Iperauto
Iperauto S.p.A. is a privately-held Italian multi-brand automotive dealership group operating 18 owned locations across Lombardy, representing 10 OEMs from luxury (Maserati, Porsche) to value (DR, Dongfeng), serving retail, fleet, and individual buyers across Northern Italy.
- Company typePrivate
- Founded1988
- HeadquartersBerbenno Di Valtellina, Italy
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Iperauto does
Iperauto S.p.A. is a privately-held Italian multi-brand automotive dealership group headquartered in Berbenno di Valtellina, Lombardy, founded in 1988. The group operates 18 owned dealership locations across Lombardy provinces (Sondrio, Bergamo, Brescia, Como, Lecco, Monza e Brianza, Pavia) with a single adjacent location in Piacenza, Emilia-Romagna, and represents 10 vehicle brands spanning four tiers: luxury (Maserati through the Scuderia Blu division; Porsche through Centro Porsche Piacenza and Porsche Approved & Service Center Pavia), premium (Volvo, Mazda), mainstream (Ford, Kia), and value (MG, DR, Dongfeng). The company also operates a Ford Pro commercial vehicle division with dedicated inventory and workshops, and a dedicated used vehicle center called Iperusato. Total disclosed inventory is 554 passenger vehicles (265 new, 39 km0, 250 used) plus 136 commercial vehicles.
The business model is a traditional dealership revenue stack: one-time gross margin on new, used, and km0 vehicle sales; recurring after-sales service revenue from maintenance, repairs, tire changes, mandatory inspections (revisione), and bodywork; transaction fees from financing and insurance intermediation through the Easydrive program (the company is IVASS-registered under RUI E00032633); and ancillary revenue from spare parts and accessories. Pricing is published on the website with promotional discounts layered on MSRP. Go-to-market is showroom-led and regional, with hybrid digital support through the iperauto.it website, WhatsApp Business channels for sales and service, and online booking for test drives, quotes, and service appointments. Authorized marque partnerships (e.g., FordStore) are the primary commercial relationships, with no disclosed enterprise fleet customers or contract-based recurring revenue streams.
The company has 101–250 employees, €6,000,000 in registered share capital, and no disclosed parent company, external investors, or M&A activity. There are no proprietary technology platforms, no AI capabilities, and no patents or trademarks on file in the source material. Ownership appears to remain with founders or a small controlling group, with no funding rounds, acquisitions, or leadership changes disclosed in the available data. The geographic footprint is concentrated entirely in Northern Italy, with no disclosed expansion plans outside Lombardy.
Iperauto firmographics
Firmographics- Name
- Iperauto
- Legal name
- Iperauto S.p.A.
- Website
- https://iperauto.it
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Iperauto S.p.A. is a privately-held Italian multi-brand automotive dealership group operating 18 owned locations across Lombardy, representing 10 OEMs from luxury (Maserati, Porsche) to value (DR, Dongfeng), serving retail, fleet, and individual buyers across Northern Italy.
- Ownership category
- akta.pro rank
Where Iperauto is headquartered
LocationHeadquarters
- HQ city
- Berbenno Di Valtellina
- HQ country
- Italy
- HQ region
- Europe
Offices18 records
Markets served
Iperauto business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Vehicle Sales: Revenue from sale of new, used (usato), and near-new (km0) vehicles across multiple brands including Ford, Kia, MG, DR, Dongfeng, Mazda, Volvo, Maserati, and Porsche. The company maintains an inventory of 554 vehicles including 265 new, 39 km0, and 250 used vehicles.
- After-sales Services: Revenue from maintenance, repairs, tire changes, inspections (revisione), and bodywork (carrozzeria) services through workshop facilities at multiple locations.
- Financial and Insurance Services: Through Easydrive program offering financing solutions and insurance products. Company is IVASS supervised for insurance intermediation.
- Spare Parts and Accessories: Sale of spare parts (ricambi) and accessories for all supported vehicle brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicles - Full MSRP pricing with promotional discounts |
| Unit Pricing | Pay-as-you-go | Used vehicles - Market-based pricing with financing options |
| Unit Pricing | Pay-as-you-go | Commercial vehicles - Fleet and business pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Iperauto product offering
Product offeringCore offering
Iperauto is a multi-brand automotive dealership group operating 18 locations across Lombardy, Italy, selling new, km0, and used vehicles from Ford, Kia, MG, DR, Dongfeng, Mazda, Volvo, Maserati, and Porsche, plus Ford Pro commercial vehicles. Beyond sales, the company provides the full vehicle lifecycle including Easydrive financing and insurance intermediation (IVASS-supervised), authorized maintenance and repairs, tire replacement, bodywork (carrozzeria), mandatory inspection (revisione), trade-in valuation, spare parts, and accessories.
Product overview
Iperauto is a multi-brand automotive dealership group operating in Lombardy, Italy since 1988. The company represents a portfolio of ten vehicle brands spanning multiple market segments: luxury brands (Maserati, Porsche), premium brands (Volvo, Mazda), mainstream brands (Ford, Kia), and value brands (MG, DR, Dongfeng). They also specialize in commercial vehicles through Ford Pro. Their service ecosystem includes new vehicle sales, used car sales, km0 (nearly new) vehicles, vehicle financing and insurance (Easydrive), maintenance and repair services, mandatory inspections, and spare parts. The company operates 18 physical dealership locations across Lombardy.
Differentiator
Problem solved
Functional benefit
Brands
- Scuderia Blu: Premium/luxury car sales division specializing in Maserati vehicles
- Iperusato
Products and services
- New Vehicle Sales (Multi-Brand) Sale of new passenger and commercial vehicles from Ford, Kia, MG, DR, Dongfeng, Mazda, Volvo, Maserati, and Porsche through 18 owned dealership locations across Lombardy. Customers can browse inventory, request quotes, book test drives, and arrange financing. Includes 265 new vehicles in current inventory.
- Used Vehicle Sales (Auto Usate / Iperusato) Certified pre-owned vehicles from multiple brands (Ford, Kia, Audi, BMW, Mercedes, Volvo, Porsche, Maserati and others), offered with verified mileage, inspection, and dealer warranty. Operated through Iperusato Centro Usato Bergamo dedicated used-car center. 250 used vehicles in current inventory.
- Nearly New Vehicles (Km0) Nearly new vehicles with low mileage, typically from recent registrations, sold at discounted prices compared to new equivalents. 39 km0 vehicles in current inventory.
- Commercial Vehicle Sales (Ford Pro)
- Easydrive Financing and Insurance
- Vehicle Maintenance and Repair Services Authorized workshop services across multiple locations including scheduled maintenance (tagliando), mechanical repairs, tire replacement (sostituzione pneumatici invernali), and online booking of workshop interventions.
- Bodywork Services (Carrozzeria) Bodywork and collision repair services offered through Iperauto workshop facilities.
- Mandatory Vehicle Inspection (Revisione) Mandatory roadworthiness inspection services (revisione) for customer vehicles, with online booking capability.
- Spare Parts and Accessories Original and aftermarket spare parts (ricambi) and accessories for all represented vehicle brands.
- Trade-in Vehicle Valuation Online and in-person evaluation service to determine the trade-in value of a customer's current vehicle for use as credit toward a new purchase.
- Test Drive Booking Online scheduling of vehicle test drives at any of Iperauto's 18 dealership locations.
Companies that use Iperauto
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Iperauto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Iperauto partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- FordcoreOfficial Ford dealership for passenger vehicles (FordStore) and Ford Pro commercial vehicles. Represents full Ford and Ford Pro lineup including Kuga, Puma, Focus, Ranger, Transit Custom, Tourneo Courier, and Explorer EV models.
- KiacoreOfficial Kia dealership representing the full Kia lineup including Niro, EV6, Sportage, Seltos, XCeed, and Carnival.
- MGcoreOfficial MG dealer representing MG brand vehicles including MG3, MG5, HS, and ZS models.
- DRcoreOfficial DR dealer representing DR Italian vehicles including DR3, DR5, and DR6 models, particularly popular for value-conscious buyers and neopatentati.
- DongfengcoreOfficial Dongfeng dealer representing Dongfeng brand vehicles in the Italian market.
- MazdacoreOfficial Mazda dealer representing Mazda lineup including CX-3, CX-30, CX-5, CX-60, CX-80, MX-5, Mazda2, Mazda3, and Mazda6.
- VolvocoreOfficial Volvo dealer representing Volvo premium vehicles including XC40, XC60, S90, C40, and the complete Volvo passenger vehicle lineup.
- MaseraticoreOfficial Maserati dealer through Scuderia Blu premium showrooms in Bergamo and Como. Represents full Maserati lineup including Levante, Ghibli, MC20, GranTurismo, GranCabrio, and Grecale.
- PorschecoreOfficial Porsche dealer operating Centro Porsche Piacenza and Porsche Approved & Service Center Pavia. Represents Taycan, 911, Cayman, Panamera, Cayenne, Macan, and full Porsche lineup.
- Ford ProcoreOfficial Ford Pro commercial vehicle dealer specializing in Ford commercial vehicles including Ranger pickup trucks and Transit commercial vans.
- IVASS (Istituto per la Vigilanza sulle Assicurazioni)minorRegulatory oversight body for insurance intermediation. Iperauto is subject to IVASS supervision as an insurance intermediary (RUI registration E00032633).
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Iperauto competitors and assessment
Company assessmentEmerging players
- Autohero Italia: Online used-car retail platform with operations in Italy. Comparable to Iperauto's Iperusato used-car business but competes via a fully digital, no-showroom model — a structural contrast that pressures traditional used-car dealer economics.
Direct peers
- Gruppo Bonaldi: Bergamo-based multi-brand automotive dealer group operating showrooms and service centers across Lombardy. Highly comparable to Iperauto by geography, multi-brand portfolio approach, and full-service sales, financing, and after-sales offering.
- Autotorino: One of Italy's largest multi-brand automotive dealer groups, headquartered in Lombardy and operating across Northern Italy. Closely comparable to Iperauto in multi-brand representation (mass-market, premium, and luxury OEMs), showroom-based retail model, and integrated after-sales and financing services.
- Gruppo Eurocar: Multi-brand Italian automotive dealer group focused on premium and volume brands. Comparable in showroom-based sales, OEM partnerships, and service network strategy.
- Intergea: Italian automotive retail and distribution group operating multiple multi-brand dealership networks across Northern Italy. Comparable in multi-brand strategy and integrated sales-service model, though typically larger in scale.
- Barchetti: Multi-brand Italian automotive dealer group with a strong presence in Lombardy and surrounding regions. Comparable to Iperauto in multi-brand representation, showroom-based distribution, and integrated service/financing business model.
- Carpoint: Italian automotive dealer group operating multi-brand retail and used car centers. Comparable to Iperauto's Iperusato used-car arm and overall multi-brand retail model.
- De Bona Motors: Multi-brand Italian automotive dealer group with locations across Northern Italy. Comparable to Iperauto in multi-brand retail, used vehicle operations, and integrated workshop services.
Broad incumbents
- Inchcape Italia: Global automotive distributor with Italian retail operations representing premium and volume brands. Overlaps with Iperauto's distribution-led retail model but at significantly larger international scale.
- Emil Frey: European automotive distribution and retail group with significant Italian operations. A broader incumbent that overlaps with Iperauto on multi-brand retail but operates at materially larger scale across multiple countries.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Iperauto social profiles
Digital presenceIperauto compliance and trust
Trust signalCompliance2 records
Iperauto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iperauto leadership team
Management profileNumber of profiles
Iperauto subsidiaries and ownership
Company hierarchySubsidiaries5 records
Iperauto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iperauto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iperauto
What does Iperauto do?
Iperauto is a multi-brand automotive dealership group operating 18 locations across Lombardy, Italy, selling new, km0, and used vehicles from Ford, Kia, MG, DR, Dongfeng, Mazda, Volvo, Maserati, and Porsche, plus Ford Pro commercial vehicles. Beyond sales, the company provides the full vehicle lifecycle including Easydrive financing and insurance intermediation (IVASS-supervised), authorized maintenance and repairs, tire replacement, bodywork (carrozzeria), mandatory inspection (revisione), trade-in valuation, spare parts, and accessories.
Is Iperauto a public or private company?
Iperauto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iperauto founded?
Iperauto was founded in 1988. It employs 101 to 250 people.
Where is Iperauto based?
Iperauto is headquartered in Berbenno Di Valtellina, Italy, in the Europe region.
How does Iperauto make money?
Four revenue lines are on record. Vehicle Sales are the primary driver. The others are after-sales Services, financial and Insurance Services and spare Parts and Accessories.
Who are Iperauto's main competitors?
Autohero Italia is listed as an emerging player. Direct peers are Gruppo Bonaldi, Autotorino, Gruppo Eurocar, Intergea, Barchetti, Carpoint and De Bona Motors. Broad incumbents are Inchcape Italia and Emil Frey.
Does Iperauto have an API?
No public API is recorded for Iperauto.