New Wave Energy

What New Wave Energy does

New Wave Energy is a privately held retail energy supplier operating in deregulated U.S. energy markets. It delivers electricity, natural gas, and renewable energy products to residential, commercial, and municipal customers across Delaware, Florida, Maryland, New Jersey, New York, Ohio, Pennsylvania, and Washington D.C., and is enrolled as a competitive supplier with more than 25 utility distribution companies including PSEG, PECO, BGE, PPL, National Grid, and PEPCO. The company's product surface spans four core lines: Electricity Supply, Natural Gas Supply, Community Solar (offering 5-10% bill savings via community distributed generation credits in New York), and the Municipal Energy Management Program (MEMP), a customized energy offering for cities, school districts, and public entities. Plan structures include Fixed Rate terms from 3 to 36 months, a market-based Variable Rate program, and the ReNEW Energy Program which pairs variable pricing with 100% renewable energy.

The business model is a commodity-margin retail supply model: revenue is generated via the spread between wholesale procurement and retail pricing, billed monthly on subscription or usage-based terms. Distribution mixes direct channels (website enrollment, phone sales at 1-855-998-WAVE, email, live chat) with channel sales through a dedicated broker portal and a municipal program targeted at public-sector procurement. Customer acquisition relies on a digital marketing footprint (Facebook, Instagram, X, LinkedIn), with an ESG layer delivered through a carbon-offsetting partnership with The Global Improvement Group.

The company has been absorbed into its parent, NextEra Energy Services, with the New Wave Energy brand, product pages, and contact channels now redirected to nexteraenergyservices.com; the Buffalo, NY headquarters remains the operational anchor. State-by-state regulatory licensure (Maryland IR-4180/IR-4179, New Jersey ESL-0262/GSL-0228, Ohio 17-1185E/17-579G, Pennsylvania A-2017-2626376/A-2015-2503679, D.C. EA2023-11/GA2023-07, Delaware PSC 24-0088) underscores the asset base and compliance overhead tied to operating across multiple jurisdictions.

Name

New Wave Energy

Legal name

New Wave Energy, LLC

Website

https://newwaveenergy.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

11–50 employees

Short description

New Wave Energy is a privately held retail electricity, natural gas, and renewable energy supplier serving residential, commercial, and municipal customers across deregulated U.S. markets in 7 states plus Washington D.C., now operating under its parent NextEra Energy Services.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Green/Carbon-Neutral Retail Supply (RECs/GoOs Bundled) (EUAGABAE)

Keywords

• Retail energy supply
• Electricity supply
• Natural gas supply
• Community solar
• Alternative energy supplier

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Electricity Supply: Retail electricity supply to residential and commercial customers across energy choice states. Offers fixed-rate, variable-rate, and renewable energy programs.
2. Natural Gas Supply: Retail natural gas supply to commercial and industrial customers. Provides fixed price and flexible supply solutions for risk management.
3. Community Solar: Community solar subscription services allowing customers to receive credits on their electric bill from shared local solar farms. Customers save 5-10% on monthly electricity bills.
4. Municipal Energy Management: Customized energy solutions for municipalities, school districts, and public entities including energy analysis and plan management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

New Wave Energy is a licensed retail alternative energy supplier providing electricity, natural gas, and renewable energy products to residential and commercial customers across energy choice markets in the United States. The company offers fixed-rate, variable-rate, 100% renewable, and community solar programs, as well as the Municipal Energy Management Program (MEMP) for cities, school districts, and public entities. Operations span 7 states plus Washington D.C. across 20+ utility territories.

Product overview

New Wave Energy is a licensed and approved retail electricity, natural gas, and renewable energy provider operating in energy choice markets across the United States. The company offers four core products: Electricity Supply, Natural Gas Supply, Community Solar, and Municipal Energy Plans. Customers can choose from various pricing programs including Fixed Rate (3-36 months), Variable Rate, and ReNEW Energy Program (100% renewable). The company serves Delaware, Florida, Maryland, New Jersey, New York, Ohio, Pennsylvania, and Washington D.C. through partnerships with various utility companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Electricity Supply Competitive retail electricity supply plans for commercial and residential customers, including fixed-rate, variable-rate, and 100% renewable energy options, served across utilities in Connecticut, Delaware, Illinois, Massachusetts, Maine, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Texas, and Washington D.C.
• Natural Gas Supply Retail natural gas supply for commercial and industrial businesses, offering fixed-price and flexible supply solutions for risk management. Available in Florida, Georgia, Illinois, Maryland, New Jersey, New York, Ohio, Pennsylvania, and Washington D.C.
• Community Solar Subscription service that partners with local solar farms to deliver 5-10% savings on monthly electricity bills through Community Distributed Generation (CDG) credits, with no upfront costs and no equipment to install. Available for residential and commercial customers in New York State, including renters and those unable to install rooftop solar.
• Municipal Energy Plans The Municipal Energy Management Program (MEMP) delivers customized energy solutions including energy analysis and plan management for cities, towns, counties, school districts, and other public entities, focused on budget predictability, transparent planning, and electricity and natural gas supply.

Quantifiable outcome

• 5-10% savings on monthly electricity bills for community solar participants
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Global Improvement GroupcoreStrategic or Co-development PartnerNew Wave Energy partners with The Global Improvement Group, a globally-recognized firm, to help energy consumers combat climate change. The partnership offers ways for consumers to voluntarily mitigate their carbon footprint through offsetting primarily via reforestation. This partnership supports New Wave Energy's environmental initiatives and allows customers to track their impact through metrics including trees planted, acres restored, and carbon offset.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Major Energy Electric Services: Retail electricity and natural gas supplier serving residential and commercial customers in deregulated markets along the U.S. East Coast and Midwest. Highly comparable size, footprint, and product mix.
• XOOM Energy: Retail electricity and natural gas supplier operating across many of the same deregulated U.S. states as New Wave Energy, targeting residential and small commercial customers with similar fixed/variable/renewable plan structures.
• Direct Energy: One of North America's largest retail electricity and natural gas suppliers serving residential and commercial customers across multiple U.S. deregulated states. Direct overlap with New Wave Energy's product set, customer segments, and energy-choice GTM.
• CleanChoice Energy: Retail supplier specializing in 100% renewable electricity to residential and commercial customers in multiple deregulated states. Closely comparable to New Wave Energy's ReNEW renewable product line and community solar offering.

Broad incumbents

• ENGIE Resources: U.S. retail arm of global utility ENGIE, supplying electricity and natural gas to commercial and industrial customers across deregulated states. Directly comparable product portfolio and target segments.
• Shell Energy: Global energy major with a U.S. retail electricity and natural gas supply arm serving commercial and industrial customers. Overlaps with New Wave Energy's commercial and natural gas supply products.
• Vistra Energy: Major U.S. power generator and retail electricity provider (TXU Energy, Dynegy, Homefield) operating across multiple deregulated states with both residential and commercial supply offerings.
• Constellation Energy: Major competitive electricity supplier with a national retail business serving C&I and residential customers in deregulated markets. Competes head-to-head with New Wave Energy on commercial supply contracts and renewable products.
• NRG Energy: Large U.S. retail energy provider (parent of Direct Energy, Green Mountain Energy) competing across residential and commercial retail electricity supply, including renewable products. Comparable at the customer-acquisition and product-portfolio level.

Regional players

• AEP Energy: Retail electricity supply arm of American Electric Power serving commercial and industrial customers primarily in AEP's footprint states, several of which overlap with New Wave Energy's licensed geographies (OH, PA).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NewWaveEnergyCo
• Facebookfacebook.com/NewWaveEnergy
• LinkedInlinkedin.com/company/new-wave-energy
• Instagraminstagram.com/newwaveenergyco

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Wave Energy