Point Across Media

What Point Across Media does

Point Across Media is a Seattle-based, privately held healthcare video production company founded circa 2010 by former television-news professionals, operating for 16 years with a small team of 1–10 employees. It produces video content for U.S. healthcare systems and senior living operators, including one-minute physician profile videos, patient testimonials, procedure explainers, service-line promotional videos, senior living virtual tours, social media clips, and facility virtual tours. Its production model combines a HIPAA-compliant workflow (with documented experience shooting in exam and operating rooms), an in-house online scheduling tool that minimizes physician time per shoot to roughly 30 minutes, and a national network of locally based videographers that eliminates client-side travel costs. Differentiated content comes from a long-running partnership with Nucleus Medical Media, the world's largest employer of graduate-degreed medical animators, which supplies 3D medical animations for anatomy, physiology, surgical procedures, and disease progression visuals integrated into physician-led procedure videos.

The company sells on a project-based, quote-priced professional services model with volume discounts and multi-year contract cadence for larger healthcare systems; pricing is not publicly disclosed. It targets enterprise healthcare marketing teams (e.g., Sanford Health, Stanford Children's Health, CHI Franciscan Health, John Muir Health, UC Davis Medical Center, MultiCare, Catholic Health, Evergreen Health, Western CT Health Network) directly through its website, an active blog, organic social channels, podcast appearances, and conference participation at events such as HMPS and SHSMD. The firm carries no disclosed outside funding, no parent organization, no app or API product, and no AI/ML capabilities of note; its competitive position is anchored on healthcare-domain specialization, a national distributed production footprint, and a multi-decade creative pedigree rooted in broadcast news storytelling.

Name

Point Across Media

Legal name

Point Across Media

Website

https://pointacrossmedia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Point Across Media is a Seattle-based healthcare video production firm that produces physician profiles, patient testimonials, procedure videos, and senior living tours for U.S. health systems using HIPAA-compliant workflows, a national local-videographer network, and 3D medical animations via its Nucleus Medical Media partnership.

Ownership category

akta.pro rank

Product category

Healthcare Video Production Services

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)

Keywords

• Healthcare video production
• Physician profile videos
• Patient testimonial videos
• 3D medical animation
• Healthcare content marketing

Headquarters

HQ city

Wilson Creek

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Video Production Services: Professional video production services for healthcare systems including physician profiles, patient testimonials, procedure videos, senior living tours, service line videos, and social media content. Project-based engagements with volume pricing available for larger healthcare systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Point Across Media creates healthcare video content that strengthens the connection between patients, physicians, and healthcare systems. The company produces physician profile videos, patient testimonials, procedure explanation videos with 3D medical animation, senior living virtual tours, service line videos, social media videos, and facility virtual tours for healthcare organizations. It delivers projects end-to-end through a national network of local videographers, an online scheduling tool that coordinates physicians and clinic managers, and HIPAA-compliant production workflows that require approximately 30 minutes of physician time per video.

Product overview

Point Across Media is a healthcare video production company offering a comprehensive suite of video services designed to help healthcare systems connect physicians with patients. The core offering includes Physician Profile Videos, Patient Testimonial Videos, Procedure Videos, Senior Living Video Tours, Service Line Videos, Social Media Videos, and Virtual Tours—all specifically tailored for healthcare settings. The company operates a national network of local videographers and uses an efficient production process that requires only 30 minutes of physician time per video. A key differentiator is the integration of 3D medical animations through a partnership with Nucleus Medical Media, which enhances procedure and educational videos with high-quality medical visualizations. Videos are optimized for SEO/SEM, mobile, and social media platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Physician Profile Videos One-minute profile videos that bring physician directories to life, showcasing physician personality, expertise, and bedside manner to help patients find the right doctor. Designed for healthcare system provider directories and websites.
• Patient Testimonial Videos Testimonial videos highlighting patient stories and unique journeys to increase the comfort level of potential patients and build trust for healthcare brands.
• Procedure Videos Procedure explanation videos that combine physician explanations with patient b-roll and high-quality 3D medical animation to help patients understand complex medical procedures.
• Senior Living Video Tours Video tours that showcase senior living communities using drone footage to help families make decisions about senior care placement.
• Service Line Videos Videos promoting key healthcare service lines through physician interviews and team showcase, highlighting how care teams work together to provide comprehensive care.
• Social Media Videos Short captioned video clips tailored for social media platforms such as Facebook, Instagram, YouTube, and LinkedIn, designed to attract patients, increase engagement, and build trust.
• Virtual Tours Video walk-throughs with drone footage and voiceover that showcase healthcare facilities to potential patients, residents, or visitors who cannot tour in person.
• 3D Medical Animation High-quality 3D medical animations depicting human anatomy, physiology, surgical procedures, and disease progressions, delivered through the partnership with Nucleus Medical Media for use in procedure and service line videos.

Quantifiable outcome

• 70% or higher video view length indicates engaged viewers likely to book appointments
• +5 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Nucleus Medical MediacoreTechnology or Integration · 1 April 2021Partnership designed to strengthen the connection between patients and providers at critical moments in the care journey. Combines Point Across Media's video storytelling with Nucleus Medical Media's 3D medical animation expertise. Particularly impactful for high-value service lines such as orthopedics, cardiology, and oncology. Nucleus Medical Media is the largest employer of graduate-degreed medical animators, illustrators, and medical writers in the world.
• Nucleus Medical MediacoreTechnology or Integration · 1 January 20194-year partnership for high-quality 3D medical animations. Nucleus animations depict human anatomy, physiology, surgical procedures, and disease progressions. Team of medical experts check and double-check output ahead of each deliverable. The combination of physician explanations and 3D animation results in highly useful video content for patients.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Healthcare Success: Full-service healthcare marketing agency that produces video content (physician profiles, patient testimonials, service line promotions) for hospitals and health systems. Directly comparable to Point Across Media in target customer, deliverable mix, and sales motion to healthcare marketing leaders.
• Practice Builders: Healthcare marketing agency producing video content, websites, and patient acquisition campaigns for medical practices and specialty groups. Comparable in its video-first service mix and sales motion targeting healthcare decision-makers.
• StudioPMG: Healthcare and medical marketing agency producing video, digital, and patient engagement content for hospitals and physician practices. Comparable in vertical specialization, customer profile, and emphasis on video content for provider directories and service lines.
• Wax Custom Communications: Healthcare marketing agency that produces video, branding, and patient engagement content for hospitals and healthcare organizations. Directly comparable in vertical specialization and reliance on creative content production as its core deliverable.
• Smith & Jones: Healthcare-exclusive creative and marketing agency producing TV, video, and digital content for hospitals, health systems, and physician practices. Comparable in its healthcare-only positioning and emphasis on storytelling-led patient acquisition campaigns.
• Coffey Communications: Healthcare-focused content and marketing firm specializing in patient education videos, service line promotion, and physician content for hospital systems. Comparable in its deep health-system customer base and emphasis on educational video content.
• Define Media Group: Healthcare-focused video production and marketing agency producing physician, patient, and procedure videos for hospitals and health systems. Closely comparable in service mix, customer base, and specialization in healthcare-only video storytelling.

Broad incumbents

• Catalyst by EVERSANA: Healthcare marketing agency within the broader EVERSANA commercialization platform. Comparable in healthcare-only client base and creative content production, though it operates as part of a larger pharma services portfolio rather than as an independent specialist.
• PatientPop (Tebra): Practice growth and patient engagement platform that includes video as part of its broader healthcare marketing and front-office software stack. Comparable in selling to healthcare providers to drive patient acquisition, though it bundles video with a much wider product portfolio.

Emerging players

• MedBridge: Healthcare education and patient engagement platform producing video content for clinical training and patient education. Comparable in its production of medical procedure and educational video content, though its primary customer is clinical staff and payors rather than health system marketing teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pointacross
• YouTubeyoutube.com/user/PointAcrossMedia
• Facebookfacebook.com/pointacrossmedia
• LinkedInlinkedin.com/company/point-across-media
• Instagraminstagram.com/pointacrossmedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Point Across Media