Freedom Healthworks LLC

What Freedom Healthworks LLC does

Freedom Healthworks LLC is a privately held healthcare services and operating-system company headquartered in Zionsville, Indiana, that helps physicians launch, operate, and grow Direct Primary Care (DPC) practices. Founded in 2016 by Adam Habig, the company serves employed, insurance-based, and existing independent physicians who want to transition to a membership-based, cash-pay model that eliminates insurance billing. Its core offering is the Freedom Practice System, an integrated operating model organized around four pillars — Launch (~16-week structured program), Operations (scheduling, billing, chart prep, fax processing, patient communication), Intelligence (benchmarking across 155+ practices in the network), and Growth (marketing, employer outreach, referral systems). Supporting products include Direct Specialty Care (for specialists), Group Practice Solutions (multi-provider practices), the Independent DPC Network (100+ practices across 30+ states for employers and benefits brokers), DPC Employer Contracting playbooks, a 30-Day Content Engine, a DPC Vendor Network for group purchasing, and a Practice Financing referral program connecting physicians with vetted lenders.

The underlying technology is a packaged operating system rather than a licensed SaaS product: Freedom Healthworks combines proprietary playbooks, a 5-person integrated execution team, and integrations with DPC-focused EHRs (Elation, Charm, Hint, Cerbo, Jane App), telehealth platforms (Doxy.me, Zoom for Healthcare), reference labs (LabCorp, Quest), and electronic prescribing. Customer acquisition is content-led (Healthcare Americana Podcast, free readiness quiz, 49-point practice audit, benchmark calculator) and supplemented by benefits broker referral partnerships.

The business model is primarily recurring subscription revenue across three pricing tiers — Essentials ($2,800/mo, 30% Us / 70% You), Core ($4,800/mo, 70% Us / 30% You, the most popular), and Pro ($9,000/mo, 90% Us / 10% You) — with secondary affiliate revenue from physician loan referrals and a vendor network. The company has scaled to 155+ physician-owned practices across 38 states with a reported 97% long-term viability rate, but remains small (1-10 employees) with no disclosed external institutional funding.

Name

Freedom Healthworks LLC

Legal name

Freedom Healthworks LLC

Website

https://freedomhealthworks.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Freedom Healthworks LLC provides an integrated Direct Primary Care operating system — covering launch, operations, intelligence, and growth — for physicians building membership-based practices, served through three subscription tiers plus employer and broker channels.

Ownership category

akta.pro rank

Product category

Direct Primary Care Practice Management Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Other Health Practitioners (6213)

SIC

Services-Prepackaged Software (7372), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

akta.pro secondary industry

Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)

Keywords

• Direct primary care
• Practice management consulting
• Physician practice launch
• Healthcare operating system
• Membership-based healthcare

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Subscription Fees (Tiered Operating System): Three subscription tiers provide physicians with operational infrastructure for launching and running DPC practices. Each tier includes launch support, operational management, and growth systems. Revenue is recurring monthly (or annual).
2. Practice Financing Referrals: Freedom Healthworks connects physicians with vetted lenders for physician practice startup loans ($50K-$250K), equipment financing ($100K), and lines of credit. They earn referral income from lending partners but do not originate loans themselves.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Freedom Healthworks sells the Freedom Practice System, an integrated Direct Primary Care operating system that combines a ~16-week Practice Launch Program, ongoing practice management (scheduling, billing, patient communication), specialty and group-practice infrastructure, and a curated Independent DPC Network for employer/broker contracting. Customers are physicians launching new DPC practices, existing DPC practices seeking operational scale, specialists, and multi-provider groups; the company delivers these services via a 5-person integrated team bundled into monthly subscription tiers (Essentials $2,800/mo, Core $4,800/mo, Pro $9,000/mo).

Product overview

Freedom Healthworks offers a unified platform centered on the Freedom Practice System, an integrated operating system for Direct Primary Care that organizes practices into four pillars: Launch, Operations, Intelligence, and Growth. The core product portfolio includes the Practice Launch Program (~16-week structured launch), Practice Management (ongoing operational support), Direct Specialty Care (specialist framework), Group Practice Solutions (multi-provider infrastructure), and the Independent DPC Network (100+ practices across 30+ states for employers/brokers). Supporting tools and resources include Practice Audit (49-point readiness evaluation), Practice Benchmark (network benchmarking), DPC Patient Panel Calculator (income modeling), DPC Launch Checklist (57-task roadmap), DPC Regulatory Framework by State, Office Supply Checklist, and the Healthcare Americana Podcast. Add-on services encompass DPC Employer Contracting (employer outreach playbooks and contract templates), the 30-Day Content Engine (social media marketing workbook), Practice Financing (physician loan connections), and the DPC Vendor Network (wholesale group purchasing). All services are accessible through three pricing tiers—Essentials ($2,800/mo), Core ($4,800/mo), and Pro ($9,000/mo)—that reflect the level of operational ownership provided.

Differentiator

Problem solved

Functional benefit

Brands

• Freedom Practice System: The structured operating system for Direct Primary Care practices, covering launch, operations, intelligence, and growth.
• Healthcare Americana Podcast
• Independent DPC Network

Products and services

• Freedom Practice System An integrated Direct Primary Care operating system organized across four pillars — Launch, Operations, Intelligence, and Growth — that provides end-to-end infrastructure for launching, scaling, and operating independent DPC practices. Sold to physicians and physician groups as the umbrella subscription offering.
• Practice Launch Program A ~16-week structured launch program covering business planning, technology setup, compliance coordination, marketing, and operational configuration through opening day for new Direct Primary Care practices.
• Practice Management Full-service operational support for running Direct Primary Care practices, including scheduling, chart prep, fax processing, daily clinical administration, billing management, and patient communication.
• Direct Specialty Care A membership-model framework for specialists transitioning to a Direct Primary Care-style practice, including scope of services, growth architecture, and authority-building strategies for niche practices.
• Group Practice Solutions Multi-provider and enterprise infrastructure for Direct Primary Care groups with two or more providers, providing dedicated operational support to stabilize complexity and scale group practices.
• Independent DPC Network A managed network of 100+ physician-owned DPC practices across 30+ states, designed to provide self-funded employers and benefits brokers with multi-state Direct Primary Care coverage through a single contracting relationship.
• DPC Employer Contracting A framework for Direct Primary Care physicians to structure, price, and pursue employer contracts, including contract templates, ROI calculators, outreach playbooks, and broker-network strategies.
• 30-Day DPC Content Engine A social-media content marketing solution providing 30 ready-to-use post ideas, brand messaging exercises, month-by-month content calendar, and planning worksheets for Direct Primary Care practices.
• Practice Financing Connections to vetted lenders offering Direct Primary Care physicians startup loans ($50K-$250K), equipment financing (up to $100K), and lines of credit ($25K-$150K); Freedom Healthworks earns referral commissions from lending partners and does not originate loans.
• DPC Vendor Network A network of vetted suppliers and a wholesale group purchasing program for Direct Primary Care practices, covering clinical equipment, lab supplies, medications, and office inventory to support launch and ongoing operations.

Quantifiable outcome

• 97% long-term practice viability rate across the Freedom Practice System network (155+ practices launched since 2016)
• +6 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• DPC Vendor Network (Wholesale Group Purchasing)minorChannel Partner/ Reseller/ DistributorThe DPC Vendor Network connects practices with network suppliers offering wholesale group purchasing for medical supplies, equipment, and services. This vendor network is part of the broader Freedom Practice System ecosystem, providing cost efficiencies for launch and ongoing operations.
• Independent DPC Network (100+ Practices)coreStrategic or Co-development PartnerThe Independent DPC Network is a managed network of 100+ physician-owned DPC practices across 30+ states. It serves as the foundation for employer contracting and benefits broker relationships, allowing employers and brokers to access comprehensive DPC coverage across geographies through one network relationship.
• DPC Practices on the Freedom Practice System (155+)coreStrategic or Co-development Partner155+ physician-owned DPC practices run on the Freedom Practice System. These practices contribute to and benefit from the network's benchmarking data, shared intelligence, and operational playbooks. The network grows through ongoing physician adoption of the operating system.

Scale indicators7 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• AtlasMD (Joshua Umbehr): Pioneering DPC practice and consulting operation with deep employer contracting experience. Direct comparable on the DPC consulting and employer contracting axis.
• Cerbo: Highly customizable EHR with multi-provider and DPC-friendly functionality. Recommended by Freedom Healthworks for multi-provider practices and competes for the same operating infrastructure stack.
• Hint Health: DPC-focused membership management, billing, and employer contract software platform. Directly comparable to the membership and employer contracting layers of Freedom Healthworks' Freedom Practice System.
• Elation Health: EHR purpose-built for independent primary care practices, frequently used by DPC physicians. Directly comparable technology layer within the FH-recommended DPC stack.
• CharmHealth: Affordable all-in-one EHR with practice management, telehealth, and patient portal. Recommended by Freedom Healthworks for budget-conscious new DPC launches and competing on similar turf.
• Nextera Healthcare: Large direct primary care network offering both consumer memberships and employer on-site/near-site clinics. Closely comparable employer- and network-side business model to FH's Independent DPC Network.

Broad incumbents

• Aledade: Large physician enablement company operating value-based care ACOs with independent primary care practices. Broad incumbent in primary care practice enablement with a different payment model focus.
• Privia Health: Public physician enablement platform serving independent practices across value-based and fee-for-service models. Broader incumbent competing for the same independent physician customer with a much wider portfolio.
• One Medical (Amazon): Membership-based primary care platform owned by Amazon. Competes for the same direct-pay primary care consumer and employer dollar at much larger scale.

Emerging players

• Vori Health: Virtual-first and in-person primary care model with employer contracting focus. Emerging player with overlapping membership + employer + specialty orientations to FH.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/freedomdpc
• Facebookfacebook.com/freedomhealthworks
• LinkedInlinkedin.com/company/freedom-health-works-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Healthworks LLC