Imagine Products
Imagine Products is a bootstrapped, Indianapolis-based software company that builds checksum-verified media workflow tools — including ShotPut Pro and ShotPut Studio — for 50,000+ film, television, and documentary production professionals worldwide.
- Company typePrivate
- Founded1991
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Imagine Products does
Imagine Products, Inc. is a privately held, Indianapolis-based software company founded in 1991 that develops digital media workflow solutions for film, television, documentary, and episodic production professionals. The company's portfolio centers on secure camera-to-storage media offloading, checksum-verified file transfers (supporting MD5, SHA-256, SHA-512, xxHash, and C4 algorithms), GPU-accelerated transcoding, and LTO tape archiving with LTFS support. Core products include ShotPut Pro (the de-facto industry standard for media offloading since 2008), ShotPut Studio (an all-in-one workflow automation platform launched in 2024 that handles ingest through delivery), myLTO (tape archiving), TrueCheck (file verification and reporting), PrimeTranscoder (video transcoding), and PreRoll Post (Windows LTFS archiving). The company's flagship products integrate with Frame.io, MASV, LucidLink, S3-compatible storage, Slack, Synology, QNAP, and OWC hardware ecosystems.
The company monetizes through a hybrid model combining one-time perpetual software licenses (e.g., TrueCheck at $149) with annual update plans ($59-$120/year), short-term rental licenses ($25-$50 for 15-45 days), and bundle packages. Products are distributed primarily via direct website e-commerce and the Mac App Store, with enterprise arrangements available for larger productions. Go-to-market emphasizes product-led growth with free demos, a 30% educational discount, plus event-driven demand generation through major industry shows (NAB, IBC, CineGear). Imagine Products is bootstrapped and founder-led by President Dan Montgomery, COO/Lead Engineer Mark Hudgins, and Director of Marketing Michelle Maddox, and serves a global base of 50,000+ film professionals with a deliberately small (1-10 employee) team.
Imagine Products firmographics
Firmographics- Name
- Imagine Products
- Legal name
- Imagine Products, Inc.
- Website
- https://imagineproducts.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Imagine Products is a bootstrapped, Indianapolis-based software company that builds checksum-verified media workflow tools — including ShotPut Pro and ShotPut Studio — for 50,000+ film, television, and documentary production professionals worldwide.
- Ownership category
- akta.pro rank
Imagine Products industry classification
Industry- Product category
- Media Workflow Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Ingest, Indexing & Proxy/Mezzanine Generation (MPAHAGAH)
Keywords
Where Imagine Products is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Imagine Products business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Perpetual Software Licenses: One-time purchase of software licenses with initial 12-month update plan included. Users can then purchase update plans to continue receiving new versions.
- Software Maintenance/Update Plans: Annual subscription for updates - ShotPut Pro update plan at $70/year one-time or $59/year automatic; ShotPut Studio update plan at $120/year or $99/year automatic
- Rental Licenses: Short-term rental licenses for temporary use - 45-day rental at $50, 15-day rental at $25. Ideal for one-time projects or trying before buying.
- Bundle Packages: Bundled software packages combining multiple products at discounted rates compared to individual purchases
- Enterprise Licensing: Custom enterprise arrangements including rental and bundle options for larger productions and studios
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | TrueCheck perpetual license |
| Subscription | Pay-as-you-go | TrueCheck rental options |
| Subscription | Annual | ShotPut Pro update plan options |
| Subscription | Annual | ShotPut Studio update plan options |
| Subscription | Annual | Educational pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Imagine Products product offering
Product offeringCore offering
Imagine Products develops and sells digital media workflow software for the film and television production industry. Its offerings cover the entire media lifecycle: secure offloading of camera media with checksum verification, file comparison and integrity reporting, GPU-accelerated transcoding, automated workflow pipelines, and long-term LTO tape archiving via LTFS. Flagship products include ShotPut Pro, ShotPut Studio, myLTO, TrueCheck, and PrimeTranscoder.
Product overview
Imagine Products offers a portfolio of digital media workflow solutions centered on secure offloading, verification, transcoding, and archiving. The core products are ShotPut Pro (automated checksum-verified file offloading), ShotPut Studio (all-in-one workflow automation from ingest to delivery), and myLTO (LTO tape archiving). Supporting products include TrueCheck (file comparison and verification), PrimeTranscoder (video transcoding), and PreRoll Post (Windows LTFS archiving). ShotPut Studio extends ShotPut Pro's offloading capabilities with broader automation pipelines that handle transcoding, cloud delivery, and multi-step workflows. The company serves film professionals worldwide with tools spanning the entire media lifecycle from acquisition to archive.
Differentiator
Problem solved
Functional benefit
Products and services
- ShotPut Pro Automated, checksum-verified media offloading software for securely transferring footage from camera cards to storage with multiple destinations, preset naming conventions, and detailed reporting. Trusted by 50,000+ film professionals since 2008.
- ShotPut Studio All-in-one media workflow software that automates the entire process from ingest to delivery. Combines offloading, verification, transcoding, uploading, and cloud delivery with Automation Pipelines that chain presets together for end-to-end automated workflows.
- myLTO Professional LTO tape archiving software for backing up, organizing, and delivering footage to long-term tape storage with LTFS support.
- TrueCheck File comparison, search, report, and verification tool for media analysis and integrity checking. Compares files, folders, and volumes and generates PDF reports with thumbnails using MHL and checksum verification.
- PrimeTranscoder Video transcoding application with GPU acceleration, simple interface, and customizable features for fast file conversion workflows.
- PreRoll Post LTFS archiving application for Windows enabling LTO tape-based media backup and letting Windows users access files on LTO tape as they would a hard drive.
- ShotPut IO Free utility available on the Mac App Store for testing drive performance and verifying storage reliability before media management operations.
Quantifiable outcome
- Revenue increase of more than 30% since Michelle Maddox started as director of marketing
Companies that use Imagine Products
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Imagine Products technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature10 records
Imagine Products partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- MASVcoreIntegration with MASV Portals for fast, secure file delivery directly to post-production teams. Unveiled at IBC 2025 and available in ShotPut Studio 2.2.
- LucidLinkcoreNative integration allowing ShotPut Studio users to mount cloud storage and offload directly to LucidLink filespaces for distributed team workflows.
- Conch Shell International Film Fest (CSIFF)minorSponsorship of Caribbean film festival 2022 celebrating diverse filmmakers and screenwriters.
- Other World Computing (OWC)corePartnership focused on LTO and LTFS archiving package for long-term media archiving. Centers on providing robust yet simple tape archiving solution.
- Frame.iocoreIntegration of ShotPut Pro and TrueCheck with Frame.io cloud-based collaboration hub for seamless offloading, transcoding, and uploading workflows.
- StorageDNAminorPartnership bringing unprecedented ease of access to LTO tape files. myLTOdna Interface lets users access files on LTO tape as they would a hard drive, eliminating seek-and-restore time.
- mLogicminorCombined hardware and software archiving solution revolutionizing the archiving process for media and entertainment. Bundle solution pairing top-of-the-line hardware with Imagine Products software.
- Axle AIcorePartner hosting Imagine Products at NAB 2025 booth SL4830. Joint go-to-market for media workflow solutions.
- IABMcoreNon-profit trade organization. Imagine Products regularly interviewed by IABM at industry events and participates in BaM Awards.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Imagine Products competitors and assessment
Company assessmentDirect peers
- Marquis Broadcast: Marquis Broadcast offers media workflow, archiving, and integration tools for broadcast and post-production. Overlaps with Imagine Products in post-production workflow and archival tooling, including integrations with Avid and other media platforms.
- Codex (NAC Group): Codex provides high-end digital workflow tools including on-set data management, offload, and archiving for feature films and episodic content. Targets a similar high-end production customer base with verified offloading and archiving solutions.
- Pomfort: Pomfort's Silverstack and LiveGrade products handle on-set media management, offload, and transcoding for film productions. Overlaps directly with Imagine Products' ingest and verification value proposition, particularly for DPs and DITs on professional shoots.
- StorageDNA: StorageDNA offers LTO tape archiving and media asset management solutions that overlap directly with Imagine Products' myLTO product. The two companies have an existing integration/partnership, and StorageDNA is a peer in the LTO archiving space for media and entertainment.
- Hedge (formerly Hedge Apps): Hedge is the most direct competitor in checksum-verified media offloading for Mac-based film production workflows. Both companies target DPs and post-production professionals with verified, automated camera-card-to-storage copying, making Hedge the closest functional peer to ShotPut Pro.
Emerging players
- Axle AI: Axle AI provides AI-driven media asset management for video teams, with a focus on small-to-mid production teams. Both companies target similar on-set and post-production media management use cases; Imagine Products has a GTM partnership with Axle AI at NAB 2025.
- Tolis Group (BRU): Tolis Group provides tape-based backup and archiving software (BRU) that competes with myLTO/PreRoll Post in the LTO archival workflow segment, particularly for production and post-production environments.
- Yellowtec: Yellowtec's iXm and related broadcast tools intersect with Imagine Products' customer base in production audio/video workflows, with overlap in professional broadcast production tooling.
Broad incumbents
- Atomos: Atomos produces monitor-recorders and camera-to-cloud workflow tools that compete with parts of Imagine Products' ingest stack. Atomos's cloud-focused workflows (Atomos Cloud Studio) represent both a competitor and a complementary integration point for ShotPut Studio.
- Blackmagic Design: Blackmagic Design offers a broad portfolio of cameras, switchers, and media software (DaVinci Resolve) that touches every stage of the production pipeline. While not a direct offload competitor, it represents a broad incumbent whose expanding media management features could compress standalone tool demand.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Imagine Products social profiles
Digital presenceImagine Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagine Products leadership team
Management profileNumber of profiles
Profiles3 records
Imagine Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagine Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagine Products
What does Imagine Products do?
Imagine Products develops and sells digital media workflow software for the film and television production industry. Its offerings cover the entire media lifecycle: secure offloading of camera media with checksum verification, file comparison and integrity reporting, GPU-accelerated transcoding, automated workflow pipelines, and long-term LTO tape archiving via LTFS. Flagship products include ShotPut Pro, ShotPut Studio, myLTO, TrueCheck, and PrimeTranscoder.
Is Imagine Products a public or private company?
Imagine Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imagine Products founded?
Imagine Products was founded in 1991. It employs 1 to 10 people.
Where is Imagine Products based?
Imagine Products is headquartered in Indianapolis, United States, in the North America region.
How does Imagine Products make money?
Five revenue lines are on record. Perpetual Software Licenses are the primary driver. The others are software Maintenance/Update Plans, rental Licenses, bundle Packages and enterprise Licensing.
Who are Imagine Products's main competitors?
Direct peers on record are Marquis Broadcast, Codex (NAC Group), Pomfort, StorageDNA and Hedge (formerly Hedge Apps). Emerging players are Axle AI, Tolis Group (BRU) and Yellowtec. Broad incumbents are Atomos and Blackmagic Design.
Does Imagine Products have an API?
No public API is recorded for Imagine Products.
What industry is Imagine Products in?
Imagine Products's product category is Media Workflow Software. Its primary akta.pro industry code is MPAHAGAH, Ingest, Indexing & Proxy/Mezzanine Generation. Its NAICS code is 5132 and its SIC code is 7372.