What Lifeguard does

Lifeguard is an Austin, Texas-based, privately held company (legally Lifeguard Technology, Inc, incorporated in Delaware) founded in 2025 that provides an AI-powered consumer digital safety platform aimed at individuals and families, particularly households with elderly members at elevated risk of scam victimization. The product unifies five protection modules: AI-driven spam-call blocking via a voice-screening agent that answers unknown callers and engages them in natural conversation before routing or blocking, AI SMS filtering on iOS, AI email protection for Gmail and Outlook accounts connected via OAuth, continuous dark-web monitoring across 500+ breach databases, and automated personal data removal from 190+ data broker sites with re-listing monitoring. The platform also includes a Learning Center of educational courses (Scams 101, Email Safety, Text Message Safety, Digital Safety Oath) and a free Security Scan used as a top-of-funnel acquisition tool.

The underlying technology stack combines natural-language processing on email and SMS content, an autonomous conversational agent for voice screening, anomaly detection on dark-web and breach sources, and generative AI that produces plain-language threat explanations. The company depends on third-party infrastructure: Stripe for subscription billing, Google and Microsoft OAuth for email inbox access, and Apple's native SMS filtering and call-forwarding mechanisms rather than direct carrier integration.

Lifeguard operates a B2C product-led growth motion with three monthly subscription tiers—Individual at $9.99, Couple at $16, and Family (up to 6 members) at $24—marketed through SEO-driven educational content, a Learning Center, an affiliate program, and a free scan funnel. The company raised a $1.3 million seed round led by ScOp Venture Capital in September 2025 and reports 1-10 employees. Markets served are the US and Canada, with an enterprise employee-benefits channel identified as a non-primary segment.

Name

Lifeguard

Legal name

Lifeguard Technology, Inc

Website

https://trylifeguard.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Lifeguard is an Austin-based, AI-powered digital safety platform launched in 2025 that protects individual consumers and families from scams, phishing, and identity theft via voice screening, SMS and email filtering, dark web monitoring, and automated data broker removal, sold as $9.99-$24/month subscriptions to US and Canadian households.

Ownership category

akta.pro rank

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue: Monthly and annual subscription plans providing AI-powered scam protection, data broker removal, dark web monitoring, and family safety features. Three tiers available: Individual ($9.99/month), Couple ($16/month), and Family ($24/month).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Lifeguard provides an AI-powered digital safety subscription that protects consumers and families from AI-generated scams, fraud, and identity theft. The service combines an AI voice screener for inbound calls, AI SMS filtering, AI email phishing detection for Gmail and Outlook, 24/7 dark web monitoring, and automated removal of personal data from 140+ data broker sites, all delivered through an iOS app and web dashboard on tiered monthly subscriptions.

Product overview

Lifeguard is an AI-powered digital security platform that provides comprehensive protection against scams, fraud, and identity theft for individuals and families. The platform operates as a unified product with multiple integrated protection modules: Personal Data Removal (removes data from 140+ brokers), Spam Call Blocking (AI voice screening for incoming calls), Text Message Filtering (AI-powered SMS scam blocking), Email Protection (phishing and scam detection for Gmail/Outlook), and Dark Web Monitoring (24/7 monitoring for exposed personal data). Pricing tiers include Individual ($9.99/month), Couple ($16/month), and Family (up to 6 members, $24/month). The platform also includes a Learning Center with educational courses on scam prevention and a free security scan feature. The company is headquartered in Austin, Texas, and raised a $1.3 million Seed round in September 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Data Removal Automated service that scans 140+ data broker and people-search sites to locate where a user's personal information is being sold, then submits and tracks removal requests on their behalf with continuous monitoring for re-listings. Targeted at consumers concerned about identity theft and personal data exposure.
• Spam Call Blocking AI-powered inbound call screening that answers unknown callers, engages them in natural conversation to assess legitimacy, records transcripts, and blocks fraudulent calls while connecting legitimate ones. Works across US carriers (AT&T, Verizon, T-Mobile) via call forwarding. Targeted at consumers harassed by scam robocalls and vishing attempts.
• Text Message Filtering AI-driven SMS filtering on iOS that automatically detects and blocks scam and spam text messages (including delivery scams, banking scams, and government impersonation texts) before they reach the user's inbox. Targeted at consumers targeted by smishing attacks.
• Email Protection AI-based email phishing and scam detection that connects to users' Gmail or Outlook accounts via OAuth to analyze sender information, links, attachments, and language patterns for phishing and fraud attempts. Provides real-time warnings with clear explanations. Targeted at consumers vulnerable to phishing emails.
• Dark Web Monitoring Continuous 24/7 monitoring of dark web forums, marketplaces, and 500+ data breach databases to alert users when their personal information (email, phone number, SSN, passwords) is exposed. Provides step-by-step guidance to secure compromised accounts. Targeted at consumers worried about identity theft from data breaches.

Quantifiable outcome

• US consumers lost $12.5 billion to scams in 2024
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• StripecoreTechnology or IntegrationStripe is identified as Lifeguard's billing partner for processing customer payments. Referenced in privacy policy as a trusted third-party service provider.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RoboKiller: AI-based spam call and text blocker for consumers with answer bots and SMS filtering. Comparable product surface to Lifeguard's call and SMS protection features.
• Aura: All-in-one consumer digital safety platform combining identity theft protection, VPN, antivirus, and parental controls on a subscription basis. Closest direct competitor with overlapping scam, identity, and family coverage.
• Hiya: Phone call security company providing spam detection, caller identification, and call screening services for consumers and enterprises. Overlaps with Lifeguard's spam call blocking module.
• Privacy Bee: Consumer privacy service focused on data broker removal and personal information exposure reduction. Direct competitor in the data removal and privacy protection category.
• Truecaller: Globally scaled caller ID and spam blocking app with strong consumer brand. Directly comparable in spam call and SMS identification capabilities.
• IronVest: Consumer privacy and security platform offering masked emails, phone numbers, and data removal. Comparable in targeting privacy-conscious consumers with subscription-based digital protection.
• DeleteMe: Subscription-based personal data removal service that scans and removes user information from data broker sites. Direct overlap with Lifeguard's Personal Data Removal product line.
• Incogni: Consumer-focused data broker removal service from Surfshark, offering automated removal requests across dozens of broker sites. Direct head-to-head competitor in the data removal category.

Broad incumbents

• McAfee: Legacy antivirus leader that has expanded into identity and privacy protection for consumers. A broad incumbent offering overlapping capabilities as part of a wider security portfolio.
• Norton (Gen Digital): Established consumer security giant whose Norton 360 with LifeLock bundle covers antivirus, identity protection, VPN, and dark web monitoring. Competes on distribution scale and brand trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/trylifeguard
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/try-lifeguard

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifeguard