Scintilla
Scintilla ehf. is an Icelandic design company that designs and sells original-print home textiles, accessories, and posters to individual consumers via Shopify e-commerce and a Reykjavík showroom, and to hotels and restaurants through its Scintilla Hospitality B2B division.
- Company typePrivate
- Founded2015
- HeadquartersReykjavík, Iceland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Scintilla does
Scintilla is an Icelandic design company (Scintilla ehf.) that designs, manufactures, and sells original-print home textiles, accessories, and wall art. Founded around 2010–2015 and headquartered at Laugavegi 40 in Reykjavík with 1–10 employees, the company sells a portfolio that includes bed linens (Seaweed, Fir, Stoneflower, Crowberry, Damask collections), organic bath textiles (Dew collection), cushions, throws, tea towels, scarves, wool hats, mittens, T-shirts, and art posters, alongside non-textile items such as sandblasted mirrors. Products are manufactured in Europe with environmental certification claims and inspired by Icelandic extreme landscapes and Scandinavian design tradition. All products are sold under proprietary print designs that constitute the company's core intellectual property.
The business operates through a hybrid go-to-market model. Direct-to-consumer revenue flows through a Shopify-powered e-commerce storefront (scintilla.is), a company-owned retail showroom at Laugavegi 40 in Reykjavík, and Icelandic retail partners (Epal and RB rúm). For international buyers, the company ships via DHL Express with 1–3 business day delivery and offers a 20% TAXFREE discount code. Two dedicated sub-brands extend the model: Scintilla Hospitality sells durable, custom-branded textiles (bed linens, towels, robes, slippers, decorative textiles) directly to hotels, guesthouses, and restaurants with quote-based contracts and no upcharge for woven or embroidered logos, while Scintilla Studios handles creative collaborations, scented textiles, custom pattern design, and non-textile products for partner companies, designers, and architectural firms.
Commercial activity is supported by an organic social and content-marketing stack (Facebook, Instagram, Pinterest, a Shopify blog/news section, and email newsletter with a 10% signup discount). Pricing is unit-based and denominated in Icelandic Króna (ISK), with posters at ISK 12,900, damask bed linens ranging from ISK 1,290 (Striped) to ISK 19,900 (Stoneflower), wool accessories up to ISK 22,900 (Owl Scarf), and custom hospitality pricing on application. The technology stack is standard Shopify e-commerce with no disclosed proprietary platform, no app, no API, no integrations, and no AI components. Revenue is not publicly disclosed; no institutional investors, venture capital, or private equity backing is mentioned in available materials, though two small Technology Development Fund grants (~$64–70k each in 2010 and 2013) are recorded.
Scintilla firmographics
Firmographics- Name
- Scintilla
- Legal name
- Scintilla ehf.
- Website
- https://scintilla.is
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scintilla ehf. is an Icelandic design company that designs and sells original-print home textiles, accessories, and posters to individual consumers via Shopify e-commerce and a Reykjavík showroom, and to hotels and restaurants through its Scintilla Hospitality B2B division.
- Ownership category
- akta.pro rank
Scintilla industry classification
Industry- Product category
- Designer Home Textiles
- NAICS
- Curtain and Linen Mills (31412), Textile Furnishings Mills (3141)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)
- akta.pro secondary industries
- Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels) (IMAOAKAB), Decorative & Soft Furnishings Manufacturing (Cushion Covers/Throws/Quilts) (IMAOAKAG), Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Commercial & Hospitality Home Textiles Retail (Bulk Linens for Hotels, Spas, Restaurants) (CRAIALAJ)
Keywords
Where Scintilla is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices3 records
Markets served
Scintilla business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales (E-commerce): Scintilla generates revenue through direct-to-consumer online sales of home textiles, accessories, and posters through its Shopify-powered website. Customers can browse and purchase products directly with pricing in Icelandic Króna (ISK).
- Physical Retail Store Sales: Revenue generated from walk-in customers at the Scintilla showroom/store located at Laugavegi 40 in Reykjavik, operating Monday-Friday 11h-18h.
- B2B Hospitality Sales: Scintilla Hospitality division provides custom-designed and standard textiles for hotels, guesthouses, and restaurants. Products include bed linens, towels, robes, bath mats, and decorative textiles with custom branding options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Posters - priced at 12,900 kr each |
| Unit Pricing | Pay-as-you-go | Home Textiles - various price points |
| Unit Pricing | Pay-as-you-go | Accessories - various price points |
| Other | Multi-year contract | Hospitality B2B pricing - quote-based |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Scintilla product offering
Product offeringCore offering
Scintilla designs, produces, and sells original-print home textiles (bed linens, organic bath towels, cushions, throws, tea towels), printed posters, and wool/angora accessories through its own e-commerce store, Reykjavík showroom, and Icelandic retail partners. It separately operates a B2B Scintilla Hospitality division supplying custom-branded bed linens, towels, robes, slippers, and decorative textiles to hotels, guesthouses, and restaurants. All products are manufactured in Europe under the company's proprietary Icelandic-inspired print designs.
Product overview
Scintilla is an Icelandic design company renowned for original prints, offering a diverse portfolio of home textiles, accessories, and hospitality products. The core offering includes bed linens (Seaweed, Fir, Stoneflower, Crowberry, Damask collections), bath textiles (organic Dew collection), cushions, throws, and tea towels. The product line features Scandinavian design tradition influenced by Icelandic extreme nature with progressive graphics and unique color palettes. The company operates two sub-brands: Scintilla Hospitality serving hotels and guesthouses with custom-designed textiles, and Scintilla Studios for creative collaborations and non-textile products. Products are manufactured in Europe with environmental consciousness as a core value.
Differentiator
Problem solved
Functional benefit
Brands
- Scintilla Studios: The creative part of the company that collaborates with other companies, designers and architectural firms. Designs and manufactures non-textile products including sandblasted mirrors and posters.
- Scintilla Hospitality
Products and services
- Scintilla Signature Bed Linens Collection of home-textile bed linens spanning Seaweed, Fir, Stoneflower, Crowberry, Fox, and White 100% Cotton Satin patterns, including damask-weave options with satin threads designed to withstand heavy use. Sold via the Shopify storefront, Reykjavík showroom, and third-party Icelandic retailers.
- Dew Organic Bath Collection Organic cotton bath, hand, face, and bath-mat towels from the Dew collection, environmentally certified and manufactured in Portugal. Designed for consumers seeking organic-certified bath textiles with Scintilla's signature prints.
- Fox Beach Towel Fox-printed beach towel from Scintilla's home textile line, sold through the e-commerce store and physical showroom.
- Percale and Jersey Sheets Percale-weave sheets and jersey-knit fitted sheets from Scintilla's home textile bedding collection.
- Decorative Cushions and Pillows Cushions and decorative pillows across the Dew, Fox, Stoneflower, Lava Flower (silk velvet appliqué), and Reflection (Blue, Pink) designs, plus the Sölvi Helgason artist collaboration cushion. Available in multiple colorways including green, purple, pink, black, and tan.
- Printed Posters and Postcards Art posters featuring the Yellow Reflection, Pink Reflection, Blue Reflection, and Smash & Grab (Pink, Blue, Brown, Grey) designs, plus Scintilla postcards. Sold as wall décor and printed art objects.
- Tea Towels Printed tea towels featuring Scintilla's Reflection, Fox, and Smash and Grab designs in multiple colorways, sold as kitchen textiles.
- Wool and Angora Accessories Scarves (Owl, Dew), wool hats, angora hats, angora mittens, and the children's cat hat from Scintilla's accessories collection.
- Printed T-Shirts 100% cotton T-shirts featuring the Rorschach pattern, available in White, Pink, and Black in sizes S, M, L, and XL; machine washable at 40°C.
- Scintilla Hospitality Bed Linens (B2B) B2B hospitality-grade bed linens for hotels, guesthouses, and restaurants featuring Icelandic design and damask-weave construction with satin thread reinforcement for heavy use. Includes custom-designed options with woven or embroidered customer logos supplied at no additional cost.
- Scintilla Hospitality Bath Products (B2B) B2B hospitality bath textiles including organic cotton towels manufactured in Portugal with environmental certification, waffle bathrobes, custom-embroidered robes, indoor slippers, and bath mats. Custom-manufactured with woven brand labels at no additional cost.
- Scintilla Hospitality Textiles and Decor (B2B) B2B hospitality textile and decorative offerings including 100% cotton Scintilla cushions with embroidered or silk velvet appliqué patterns, and Scintilla Fox wool throws made from 100% high-quality Scottish wool. Designed for Icelandic/Nordic hospitality interiors.
- Scintilla Studios Creative Design Services Creative design services division offering collaboration with companies, designers, and architectural firms. Designs and manufactures non-textile products including sandblasted mirrors and posters, plus development and production of scented textiles and custom pattern design for clients.
Companies that use Scintilla
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Scintilla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Scintilla partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- EpalminorRetail partner in Iceland. Located at Skeifunni 6, 108 Reykjavik.
- RB rúmminorRetail partner in Iceland. Located at Dalshrauni 8, 220 Hafnafirði.
- DHL ExpresscoreShipping and logistics partner providing international delivery services. Offers 1-3 business days delivery for international orders.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Scintilla competitors and assessment
Company assessmentDirect peers
- Marimekko: Finnish design house selling original-print home textiles, bedding, accessories and apparel globally via DTC and wholesale. Closely comparable to Scintilla in Scandinavian-design DNA, proprietary print IP and DTC-led home textile focus.
- Ferm Living: Danish design brand offering contemporary home textiles, cushions, bedding and accessories through DTC e-commerce and retail partners. Comparable product mix, design-led positioning and Nordic aesthetic.
- HAY: Danish contemporary design brand producing home textiles, accessories and furniture with strong DTC and global retail distribution. Overlaps on design-forward Scandinavian home textiles and accessories.
- Lexington Company: Norwegian/Nordic home textile brand selling bedding, bath and decorative textiles with a strong New England-meets-Nordic design identity. Directly comparable in Nordic home textiles retail and design language.
- Designers Guild: UK design house known for original-print home furnishings, bed linens, cushions and accessories. Closely matched on proprietary-print-driven home textile collections and B2B hospitality supply.
- Missoni Home: Italian luxury fashion-house home collection producing signature-pattern bed linens, bath and decorative textiles. Comparable on design-IP-driven premium home textile offering and hospitality supply.
- Frette: Italian heritage manufacturer of luxury hospitality and residential linens supplied to leading hotels worldwide. Directly comparable to Scintilla Hospitality on custom-branded, premium-grade hotel linens.
Emerging players
- Society of Wanderers: Australian design label producing original-print bedding and home textiles via DTC. Comparable emerging brand with proprietary prints and design-led home textile DTC model.
Broad incumbents
- H&M Home: Mass-market global retailer of design-led home textiles, bedding and accessories at accessible price points. Represents the broad-incumbent competitive set Scintilla competes against for design-conscious consumers.
- IKEA: Global home furnishings giant with broad textile assortment including bedding, bath and decorative products. Represents the mass-market incumbent against which Scintilla's premium Nordic positioning must differentiate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Scintilla social profiles
Digital presenceScintilla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scintilla leadership team
Management profileNumber of profiles
Scintilla subsidiaries and ownership
Company hierarchySubsidiaries2 records
Scintilla funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scintilla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scintilla
What does Scintilla do?
Scintilla designs, produces, and sells original-print home textiles (bed linens, organic bath towels, cushions, throws, tea towels), printed posters, and wool/angora accessories through its own e-commerce store, Reykjavík showroom, and Icelandic retail partners. It separately operates a B2B Scintilla Hospitality division supplying custom-branded bed linens, towels, robes, slippers, and decorative textiles to hotels, guesthouses, and restaurants. All products are manufactured in Europe under the company's proprietary Icelandic-inspired print designs.
Is Scintilla a public or private company?
Scintilla is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Scintilla founded?
Scintilla was founded in 2015. It employs 1 to 10 people.
Where is Scintilla based?
Scintilla is headquartered in Reykjavík, Iceland, in the Europe region.
How does Scintilla make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are physical Retail Store Sales and B2B Hospitality Sales.
Who are Scintilla's main competitors?
Direct peers on record are Marimekko, Ferm Living, HAY, Lexington Company, Designers Guild, Missoni Home and Frette. Society of Wanderers is listed as an emerging player. Broad incumbents are H&M Home and IKEA.
Does Scintilla have an API?
No public API is recorded for Scintilla.
What industry is Scintilla in?
Scintilla's product category is Designer Home Textiles. Its primary akta.pro industry code is IMAOAKAA, Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets), with a secondary code of IMAOAKAB, Bath & Kitchen Linen Manufacturing (Towels/Washcloths/Bathmats/Dish Towels). Its NAICS code is 31412 and its SIC code is 2300.