What Naples Boat Mart does

Naples Boat Mart is a family-owned, single-location marine dealership headquartered at 829 Airport-Pulling Rd. N, Naples, Florida, operating continuously in Collier County since 1980. The company sells new boats from premium brands — Grady-White, Key West, Yamaha, Hurricane, Godfrey, Robalo, and Sea Born — alongside a pre-owned and consignment trade business that ingests "hundreds of boats a year" from individuals, businesses, banks, and other dealers. New-boat MSRPs in the visible catalog range from approximately $40,795 (2025 Yamaha 190 FSH Sport) to $314,995 (2023 Grady-White Canyon 326), with pre-owned units from roughly $19,995 to $279,995, supported by an in-house monthly payment calculator and a "Specials" channel.

The dealership monetizes across the full ownership lifecycle: new and pre-owned boat sales, factory-certified marine service and repair (engine, electronics, fiberglass, canvas, detailing, with mobile dock-side units), outboard motor sales and repower for both Mercury and Yamaha, parts and accessories (powered by a PartsVu.com integration with over 200,000 SKUs and discount codes PVNBM10/PVNBM20), dry-stack boat storage on the Intracoastal Waterway with 90% of slips open to the public, in-house boat financing, multi-broker marine insurance referral, and On Water Protection extended service contracts administered by ServiceGuard Systems (up to 8 years of coverage, A-rated insurer). The technology stack is a standard third-party boat-dealership website (hosted on MDS Brand infrastructure) with an embedded PartsVu e-commerce integration and a Gubagoo generative-AI chatbot for inbound customer inquiries; no proprietary software, app, or API is disclosed.

Go-to-market is hybrid: a physical showroom and waterfront docks drive enterprise-style field sales, while a year-round event calendar (Demo Days, social events, seminars, multi-brand boat shows), a blog/news channel, email/SMS opt-in, and an organic social presence (#naplesboatmart) build top-of-funnel demand. Target segments are individual consumer personas — fishing enthusiasts, family and lifestyle boaters, water-sports users, and Gulf Coast cruisers — within Collier County and adjacent Southwest Florida markets (Naples, Golden Gate, Bonita Springs, Marco Island, Greater Naples). Pricing is transaction-based for sales and storage, with subscription-style extended service contracts and fee/affiliate economics on financing, insurance, and consignment.

Name

Naples Boat Mart

Legal name

Naples Boat Mart

Website

https://naplesboatmart.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Naples Boat Mart is a family-owned boat dealership in Naples, Florida, selling new and pre-owned boats from Grady-White, Yamaha, Key West, and other brands since 1980, alongside marine service, parts, storage, financing, and insurance for individual boaters in Southwest Florida.

Ownership category

akta.pro rank

Product category

Boat Dealership & Marine Services

NAICS

Boat Dealers (441222), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Recreational Fishing & Sportfishing Boat Manufacturing (IMAJAEAH)

akta.pro secondary industries

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI), Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Boat dealership services
• Marine sales
• Boat repair maintenance
• Marine parts accessories
• Boat storage marina

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Boat Sales: Sales of new boats from premium brands including Grady-White, Key West, Yamaha, Hurricane, Godfrey, Robalo, and Sea Born. Includes both in-stock models and special orders.
2. Pre-Owned Boat Sales: Sales of used boats taken in trade or purchased from individuals, businesses, banks, and other dealers. Consignment sales also available.
3. Boat Service & Repairs: Full-service marine repair and maintenance including engine work, electronics, fiberglass repair, canvas, and detailing. Mobile service units available for dock-side service. Monday through Friday, 8am to 5pm.
4. Outboard Motor Sales & Installation: Sale and installation of Mercury and Yamaha outboard motors, including comprehensive repower services with expert guidance and certified installation.
5. Parts & Accessories: Large inventory of genuine marine parts plus access to over 200,000 products through PartsVu.com partnership. Includes cleaning supplies, docking equipment, safety supplies, and trailering products. Discount codes available (PVNBM10, PVNBM20).
6. Dry Boat Storage: Long-term dry boat storage at their facility near the Intracoastal Waterway with direct access to Naples Bay and Gulf of Mexico. 90% of slips are open to the public on first come, first served basis.
7. Boat Financing: In-house business managers present finance options tailored to customer needs. Rates and terms available for most buyers in the marine space.
8. Marine Insurance: Sources insurance quotes and policies from multiple brokers for best possible rates and coverage. Typical coverages include personal liability, boat, motor, trailer, and medical coverage.
9. Extended Service Contracts: On Water Protection Extended Service Contracts offering up to 8 years of engine, accessory, and appearance coverage for new or used watercraft. Administered by ServiceGuard Systems, Inc.
10. Boat Consignment: Consignment team handles entire sales process at no cost to seller. Boats stored at Southwest Florida location with weekly cleanings, lead handling, showings, and closings. Listed on major marketplaces plus 100+ dealership websites.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Naples Boat Mart operates as a full-service boat dealership in Naples, Florida, selling new boats (Grady-White, Yamaha, Key West, Hurricane, Godfrey, Robalo, Sea Born) and pre-owned boats, complemented by factory-certified marine service and repair, a 200,000+ SKU parts and accessories marketplace via PartsVu.com, Mercury and Yamaha outboard motor sales and repower installation, boat financing, marine insurance brokerage, extended service contracts, and long-term dry boat storage on the Intracoastal Waterway.

Product overview

Naples Boat Mart is a family-owned marine dealership offering a comprehensive boating ecosystem centered on new and pre-owned boat sales. The core offering consists of boat sales (new and pre-owned) featuring premium brands like Grady-White, Key West, Yamaha, Hurricane, Godfrey, Robalo, and Sea Born. This core is supported by complementary services: Marine Service & Repair (factory-certified technicians), Parts & Accessories (powered by PartsVu.com marketplace), Mercury and Yamaha outboard motor sales/installation, financing, marine insurance, and extended service contracts (On Water Protection). Additional offerings include dry boat storage on the Intracoastal Waterway, boat events/demos, and sell/trade services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales Sales of new boats from premium brands including Grady-White, Key West, Yamaha, Hurricane, Godfrey, Robalo, and Sea Born, available through the dealership's showroom and docks. Prices range from approximately $40,795 to $314,995+.
• Pre-Owned Boat Sales Sales of pre-owned boats acquired through trade-ins, purchases from individuals, businesses, banks, and other dealers, plus consignment boats listed on major marketplaces and across 100+ dealership websites. Prices range from approximately $19,995 to $279,995.
• Marine Service and Repair Factory-certified boat repair and maintenance services including engine work, electronics, fiberglass repair, canvas, and detailing, with mobile service units for dock-side assistance. Service hours: Monday through Friday, 8am to 5pm.
• Boat Parts and Accessories Parts and accessories sales powered by PartsVu.com offering over 200,000 products including cleaning supplies, docking equipment, safety supplies, and trailering products. Discount codes PVNBM10 ($10 off $100) and PVNBM20 ($20 off $200) available.
• Mercury Outboard Motors Sales and Installation Sales and certified installation of Mercury outboard motors including FourStroke, Avator electric, SeaPro, Jet, ProKicker, Pro XS, Verado, and SeaPro 500 models ranging from 2.5HP to 600HP, with comprehensive repower services.
• Yamaha Outboard Motors Sales and Installation Sales and certified installation of Yamaha outboard motors including XTO Offshore, High Thrust, V6, Inline 4 Four Stroke, V MAX SHO, and Midrange series, with repower and full maintenance services.
• Boat Financing Marine financing services with in-house Business Managers presenting finance options tailored to customer needs, supported by a loan calculator for payment estimation. Rates and terms achievable by most buyers in the marine space.
• Marine Insurance Insurance quotes and policies sourced from multiple brokers covering personal liability, boat, motor, trailer, medical, and physical damage, with competitive rates.
• Extended Service Contracts (On Water Protection) On Water Protection Extended Service Contracts offering up to 8 years of engine, accessory, and appearance coverage for new or used watercraft, administered by ServiceGuard Systems, Inc. and guaranteed by an A-Rated Insurance Company.
• Dry Boat Storage Long-term dry stack boat storage on the Intracoastal Waterway with professional handling for efficient launches, near Downtown Naples with direct access to Naples Bay and the Gulf of Mexico. 90% of slips are open to the public on a first-come, first-served basis.
• Boat Consignment and Trade-In Services Boat purchase outright or consignment services where the dealership buys boats or sells them on consignment, handling marketing, weekly cleanings, showings, lead handling, and closings with no consignment fees to the seller.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Partnerships

Four partnerships are on record, tiered core.

• PartsVu.comcoreTechnology or IntegrationPartsVu.com powers the Naples Boat Mart Boaters' Marketplace, offering over 200,000 marine parts and accessories products with fast shipping. Customers use code PVNBM10 for $10 OFF $100 or PVNBM20 for $20 OFF $200 on purchases.
• Mercury MarinecoreStrategic or Co-development PartnerAuthorized Mercury outboard motor sales and installation. Naples Boat Mart offers comprehensive repower services for Mercury outboards including FourStroke, Avator electric, SeaPro, Jet, ProKicker, Pro XS, Verado, and SeaPro 500 models. Full-service maintenance and repairs backed by Mercury's quality reputation.
• Yamaha MarinecoreStrategic or Co-development PartnerAuthorized Yamaha outboard motor sales and installation. Comprehensive repower services including XTO Offshore, V6 V MAX SHO, Inline 4 Four Strokes, and Midrange models. Services include routine maintenance to complex repairs backed by Yamaha's legendary reliability.
• On Water Protection / ServiceGuard SystemscoreStrategic or Co-development PartnerOn Water Protection Extended Service Contracts administered by ServiceGuard Systems, Inc. (Dealers Assurance Company in Florida). Provides up to 8 years of engine, accessory, and appearance coverage for watercraft. Guaranteed by an A-Rated Insurance Company.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Quality Boats: Quality Boats is a Florida-based multi-brand boat dealer with locations in Clearwater and Sarasota selling Bayliner, Sea Ray, and other brands. Comparable on multi-brand sales and service model, but operates in different Florida geographies (Tampa Bay vs. Naples).
• Bosun's Marine: Bosun's Marine is a multi-location boat dealer in Florida and Massachusetts selling premium brands including Boston Whaler, Sea Ray, and Hinckley. Comparable on premium-brand full-service dealership model, though Northeast presence differentiates from Naples Boat Mart's pure Gulf Coast focus.
• Sunrise Marine / Rick Obey & Associates: Rick Obey & Associates operates Sunrise Marine in Southwest Florida selling sportfishing and cruising boats from premium brands. Highly comparable on Naples-area geography and premium sportfishing boat focus overlapping with Grady-White's positioning.

Direct peers

• Marine Connection: Marine Connection is a multi-location Florida boat dealer selling new and pre-owned boats with in-house service, financing, and parts. Comparable on full-service dealership model and overlapping brand portfolio in the recreational fishing/cruising segment.
• Galati Yacht Sales: Galati Yacht Sales is a long-tenured family-owned marine dealer based in Southwest Florida (Anna Maria Island, Sarasota, Naples) selling premium brands including Viking, Princess, and Grady-White. Directly comparable on Southwest Florida geography, premium brand mix, and full-service sales/service model.
• HMY Yacht Sales: HMY Yacht Sales is a Florida-based boat dealer with locations from Palm Beach to Stuart selling premium sportfishing and cruising brands. Comparable on premium-brand new/used boat sales, financing, and service, with similar full-service positioning though serving different Florida geographies.

Broad incumbents

• MarineMax: MarineMax is the largest publicly traded recreational boat retailer in the U.S., operating 70+ retail locations across the country. It sells new and pre-owned boats, parts, and service across premium brands — directly comparable to Naples Boat Mart's full-service dealership model but at materially greater scale.
• OneWater Marine: OneWater Marine is a publicly traded recreational boat retailer with 100+ locations nationwide, including dealer partnerships in Florida. Naples Boat Mart's website assets reference 'mean-onewater-marine' URLs, indicating OneWater affiliation. Highly comparable on multi-brand new/used boat sales, service, parts, and storage.

Others

• BoatUS / Geico Marine Insurance: BoatUS is the largest U.S. boat insurance and services provider offering extended service contracts and towboat memberships that compete with dealer-offered service contracts. Adjacent competitor for the service contract and insurance referral revenue streams that Naples Boat Mart depends on.
• World Cat / Glacier Bay / Twin Vee (consolidator peers): World Cat is a power catamaran manufacturer whose boats are sold through dealers including Florida marine retailers. Comparable as a brand/peer in the Florida recreational boat ecosystem where Naples Boat Mart competes for customer mindshare and shelf space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/naples-boat-mart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naples Boat Mart