Workshed
- Company typePrivate
- Founded1997
- HeadquartersWashougal, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Workshed does
Workshed is a privately held, Washougal, Washington-based business services firm operating since 1997. The company provides a combination of three professional services (coaching, consulting, and contracting) alongside its primary product line, a tiered WordPress website maintenance subscription offering (Apprentice $200/month, Journeyman $400/month, Master $800/month), with add-ons for premium hosting, performance plugins, Cloudflare DNS, and security updates. The underlying technology stack is WordPress-based, leveraging the Genesis framework, Yoast SEO, Smush Pro, Google Site Kit, SendGrid, and Cloudflare, and is delivered via a partnership with Flywheel for managed hosting.
The customer base is composed predominantly of small local businesses in the Pacific Northwest across home services (plumbing, electrical, remodeling, interior design) and stone fabrication, with selected enterprise financial-services engagements (WestEnd Advisors, Bandon Capital Management, Portfolio Financial Servicing Company) involving FINRA-compliant investment-manager websites. The GTM combines a sales-led motion through service pages and contact forms with a community-led inbound approach using blog content, SEO, and social channels to attract ideal small-business customers.
The company was acquired in September 2013 by Joseph Graves and Brian Kashas from original founders Bret and Shannon Van Horn, after which it restructured from a full-service creative agency (historically up to 8 employees) into a smaller, subscription-led operation currently running with 3-4 people. Maintenance subscriptions are explicitly not accepting new clients, and no external funding has been raised.
Workshed firmographics
Firmographics- Name
- Workshed
- Legal name
- Workshed
- Website
- https://workshed.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Workshed industry classification
Industry- Product category
- Web Design and Maintenance Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Office Administrative Services (5611)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)
Keywords
Where Workshed is headquartered
LocationHeadquarters
- HQ city
- Washougal
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Workshed business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- WordPress Website Maintenance Subscriptions: Monthly subscription plans (Apprentice $200, Journeyman $400, Master $800) providing developer hours, hosting, security updates, performance optimization, and ongoing website management
- Consulting Services: Hands-on consulting where Workshed works alongside business owners, providing operational insight, team effectiveness improvements, technology leverage, and customer experience insights
- Coaching Services: Business performance coaching focused on business outcomes, helping owners, athletes, and CEOs improve their performance
- Contracting Services: Task execution services including newsletter creation, operational insights, training programs, business process automation, and marketing campaign analysis
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Apprentice Plan - 2 developer hours/month for small businesses |
| Subscription | Monthly | Journeyman Plan - 4 developer hours/month for regular updates |
| Subscription | Monthly | Master Plan - 8 developer hours/month for e-commerce |
| Unit Pricing | Monthly | Premium Hosting Add-on |
| Unit Pricing | Monthly | Premium Performance Plugins Add-on |
| Unit Pricing | Monthly | Cloudflare Managed DNS Add-on |
| Unit Pricing | Monthly | Security and Maintenance Updates Add-on |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Workshed product offering
Product offeringCore offering
Workshed provides subscription-based WordPress website maintenance plans (Apprentice, Journeyman, and Master tiers) that bundle developer hours, premium hosting, CDN, SSL, security and performance updates, and managed DNS for small business clients. It also offers business coaching, hands-on consulting, and contracting services that help small business owners with operational improvements, training, and execution of marketing and technology tasks.
Product overview
Workshed is a business services company offering WordPress website maintenance as its primary product, along with coaching, consulting, and contracting services. The WordPress maintenance offering is structured as a tiered subscription service with three plans: Apprentice Plan ($200/month), Journeyman Plan ($400/month), and Master Plan ($800/month). All plans include developer hours on demand, security and maintenance updates, premium hosting with daily backups, CDN, and SSL, performance optimization plugins, and Cloudflare managed DNS. The three plans differ primarily in the number of developer hours provided (2, 4, or 8 hours per month) and are designed for small businesses through e-commerce businesses. Coaching and consulting services provide business development support, while contracting handles operational tasks for clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Apprentice Plan - WordPress Website Maintenance Entry-level WordPress maintenance subscription at $200/month providing 2 developer hours per month, basic design and project management support, monthly security and maintenance updates, premium hosting with daily backups and CDN, performance plugins, and Cloudflare managed DNS. Designed for small businesses with minimal website update needs.
- Journeyman Plan - WordPress Website Maintenance Mid-tier WordPress maintenance subscription at $400/month providing 4 developer hours per month, basic design and project management support, monthly security and maintenance updates, premium hosting with daily backups and CDN, performance plugins, and Cloudflare managed DNS. Ideal for businesses that want to regularly update their website.
- Master Plan - WordPress Website Maintenance Premium WordPress maintenance subscription at $800/month providing 8 developer hours per month, basic design and project management support, monthly security and maintenance updates, premium hosting with daily backups and CDN, performance plugins, and Cloudflare managed DNS. Designed for e-commerce businesses or those actively improving their websites.
- Coaching Business coaching service focused on improving business performance and outcomes rather than life coaching. Provides objective guidance and resources to help business owners, athletes, and CEOs develop and improve their operations and decision-making.
- Consulting Hands-on consulting service where Workshed works alongside clients to implement solutions. Offers an objective operational overview, team effectiveness improvement, technology leveraging, and customer experience insights to help businesses run more effectively.
- Contracting Operational support service handling tasks business owners do not have time or expertise for, including newsletter creation, operational insights, training programs, business process automation, and marketing campaign analysis.
Quantifiable outcome
- 209% of Kickstarter funding goal achieved for SnapLaces project
- +1 more outcomes
Companies that use Workshed
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
Workshed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature2 records
Workshed partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Ulicny Financial Communications and StrategycoreCollaborated on WestEnd Advisors website project bringing together Ulicny's financial marketing expertise with Workshed's web development capabilities for RIA website redesign.
- Reed CreativeminorPartnership with Reed Creative for WE Plan It project where Lori Reed handled logo design and branding while Workshed managed web consulting, development, and copywriting.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Workshed competitors and assessment
Company assessmentDirect peers
- WP Buffs: Subscription-based WordPress maintenance service offering plans that bundle security, performance, hosting support, and developer hours — a near-identical model to Workshed's Apprentice/Journeyman/Master tiers. Targets SMBs and content sites with recurring managed-service plans.
- WP Site Care: WordPress care-plan subscription service providing updates, backups, security, uptime monitoring, and developer hours — directly comparable to Workshed's maintenance offerings on price, structure, and target customer (small businesses and professionals).
- Maintainn: WordPress maintenance and support subscription service covering updates, security, uptime, and developer support. Closely mirrors Workshed's recurring managed-services model for SMB clients.
- ManageWP: SaaS platform for managing multiple WordPress sites including backups, updates, security, and monitoring — used by SMBs and agencies that perform similar maintenance work to Workshed, including many of Workshed's direct competitors.
- FixRunner: WordPress maintenance and emergency-fix subscription service targeting small business site owners. Overlaps directly with Workshed's maintenance tiered-service concept and target buyer.
- Mainstreethost: Full-service SMB digital marketing and web design agency that also bundles ongoing website management and SEO services — a small-agency analog to Workshed's maintenance + coaching/consulting/contracting stack.
Broad incumbents
- WP Engine: Large-scale managed WordPress hosting platform offering performance, security, and developer tooling. While not a direct SMB-coaching competitor, WP Engine offers bundled maintenance-style services (updates, monitoring) at higher price points, making it a broader incumbent in the same category.
- GoDaddy Pro: Incumbent SMB-focused website management suite from GoDaddy including hosting, maintenance, security, and developer support — overlapping capability stack with Workshed but distributed at significantly larger scale.
- Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, and ongoing website management for SMBs. Comparable to Workshed's consulting and maintenance offerings but at a much larger agency scale.
- WebFX: Large SMB-focused digital marketing and web services firm offering website design, SEO, and ongoing digital marketing — addresses the same horizontal SMB pain points Workshed targets, but at an order-of-magnitude larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Workshed social profiles
Digital presenceWorkshed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Workshed leadership team
Management profileNumber of profiles
Profiles3 records
Workshed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Workshed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Workshed
What does Workshed do?
Workshed provides subscription-based WordPress website maintenance plans (Apprentice, Journeyman, and Master tiers) that bundle developer hours, premium hosting, CDN, SSL, security and performance updates, and managed DNS for small business clients. It also offers business coaching, hands-on consulting, and contracting services that help small business owners with operational improvements, training, and execution of marketing and technology tasks.
Is Workshed a public or private company?
Workshed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Workshed founded?
Workshed was founded in 1997. It employs 1 to 10 people.
Where is Workshed based?
Workshed is headquartered in Washougal, United States, in the North America region.
How does Workshed make money?
Four revenue lines are on record. WordPress Website Maintenance Subscriptions are the primary driver. The others are consulting Services, coaching Services and contracting Services.
Who are Workshed's main competitors?
Direct peers on record are WP Buffs, WP Site Care, Maintainn, ManageWP, FixRunner and Mainstreethost. Broad incumbents are WP Engine, GoDaddy Pro, Thrive Internet Marketing Agency and WebFX.
Does Workshed have an API?
No public API is recorded for Workshed.
What industry is Workshed in?
Workshed's product category is Web Design and Maintenance Services. Its primary akta.pro industry code is BPAEAKAO, Managed DevOps / Platform Operations (Run & Operate). Its NAICS code is 518 and its SIC code is 7371.