Markentum
Markentum is a privately held US digital marketing agency that exclusively serves senior living operators and communities across the US. It delivers integrated branding, web, SEO, paid advertising, email, social, and content services under a Spark-Ignite-Accelerate framework on a monthly retainer model.
- Company typePrivate
- Founded2015
- HeadquartersDaytona Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Markentum does
Markentum, LLC is a US-based, privately held senior living marketing agency headquartered in Daytona Beach, Florida, founded in 2015 as a spinoff of Silversphere's Internet Marketing Services division. The company provides an integrated suite of digital marketing services to senior living operators and communities (independent living, assisted living, memory care, and continuing care retirement communities) under a three-phase framework called Spark (Branding, Web Design & Development, SEO), Ignite (Email Marketing, Social Media Management, Paid Advertising, Content Marketing), and Accelerate (Marketing Strategy & Insights). The underlying technology stack includes custom WordPress CMS development, Google Analytics, HubSpot CRM, Sherpa lead qualification, Roobrik care-needs assessment, paid advertising platforms (Google Ads, Facebook/Meta Ads), and proprietary AI tooling for content generation and predictive campaign analytics.
The business operates on a quote-based, custom-tailored monthly retainer model, with revenue derived primarily from ongoing marketing service engagements and one-time project fees for branding and website builds. Free initial marketing evaluations serve as the top-of-funnel acquisition channel, converting prospects into recurring engagements. The go-to-market is consultative B2B sales-led, supported by industry event participation (ASHA, FSLA), an active content marketing engine, and named directors of sales (Daniel West, Rob Day) managing partner relationships. Customers span hundreds of senior living operators across the United States, with named enterprise clients including Brightwater Senior Living, Franklin Companies, Ciel Senior Living, Harbor Retirement Associates (HarborChase), Franciscan Ministries, Bella Groves, Uplands Village, and others.
The company has no disclosed external funding, no parent company, and no subsidiaries. It has accumulated 30 Gold and Silver American Advertising Federation Awards and reports outcomes such as 60% increases in qualified leads, 96% portfolio occupancy gains (Brightwater), and 55% lower cost-per-lead across partner engagements. AI capabilities are deployed as productivity multipliers across content production, analytics, and automation, but are not positioned as a standalone product. The leadership team of approximately 13 named professionals includes CEO Kim Rosengren (~20 years healthcare/senior living marketing), Executive Creative Director Neal Roberts (former Gogo creative lead), VP Operations Chico Fraley, and a bench of directors across sales, content, partner strategy, and analytics.
Markentum firmographics
Firmographics- Name
- Markentum
- Legal name
- Markentum, LLC
- Website
- https://growmarkentum.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Markentum is a privately held US digital marketing agency that exclusively serves senior living operators and communities across the US. It delivers integrated branding, web, SEO, paid advertising, email, social, and content services under a Spark-Ignite-Accelerate framework on a monthly retainer model.
- Ownership category
- akta.pro rank
Markentum industry classification
Industry- Product category
- Senior Living Marketing Agency Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Paid Social Advertising Management (MPAAACAC), Content Marketing & Branded Content Agencies (MPAAAAAF), Social Media Creative Agencies (Content & Community) (MPAAAAAE), Social Media & Community Management (BPAFAAAE)
Keywords
Where Markentum is headquartered
LocationHeadquarters
- HQ city
- Daytona Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Markentum business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Marketing Services Retainer/Ongoing Fees: Ongoing retainer-based marketing services for senior living operators including digital advertising, SEO, content marketing, social media management, email marketing, and web development.
- Project-Based Services: One-time projects including branding engagements, website design and development, and strategic marketing initiatives.
- Consultation and Evaluation Services: Free initial consultation and marketing evaluation services, with potential conversion to paid engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom tailored pricing based on service scope and community portfolio |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
Markentum product offering
Product offeringCore offering
Markentum is a senior living marketing agency that sells an integrated suite of digital marketing services under a three-phase framework (Spark, Ignite, Accelerate). Services span branding, custom WordPress web design and development, SEO, email marketing, social media management, paid advertising (Google Ads and Facebook/Meta), content strategy, and data-driven marketing analytics and strategy, delivered as ongoing retainers and project-based engagements to senior living operators and communities across the United States.
Product overview
Markentum is a senior living marketing agency that offers an integrated, three-phase marketing service framework called Spark, Ignite, and Accelerate. Spark provides foundational services (Branding, Web Design & Development, SEO) to establish a strong brand presence and online foundation. Ignite delivers campaign-driven services (Email Marketing, Social Media Management, Paid Advertising, Content Strategy) to engage prospects and drive conversions. Accelerate provides analytics and strategic insights to optimize performance. These services work together as a unified marketing engine designed to help senior living communities attract, engage, and convert prospects into residents.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding (Spark) Foundational brand strategy and identity development services for senior living communities, including logo design, brand guidelines, stationery design, and brand voice development to help operators define a unique identity and build lasting connections with prospects.
- Web Design & Development (Spark) Custom WordPress-based website design and development for senior living communities, including responsive design, rapid update capability, internal/client collaboration, Google Analytics integration, search engine visibility optimization, and proactive security with regular backups.
- SEO (Spark) Strategic search engine optimization services for senior living communities, including clean-code performance, metadata optimization, keyword-rich URL structure, keyword research, SEO-targeted content, cornerstone content development, domain authority building, internal/external linking, business listings management, social profile management, and review monitoring.
- Email Marketing (Ignite) Personalized email marketing strategy and campaign development for senior living operators, including strategic campaign development, relevancy-focused content, lead nurturing tracks that educate and move prospects down the funnel, and integrated event marketing to maximize prospect-to-resident conversion.
- Social Media Management (Ignite) Co-managed social media marketing services for senior living communities, including social strategy development, audience growth, content publishing, trust and social sharing building, team training, custom resources, dynamic visual design, account co-management, review and message monitoring, and social listing management.
- Paid Advertising (Ignite) Digital paid advertising services for senior living operators, including Facebook Advertising (goal-oriented campaigns, A/B ad testing, pinpoint targeting, fully-managed service) and Google Ads (pay-per-click strategies, smart targeting, keyword bidding, campaign optimization, results reporting), plus landing page development and custom ad creation.
- Content Strategy and Development (Ignite) Content marketing services for senior living communities producing educational content (blogs, eBooks, infographics, checklists), interactive resources (calculators, surveys, 3D floor plans, virtual tours), and digital experiences (branded videos, testimonial videos, animations, custom photography) optimized for search rankings, shares, and lead conversion.
- Marketing Strategy & Insights - Accelerate Data-driven marketing analytics and reporting services for senior living partners, including easy-to-understand data reports, monthly one-on-one strategy sessions, data-driven campaign insights, and full-spectrum corporate and community reporting covering web and search insights, social channels, content monitoring, call tracking, persona building, and paid search advertising analysis.
Quantifiable outcome
- 60% increase in qualified leads
- +9 more outcomes
Companies that use Markentum
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Markentum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature3 records
Markentum partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FURTHERcoreMutual partnership with FURTHER (a senior living technology/operations platform) through which advanced digital advertising and SEO strategies were integrated for shared client Harbor Retirement Associates. The partnership enabled financial qualification tracking before forwarding leads into the client's CRM system.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Markentum competitors and assessment
Company assessmentDirect peers
- Healthcare Success: Healthcare and senior living marketing agency offering digital advertising, SEO, and branding services. Comparable service mix and consultative sales motion to senior living operators.
- Cardinal Digital Marketing: Healthcare-specialised digital performance marketing agency with senior living and multi-location healthcare clients. Comparable to Markentum's paid advertising, SEO, and analytics capabilities.
- GlynnDevins: Senior living marketing agency offering branding, advertising, digital, and research services to senior living operators and communities. Closest direct competitor to Markentum in the same vertical with comparable service mix.
- SageAge Strategies: Marketing and communications agency exclusively focused on senior living and senior services. Direct competitor with comparable vertical specialisation and full-service offering.
- Creating Results: Senior living marketing agency providing branding, digital marketing, and communications services to retirement communities. Comparable in scope, vertical focus, and B2B consultative GTM.
- Bluespire (Sage): Marketing agency with a strong senior living practice offering branding, digital, and lead generation services. Direct competitor targeting the same enterprise senior living buyer.
Broad incumbents
- Constant Contact: Established SMB email marketing and digital marketing platform used by many senior living operators. Overlaps with Markentum's email marketing and social media management services at a lower price point.
- Yardi: Dominant senior living software vendor increasingly bundling marketing, lead management, and CRM capabilities. Represents a structural threat as operators consolidate vendors and bring marketing in-house.
- Scorpion (Scorpion Healthcare): Large, well-capitalised digital marketing platform with a healthcare and senior living vertical. Competes in the same end market but offers a broader portfolio including technology and revenue platform products.
Emerging players
- A Place for Mom: Senior care referral marketplace that competes for senior living marketing dollars and increasingly offers performance and digital marketing services to operators. Partial overlap with Markentum's paid advertising and lead generation services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Markentum social profiles
Digital presenceMarkentum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Markentum leadership team
Management profileNumber of profiles
Profiles13 records
Markentum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Markentum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Markentum
What does Markentum do?
Markentum is a senior living marketing agency that sells an integrated suite of digital marketing services under a three-phase framework (Spark, Ignite, Accelerate). Services span branding, custom WordPress web design and development, SEO, email marketing, social media management, paid advertising (Google Ads and Facebook/Meta), content strategy, and data-driven marketing analytics and strategy, delivered as ongoing retainers and project-based engagements to senior living operators and communities across the United States.
Is Markentum a public or private company?
Markentum is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Markentum founded?
Markentum was founded in 2015. It employs 11 to 50 people.
Where is Markentum based?
Markentum is headquartered in Daytona Beach, United States, in the North America region.
How does Markentum make money?
Three revenue lines are on record. Marketing Services Retainer/Ongoing Fees are the primary driver. The others are project-Based Services and consultation and Evaluation Services.
Who are Markentum's main competitors?
Direct peers on record are Healthcare Success, Cardinal Digital Marketing, GlynnDevins, SageAge Strategies, Creating Results and Bluespire (Sage). Broad incumbents are Constant Contact, Yardi and Scorpion (Scorpion Healthcare). A Place for Mom is listed as an emerging player.
Does Markentum have an API?
No public API is recorded for Markentum.
What industry is Markentum in?
Markentum's product category is Senior Living Marketing Agency Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of MPAAACAC, Paid Social Advertising Management. Its NAICS code is 54181 and its SIC code is 7311.