Sundance Marine

What Sundance Marine does

Sundance Marine is a privately held Florida boat dealership founded in 1980, operating six retail and service locations across the state from its Naples headquarters, including two Pompano Beach sites, Miami, Jensen Beach, and Cape Coral. The company sells new boats from a curated set of premium brands (Axopar, Regal, Everglades, Cobalt, Barletta, Sportsman) and pre-owned boats from brands including Boston Whaler, Chris Craft, Cutwater, Pursuit, Tiara Yachts, and Sea Ray, with new boat pricing spanning roughly $107,000 to over $1.87 million and used boats roughly $87,500 to $1.2 million.

The business operates a full-service model centered on boat sales and supported by an integrated ecosystem of value-added services: in-house and partner-sourced financing, marine insurance brokerage through multiple carriers, factory-certified maintenance and repair (authorized by Yamaha, Mercury, and Volvo Penta), extended service contracts through On Water Protection (up to 8 years, administered by ServiceGuard Systems), a parts department with multi-million dollar inventory, WakeShop pro shops for watersports gear, boat rentals, and marina slip/storage at select locations. Underlying technology consists of standard dealership infrastructure — a content-managed website with nationwide inventory browsing, financing calculators, and lead capture — with no proprietary technology stack, no public API, and no AI-enabled product features disclosed.

Revenue is diversified across one-time transactions (new and pre-owned boat sales, parts, accessories), managed/recurring services (financing interest, extended service contracts, rentals, service labor), and affiliate referrals (marine insurance). Go-to-market is direct field sales through owned Florida showrooms complemented by online inventory browsing and email/newsletter marketing. Customer segments span individual/family recreational boaters, fishing enthusiasts, watersports participants, and luxury yacht buyers, with no enterprise or B2B customers indicated in the available data.

Name

Sundance Marine

Website

https://sundancemarineusa.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

Sundance Marine is a privately held Florida boat dealership operating six retail and service locations, selling new and pre-owned premium boats and offering financing, insurance, factory-certified service, parts, rentals, and storage to individual boaters and luxury yacht buyers across the state.

Ownership category

akta.pro rank

Product category

Boat Dealership

NAICS

Boat Dealers (441222), Marinas (713930)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industries

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB), Docking, Anchoring & Mooring Equipment Retail (CRAMAIAI), Marine & Boat Finance (FSAKADAH)

Keywords

• Boat dealership
• Marine sales
• Boat financing
• Marine service
• Boat rentals

Headquarters

HQ city

Pompano Beach

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Boat Sales: Revenue from sale of new boats from multiple premium brands including Axopar, Regal, Everglades, Cobalt, and others. Prices range from approximately $107,000 to over $1.8 million.
2. Pre-Owned Boat Sales: Revenue from sale of used boats at the Used Boat Super Center. Used inventory includes various makes and models at different price points.
3. Boat Financing: In-house financing capabilities through business managers who present available finance options. Generates revenue through interest on loans.
4. Marine Insurance Referrals: Sourcing insurance quotes from multiple brokers for customers, providing peace of mind coverage for boats, motors, trailers, and liability.
5. Extended Service Contracts: On Water Protection extended service contracts providing up to 8 years of engine, accessory, and appearance coverage for new and used watercraft.
6. Service and Repairs: Factory-certified maintenance and repair services for boats. Multi-million dollar parts inventory available for immediate needs.
7. Boat Rentals: Boat rental services offered at select locations for customers wanting to experience boating before purchasing.
8. Parts and Accessories: Multi-million dollar inventory of parts, accessories, water toys, and gear. WakeShop offers wakeboarding and watersports equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sundance Marine is a multi-location Florida boat dealership that sells new boats from premium brands (Axopar, Regal, Everglades, Cobalt, Barletta, Sportsman) and certified pre-owned boats through its Used Boat Super Center. It complements sales with in-house financing, marine insurance sourcing, extended service contracts, factory-certified maintenance and repairs, a parts department, WakeShop watersports gear, boat rentals, and marina slips and storage.

Product overview

Sundance Marine is a premier Florida boat dealership operating as a multi-location marine destination. The company offers a curated selection of new and pre-owned boats from top-tier brands (Regal, Axopar, Everglades, Cobalt, Barletta, Sportsman, Boston Whaler, Chris Craft, Cutwater, Fountain, Pursuit, Tiara Yachts, Williams Jet Tender, and others), complemented by full-service support including factory-certified maintenance and repairs, parts department, boat financing, marine insurance, extended service contracts (On Water Protection), rentals, and marina slips/storage. The product portfolio centers on the boat sales core offering supported by a comprehensive ecosystem of add-on services that create a one-stop marine experience for first-time boaters through seasoned captains.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boat Sales

Quantifiable outcome

• Up to 8 years of extended service contract coverage available
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• On Water Protection (ServiceGuard Systems, Inc.)coreStrategic or Co-development PartnerOn Water Protection provides extended service contracts (ESC) offering up to 8 years of engine, accessory, and appearance coverage for watercraft. The program is administered by ServiceGuard Systems, Inc. (Dealers Assurance Company in Florida) and is guaranteed by an A-Rated Insurance Company. Coverage includes parts and labor reimbursement throughout the US and Canada.
• Multiple Insurance BrokerscoreChannel Partner/ Reseller/ DistributorSundance Marine sources marine insurance quotes and policies from multiple insurance brokers to provide customers with competitive rates and comprehensive coverage options including personal liability, boat, motor, trailer, medical, and physical damage coverage.
• YamahacoreStrategic or Co-development PartnerFactory-certified technicians trained and authorized to service Yamaha outboard motors and related systems. Ensures quality maintenance and repairs for Yamaha-powered vessels.
• MercurycoreStrategic or Co-development PartnerFactory-certified technicians trained and authorized to service Mercury Marine engines including Verado and other outboard models.
• Volvo PentacoreStrategic or Co-development PartnerFactory-certified technicians trained and authorized to service Volvo Penta sterndrive and inboard engines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MarineMax: Largest U.S. boat retailer with a multi-brand, multi-location dealership model including new/used sales, financing, service, and marinas—directly comparable to Sundance's full-service Florida franchise.
• HMY Yacht Sales: Florida-based multi-location yacht dealer with new and brokerage sales, financing, insurance, and service—a direct competitor in the Southeast coastal dealer landscape.
• Galati Yacht Sales: Family-owned Florida-based yacht and sportfish dealership with multiple Gulf Coast locations offering new/pre-owned sales, brokerage, and service—closely mirrors Sundance's luxury-yacht and center-console positioning.
• OneWater Marine: Public boat retailer group operating multiple premium-brand dealerships across the U.S. Southeast with sales, service, parts, and financing—overlapping directly with Sundance's product and geographic mix.

Broad incumbents

• West Marine: National marine retail chain offering parts, accessories, and services; competes with Sundance's WakeShop and parts business but not new/used boat sales.
• Brunswick Corporation: Marine OEM conglomerate (Sea Ray, Boston Whaler, Mercury) whose brands Sundance retails; a key upstream supplier and a structural industry benchmark for dealer economics.
• Yamaha Motor (Marine Division): Major outboard manufacturer whose engines power many Sundance-sold boats; relevant because Yamaha factory certification underpins Sundance's service moat.

Others

• Boats Group: Online boat marketplace (Boats.com, YachtWorld) that drives lead generation for dealerships like Sundance and competes indirectly for buyer attention at the top of the funnel.

Regional players

• Naples Boat Mart: Southwest Florida boat dealer operating in the Naples/Fort Myers corridor with overlapping premium brands; competes head-to-head with Sundance's Naples and Cape Coral showrooms.
• Sunset Boat Sales: Regional Florida boat dealer focused on center consoles and offshore fishing boats—a comparable operating model in the same state, but with a narrower brand mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SunDanceUSA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundance Marine