Mulliez-Flory

What Mulliez-Flory does

Mulliez-Flory is a French professional clothing manufacturer founded in 1824 in the Choletais textile basin, operating as an independent business unit within family holding HDM Finances. The company designs, manufactures, and distributes customized workwear across an integrated value chain spanning creation, prototyping, manufacturing, marking/personalization, logistics, and end-of-life recycling. It serves enterprise B2B customers across at least ten verticals — automotive/heavy transport, airport handling/catering, industry, retail distribution, industrial laundry/linen rental, public services, hospitality/leisure, healthcare, garden centers, and security/reception — with product families covering uniforms (including the licensed Guy Laroche "Les Griffés" couture line), image/brand clothing, personal protective equipment (EPI), work clothing, and healthcare garments and linens.

The company operates a platform-plus-services model. Design services deploy a team of six stylists and graphic designers producing roughly 3,600 style boards annually with proposals within seven days; manufacturing runs through integrated French sites, three integrated factories in Tunisia, and around 30 partner factories on two continents employing ~3,000 production workers; and a 9,000m² logistics platform (inaugurated 2016, €5M investment) ships 11.5 million products per year with capacity for 8+ million pieces. Proprietary capabilities include the W.I.P. (Workwear Intelligence & Prevention) connected workwear developed with Altran to monitor worker movement for musculoskeletal-disorder prevention, the Sécuridrap® Selfia® Class I medical safety bedding (CE-marked under MDR 2017/745/EU), a Life Cycle Assessment eco-design tool, and an integrated testing laboratory performing over 2,000 tests annually. The company reports a 99.84% product conformity rate.

Revenue is generated through quote-based B2B contracts (custom clothing manufacturing, creative/design services, logistics and fulfillment, and recycling/circular-economy solutions), sold via a dedicated regional field sales force in France and the e-dress B2B ordering platform, with traditional email/phone/fax channels. Pricing is not publicly disclosed and is set by collection specifications, fabric choices, volumes, and services, typically under multi-year contracts. The €250 million 2022 revenue figure available refers to parent HDM Finances, not Mulliez-Flory specifically.

Name

Mulliez-Flory

Legal name

Groupe Mulliez Flory

Website

https://mulliez-flory.fr

Company type

Private

Founded year

1824

Operating status

Operating

Headcount range

501–1,000 employees

Short description

French professional clothing manufacturer, founded 1824, designing and producing custom uniforms, workwear, PPE, and healthcare garments for enterprise B2B clients across automotive, healthcare, retail, public-sector, and hospitality verticals, with integrated design, manufacturing, logistics, and textile-recycling services.

Ownership category

akta.pro rank

Product category

Professional Workwear Manufacturing

NAICS

Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (315250)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Luxury & Couture / Small-Batch Cut & Sew (IMAOAEAL)

Keywords

• Professional workwear
• Custom corporate uniforms
• Protective clothing manufacturing
• Textile recycling services
• Healthcare garments linen

Headquarters

HQ city

Le Longeron

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Professional Clothing Manufacturing: Design, manufacture, and distribution of customized professional clothing including uniforms, image clothing, workwear, PPE, and healthcare garments. Revenue from B2B contracts with enterprises across multiple sectors.
2. Logistics and Fulfillment Services: Storage and delivery services through 9000m2 logistics platform handling 11.5 million products sent per year with capacity for over 8 million pieces. Includes e-dress B2B ordering platform.
3. Creative and Design Services: Custom design services with 3600 style boards created annually, featuring dedicated stylists and graphic designers for brand-aligned professional clothing collections.
4. Recycling and Circular Economy Solutions: End-of-life textile recycling services including upcycling partnerships with ESATs, material recovery for new production (e.g., Norauto project creating T-shirts from recycled pants), and environmental compliance consulting.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mulliez-Flory designs, manufactures, and distributes customized professional clothing (uniforms, image clothing, workwear, PPE, and healthcare garments) for enterprises across automotive, healthcare, retail, hospitality, public services, and industrial sectors. The company operates an integrated value chain spanning design, prototyping, manufacturing, logistics, and end-of-life textile recycling, complemented by the e-dress B2B ordering platform and eco-design consulting services.

Product overview

Mulliez-Flory is a French textile industrial group offering professional clothing and services, founded in 1824 and approaching 200 years of operation. The company operates a platform-plus-services model consisting of six core product categories: Uniforms (including Guy Laroche 'Les Griffés' licensed couture line), Image/Brand Clothing, Personal Protective Equipment (EPI), Work Clothing, and Health Clothing and Linens. The portfolio includes specialized sub-brands such as Selfia® for disability clothing and the Sécuridrap® Selfia® medical safety bedding. The group provides integrated services including custom design (e-dress B2B platform, prototyping, manufacturing across 3 integrated factories plus 30 partner factories), logistics (9,000m² warehouse), eco-design consulting, and textile recycling through Renaissance Textile subsidiary. Key acquired brands include SONORCO, VESTINEO, and AMOVIS. The company differentiates through 100% eco-designed products, life cycle assessments, and circular economy solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Selfia: Innovative brand specializing in clothing adapted for people with reduced mobility and creator of Securidrap, leader in France in the health sector.
• Amovis
• TB Diffusion
• Carrerre
• Renaissance textile
• Les Griffes Guy Laroche

Products and services

• Uniforms Professional uniform offerings including couture-inspired corporate uniforms under the Guy Laroche 'Les Griffés' licensed brand, for enterprise clients seeking high-end prêt-à-porter style workwear.
• Image and Brand Clothing Corporate image and brand clothing designed to valorize company brand identity while offering employees comfort and belonging. Includes custom styling, design, and personalization services for enterprises.
• Personal Protective Equipment (PPE) Clothing

Quantifiable outcome

• 99.84% product conformity rate
• +5 more outcomes

Named customers3 records

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Renaissance Textile (with TDV and Les Tissages de Charlieu)coreStrategic or Co-development Partner · 1 January 2022Joint venture creating textile recycling platform to industrialize professional clothing recycling. Only manufacturer-recycler in the sector.
• Altran (now Capgemini)coreStrategic or Co-development Partner · 1 January 2019Strategic partnership for development and commercialization of W.I.P. (Workwear Intelligence & Prevention) connected workwear for ergonomics and TMS prevention in the workplace.
• CarrareminorOthers · 1 January 2013Acquired company based in Villeneuve d'Ascq specializing in image clothing for urban transport.
• TB DiffusionminorOthers · 1 January 2010Acquired company in Cholet strengthening the group's image and uniform capabilities with new skills integration.
• SonorcocoreOthers · 1 January 2008Acquired company known for creating the Vitodo work combination. Part of group's strategy to expand technical workwear capabilities.
• Selfia®coreOthers · 1 January 2008Acquired innovative brand known for clothing adapted for people with reduced mobility and winner of multiple awards for its products in the healthcare sector.
• NorautominorStrategic or Co-development PartnerCircular economy project creating T-shirts from end-of-life Norauto pants from previous collections. Unique circular economy initiative in professional clothing sector.
• Max HavelaarminorStrategic or Co-development PartnerPartnership for fair trade materials through Max Havelaar certification, enabling distribution of clothing made with equitable cotton supporting farmers and sustainable practices.
• ESATs and Professional Insertion WorkshopsminorStrategic or Co-development PartnerPartnerships with protected professional establishments and insertion workshops for upcycling projects, creating social impact through employment opportunities for people with disabilities or in difficulty.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Engelbert Strauss: German workwear and PPE brand selling directly to trades and enterprises across Europe, comparable on functional workwear, customization, and direct B2B/D2C hybrid distribution.
• Adolphe Lafont: French B2B professional clothing manufacturer offering custom uniforms, image clothing, and workwear across corporate and industrial segments, with a directly comparable product portfolio and customization-led GTM in France.
• Alsico: Belgian workwear and corporate-image clothing producer serving European enterprises with custom designs, comparable in vertical specialization, multi-country European footprint, and B2B contract model.
• Mascot International: Danish workwear manufacturer with safety, functional and image workwear sold across Europe, comparable product breadth (workwear, PPE, profile clothing) and pan-European B2B distribution.
• Dickies: Iconic workwear brand owned by VF Corporation producing functional workwear, uniforms, and PPE globally, competing in the same end-customer segments (industrial, service, image clothing) at scale.
• Fristads: Swedish workwear manufacturer offering functional and image workwear to European industries, overlapping with Mulliez-Flory on technical workwear, PPE, and sustainability-led workwear collections.

Broad incumbents

• Elis: French-listed linen and workwear rental and services group operating across Europe and Latin America, addressing many of the same enterprise verticals (hospitality, healthcare, industry) via a service-led model.
• Sioen Industries: Belgian technical-textiles group with workwear, protective clothing, and coating solutions that overlap with Mulliez-Flory's PPE and eco-designed workwear, but with a broader industrial-textiles portfolio.
• Cintas: Largest North American uniform and workplace-services provider with a broad portfolio across uniforms, mats, first aid, and PPE; an established incumbent with overlapping product lines but a much wider geographical and service footprint.

Regional players

• Lindström Group: Finnish workwear and textile service company primarily serving Northern European customers, comparable business in uniform rental and workwear services but with limited overlap in Mulliez-Flory's core French/Couture-led market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/groupe-mulliez-flory
• Xx.com/mulliezflory

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mulliez-Flory