Central Indiana Orthopedics

What Central Indiana Orthopedics does

Central Indiana Orthopedics is a private orthopedic medical practice headquartered in Muncie, Indiana, founded in 1950, and operating six clinical sites across central Indiana (Anderson, Fishers, Muncie, Marion, Elwood, and Zionsville). The practice delivers the full continuum of orthopedic care, including joint replacement and revision surgery, arthroscopy, sports medicine, fracture care, spine services, regenerative medicine, nonsurgical pain management, walk-in urgent orthopedic care, and on-site physical therapy. It employs 251–500 staff, comprising 15 orthopedic surgeons, 11 physician assistants, 10 nurse practitioners, and 18 physical therapists/athletic trainers, and runs outpatient surgery centers in Fishers and Muncie as well as hospital-based surgical affiliations with regional systems including St. Vincent Anderson Regional, St. Vincent Fishers, St. Vincent Mercy, IU Health Ball Memorial, IU Health Jay, and Marion General Hospital.

The practice's clinical delivery is differentiated by technology adoption. It was the first in Indiana to deploy Mako SmartRobotics for hip and knee replacement at its outpatient surgery centers (2019), reaching over 4,000 Mako-assisted procedures to date, and was the first orthopedic group in Indiana to perform shoulder replacement using the ARVIS Augmented Reality Visual and Information System (July 2025) and to offer the Triathlon Gold knee implant for patients with metal sensitivities under Mako guidance (January 2025). Partner surgeon Dr. Steven Herbst co-developed the Zimmer Biomet Trabecular Metal Total Ankle with Zimmer Biomet, ranking among the top two U.S. users. Imaging services hold the American College of Radiology Gold Standard of Accreditation. The practice is also a member of the OrthoAlliance network.

Revenue is generated through professional services billed principally via health insurance: surgical procedures (joint replacement, revision, arthroscopy, sports medicine, fracture care), clinic visits and consultations, on-site physical therapy, nonsurgical pain management, walk-in clinic services, and imaging. The go-to-market is sales- and referral-led, with patient acquisition occurring via physician referrals, direct inquiries, community outreach, educational seminars, sponsorships, and walk-in clinic visits. No fee schedules or per-procedure pricing is publicly disclosed; the firm offers payment plans, CareCredit financing, and financial counseling, indicating consumer-friendly patient payment infrastructure alongside standard insurance billing.

Name

Central Indiana Orthopedics

Legal name

Central Indiana Orthopedics

Website

https://ciocenter.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Central Indiana Orthopedics is a private orthopedic medical practice founded in 1950 and headquartered in Muncie, Indiana, operating six clinical sites across central Indiana and providing joint replacement, sports medicine, nonsurgical pain management, walk-in urgent orthopedic care, and physical therapy to individual patients of all ages.

Ownership category

akta.pro rank

Product category

Orthopedic Healthcare Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Ambulatory Health Care Services (621), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Orthopedic & Spine Surgery Centers (HLAFAIAG), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI)

Keywords

• Orthopedic Care Services
• Joint Replacement Surgery
• Sports Medicine Treatment
• Physical Therapy Services
• Walk-in Orthopedic Clinic

Headquarters

HQ city

Muncie

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Surgical Procedures: Revenue generated from joint replacement surgeries (hip, knee, shoulder, ankle), joint revision surgeries, arthroscopy, sports medicine procedures, and fracture care performed at outpatient surgery centers and affiliated hospitals. Includes Mako robotic-assisted procedures and advanced surgical techniques.
2. Clinic Visits and Consultations: Revenue from physician office consultations, follow-up appointments, and nonsurgical treatment consultations across all orthopedic subspecialties.
3. Physical Therapy Services: On-site physical therapy services at Fishers and Muncie offices providing rehabilitation, sports rehab, and post-operative recovery. Physical therapy does not require a physician referral unless mandated by insurance.
4. Nonsurgical Pain Management: Nonsurgical pain management services including physiatry, interventional pain management, EMG testing, spinal injections, and conservative treatment programs. Does not include narcotic pain management.
5. Walk-In Clinic Services: Urgent orthopedic care services for non-chronic injuries at walk-in clinic locations in Anderson, Fishers, Muncie, Marion, and Zionsville. Offered as a faster, less expensive alternative to emergency room visits.
6. Imaging Services: On-site imaging services including X-ray at multiple locations, with ACR Gold Standard of Accreditation for imaging services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Central Indiana Orthopedics is a private orthopedic medical practice founded in 1950 that delivers comprehensive musculoskeletal care, including joint replacement and revision surgery, walk-in urgent orthopedic care, physical therapy, nonsurgical pain management, imaging, outpatient surgery, and regenerative medicine across six locations in central Indiana. The practice partners with OrthoAlliance and integrates advanced surgical technologies such as Mako SmartRobotics and the ARVIS Shoulder System to support joint replacement procedures.

Product overview

Central Indiana Orthopedics is a healthcare provider offering comprehensive orthopedic services organized around surgical technology, clinical services, and rehabilitation. The core offerings include joint replacement and revision surgery enhanced by advanced robotics (Mako SmartRobotics™ for hip/knee and ARVIS® for shoulder), complemented by walk-in clinics, physical therapy, and nonsurgical pain management. The practice operates outpatient surgery centers and provides regenerative medicine as a non-surgical alternative. The portfolio is unified by a commitment to personalized, compassionate orthopedic care delivered across multiple Indiana locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Joint Replacement and Revision Surgery
• Walk-in Orthopedic Urgent Care
• Physical Therapy
• Nonsurgical Pain Management
• Imaging Services
• Outpatient Surgery Centers
• Regenerative Medicine
• Mako SmartRobotics-Assisted Surgery

Quantifiable outcome

• Over 4,000 Mako-assisted joint replacement procedures performed
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Zimmer BiometcoreTechnology or Integration · 1 January 2012Partnership between Dr. Steven Herbst and Zimmer Biomet to develop the Zimmer Biomet Trabecular Metal Total Ankle implant. The product was developed over more than 10 years of planning and is designed to reproduce the ankle's natural flexibility and motion. Dr. Herbst is one of the top two users in the U.S. and top three users globally of this implant.
• OrthoAlliancecoreStrategic or Co-development PartnerCentral Indiana Orthopedics is a proud partner of OrthoAlliance network of practices. OrthoAlliance works with top orthopedic practices to expand patient access to expert clinicians and best-in-class orthopedic care. The partnership focuses on providing compassionate, patient-centered, and personalized comprehensive care. OrthoAlliance team members work closely with the practice to deliver exceptional patient experiences. OrthoAlliance branding appears on billing statements and patient communications.
• Ascension St. Vincent Fishers HospitalcoreImplementation/ SI/ Consulting PartnerCentral Indiana Orthopedics surgeons perform Mako robotic surgery at Ascension St. Vincent Fishers Hospital. The hospital serves as an additional surgical location for joint replacement procedures when outpatient surgery centers are not appropriate.
• IU Health Ball HospitalmajorImplementation/ SI/ Consulting PartnerCentral Indiana Orthopedics and IU Health Ball Hospital partnered to create a Rapid Recovery Program for joint replacement patients, focused on getting patients home quickly after surgery. Also partner for hip and knee educational seminars.
• IU Health Blackford HospitalminorImplementation/ SI/ Consulting PartnerCentral Indiana Orthopedics hosts hip and knee seminars at IU Health Blackford Hospital with Dr. Brent Damer to educate patients about joint pain and joint replacement options.
• St. Vincent Anderson Regional HospitalcoreImplementation/ SI/ Consulting PartnerCentral Indiana Orthopedics doctors perform surgery and provide on-call orthopedic care at St. Vincent Anderson Regional Hospital, one of the practice's affiliate hospitals.
• St. Vincent Mercy HospitalcoreImplementation/ SI/ Consulting PartnerCentral Indiana Orthopedics doctors perform surgery and provide on-call orthopedic care at St. Vincent Mercy Hospital in Elwood, Indiana.
• Marion General HospitalcoreImplementation/ SI/ Consulting PartnerCentral Indiana Orthopedics doctors perform surgery and provide on-call orthopedic care at Marion General Hospital, and Dr. Marshall Trusler performs surgery there every Wednesday.
• Arthritis FoundationmajorGTM or Marketing PartnerCentral Indiana Orthopedics partners with the Arthritis Foundation through participation in the annual Bone Bash fundraiser. Dr. P. Jamieson Kay was selected as Medical Honoree for the 2025 Bone Bash. The practice supports arthritis awareness month and patient education initiatives.
• Indy Premier Soccer ClubminorGTM or Marketing PartnerCentral Indiana Orthopedics athletic trainers provide outreach services to Indy Premier Soccer Club as part of community health engagement.
• Local High Schools and UniversitiesminorGTM or Marketing PartnerCentral Indiana Orthopedics athletic trainers on staff provide outreach services to local high schools and universities. Athletic trainers serve schools including Elwood High School, Ball State University, Lapel High School, Alexandria High School, Frankton Jr-Sr High School, and Anderson High School.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• OrthoIndy: Indianapolis-based orthopedic specialty practice offering joint replacement, sports medicine, spine, and physical therapy across multiple locations. Direct in-market competitor in central Indiana with overlapping subspecialties and integrated care model.
• Beacon Orthopaedics & Sports Medicine: Cincinnati-area multi-specialty orthopedic practice offering joint replacement, sports medicine, walk-in clinics, and physical therapy. Comparable in regional scale, integrated care model, and walk-in orthopedic service line.
• OrthoVirginia: Large multi-site orthopedic group in Virginia offering joint replacement, sports medicine, PT, and walk-in services. Comparable in operating model, scale, and integrated ambulatory orthopedic delivery.
• Illinois Bone & Joint Institute: Multi-site orthopedic specialty practice in the Chicago region offering joint replacement, sports medicine, PT, and walk-in orthopedic care. Closely comparable in service mix, multi-site ambulatory model, and integrated therapy offering.
• Twin Cities Orthopedics: Large multi-location orthopedic group in Minnesota offering joint replacement, sports medicine, and rehabilitation across the Twin Cities. Comparable in scale, multi-site model, and integrated care delivery.

Broad incumbents

• OrthoAlliance: Parent network/MSO of Central Indiana Orthopedics and other regional orthopedic practices. Direct strategic partner and operating platform, providing back-office, growth, and technology leverage to member practices.
• Rothman Orthopaedic Institute: Large multi-site orthopedic group with national footprint, offering joint replacement, sports medicine, and spine care. Comparable in operating model as a multi-specialty orthopedic physician group, though at significantly greater scale.
• Midwest Orthopaedics at Rush: Academic-affiliated orthopedic group based in Chicago offering full-spectrum orthopedic subspecialty care. Comparable in specialty breadth and surgeon-innovator profile, with broader geographic reach.

Others

• Zimmer Biomet: Orthopedic implant manufacturer and partner of Dr. Herbst in co-developing the Trabecular Metal Total Ankle. An enabler/supplier relationship rather than direct competitor, but central to the practice's surgical technology stack.
• Stryker (Mako): Manufacturer of the Mako SmartRobotics platform used by Central Indiana Orthopedics. While not a direct competitor, Stryker is a critical technology supplier whose commercial decisions and competitive dynamics shape the practice's surgical economics and differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CentralINOrtho
• YouTubeyoutube.com/channel/UCfGnSXOnbp0kit9mxkPhQ4g
• Facebookfacebook.com/CentralINOrtho
• Instagraminstagram.com/centralinortho

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Central Indiana Orthopedics