MIRAI
MIRAI Co., Ltd. is a Japanese artificial light-type plant factory operator and equipment vendor that designs, sells, and operates MGR Series cultivation systems and produces pesticide-free vegetables for commercial food service customers domestically and internationally.
- Company typePrivate
- Founded2004
- HeadquartersToshima, Japan
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What MIRAI does
MIRAI Co., Ltd. (MIRAI株式会社) is a Japanese agricultural technology company specializing in artificial light-type plant factory systems, founded in September 2004 and currently operating as a 100% subsidiary of Masaru Industries Ltd. since December 2015. The company sells proprietary MGR Series cultivation equipment and MGR-A Series auxiliary equipment, designs plant factories end-to-end, and produces and sells pesticide-free vegetables (Frillice, Basil, Greenleaf, Romain) from its own Kashiwanoha Factory in Chiba Prefecture and Tagajo Factory in Miyagi Prefecture. Its technology stack centers on LED-based cultivation equipment optimized through two decades of operating experience, supplemented by a remote web monitoring system built on Infocorpus's SensorCorpus IoT platform for environmental control and predictive maintenance.
The company's business model combines hardware sales, professional consulting, recurring subscription monitoring, and direct vegetable sales. Equipment projects are typically large, multi-year contracts with international partners in markets with climate or food security constraints, including Norway (ONNA Greens AS), Russia (ATB Co.), Mongolia (SHG), Tajikistan (ZIRA), and the Philippines. Vegetable production is sold directly to commercial food service customers in Japan (50+ food-related companies as of 2017). The go-to-market is enterprise field sales supplemented by channel partnerships (notably CHIYODA CORPORATION for engineering and harsh-climate markets), industry events (GreenTech Amsterdam, International Plant Factory Symposium), and earned media (Nikkei, WIRED).
MIRAI differentiates primarily through its accumulated operational know-how from managing own factories, with approximately 200 documented factors affecting vegetable cultivation, and a track record of supporting plant factory projects in 5 countries, 7 companies, and 9 locations. The company is led by CEO Yoshio Shiina (also CEO of parent Masaru Industries) and President Nagateru Nozawa, with capital of 75.5 million JPY and 51-100 employees.
MIRAI firmographics
Firmographics- Name
- MIRAI
- Legal name
- MIRAI株式会社 (MIRAI Co., Ltd.)
- Website
- https://miraigroup.jp
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MIRAI Co., Ltd. is a Japanese artificial light-type plant factory operator and equipment vendor that designs, sells, and operates MGR Series cultivation systems and produces pesticide-free vegetables for commercial food service customers domestically and internationally.
- Ownership category
- akta.pro rank
MIRAI industry classification
Industry- Product category
- Indoor Agriculture / Vertical Farming Technology
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
- akta.pro secondary industry
- Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL)
Keywords
Where MIRAI is headquartered
LocationHeadquarters
- HQ city
- Toshima
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
MIRAI business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Plant Factory Equipment Sales: Sale of MGR series cultivation equipment and MGR-A series auxiliary equipment to plant factory operators, including overall factory design and installation support.
- Vegetable Production and Sales: Production and sale of high-quality vegetables (Frillice, Basil, Greenleaf, Romain) grown in own plant factories, targeting commercial food service and retail customers.
- Plant Factory Consulting Services: Consulting services for plant factory business including factory operation consulting, production planning, business planning, and operational support during startup phase.
- Remote Monitoring Services: Remote monitoring system service using SensorCorpus IoT platform, providing fixed monthly fee for data visualization, predictive maintenance, and environmental control support.
- Operational Support Services: Ongoing operational and cultivation support including staff training, troubleshooting during startup, and knowledge sharing from successful and challenging case studies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom equipment pricing based on customer requirements and factory scale |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
MIRAI product offering
Product offeringCore offering
MIRAI fundamentally sells artificial light-type plant factory systems: it designs, manufactures, and sells MGR Series cultivation equipment and MGR-A Series auxiliary equipment, provides factory-operation and business-planning consulting, and produces and sells its own pesticide-free plant factory vegetables (Frillice, Basil, Greenleaf, Romain) to commercial food-service customers. It also offers a recurring remote web monitoring DX Service for ongoing factory oversight.
Product overview
MIRAI operates as a comprehensive plant factory company offering both hardware products and services. The core product portfolio includes the MGR Series cultivation equipment and MGR-A Series auxiliary equipment for artificial light-type plant factories, complemented by high-quality vegetable production (Frillice, Basil, Greenleaf, Romain). The company provides three integrated service pillars: plant factory equipment sales, business planning consulting, and cultivation/operation support. Additionally, MIRAI offers a remote web monitoring system (DX Service) built on the SensorCorpus IoT platform for environmental control and predictive maintenance.
Differentiator
Problem solved
Functional benefit
Products and services
- MGR Series Cultivation Equipment (栽培設備MGRシリーズ) Proprietary plant factory cultivation equipment for artificial light-type (fully closed) plant factories, optimized through years of MIRAI's self-operated factory experience. Sold to operators establishing or scaling plant factories domestically or internationally.
- MGR-A Series Auxiliary Equipment (付帯設備MGR-Aシリーズ) Auxiliary and peripheral equipment for plant factory systems, complementary to the MGR Series cultivation equipment. Sold to plant factory operators alongside main cultivation equipment.
- Plant Factory Vegetables — Frillice, Basil, Greenleaf, Romain (高品質な野菜) High-quality, pesticide-free, uniformly sized plant factory vegetables (Frillice, Basil, Greenleaf, Romain) grown in MIRAI's self-operated artificial light-type plant factories. Features 95%+ edible ratio, stable year-round supply and pricing, and minimal washing required. Sold to commercial food service customers and food processors.
- Plant Factory Equipment Sales (植物工場装置販売) Sale of optimized plant factory equipment based on MIRAI's self-operated factory experience, including factory design, manufacturing, and installation support for domestic and international plant factory operators.
- Plant Factory Business Planning (事業プランニング) Consulting service for plant factory business establishment, leveraging MIRAI's industry pioneer expertise to advise companies in domestic and international markets.
- Cultivation and Operation Support (栽培・運営支援) Factory operation consulting designed to maximize productivity and reduce costs, utilizing knowledge from MIRAI's self-operated plant factories and market development. Covers staff training, troubleshooting during startup, and knowledge sharing from successful and challenging case studies.
- Remote Web Monitoring System (DX Service) Recurring remote monitoring service for plant factories built on the SensorCorpus IoT platform from Infocorpus Inc. Provides temperature, humidity, and equipment sensor visualization; predictive maintenance alerts; and business numerical management for plant factory sites.
Quantifiable outcome
- 50-100x higher production efficiency per land area compared to traditional agriculture
- +4 more outcomes
Companies that use MIRAI
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
MIRAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
MIRAI partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ZIRA (Fifty Five Group) - TajikistancoreMOU signed December 19, 2025 at Tajikistan-Japan Business Forum for Tajikistan's first commercial artificial-light plant factory. Currently in feasibility study phase including candidate site layout proposals, production planning, sanitary zoning planning, infrastructure review, business planning support, water quality verification, and market research support.
- Philippines Company - ManilacoreMOU for establishing Philippines' first large-scale commercial plant factory. Basic planning consulting support currently underway. Planned production includes romaine lettuce, frill lettuce, arugula, basil, and baby leaf varieties. Equipment installation scheduled for 2026-2027.
- SHG - MongoliaminorConsulting support for factory relocation since 2023, including production planning, layout and sanitary zoning, HVAC and dehumidification simulation, business plan development incorporating yield performance. Second project with food-service startup for small-scale plant factory installation.
- ONNA Greens AScoreEquipment sales agreement for fully closed artificial light-type plant factory. Phase 1: 560 kg/day leaf lettuce production near Oslo, Norway (shipping started March 2022). Phase 2: 700 kg/day leaf lettuce + 50 kg/day herbs (shipping from spring 2023). MIRAI provides equipment sales, factory operation support, production planning, troubleshooting, and remote monitoring system. Ongoing web meetings and support for approximately 2 years during startup phase.
- CHIYODA CORPORATIONcoreBusiness partnership agreement signed February 1, 2019 for closed type artificial light vertical farming business. CHIYODA CORPORATION provides labor-saving hardware development and engineering capabilities suitable for countries with severe climate environments. MIRAI contributes plant factory management and cultivation technology expertise. The partnership addresses demand for plant factory systems in Japan and overseas markets.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
MIRAI competitors and assessment
Company assessmentDirect peers
- Plenty Unlimited Inc. Plenty is a US-based vertical farming operator and technology developer using LED-lit indoor farms for leafy greens. Comparable as a global peer in indoor/vertical farming with similar controlled-environment agriculture technology stack and B2B retail/food-service customer focus.
- BrightFarms: BrightFarms operates a network of hydroponic greenhouses producing leafy greens for supermarkets. Comparable as an indoor/controlled-environment produce grower using hydroponic systems with pesticide-free, locally grown positioning for retail and food service.
- Bowery Farming: Bowery operates indoor vertical farms producing pesticide-free leafy greens and herbs for retailers and restaurants using proprietary sensor, automation, and AI systems. Comparable as a technology-driven indoor farm operator targeting the same commercial food service customer base.
- Infarm: Infarm operates modular vertical farming units deployed in supermarkets and distribution centers across Europe. Comparable as an indoor farming operator with proprietary IoT/sensor platform serving food retail customers, with a similar combination of cultivation technology and remote monitoring.
- AeroFarms: AeroFarms operates indoor vertical farms using aeroponic technology with patented LED lighting and environmental controls. Directly comparable as an artificial-light plant factory operator with proprietary cultivation technology and B2B fresh produce distribution.
- Spread Co., Ltd. Spread is a Japanese operator of artificial light-type plant factories producing lettuce under the "Vegetus" brand and selling its Techno Farm system. Directly comparable as a domestic Japanese plant factory operator and equipment provider serving the same premium vegetable market.
- Granpa Co., Ltd. Granpa operates plant factories in Japan producing packaged salads and sells "CleanVege" branded vegetables to retailers and food service. Comparable as a domestic Japanese plant factory operator in the same leafy greens category with similar B2B food service customer orientation.
Broad incumbents
- Signify (Philips Lighting): Signify is a global lighting leader producing Philips GreenPower LED horticultural lighting systems for vertical farms and greenhouses. Comparable as a supplier of core plant factory technology (LED lighting), though operating as a broad incumbent across horticulture rather than as a specialized indoor farm operator.
Emerging players
- Heliospectra AB: Heliospectra is a Swedish horticultural lighting specialist providing LED solutions and IoT-based light control for greenhouse and indoor farming. Comparable as a specialist provider of LED lighting and remote monitoring technology for controlled environment agriculture.
- Oishii Farm Corporation: Oishii is a Japanese-origin indoor vertical farming company specializing in premium strawberries using bee pollination in controlled environments. Partial overlap as a Japanese indoor farm operator targeting premium food retail with sustainability and quality branding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MIRAI social profiles
Digital presenceMIRAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIRAI leadership team
Management profileNumber of profiles
Profiles2 records
MIRAI subsidiaries and ownership
Company hierarchySubsidiaries1 record
MIRAI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIRAI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIRAI
What does MIRAI do?
MIRAI fundamentally sells artificial light-type plant factory systems: it designs, manufactures, and sells MGR Series cultivation equipment and MGR-A Series auxiliary equipment, provides factory-operation and business-planning consulting, and produces and sells its own pesticide-free plant factory vegetables (Frillice, Basil, Greenleaf, Romain) to commercial food-service customers. It also offers a recurring remote web monitoring DX Service for ongoing factory oversight.
Is MIRAI a public or private company?
MIRAI is a private company. It is classified as corporate owned and is currently operating.
When was MIRAI founded?
MIRAI was founded in 2004. It employs 51 to 100 people.
Where is MIRAI based?
MIRAI is headquartered in Toshima, Japan, in the Asia region.
How does MIRAI make money?
Five revenue lines are on record. Plant Factory Equipment Sales are the primary driver. The others are vegetable Production and Sales, plant Factory Consulting Services, remote Monitoring Services and operational Support Services.
Who are MIRAI's main competitors?
Direct peers on record are Plenty Unlimited Inc., BrightFarms, Bowery Farming, Infarm, AeroFarms, Spread Co., Ltd. and Granpa Co., Ltd.. Signify (Philips Lighting) is listed as a broad incumbent. Emerging players are Heliospectra AB and Oishii Farm Corporation.
Does MIRAI have an API?
No public API is recorded for MIRAI.
What industry is MIRAI in?
MIRAI's product category is Indoor Agriculture / Vertical Farming Technology. Its primary akta.pro industry code is IMAHACAC, Crop Protection & Application Equipment (Sprayers/Spreaders), with a secondary code of IMAHAHAL, Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines). Its NAICS code is 333111 and its SIC code is 3523.