Greater Regional Medical Center

What Greater Regional Medical Center does

Greater Regional Health (d/b/a Greater Regional Medical Center) is a private, county-governed Critical Access Hospital headquartered in Creston, Iowa, operating under Iowa Code Chapter 347 with a 25-bed inpatient footprint and more than 500 employees. The organization serves as the primary acute-care provider for residents of Union, Ringgold, Taylor, Adair, Adams, and surrounding Southwest Iowa counties through a hub-and-spoke delivery model: a main campus offering 50+ service lines, four wholly-owned rural health clinics (Corning, Greenfield, Lenox, Mt. Ayr), two Creston auxiliary facilities (Highway Medical, East Medical Suites), and a Visiting Providers Clinic that brings in specialty coverage from external partners such as Iowa Kidney Physicians, Iowa Clinic, and Monarch Medical.

Its core technology stack centers on clinical equipment and care-delivery programs rather than software platforms. Notable technology assets include the Intuitive Da Vinci 5 robotic-assisted surgical system (introduced 2025 via a state grant, featuring Force Feedback technology and 10,000x more computing power than prior generations), an AASM Accredited Sleep Medicine program offering FDA-approved Inspire Therapy implants for obstructive sleep apnea, Combined ElectroChemical Therapy (CET) for neuropathy, and a Mobile Integrated Health (MIH) program launched in 2025 to deliver home-based post-discharge support via community paramedics. The organization is an affiliate partner with UnityPoint Health - Des Moines through both a management agreement and a CAH network agreement, and collaborates with MercyOne on radiation oncology and CHI Health Mercy Corning on oncology/hematology (effective January 2026).

Greater Regional generates revenue through fee-for-service healthcare delivery billed to commercial insurance, Medicare, Medicaid, and self-pay patients, supported by cost-based Medicare reimbursement tied to its Critical Access Hospital designation. Ancillary revenue streams include occupational health services to employers, public health services delivered through Union County Public Health, and philanthropic support via the Greater Regional Healthcare Foundation and Auxiliary. Customer segments are geographic — rural Southwest Iowa residents — and the organization distributes services exclusively through direct patient encounters at owned facilities and home visits, with no disclosed direct-to-consumer digital channel or app-based offering.

Name

Greater Regional Medical Center

Legal name

Greater Regional Health

Website

https://greaterregional.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Greater Regional Health is a private, county-governed Critical Access Hospital in Creston, Iowa, operating a 25-bed main campus, four rural health clinics, and 50+ service lines to serve rural Southwest Iowa communities, with affiliate ties to UnityPoint Health.

Ownership category

akta.pro rank

Product category

Rural Hospital and Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Other Outpatient Care Centers (62149), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-General Medical & Surgical Hospitals, Nec (8062), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Community & Regional General Hospitals (HLAFAAAB)

akta.pro secondary industries

Public/County Primary Care Clinics (HLAFAGAI), Retail & Walk-In Primary Care Clinics (HLAFAGAC), Local Public Health & Human Services Administration (BPAIACAK)

Keywords

• Critical access hospital
• Rural health clinics
• Primary care services
• Specialty medical care
• Hospital healthcare services

Headquarters

HQ city

Creston

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Critical Access Hospital providing medical services billed through insurance, Medicare, Medicaid, and self-pay patients. Services include inpatient care, outpatient services, emergency care, specialty clinics, and rural health clinic services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Greater Regional Health operates a Critical Access Hospital with 25 inpatient beds in Creston, Iowa, plus four rural health clinics across Southwest Iowa, providing over 50 service lines spanning inpatient care, emergency services, primary care, specialty care (cardiology, oncology, urology, podiatry, psychiatry, pain management, sleep medicine), maternity services, surgical services, occupational health, and public health. Recent additions include the Da Vinci 5 robotic surgical platform and a Mobile Integrated Health home-visit program for post-discharge patients.

Product overview

Greater Regional Health is a Critical Access Hospital system with 25 inpatient beds and over 500 employees, operating as a network of healthcare services across Southwest Iowa. The organization offers a unified healthcare platform centered on the main Medical Center in Creston, supported by four Rural Health Clinics (Corning, Lenox, Mt. Ayr, and Greenfield). The portfolio includes over 50 service lines spanning primary care, specialty care (cardiology, oncology, urology, podiatry, psychiatry, pain management, sleep medicine), maternity services through the Birthing Center, and innovative programs like Mobile Integrated Health. Advanced surgical capabilities include the Da Vinci 5 robotic system, while specialized treatments encompass Inspire Therapy for sleep apnea and Combined ElectroChemical Therapy for nerve pain. The system maintains affiliations with UnityPoint Health and provides community support through its Healthcare Foundation and Auxiliary organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Greater Regional Health Medical Center Critical Access Hospital with 25 inpatient beds, serving as the main campus in Creston, Iowa, delivering inpatient care, emergency services, primary care, adult medicine, and on-site specialty care.
• Sleep Medicine Services AASM Accredited sleep medicine program that evaluates sleep habits through in-person or at-home sleep studies and provides treatment plans, including Inspire Therapy for Obstructive Sleep Apnea.
• Pain Management Services Comprehensive diagnostic evaluations with a spine and musculoskeletal focus, offering nonsurgical interventional treatments including epidural steroid injections, nerve blocks, radiofrequency ablation, spinal cord neuromodulation, and neuromodulation.
• Cardiology Services Comprehensive cardiology services including treatment for atherosclerosis, atrial fibrillation, arrhythmias, congenital heart disease, coronary heart disease, congestive heart disease, high cholesterol, hypertension, and pericarditis.
• Urology Services Specialized care for bladder problems, urinary tract infections, kidney stones, prostate issues, and erectile dysfunction, with Rezum Water Vapor Therapy and Aquablation Therapy for BPH treatment.
• Podiatry Services Diagnosis and treatment of foot conditions including injuries, diabetes complications, numbness, nail fungus, heel pain, athlete's foot, ingrown toenails, bunions, and nerve pain therapy.
• Psychiatry Services Mental health services including comprehensive psychiatric evaluations, medication management, and therapeutic interventions for various mental health disorders.
• Cancer Care / Oncology Services Comprehensive cancer care including early detection, diagnosis, personalized treatment plans, genetic testing, radiation oncology collaboration with MercyOne, and supportive and palliative care.
• Birthing Center Maternity services including prenatal care, labor and delivery, cesarean sections, postpartum care, lactation consulting, and car seat safety inspections.
• Occupational Health Services Work-related medical care including DOT physicals, pre-employment testing, drug screens, audiometric testing, pulmonary function testing, ergonomics evaluation, and functional capacity evaluations.
• Union County Public Health Public health services including COVID-19/flu information, stop the bleed training, chronic disease management programs, immunizations, and community health assessments.
• Mobile Integrated Health (MIH) Acute clinical service that bridges care gaps through direct home evaluations and interventions, focusing on high-risk post-discharge patients and preventing unnecessary ED visits, delivered by community paramedics.
• Urgent Care Walk-in urgent care services for non-emergency medical issues with the ability to reserve time slots online.
• Corning Medical Clinic Rural clinic providing primary health care services in Corning, Iowa with providers including internal medicine, family practice, and OB/GYN services.
• Lenox Medical Clinic Rural clinic established in 1994 serving Lenox and Taylor County communities with primary care, X-ray services, and coordinated specialist referrals.
• Mt. Ayr Community Health Clinic Rural clinic serving the Ringgold County area with primary health care, X-ray services, and obstetric services extension.
• Greenfield Medical Clinic Rural clinic established in 2024 serving the Adair County area with primary health care and on-site X-ray services.
• Da Vinci 5 Robotic Surgery Intuitive Da Vinci 5 robotic-assisted surgical system for soft-tissue procedures with Force Feedback technology, offering greater precision, enhanced visualization, and improved surgical control with benefits including smaller incisions and faster recovery.
• Inspire Therapy for Sleep Apnea FDA-approved implantable device for obstructive sleep apnea that provides gentle pulses to reposition the tongue during sleep, keeping airways open.
• Nerve Pain Therapy (CET) Combined ElectroChemical Therapy combining Electronic Signal Technology, local anesthetic injections, and Foltanx medication for nerve repair and neuropathy symptom relief.
• Visiting Providers Clinic Monthly specialty services including Allergy/Asthma/Sinus, EMG Testing, Nephrology, and Vascular services delivered by visiting partner specialists.

Quantifiable outcome

• Mobile Integrated Health program achieved 0 ED visits and 0 admissions over 60+ days for COPD patient case study
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CHI Health Mercy CorningcoreStrategic or Co-development Partner · 1 January 2026Partnership to provide Oncology & Hematology services in Corning beginning January 2026. Dr. Mathew Wehbe and Brooke Wehbe will see patients in both Creston and Corning locations, expanding access to high-quality cancer care.
• UnityPoint Health - Des MoinescoreStrategic or Co-development PartnerGreater Regional Health is an affiliate partner with UnityPoint Health - Des Moines through both a formal management agreement and a Critical Access Hospital network agreement. This relationship enables Greater Regional to retain its local governance structure while taking advantage of greater system-wide resources, clinical platforms, best practices, and many other advantages.
• MercyOnecoreStrategic or Co-development PartnerGreater Regional Health collaborates with MercyOne to offer enhanced cancer resources including radiation oncology services. Radiation oncologists work closely with medical oncologists to deliver advanced level of care.
• Monarch MedicalminorChannel Partner/ Reseller/ DistributorAllergy, Asthma & Sinus specialist services provided through Monarch Medical at Visiting Providers Clinic.
• Iowa Kidney PhysiciansminorChannel Partner/ Reseller/ DistributorNephrology services provided by Iowa Kidney Physicians including Dr. Dhivya Sundaramurthy, Jessica Mathisen PA-C, and Jessica Schaack ARNP.
• Iowa ClinicminorChannel Partner/ Reseller/ DistributorVascular services including Dr. Eric Scott providing arterial duplex services.
• Association in Kidney CareminorChannel Partner/ Reseller/ DistributorNephrology services including Dr. Prem Chandran, FRCP.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CHI Health: Regional Catholic health system with Iowa footprint including CHI Health Mercy Corning, which partners with Greater Regional on Oncology & Hematology. Comparable as a multi-state hospital operator with overlapping rural Iowa service areas and specialty resources.
• MercyOne: Iowa-based nonprofit health system that collaborates with Greater Regional on radiation oncology and cancer resources. Comparable as a community hospital operator with rural and mid-size Iowa facilities and similar specialty outreach models.
• UnityPoint Health - Des Moines: Regional health system and parent affiliate of Greater Regional Health through a formal management agreement. Comparable as a broader Iowa-headquartered hospital operator with primary care, specialty, and tertiary services; competes indirectly for patient referrals and shared clinical platforms.

Direct peers

• Pella Regional Health Center: Critical Access-style community hospital in central Iowa serving a similar rural/small-town catchment with primary care, specialty clinics, and visiting-provider models. Closely comparable in scale, governance, and service-line breadth.
• Clarke County Hospital: Osceola, Iowa-based county hospital serving a similar rural Iowa population with comparable bed count and service-line mix. Closely comparable in scale, payer mix, and community-hospital governance structure.
• Cass Health: Atlantic, Iowa-based rural health system with a Critical Access Hospital, multiple primary care clinics, and visiting specialty coverage. Comparable as a Southwest-to-Western Iowa rural hospital peer with similar clinic distribution strategy.
• Grundy County Memorial Hospital: Grundy Center, Iowa-based rural hospital serving a similar-sized rural Iowa catchment with primary care, specialty clinics, and visiting providers. Comparable as a peer Iowa CAH competing for similar patient demographics and physician talent.
• Monroe County Hospital & Clinics: Albia, Iowa-based Critical Access Hospital with rural health clinic footprint and specialty outreach. Comparable as a county-governed Iowa CAH with similar employee scale and primary care + specialty service profile.
• Montgomery County Memorial Hospital: Red Oak, Iowa-based county hospital serving Southwest Iowa with similar bed count, payer mix, and primary care + specialty outreach model. Comparable as a regional rural hospital peer with overlapping geographic risk factors.
• Iowa Specialty Hospitals and Clinics: Belmond and Clarion, Iowa-based rural health system operating multiple Critical Access-style facilities with primary care and specialty service lines. Comparable in scale, multi-site rural strategy, and Iowa market positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@greaterregionalhealth4412
• Facebookfacebook.com/GreaterRegional
• LinkedInlinkedin.com/company/greater-regional-health
• Instagraminstagram.com/greaterregional

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Regional Medical Center