What Sweetwater Pools does

Sweetwater Pools is a privately held, founder-owned pool management company founded in 2001 and headquartered in Tucker, Georgia. It operates across five southeastern US markets—Atlanta, Charleston/Hanahan, Greenville, Nashville, and Savannah/Hilton Head—through regional offices, employing 501-1000 staff. The company delivers full-service commercial pool management (customizable 3, 5, or 7 day-per-week maintenance contracts, lifeguard staffing, government compliance, repair/renovation, and chemical sales), alongside residential pool cleaning, opening/closing, and repair services. Customer segments are split between commercial facilities (community pools, HOAs, country clubs, government and apartment complexes) and individual residential pool owners, with commercial contracts representing the primary recurring revenue stream.

The company's technology layer centers on a proprietary scheduling program, GPS tracking across all service vehicles, and computerized clock-in for staff, supplemented by a third-party Aqua Vision customer portal and the iLifeguard recruiting portal. Its competitive positioning emphasizes safety credentials: every full-time staff member is a Certified Pool Operator with a minimum of 30 hours of job-specific training, lifeguards are StarGuard-certified with annual recertification and third-party audits, and the firm carries $10 million in professional and general liability insurance versus a typical $1 million in the industry. It also operates a Starfish Aquatics Regional Training Center offering externally monetizable CPO and lifeguard certification courses.

Revenue is generated through five streams: recurring commercial pool maintenance subscriptions (monthly billing), managed lifeguard staffing, transactional pool chemical sales, project-based repair and renovation services, and professional training programs. Pricing is structured as subscription monthly billing for commercial maintenance, per-event fees for lifeguard-staffed pool parties ($35 non-refundable processing fee), unit pricing on chemicals with free delivery over $50, and project pricing for repair and capital-reserve renovation work. The go-to-market model is sales-led and field-based, with customers requesting bids via website forms or phone across each regional office. The business is privately held with no disclosed funding rounds, acquisitions, or investor backing, operating as an independent regional operator.

Name

Sweetwater Pools

Legal name

Sweetwater Pools

Website

https://sweetwaterpools.net

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Sweetwater Pools is a privately held southeastern US pool management company offering commercial and residential pool maintenance, lifeguard staffing, repair and renovation, chemical sales, and certification training across five regional markets including Atlanta, Charleston, Greenville, Nashville, and Savannah/Hilton Head.

Ownership category

akta.pro rank

Product category

Pool Management and Maintenance Services

SIC

Services-Facilities Support Management Services (8744), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Water Testing & Chemical Balancing (HSAIALAB)

akta.pro secondary industries

Leak Detection & Repair (Pool/Spa Plumbing & Shell) (HSAIALAH), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Pool, Aquatics & Water Feature Maintenance (EDAEAAAI)

Keywords

• Commercial pool maintenance
• Residential pool service
• Lifeguard staffing
• Pool repair renovation
• Pool chemical supply

Headquarters

HQ city

Tucker

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Pool Maintenance Services: Recurring maintenance service agreements for commercial pools including 3, 5, or 7 day per week service schedules. Includes facility maintenance, pool opening/closing, cleaning, and water chemistry management.
2. Lifeguard Management Services: Staffing of certified lifeguards for commercial pools, community pools, and pool party events. Handles all hiring, training, scheduling, and payroll for lifeguard staff.
3. Pool Chemical Sales: Sale of pool chemicals including Cal Hypo, chlorine tabs/sticks, DE powder, sodium bicarb, calcium chloride, cyanuric acid, soda ash, salt, algaecides, and more. Free delivery on orders over $50.
4. Pool Repair and Renovation: Repair services for equipment malfunctions, renovation projects, and capital reserve planning including 5-year forecasting for pool maintenance.
5. Pool Party Staffing: Lifeguard staffing for pool parties with $35 non-refundable processing fee per event. Pricing based on number of attendees and duration.
6. Training Programs: Certified Pool Operator (CPO) courses and StarGuard lifeguard certification training offered through regional training center partnership.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sweetwater Pools provides full-service swimming pool management, maintenance, lifeguard staffing, repair and renovation, chemical sales, training, and government compliance services for both residential backyard pools and commercial aquatic facilities (community pools, HOA pools, country clubs, apartment complexes, government facilities) across the southeastern United States. Services are delivered through recurring maintenance agreements, transactional event staffing, and unit-priced chemical sales with on-site field crews dispatched from five regional offices.

Product overview

Sweetwater Pools is a pool service company offering a comprehensive suite of residential and commercial pool management services. The core offering consists of residential pool maintenance (cleaning, opening/closing, repairs) and commercial pool maintenance (with customizable service agreements). Supporting services include lifeguard management and staffing, pool repair and renovation, pool chemical sales, government compliance services, and a safety campaign program. The company also provides training programs including Certified Pool Operator (CPO) courses and StarGuard lifeguard certification. Pool party management services are available for commercial clients at managed pools. The portfolio operates across multiple geographic locations (Atlanta, Charleston, Greenville, Nashville, Savannah/Hilton Head) with an emphasis on safety, environmental responsibility, and regulatory compliance.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pool Maintenance & Service Environmentally safe pool cleaning, opening/closing, water testing, summer and winter maintenance plans, and residential repair and renovation services for homeowners with backyard pools.
• Commercial Pool Maintenance Full-service commercial pool maintenance with customizable 3, 5, or 7-day-per-week service agreements, GPS-tracked maintenance visits, weekly safety inspections, restroom service, vacuuming, tile cleaning, deck maintenance, and water chemistry management.
• Lifeguard Management Comprehensive lifeguard staffing and management services for commercial pools and community pool parties, including hiring, training, custom-software-based scheduling, and on-site supervisor oversight.
• Pool Repair and Renovation Pool equipment diagnosis, replacement specialty-equipment sourcing, annual facility inspections, 5-year repair forecasting, and large-scale renovation management.
• Pool Chemicals Environmentally friendly pool chemical supply including Cal Hypo, chlorine tabs/sticks, DE powder, sodium bicarb, calcium chloride, cyanuric acid, soda ash, salt, algaecides, tile cleaner, clarifier, phosphate-free products, and metal-out treatments, with free delivery on orders over $50.
• Certified Pool Operator (CPO) Course CPO certification training covering pool and spa management, regulations, water contamination, disinfection, chemical feed, filtration, facility safety, maintenance, troubleshooting, and renovation, required by most health codes for on-site personnel.
• Lifeguard Training Course (StarGuard) StarGuard lifeguard certification training covering drowning prevention, surveillance, emergency response, CPR for professional rescuers, AED, blood-borne pathogen procedures, and first aid; certification is valid for one year.
• Pool Party Management Pool party lifeguard staffing at managed commercial pools and clubs, with staffing ratios based on guest count (12-25 guests: 1 guard, 26-50: 2 guards, 51-75: 3 guards) and a $35 non-refundable processing fee per event.
• Government Compliance Services Pool management services ensuring compliance with government pool safety guidelines, including the Virginia Graeme Baker Pool and Spa Safety Act (VGB), ADA requirements for pool access lifts and ramps, and water safety standards.

Quantifiable outcome

• $10 million professional and general liability insurance providing greater protection for patrons, board and facility
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Starfish Aquatics Institute (SAI)coreTechnology or IntegrationRegional Training Center partnership for Starfish Aquatics. Sweetwater Pools is a certified regional training center offering StarGuard lifeguard certification courses. StarGuard is an integrated curriculum preparing lifeguards in drowning prevention, surveillance, and emergency care skills.
• iLifeguardcoreGTM or Marketing PartnerJoint branding and referral partnership for lifeguard jobs and pool party staffing. iLifeguard portal used for hiring lifeguards with dedicated Sandy Springs office location.
• Lyon FinancialminorGTM or Marketing PartnerFinancing partner offering pool financing options to customers for repairs and renovations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• America's Swimming Pool Company (ASP): Largest franchised pool service brand in the US, offering residential and commercial maintenance, repairs, and renovations. Comparable because it directly competes in full-service pool management with a multi-market geographic footprint.
• Poolwerx: Multi-national pool service franchise providing residential and commercial maintenance, chemical supply, and equipment repair. Closely comparable business model — recurring maintenance contracts, retail chemicals, and pool-side service delivery.
• Pool Scouts: Franchised pool care company offering recurring maintenance and minor repairs to residential and light commercial customers. Direct peer in recurring service model with multi-territory franchise footprint.
• Premier Pools & Spas: Large US pool construction and renovation company with affiliated service operations across multiple states. Overlaps in pool renovation, repair, and commercial pool services serving residential and commercial customers.

Broad incumbents

• Leslie's Poolmart: Public retailer specializing in pool chemicals, equipment, and supplies with hundreds of stores nationwide. Comparable because it serves overlapping residential customers with chemicals and pool care products, but operates primarily a retail/supply model rather than field maintenance.
• Pinch A Penny: Franchised pool supply retail chain in the southeastern US offering chemicals, parts, and free water testing. Geographic and product overlap with Sweetwater's residential chemical and supply business, particularly across FL/GA/SC.

Regional players

• Aqua-Tech Pool Services: Regional pool service company serving the southeastern US with commercial and residential maintenance, renovations, and lifeguard staffing. Direct comparable for service offerings and SE US geographic footprint.
• Blue Wave Pool Service: Regional pool maintenance and repair provider serving parts of the southeastern US. Comparable service model — recurring pool maintenance contracts, repairs, and chemical services to residential and commercial customers.

Others

• SCP Distributors: Wholesale pool equipment, parts, and supplies distributor serving pool professionals across the US. Comparable as a supplier to Sweetwater's renovation and equipment replacement business rather than a direct competitor.
• Starfish Aquatics Institute (SAI): National aquatic safety training organization that administers the StarGuard lifeguard certification. Adjacent ecosystem participant — Sweetwater is a Regional Training Center partner rather than a competitor, but functionally adjacent to the company's training vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sweetwaterpools
• Facebookfacebook.com/Sweetwaterpools
• Instagraminstagram.com/sweetwaterpools

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sweetwater Pools