What At Your Pace Online does

At Your Pace Online (AYPO) is a privately held, founder-operated online education company founded in 2011 and headquartered in Orlando, Florida, with operations supported by 1-10 employees. The company delivers state-approved pre-license training and continuing education for licensed professionals across all 50 U.S. states, organized through a portfolio of 13 specialized sub-brand websites covering contractors and trades (electricians, HVAC, plumbers, gas fitters, elevator constructors), real estate and mortgage loan originators, insurance producers, water and wastewater operators, auto dealers, tax preparers and enrolled agents, drivers (traffic school), and HR compliance. The core platform at atyourpaceonline.com aggregates course discovery and login by trade and state, while vertical microsites handle SEO-targeted acquisition for each profession. The technical stack is a proprietary learning management system that delivers multimedia content (video, slides, AnimateRS animated content, interactive quizzes) and, since 2020, an in-house online proctoring system approved by the Texas Real Estate Commission for pre-license exams.

The business model is predominantly direct-to-consumer, pay-per-course, with one-time per-license-cycle purchases priced by state, trade, and course type rather than subscription. Revenue is supplemented by a 15% affiliate referral program, phone-based sales support (877-724-6150), and a small corporate/group training channel. The customer base is a long tail of individual licensed professionals and very small businesses (e.g., individual real estate brokers renewing in Illinois, individual insurance producers completing CE hours) — no named enterprise anchors are disclosed. Marketing is primarily organic: SEO-optimized state-and-trade course pages, an affiliate network spanning target industries, and a Facebook/Google review presence (4.6 and 5.0 star averages).

Scale metrics reported by the company include 415,207 cumulative courses sold, 151,469 five-star reviews across the platform, 285 state regulatory approvals, and course offerings spanning 300+ markets. The company has historically been bootstrapped with no venture or private equity backing disclosed, expanding incrementally through new verticals and new state approvals rather than acquisitive growth. Strategic direction since 2017 has emphasized extending into federally regulated verticals (IRS-approved tax CE, NMLS-approved MLO CE), pandemic-driven online proctoring capability, and post-2020 moves into corporate training and HR compliance — pointing to a deliberate broadening from individual CE buyers toward employer-funded training budgets while preserving the multi-brand, capital-light operating model.

Name

At Your Pace Online

Legal name

At Your Pace Online

Website

https://atyourpaceonline.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

At Your Pace Online (AYPO) is a privately held online education company that delivers state-approved pre-license training and continuing education to licensed professionals across all 50 U.S. states via 13 vertical-specific sub-brand portals covering contractors, trades, real estate, insurance, water operators, auto dealers, tax preparers, drivers, and HR compliance.

Ownership category

akta.pro rank

Product category

Online Professional Continuing Education

NAICS

Professional and Management Development Training (611430), Technical and Trade Schools (6115), Automobile Driving Schools (611692)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE) (EDAAALAJ), Insurance (EDAAAPAH), Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN)

Keywords

• Online continuing education
• Professional license training
• State-approved courses
• Pre-license certification
• Trades continuing education

Headquarters

HQ city

Grants Pass

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Course Sales: One-time purchase model for individual continuing education and pre-license training courses. Customers pay per course based on their state and trade requirements. The company sells courses directly to licensed professionals needing to maintain or obtain their licenses.
2. Affiliate Referrals: 15% commission earned on sales referred through affiliate partner links. Affiliates share their unique links with contacts in target industries who may need continuing education courses.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

At Your Pace Online is an online education company that sells state-approved professional continuing education and pre-license training courses to individual licensed professionals across all 50 U.S. states. Courses span trades (electricians, HVAC, plumbers, gas fitters), contractors, real estate, insurance, water operators, tax preparers, auto dealers, driver safety, and HR compliance, delivered via a self-paced multimedia learning platform with proprietary proctoring.

Product overview

At Your Pace Online (AYPO) is an online education company operating as a multi-sub-brand platform with a network of 13 specialized training portals, offering state-approved professional continuing education and pre-license training across all 50 U.S. states. The core platform at atyourpaceonline.com serves as the central hub while specialized sub-brands handle distinct verticals: TradesmanCE.com covers electrician, HVAC, plumbing, and gas fitter trades; AYPORealEstate.com handles real estate and mortgage loan originator education; eInsuranceTraining.com provides insurance producer training; TaxCE.com offers IRS-approved tax preparer and enrolled agent courses; AYPOTech.com delivers water operator certification; OnlineAutoDealerEd.com serves auto dealers; YourPace.com provides driver safety training; and state-specific platforms (CCBLicense.com for Oregon, VAContractorTraining.com for Virginia, MIContractorTraining.com for Michigan, WIContractorTraining.com for Wisconsin) address regional licensing requirements. Additional offerings include HR compliance training (AYPOCompliance.com), corporate training services, an affiliate referral program, and an annual scholarship program. All courses incorporate video, slides, animation, and interactive quizzes, delivered by trade professionals using latest technology, with state approvals from over 285 regulatory bodies across all 50 states.

Differentiator

Problem solved

Functional benefit

Brands

• YourPace.com: Online driver safety programs including courses to remove points from driving record, drop insurance rates, or dismiss tickets
• TaxCE.com
• OnlineAutoDealerEd.com
• AYPOTech.com
• AYPORealEstate.com
• eInsuranceTraining.com
• TradesmanCE.com
• CCBLicense.com
• VAContractorTraining.com
• MIContractorTraining.com
• WIContractorTraining.com
• AYPOCompliance.com

Products and services

• TradesmanCE.com State-approved continuing education platform for electricians, HVAC technicians, plumbers, and gas fitters across nearly all U.S. states, offering courses tailored to individual state licensing requirements.
• OnlineAutoDealerEd.com State-approved auto dealer training platform offering both pre-license training for those seeking licenses and continuing education for existing licensees in California, Florida, Oregon, and other states.
• eInsuranceTraining.com State-approved insurance producer training platform offering pre-license and continuing education courses across all 50 states, covering property and casualty, life and disability, and personal lines.
• AYPORealEstate.com State-approved real estate education platform offering pre-license, continuing education, and exam prep courses for salespersons, brokers, and mortgage loan originators across 35+ states.
• AYPOTech.com State-approved water operator continuing education platform covering water treatment, distribution, and related certifications across 40+ states, taught by Level 5 operators with over 20 years of experience.
• TaxCE.com IRS-approved continuing education provider for tax professionals and enrolled agents, offering courses for Federal Filing Requirements, AFSP-credentialed tax preparers, and state-specific packages for California and Oregon.
• YourPace.com State-approved online driver safety platform offering courses to remove points from driving records, reduce insurance rates, or dismiss tickets, featuring video, slides, animation, and interactive quizzes in states including Indiana, Wisconsin, Texas, Virginia, and Tennessee.
• CCBLicense.com Oregon Construction Contractors Board (CCB) approved training platform offering pre-license and continuing education courses for Oregon contractors, including 16-hour pre-license training and building code courses.
• VAContractorTraining.com

Quantifiable outcome

• 415,207 courses sold
• +3 more outcomes

Named customers4 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Oregon Health Authority - Lead-Based Paint ProgramcoreStrategic or Co-development Partner · 1 June 2021Partnership to offer state licensing exams online for the Lead-Based Paint Program. This partnership expanded AYPO's offerings to include online exam delivery for lead-based paint certification in Oregon, providing additional convenience for students.
• UPHCA (Utah Plumbing, HVAC, and Water Softener Contractors Association)minorStrategic or Co-development PartnerPartnership under which AYPO's online courses are approved to meet continuing education requirements for Plumbing, HVAC, and Water Softener contractors in Utah. AYPO operates as an approved provider under this partnership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McKissock Learning: McKissock offers state-approved online continuing education for real estate, appraisal, and insurance professionals — closely comparable to AYPO's real estate and insurance CE sub-brands in customer, content, and regulatory model.
• 360training (Colibri Group): 360training is a direct competitor operating a multi-vertical online CE platform covering real estate, insurance, financial services, trades, OSHA, and other regulated professions across U.S. states — substantially overlapping with AYPO's vertical footprint, regulatory model, and self-serve online delivery.
• The CE Shop (Colibri Group): The CE Shop is a leading online real estate and licensing CE provider; it directly overlaps AYPORealEstate.com and AYPO's insurance CE verticals in offering state-approved online courses to licensed professionals.
• WebCE: WebCE delivers state-approved online insurance CE, securities licensing, and financial services training; directly comparable to AYPO's insurance and tax CE verticals in product and target buyer.
• Learn2Serve (Texas Alcoholic Beverage Commission / 360training): Learn2Serve provides state-mandated online training for food handlers, alcohol sellers, and other regulated roles — comparable in self-serve, state-approved CE delivery to AYPO's trades and contractor training.
• Allied Real Estate Schools: Allied provides online pre-license and continuing education for real estate, mortgage, and insurance professionals — directly comparable to AYPORealEstate.com and AYPO's mortgage loan originator CE offering.
• Real Estate Express (Colibri Group): Real Estate Express is an online real estate pre-license school offering state-approved courses across many U.S. states — competing head-to-head with AYPORealEstate.com and VAContractorTraining.com-style state-approved pre-license training.

Broad incumbents

• Kaplan Professional (Kaplan Inc.): Kaplan offers CE and pre-license programs for financial services, real estate, and insurance under a large, multi-product umbrella brand; comparable to AYPO in regulated professional CE but broader in scope and substantially larger in resources.
• Vector Solutions: Vector Solutions is a large compliance, safety, and professional development training platform with regulated and CE offerings overlapping AYPO's HR compliance and trades segments; broader portfolio but overlapping buyer.

Emerging players

• CareerStep: CareerStep offers online career-track and certification training programs including healthcare and trades-adjacent offerings; partial overlap with AYPO's regulated workforce training and similar online self-serve delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atyourpaceonline
• Xx.com/aypo_ce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about At Your Pace Online