Imagine Products

What Imagine Products does

Imagine Products, Inc. is a privately held, Indianapolis-based software company founded in 1991 that develops digital media workflow solutions for film, television, documentary, and episodic production professionals. The company's portfolio centers on secure camera-to-storage media offloading, checksum-verified file transfers (supporting MD5, SHA-256, SHA-512, xxHash, and C4 algorithms), GPU-accelerated transcoding, and LTO tape archiving with LTFS support. Core products include ShotPut Pro (the de-facto industry standard for media offloading since 2008), ShotPut Studio (an all-in-one workflow automation platform launched in 2024 that handles ingest through delivery), myLTO (tape archiving), TrueCheck (file verification and reporting), PrimeTranscoder (video transcoding), and PreRoll Post (Windows LTFS archiving). The company's flagship products integrate with Frame.io, MASV, LucidLink, S3-compatible storage, Slack, Synology, QNAP, and OWC hardware ecosystems.

The company monetizes through a hybrid model combining one-time perpetual software licenses (e.g., TrueCheck at $149) with annual update plans ($59-$120/year), short-term rental licenses ($25-$50 for 15-45 days), and bundle packages. Products are distributed primarily via direct website e-commerce and the Mac App Store, with enterprise arrangements available for larger productions. Go-to-market emphasizes product-led growth with free demos, a 30% educational discount, plus event-driven demand generation through major industry shows (NAB, IBC, CineGear). Imagine Products is bootstrapped and founder-led by President Dan Montgomery, COO/Lead Engineer Mark Hudgins, and Director of Marketing Michelle Maddox, and serves a global base of 50,000+ film professionals with a deliberately small (1-10 employee) team.

Name

Imagine Products

Legal name

Imagine Products, Inc.

Website

https://imagineproducts.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Imagine Products is a bootstrapped, Indianapolis-based software company that builds checksum-verified media workflow tools — including ShotPut Pro and ShotPut Studio — for 50,000+ film, television, and documentary production professionals worldwide.

Ownership category

akta.pro rank

Product category

Media Workflow Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Ingest, Indexing & Proxy/Mezzanine Generation (MPAHAGAH)

Keywords

• Media offloading software
• File verification tools
• LTO tape archiving
• Video transcoding software
• Digital media workflow

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Perpetual Software Licenses: One-time purchase of software licenses with initial 12-month update plan included. Users can then purchase update plans to continue receiving new versions.
2. Software Maintenance/Update Plans: Annual subscription for updates - ShotPut Pro update plan at $70/year one-time or $59/year automatic; ShotPut Studio update plan at $120/year or $99/year automatic
3. Rental Licenses: Short-term rental licenses for temporary use - 45-day rental at $50, 15-day rental at $25. Ideal for one-time projects or trying before buying.
4. Bundle Packages: Bundled software packages combining multiple products at discounted rates compared to individual purchases
5. Enterprise Licensing: Custom enterprise arrangements including rental and bundle options for larger productions and studios

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Imagine Products develops and sells digital media workflow software for the film and television production industry. Its offerings cover the entire media lifecycle: secure offloading of camera media with checksum verification, file comparison and integrity reporting, GPU-accelerated transcoding, automated workflow pipelines, and long-term LTO tape archiving via LTFS. Flagship products include ShotPut Pro, ShotPut Studio, myLTO, TrueCheck, and PrimeTranscoder.

Product overview

Imagine Products offers a portfolio of digital media workflow solutions centered on secure offloading, verification, transcoding, and archiving. The core products are ShotPut Pro (automated checksum-verified file offloading), ShotPut Studio (all-in-one workflow automation from ingest to delivery), and myLTO (LTO tape archiving). Supporting products include TrueCheck (file comparison and verification), PrimeTranscoder (video transcoding), and PreRoll Post (Windows LTFS archiving). ShotPut Studio extends ShotPut Pro's offloading capabilities with broader automation pipelines that handle transcoding, cloud delivery, and multi-step workflows. The company serves film professionals worldwide with tools spanning the entire media lifecycle from acquisition to archive.

Differentiator

Problem solved

Functional benefit

Products and services

• ShotPut Pro Automated, checksum-verified media offloading software for securely transferring footage from camera cards to storage with multiple destinations, preset naming conventions, and detailed reporting. Trusted by 50,000+ film professionals since 2008.
• ShotPut Studio All-in-one media workflow software that automates the entire process from ingest to delivery. Combines offloading, verification, transcoding, uploading, and cloud delivery with Automation Pipelines that chain presets together for end-to-end automated workflows.
• myLTO Professional LTO tape archiving software for backing up, organizing, and delivering footage to long-term tape storage with LTFS support.
• TrueCheck File comparison, search, report, and verification tool for media analysis and integrity checking. Compares files, folders, and volumes and generates PDF reports with thumbnails using MHL and checksum verification.
• PrimeTranscoder Video transcoding application with GPU acceleration, simple interface, and customizable features for fast file conversion workflows.
• PreRoll Post LTFS archiving application for Windows enabling LTO tape-based media backup and letting Windows users access files on LTO tape as they would a hard drive.
• ShotPut IO Free utility available on the Mac App Store for testing drive performance and verifying storage reliability before media management operations.

Quantifiable outcome

• Revenue increase of more than 30% since Michelle Maddox started as director of marketing

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MASVcoreTechnology or Integration · 12 September 2025Integration with MASV Portals for fast, secure file delivery directly to post-production teams. Unveiled at IBC 2025 and available in ShotPut Studio 2.2.
• LucidLinkcoreTechnology or Integration · 12 September 2025Native integration allowing ShotPut Studio users to mount cloud storage and offload directly to LucidLink filespaces for distributed team workflows.
• Conch Shell International Film Fest (CSIFF)minorGTM or Marketing Partner · 3 June 2022Sponsorship of Caribbean film festival 2022 celebrating diverse filmmakers and screenwriters.
• Other World Computing (OWC)coreStrategic or Co-development Partner · 23 June 2020Partnership focused on LTO and LTFS archiving package for long-term media archiving. Centers on providing robust yet simple tape archiving solution.
• Frame.iocoreTechnology or Integration · 9 December 2019Integration of ShotPut Pro and TrueCheck with Frame.io cloud-based collaboration hub for seamless offloading, transcoding, and uploading workflows.
• StorageDNAminorStrategic or Co-development Partner · 27 March 2018Partnership bringing unprecedented ease of access to LTO tape files. myLTOdna Interface lets users access files on LTO tape as they would a hard drive, eliminating seek-and-restore time.
• mLogicminorStrategic or Co-development Partner · 2 September 2014Combined hardware and software archiving solution revolutionizing the archiving process for media and entertainment. Bundle solution pairing top-of-the-line hardware with Imagine Products software.
• Axle AIcoreGTM or Marketing PartnerPartner hosting Imagine Products at NAB 2025 booth SL4830. Joint go-to-market for media workflow solutions.
• IABMcoreGTM or Marketing PartnerNon-profit trade organization. Imagine Products regularly interviewed by IABM at industry events and participates in BaM Awards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marquis Broadcast: Marquis Broadcast offers media workflow, archiving, and integration tools for broadcast and post-production. Overlaps with Imagine Products in post-production workflow and archival tooling, including integrations with Avid and other media platforms.
• Codex (NAC Group): Codex provides high-end digital workflow tools including on-set data management, offload, and archiving for feature films and episodic content. Targets a similar high-end production customer base with verified offloading and archiving solutions.
• Pomfort: Pomfort's Silverstack and LiveGrade products handle on-set media management, offload, and transcoding for film productions. Overlaps directly with Imagine Products' ingest and verification value proposition, particularly for DPs and DITs on professional shoots.
• StorageDNA: StorageDNA offers LTO tape archiving and media asset management solutions that overlap directly with Imagine Products' myLTO product. The two companies have an existing integration/partnership, and StorageDNA is a peer in the LTO archiving space for media and entertainment.
• Hedge (formerly Hedge Apps): Hedge is the most direct competitor in checksum-verified media offloading for Mac-based film production workflows. Both companies target DPs and post-production professionals with verified, automated camera-card-to-storage copying, making Hedge the closest functional peer to ShotPut Pro.

Emerging players

• Axle AI: Axle AI provides AI-driven media asset management for video teams, with a focus on small-to-mid production teams. Both companies target similar on-set and post-production media management use cases; Imagine Products has a GTM partnership with Axle AI at NAB 2025.
• Tolis Group (BRU): Tolis Group provides tape-based backup and archiving software (BRU) that competes with myLTO/PreRoll Post in the LTO archival workflow segment, particularly for production and post-production environments.
• Yellowtec: Yellowtec's iXm and related broadcast tools intersect with Imagine Products' customer base in production audio/video workflows, with overlap in professional broadcast production tooling.

Broad incumbents

• Atomos: Atomos produces monitor-recorders and camera-to-cloud workflow tools that compete with parts of Imagine Products' ingest stack. Atomos's cloud-focused workflows (Atomos Cloud Studio) represent both a competitor and a complementary integration point for ShotPut Studio.
• Blackmagic Design: Blackmagic Design offers a broad portfolio of cameras, switchers, and media software (DaVinci Resolve) that touches every stage of the production pipeline. While not a direct offload competitor, it represents a broad incumbent whose expanding media management features could compress standalone tool demand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCuo3v0aTCxl9CHTffPf9Kiw
• Facebookfacebook.com/90529122150
• LinkedInlinkedin.com/company/imagine-products-inc
• Instagraminstagram.com/imagineproductsworkflow
• Xx.com/imagineproducts

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imagine Products