U.C. Sampdoria
U.C. Sampdoria is an Italian professional football club founded in 1946 and based in Genoa, competing in Serie BKT with a women's team in Serie A Femminile eBAY, generating revenue from matchday, media rights, sponsorship, player trading, and merchandise.
- Company typePrivate
- Founded1946
- HeadquartersGenoa, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What U.C. Sampdoria does
U.C. Sampdoria S.p.A. is an Italian professional football club founded on August 12, 1946 and headquartered in Genoa, Liguria. The club's men's first team competes in Serie BKT (the Italian second division) following relegation from Serie A TIM at the end of the 2021/22 season; in 2023/24 it finished 7th and was eliminated in the playoff preliminary round by Palermo. The club also fields Samp Women in Serie A Femminile eBAY and operates an integrated youth academy spanning U8 through Primavera for males and U8 through U19 for females, alongside the Next Generation Sampdoria grassroots program.
The business is structured around five revenue streams: matchday (tickets and hospitality at Stadio Luigi Ferraris/Marassi plus premium packages like the Love Experience), media rights distributed by Lega Serie B, commercial and sponsorship (anchored by main sponsor Banca Ifis, kit supplier Macron, and back-jersey sponsor IBSA Italia), player trading (recent permanent transfers and loans of assets such as Damsgaard, Thorsby, and Colley), and merchandise and retail through the SampCity 300 sqm concept store in Genoa and shop.sampdoria.it. Supporting infrastructure includes a 1,387 sqm administrative and operational headquarters at the Mugnaini sports center in Bogliasco (inaugurated December 2023) and a CSR platform, Samp for People, which partners with local hospitals including San Martino, Galliera, and the Istituto Giannina Gaslini.
Sampdoria is privately held as a Società per Azioni with no public listing. In May 2023 the Board of Directors signed a preliminary agreement for a capital increase with Gestio Capital and Aser Holding, conditional on completion of a Debt Restructuring Agreement with creditors, signaling a financial restructuring phase following relegation. Recent strategic activity centers on leadership refresh (new head coach Corradi and new Director of Communication Declercq appointed in June 2026), infrastructure consolidation in Bogliasco, and direct-to-consumer fan engagement through digital channels and physical retail.
U.C. Sampdoria firmographics
Firmographics- Name
- U.C. Sampdoria
- Legal name
- U.C. Sampdoria S.p.a.
- Website
- https://sampdoria.it
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- U.C. Sampdoria is an Italian professional football club founded in 1946 and based in Genoa, competing in Serie BKT with a women's team in Serie A Femminile eBAY, generating revenue from matchday, media rights, sponsorship, player trading, and merchandise.
- Ownership category
- akta.pro rank
U.C. Sampdoria industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Team & Club Coaching (seasonal team coaching) (HSADAEAF)
Keywords
Where U.C. Sampdoria is headquartered
LocationHeadquarters
- HQ city
- Genoa
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
U.C. Sampdoria business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Matchday Revenue: Ticket sales for home matches at Stadio Luigi Ferraris (Marassi) including season tickets and individual match tickets. The club generates revenue from matchday attendance, concessions, and premium hospitality experiences.
- Media Rights: Broadcasting rights revenue from participation in Serie BKT (Italian second division). Revenue distribution from Lega Serie B for TV and media rights.
- Commercial and Sponsorship: Sponsorship deals including kit supplier Macron, main sponsor Banca Ifis (with Ernesto Furstenberg Fassio as main sponsor), and back jersey sponsor IBSA Italia. Revenue from licensed merchandise, product partnerships, and commercial activities.
- Player Trading: Transfer fees from player sales and loans. Examples include Mikkel Damsgaard permanent transfer to Brentford, Morten Thorsby to Union Berlin, Omar Colley to Besiktas, and various loan arrangements with option to buy clauses.
- Merchandise and Retail: Sales of official merchandise including replica kits (Home, Away, Third 2025/26), accessories, and branded products through Sampdoria Point stores and online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Season tickets - Serie BKT 2023/24 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels12 records
U.C. Sampdoria product offering
Product offeringCore offering
U.C. Sampdoria is an Italian professional football club that fields a men's senior team competing in Serie A and associated domestic cup competitions, operates a youth academy developing professional players, and delivers live football matchday experiences to supporters. Beyond on-pitch competition, the club sells tickets, season-ticket memberships, branded merchandise, and licenses commercial sponsorship rights.
Product overview
U.C. Sampdoria's product and service portfolio centers on its professional football operations, including the men's first team competing in Serie BKT and the women's team in Serie A Femminile eBAY. Supporting the core football business, the club operates an official merchandise e-commerce platform and SampCity, a 300 m² multi-floor concept store combining retail, ticketing, service center, and event space. The club's youth development infrastructure encompasses the Academy program (U8 through Primavera) and Next Generation Sampdoria grassroots initiative. Additional offerings include the Samp for People CSR initiative and premium match day hospitality experiences.
Differentiator
Problem solved
Functional benefit
Brands
- SampCity: Official concept store of U.C. Sampdoria located in Genoa, spanning 300 m² across three floors with store, service center, ticketing, events, and exhibition areas.
- Samp for People
Quantifiable outcome
- 18,229 season tickets sold in 2023/24 season
- +2 more outcomes
Companies that use U.C. Sampdoria
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
U.C. Sampdoria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
U.C. Sampdoria partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, secondary and minor.
- MacroncoreOfficial kit supplier for U.C. Sampdoria. Provides match kits, training wear, and official merchandise. Macron logo appears on official website.
- EatalysecondaryPartnership for Samp for People initiative during COVID-19. Helped prepare and deliver 610 meals per day to San Martino (450) and Galliera (160) hospitals. Food partners included Icam (chocolate), La Granda (meat), La Molisana (pasta), OrtoBra (vegetables), Parmalat-Latte Oro (milk).
- Istituto Giannina GaslinisecondaryPediatric hospital in Genoa supported through Samp for People initiative. Inaugural event in November 2019 featured Sampdoria players as servers at Eataly fundraiser. Partnership for ongoing hospital support.
- Sampdoria eSports (Twitch)minoreSports team competing under Sampdoria brand. Twitch channel (sampdoria_eSports) for competitive gaming content.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
U.C. Sampdoria competitors and assessment
Company assessmentBroad incumbents
- AS Roma: Serie A Italian club with similar single-stadium, single-city operating footprint; relevant benchmark for matchday economics and ownership-transition case studies.
- Juventus FC: Largest Italian club by revenue; benchmark for sponsorship and media-rights ceilings, and for capital-structure case studies of Italian football clubs undergoing shareholder resets.
- FC Internazionale Milano: Top-tier Italian club and Milan co-tenant of San Siro; relevant for Serie A media-rights and stadium economics that Sampdoria is aspiring back into.
- SSC Napoli: Italian club with strong regional identity, academy-driven player trading, and CSR/community engagement — parallel model to Sampdoria at Serie A scale.
- AC Milan: Top-tier Italian club historically co-located in Milan; relevant benchmark for sponsorship, media-rights, and matchday revenue scale, even though financially and commercially much larger than Sampdoria.
Direct peers
- Brescia Calcio: Italian club oscillating between Serie A and Serie B with comparable scale, Italian-only operations, and academy-driven player trading. Useful benchmark for Serie B operating economics.
- Torino FC: Italian club with similar size, single-city orientation, and an oscillation between Serie A and Serie B; directly comparable on commercial ceiling and Serie B promotion economics.
- Genoa Cricket and Football Club: Co-tenants of Stadio Luigi Ferraris in Genoa and direct geographic rival; also a recently Serie A/B club with similar scale, infrastructure, and Italian-only commercial footprint. The Derby della Lanterna is the most natural point-for-point comparable.
- Palermo FC: Italian southern club competing in Serie BKT; eliminated Sampdoria from the 2023/24 Serie B promotion playoffs. Closest direct competitive comparable in division, scale, and financial profile post-restructuring.
- US Sassuolo Calcio: Italian club with strong player-trading and academy economics similar to Sampdoria's model. Comparable mid-tier Italian football business reliant on developing and selling talent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
U.C. Sampdoria social profiles
Digital presenceU.C. Sampdoria financial estimates
Financial estimateRevenue estimate
Valuation estimate
U.C. Sampdoria leadership team
Management profileNumber of profiles
U.C. Sampdoria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U.C. Sampdoria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U.C. Sampdoria
What does U.C. Sampdoria do?
U.C. Sampdoria is an Italian professional football club that fields a men's senior team competing in Serie A and associated domestic cup competitions, operates a youth academy developing professional players, and delivers live football matchday experiences to supporters. Beyond on-pitch competition, the club sells tickets, season-ticket memberships, branded merchandise, and licenses commercial sponsorship rights.
Is U.C. Sampdoria a public or private company?
U.C. Sampdoria is a private company. It is classified as unknown and is currently operating.
When was U.C. Sampdoria founded?
U.C. Sampdoria was founded in 1946. It employs 101 to 250 people.
Where is U.C. Sampdoria based?
U.C. Sampdoria is headquartered in Genoa, Italy, in the Europe region.
How does U.C. Sampdoria make money?
Five revenue lines are on record. Matchday Revenue is the primary driver. The others are media Rights, commercial and Sponsorship, player Trading and merchandise and Retail.
Who are U.C. Sampdoria's main competitors?
Broad incumbents on record are AS Roma, Juventus FC, FC Internazionale Milano, SSC Napoli and AC Milan. Direct peers are Brescia Calcio, Torino FC, Genoa Cricket and Football Club, Palermo FC and US Sassuolo Calcio.
Does U.C. Sampdoria have an API?
No public API is recorded for U.C. Sampdoria.
What industry is U.C. Sampdoria in?
U.C. Sampdoria's product category is Professional Football Club. Its primary akta.pro industry code is HSADAEAF, Team & Club Coaching (seasonal team coaching). Its NAICS code is 711211 and its SIC code is 7997.