors Anthropy's membership-plus-events-and-research model applied to UK societal questions.
Emerging players
- Tortoise Media: UK member-supported newsroom and live events business convening leaders around long-form journalism and summits. Overlaps with Anthropy in combining paid membership, senior-leader events, and research output in the UK.
- Demos: UK think tank producing research and events on social policy with senior cross-sector engagement. Comparable in research-led events format, though primarily grant- and donation-funded rather than membership-led.
- The B Team: Global coalition of business and civil society leaders focused on responsible capitalism. Closely comparable to Anthropy's mission and cross-sector senior-leader composition, though operating internationally rather than UK-only.
Regional players
- Henley Forum (Henley Business School): UK business school's senior-leader forum events and director development programmes. Comparable as a UK venue for cross-company senior leader discussion, though anchored to an academic institution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Anthropy social profiles
Digital presenceAnthropy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anthropy leadership team
Management profileNumber of profiles
Profiles2 records
Anthropy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anthropy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anthropy
What does Anthropy do?
Anthropy operates a UK membership organization that convenes cross-sector leaders through an annual three-day national gathering held exclusively at the Eden Project in Cornwall, complemented by year-round individual and corporate memberships. It sells tiered individual and corporate memberships that provide access to the gathering, networking events, session curation rights, and a mobile app for session recordings and connections.
Is Anthropy a public or private company?
Anthropy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anthropy founded?
Anthropy was founded in 2021. It employs 1 to 10 people.
Where is Anthropy based?
Anthropy is headquartered in London, United Kingdom, in the Europe region.
How does Anthropy make money?
Three revenue lines are on record. Individual Membership is the primary driver. The others are corporate Membership and national Gathering Tickets.
Who are Anthropy's main competitors?
Broad incumbents on record are World Economic Forum, Chatham House, Business Leaders Network / CBI Events and TED (and TED Talks). Direct peers are Founders Forum and RSA (Royal Society of Arts). Emerging players are Tortoise Media, Demos and The B Team. Henley Forum (Henley Business School) is listed as a regional player.
Does Anthropy have an API?
No public API is recorded for Anthropy.
What industry is Anthropy in?
Anthropy's product category is Executive Leadership Membership Services. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of THAHACAL, Onsite Operations & Event Staffing Management. Its NAICS code is 813910 and its SIC code is 8600.