The Global Improvement Group

What The Global Improvement Group does

The Global Improvement Group is a privately held, Wisconsin-based environmental organization that converts carbon offset purchases into tree planting through a global network of reforestation partners. The company operates two primary go-to-market motions: (i) a direct-to-consumer e-commerce platform selling personal and family subscriptions at $5/month, $60/year, or $10 one-time, plus use-case products such as Flight Offset, Carbon Credits, and Plastic Credits; and (ii) a sales-led, consultation-driven corporate program that assesses company footprints (employees, energy, transportation, events) and implements per-vehicle, per-order, or per-night tree planting models for business partners. Customers span individual consumers, automotive dealerships (Subaru, Ford, Schwartz Mazda), apparel brands (Pit Viper), and lodging/hospitality partners through the Environmental Partner Program.

The underlying technology is a transparent, rule-based carbon offset calculator that uses average American emissions data (35,714.9 lbs CO2 per year) and tree carbon sequestration rates (679.7 lbs per tree lifetime) to derive a per-person tree count of roughly 5 trees per month. Operational execution is delivered through a network of established reforestation partners—Trees for the Future, Plant With Purpose, National Forest Foundation, One Tree Planted, Eden Reforestation Projects, and others—covering 42 countries and 215 projects with reported cumulative impact of 11,771 acres restored, 4,304.42M pounds of CO2 offset, 84,438 vehicles offset, and 80.76M air-travel miles offset.

The business model combines low-priced recurring consumer subscriptions (anchored at $5/month) with B2B partnership programs that carry higher contract values per partner, including the $1-per-night lodging model and per-vehicle/per-sale auto programs. The company is privately held with no disclosed external funding, 1-10 employees, and was previously known as Carbon Offset Company. In June 2024 it announced a strategic partnership with New Wave Energy to extend beyond tree planting into carbon-neutral energy solutions.

Name

The Global Improvement Group

Legal name

The Global Improvement Group

Website

https://globalimprovementgroup.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Global Improvement Group is a Wisconsin-based environmental organization that sells carbon offset subscriptions and corporate partnerships, converting revenue into tree planting through a global network of 215 reforestation projects across 42 countries for individuals, automotive dealers, hospitality partners, and eco-conscious businesses.

Ownership category

akta.pro rank

Product category

Carbon Offset Services

NAICS

Support Activities for Forestry (11531), Support Activities for Forestry (1153)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Project-Originated Carbon Credit Marketing & Offtake (Primary Market) (EUAGAIAC)

akta.pro secondary industries

Carbon Sequestration & Forest Carbon Credits (AFAMAMAA), Forest Carbon Projects & Ecosystem Services (Carbon Credits, Biodiversity) (IMAMAAAJ), Timberland Carbon & Natural Capital Project Development (Offsets/REDD+) (AFAMAKAH)

Keywords

• Carbon offset services
• Reforestation partnerships
• Tree planting subscriptions
• Corporate sustainability programs
• Environmental conservation services

Headquarters

HQ city

Herbster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Individual Subscription Plans: Monthly and annual subscription plans for personal carbon offset through tree planting. Personal Monthly at $5/month plants 5 trees; Personal Yearly at $60/year plants 60 trees. Auto-renewing subscriptions with certificate delivery.
2. Family/Team Plans: Multi-person subscription plans priced per individual ($5/month or $60/year) allowing families or teams to offset collectively with individual certificates.
3. One-Time Carbon Offset: Single purchase option for one month of carbon offset (5 trees for $10) for consumers preferring non-recurring commitment.
4. Corporate Carbon Offset Partnership: Customized business partnerships based on company footprint assessment. Options include full company offset consultation, per-sale/service contributions, or creative per-order carbon neutral programs.
5. Environmental Partner Program (Lodging): $1 per night booked model for lodging partners, generating one tree planted per night. Partners submit monthly reservation reports and receive marketing materials and impact certificates.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Global Improvement Group sells carbon offset subscriptions and partnership programs that fund tree planting through a global network of reforestation projects. Individual and family subscribers pay monthly or annual fees to plant a set number of trees, while businesses enroll in consultation-driven Carbon Offset Partnerships or an Environmental Partner Program that ties tree planting to bookings or sales.

Product overview

The Global Improvement Group is a carbon offset and reforestation company offering a portfolio of subscription-based offset products for individuals and businesses. The core offerings include Personal Monthly and Yearly Subscriptions ($5/month or $60/year, planting 5 trees per month or 60 annually), a 1-Month One-Time Offset ($10 for single purchase), and Family/Team Plans ($5/person/month). For businesses, the Carbon Offset Partnership Program provides consultation-based full footprint offsetting or per-order tree planting, while the Environmental Partner Program targets lodging businesses with a $1/night tree-planting initiative. The company also offers Carbon Credits and Plastic Credits as additional offset instruments, and Flight Offset for air travel emissions. The product ecosystem is tied to a global network of reforestation projects spanning 42 countries and 215+ projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Monthly Subscription Monthly carbon offset subscription at $5/month that plants 5 trees per month to offset an individual's carbon footprint based on the average American's annual emissions of 35,714.9 lbs of CO2, with monthly custom certificates and autopilot renewal.
• Personal Yearly Subscription Annual carbon offset subscription at $60/year that plants 60 trees yearly to offset an individual's annual carbon emissions, with custom certificate delivery.
• 1-Month Offset (One-Time) One-time payment option at $10 for a single month's worth of tree planting (5 trees planted once) for individuals wanting to try the service without a recurring commitment.
• Family/Team Plan Multi-person subscription option at $5/month per person (monthly) or $60/year per person, designed for families or teams wanting to collectively offset their carbon footprint with individual certificates per member.
• Carbon Offset Partnership Program Business consultation service that helps companies offset their entire carbon footprint through a questionnaire-based assessment of employee counts, energy usage, transportation, and events, with alternatives such as planting a tree per order.
• Environmental Partner Program Program for lodging/hospitality businesses that adds $1 per night booked to plant 1 tree, with a dashboard for tracking impact, marketing resources, and regional planting project support.
• Flight Offset Specific carbon offset service targeting air travel emissions, allowing individuals to offset the environmental impact of their flights through tree planting.

Quantifiable outcome

• 5 trees per month offsets 3,398.5 lbs of CO2, approximately 4 trees per month needed based on average 2,976.2 lbs monthly emissions
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• New Wave EnergycoreStrategic or Co-development Partner · 4 June 2024Strategic partnership announced June 4, 2024 to supply new solution for carbon neutral energy. Blog post titled 'New Wave Energy and The Global Improvement Group partner to supply a new solution for carbon neutral energy'.
• Trees for the FuturecoreStrategic or Co-development PartnerGlobal forestry partner in The Global Improvement Group's network of reforestation projects. One of several world-class reforestation organizations including Plant With Purpose, National Forest Foundation, One Tree Planted, and Eden Projects.
• Plant With PurposecoreStrategic or Co-development PartnerGlobal forestry partner contributing to The Global Improvement Group's network of reforestation projects across 42 countries.
• National Forest FoundationcoreStrategic or Co-development PartnerForestry partner for US National Forests projects including Malheur National Forest (Oregon), Okanogan-Wenatchee National Forest (Washington), and George Washington & Jefferson National Forest.
• One Tree PlantedcoreStrategic or Co-development PartnerGlobal reforestation partner, particularly active in British Columbia Canada restoration following 2017 wildfires.
• Eden Reforestation ProjectscoreStrategic or Co-development PartnerMangrove restoration partner for projects including Mozambique (Casa Partida site with 854 hectares capacity) and Madagascar.
• ERAminorStrategic or Co-development PartnerListed forestry partner in The Global Improvement Group's network of global reforestation partners.
• ARCminorStrategic or Co-development PartnerListed forestry partner in The Global Improvement Group's network of global reforestation partners.
• TreeFolksminorStrategic or Co-development PartnerListed forestry partner in The Global Improvement Group's network of global reforestation partners.
• Neighborhood ForestminorStrategic or Co-development PartnerListed forestry partner in The Global Improvement Group's network of global reforestation partners.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Patch: Carbon credit API platform enabling businesses to embed offset purchases into digital products and checkout flows. Comparable to TGIG's per-transaction B2B partnerships (e.g., Pit Viper per-order, lodging per-night).
• myclimate: Swiss climate-protection nonprofit selling carbon offsets to individuals and businesses, including flight and event offsets. Overlaps with TGIG's flight, individual, and business offset product lines.
• One Tree Planted: Nonprofit reforestation organization that is both a TGIG partner and a competing direct-to-consumer tree-planting fundraising brand. Compares on mission, partner network role, and tree-planting go-to-market.
• EcoCart: E-commerce checkout carbon offset plugin enabling merchants to add per-order offsets. Directly comparable to TGIG's Pit Viper 'one tree per order' partnership model.
• Eden Reforestation Projects: Major reforestation nonprofit (and TGIG partner) operating large-scale mangrove and forest restoration across multiple countries including Mozambique and Madagascar. Directly comparable delivery model and geography.
• Wren: Subscription-based carbon offset platform targeting individuals and families with monthly tree-planting and removal subscriptions. Closely mirrors TGIG's individual/family subscription model and per-tree framing.
• Terrapass: Long-standing US carbon offset retailer selling verified offsets to individuals and businesses. Competes directly with TGIG in the personal and business carbon offset subscription market.
• Trees for the Future: Nonprofit focused on agroforestry and tree planting in developing regions. Listed as a core TGIG forestry partner and operates comparable donation-based reforestation programs.
• Cloverly: Carbon offset API and platform for businesses to offer offsets at point of sale or per transaction. Directly comparable to TGIG's per-sale/per-night B2B partnership programs.

Emerging players

• Pachama: Tech-forward nature-based carbon credit marketplace using satellite monitoring. Partial overlap with TGIG on forest-based offsets but differentiated by verification technology and enterprise focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/theglobalimprovementgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Global Improvement Group