Beyond Surface Technologies
Beyond Surface Technologies AG is a Swiss specialty chemicals company that develops bio-based textile surface treatments under the miDori brand, replacing petroleum-derived chemicals with plant- and algae-derived formulations for global apparel, sportswear, and home textile brands.
- Company typePrivate
- Founded2008
- HeadquartersMuttenz, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Beyond Surface Technologies does
Beyond Surface Technologies AG (BST) is a Swiss specialty chemicals company headquartered in Muttenz, Switzerland, founded in 2008. The company develops and commercializes bio-based textile surface treatment chemicals under the registered miDori® trademark, formulated from plant seeds, natural waxes, and micro algae. These formulations are designed as drop-in replacements for petroleum-derived textile chemicals — including wicking agents, water repellents, dye fixatives, soil release treatments, and durable performance finishes — with the explicit positioning of eliminating PFAS, phthalates, heavy metals, and formaldehyde from apparel and home textile products.
BST's product portfolio spans miDori WA (bioWick wicking), miDori WP 3.0 (water repellency), miDori SP 3.0 (soil release), miDori DP 1.0 (durable performance), and miDori RP 2.0 (renewable performance), complemented by the WNDR Phase Series launched in June 2023. The company sells these proprietary formulations through direct enterprise sales to global apparel, sportswear, and home textile brands, with named adopters including Patagonia, Pangaia, GANT, Coyuchi, Tchibo, and the Tommy Hilfiger / Lewis Hamilton sustainability collection.
The revenue model operates through direct B2B supply of proprietary chemical treatments that are incorporated into brand partners' manufacturing processes; one source references licensing/royalty mechanics, though pricing and contract terms are not publicly disclosed. BST is privately held with no disclosed institutional funding rounds, operates with 11-50 employees, and is led by Co-Founder and CEO Matthias Foessel alongside Controller Urs Hasler. The business is exposed to secular tailwinds from tightening textile chemical regulation and brand-level sustainability commitments, but the absence of disclosed revenue, customer count beyond the named six, and any institutional capital base limits visibility into commercial scale.
Beyond Surface Technologies firmographics
Firmographics- Name
- Beyond Surface Technologies
- Legal name
- Beyond Surface Technologies AG
- Website
- https://beyondst.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beyond Surface Technologies AG is a Swiss specialty chemicals company that develops bio-based textile surface treatments under the miDori brand, replacing petroleum-derived chemicals with plant- and algae-derived formulations for global apparel, sportswear, and home textile brands.
- Ownership category
- akta.pro rank
Beyond Surface Technologies industry classification
Industry- Product category
- Bio-based Textile Chemicals
- NAICS
- Fabric Coating Mills (313320), Textile and Fabric Finishing and Fabric Coating Mills (3133), Chemical Manufacturing (325)
- SIC
- Miscellaneous Chemical Products (2890), Industrial Organic Chemicals (2860)
- akta.pro primary industry
- Coating & Finishing Chemicals Application (Resins/Softening/Water-Repellent/FR/Antimicrobial) (IMAOACAD)
- akta.pro secondary industries
- Biobased, Compostable & Low-Impact Material Innovation (Bio-polymers/Dope Dyeing) (IMAOAMAM), Wastewater, Chemical & Dyehouse Sustainability Solutions (ZLD/Treatment/Chemical Substitution) (IMAOAMAI)
Keywords
Where Beyond Surface Technologies is headquartered
LocationHeadquarters
- HQ city
- Muttenz
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Beyond Surface Technologies business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Operations, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Green Chemistry Textile Treatments: BST generates revenue through the sale of bio-based chemical treatments (miDori product line) to apparel and textile brands. The company supplies proprietary formulations for wicking, soil release, water repellency, and durable performance applications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Beyond Surface Technologies product offering
Product offeringCore offering
Beyond Surface Technologies AG develops and sells bio-based chemical treatments for textile surface effects under the miDori brand. Its products include wicking agents, water repellents, dye fixatives, printing treatments, and durable/renewable performance treatments that replace petroleum-derived chemicals (PFAS, phthalates, heavy metals, formaldehyde) with formulations derived from plant seeds, natural waxes, and micro algae for sportswear, outdoor apparel, and home textile applications.
Product overview
Beyond Surface Technologies AG offers a portfolio of green chemistry solutions for textile surface effects under the miDori brand. The product line includes miDori WA (bioWick wicking agents), miDori WP (water repellents), miDori DP (dye fixatives), miDori SP (printing treatments), and miDori RP (performance treatments). The company also launched the WNDR Phase Series in 2023. These products replace petroleum-derived chemicals with bio-based alternatives derived from plant seeds, natural waxes, and micro algae for applications in sportswear, outdoor apparel, and home textiles.
Differentiator
Problem solved
Functional benefit
Brands
- miDori: A trademark of Beyond Surface AG, representing the company's product line of bio-based textile surface treatment technologies including miDori WA (biowick), miDori SP (softener), miDori WP (water repellent), miDori DP (durable protection), and miDori RP (refresh) products.
Products and services
- miDori WA 1.0 Bio-based wicking additive for textile moisture management that draws perspiration away from the skin, formulated with 100% bio carbon content derived from natural/algae sources.
- miDori WP 3.0
Quantifiable outcome
- 100% bio carbon content in miDori WA formulation
Companies that use Beyond Surface Technologies
Customer profileNamed customers6 records
Segments1 record
Ideal customer profiles1 record
Beyond Surface Technologies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Beyond Surface Technologies partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and major.
- PangaiacorePangaia features miDori WA bioWick in their sustainable textile products. Pangaia is a materials science company creating sustainable apparel using innovative natural materials. This partnership demonstrates miDori technology adoption by a sustainability-focused brand.
- CoyuchicoreCoyuchi maintains a continued partnership with BST, adopting miDori technology for plant-based softeners and treatments in their organic home textiles. The partnership supports Coyuchi's goal of zero toxic chemicals.
- PatagoniacorePatagonia features miDori bioWick in their wicking additives for sustainable performance products. Patagonia's adoption of miDori technology reflects their commitment to eliminating toxic chemicals from their supply chain.
- TchibomajorTchibo features miDori WA 1.0 in their 'stay-green-active' sustainable textile program. Tchibo is a major European retailer with private-label apparel lines.
- GANTmajorGANT adopted miDori technology for their 'pure-prep' sustainable product line. GANT is a Swedish fashion retailer targeting the premium casual segment.
- Tommy Hilfiger/Lewis HamiltonmajorTommy Hilfiger partnered with Formula 1 driver Lewis Hamilton on a sustainability-focused collection featuring miDori bioWick technology. This collaboration brought BST technology to a high-profile fashion and motorsport partnership.
Recent moves6 records
Expansion highlights4 records
Beyond Surface Technologies competitors and assessment
Company assessmentDirect peers
- Schoeller Technologies: Swiss-headquartered developer of branded textile technologies (e.g., 3XDRY, Coolmax, Ecorepel bio-based water repellency) licensed and sold to apparel brands — directly comparable to BST's branded-licensing-plus-trademark model.
- HeiQ Materials: Swiss-based specialty chemistry company developing functional textile finishes (cooling, antimicrobial, moisture management) sold to global apparel brands — directly comparable to BST in geography, product type, and B2B brand-supplier model.
- Sciessent: US-based provider of textile performance and sustainability chemistries (antimicrobial, anti-odor, water repellent) sold to global apparel brands — comparable B2B technology-supplier model targeting similar sustainability use cases.
Broad incumbents
- Huntsman Textile Effects: Established global supplier of textile dyes and auxiliaries (repellents, softeners, wicking finishes) sold to apparel and home textile brands — direct category overlap and the dominant incumbent that BST competes against for finishing-chemical share.
- Rudolf Group: German-headquartered specialty chemical manufacturer producing textile auxiliaries and finishing chemicals (water repellents, softeners, wicking agents) for global apparel brands — same product categories and supply model as BST.
- CHT Group: Specialty chemicals company offering textile auxiliaries, silicone-based softening and finishing agents, and functional coatings for apparel and technical textiles — overlapping product portfolio with BST.
- Archroma: Global specialty chemicals supplier offering textile dyes, auxiliaries, and finishes including PFAS-free and bio-based ranges. Comparable as a broad incumbent in textile finishing chemicals pursuing the same sustainability positioning as BST.
- Pulcra Chemicals: Global supplier of specialty chemicals for fiber and textile processing including surfactants, softeners, and durable finishes — competes in the same textile finishing chemistry category.
Regional players
- APT (Applied Performance Textiles): Regional textile finishing and chemical-application firms serving European apparel brands — comparable downstream chemistry-application activity relevant to BST's finishing positioning.
Emerging players
- Sciessent / Thomson Research Associates: Smaller specialty chemistry firms developing bio-based and PFAS-free textile finishes — emerging competitors in the same niche as BST.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Beyond Surface Technologies social profiles
Digital presenceBeyond Surface Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Surface Technologies leadership team
Management profileNumber of profiles
Profiles2 records
Beyond Surface Technologies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Surface Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Surface Technologies
What does Beyond Surface Technologies do?
Beyond Surface Technologies AG develops and sells bio-based chemical treatments for textile surface effects under the miDori brand. Its products include wicking agents, water repellents, dye fixatives, printing treatments, and durable/renewable performance treatments that replace petroleum-derived chemicals (PFAS, phthalates, heavy metals, formaldehyde) with formulations derived from plant seeds, natural waxes, and micro algae for sportswear, outdoor apparel, and home textile applications.
Is Beyond Surface Technologies a public or private company?
Beyond Surface Technologies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beyond Surface Technologies founded?
Beyond Surface Technologies was founded in 2008. It employs 11 to 50 people.
Where is Beyond Surface Technologies based?
Beyond Surface Technologies is headquartered in Muttenz, Switzerland, in the Europe region.
How does Beyond Surface Technologies make money?
One revenue line is on record: green Chemistry Textile Treatments.
Who are Beyond Surface Technologies's main competitors?
Direct peers on record are Schoeller Technologies, HeiQ Materials and Sciessent. Broad incumbents are Huntsman Textile Effects, Rudolf Group, CHT Group, Archroma and Pulcra Chemicals. APT (Applied Performance Textiles) is listed as a regional player. Sciessent / Thomson Research Associates is listed as an emerging player.
Does Beyond Surface Technologies have an API?
No public API is recorded for Beyond Surface Technologies.
What industry is Beyond Surface Technologies in?
Beyond Surface Technologies's product category is Bio-based Textile Chemicals. Its primary akta.pro industry code is IMAOACAD, Coating & Finishing Chemicals Application (Resins/Softening/Water-Repellent/FR/Antimicrobial), with a secondary code of IMAOAMAM, Biobased, Compostable & Low-Impact Material Innovation (Bio-polymers/Dope Dyeing). Its NAICS code is 313320 and its SIC code is 2890.