What Luna Park in Coney Island does

Luna Park in Coney Island is a privately held, single-site amusement park located at 1000 Surf Avenue on the Riegelmann Boardwalk in Brooklyn, NY, operated by Central Amusement International Inc. (CAI), a subsidiary of Italy's Zamperla Group. Founded in 2010 under Mayor Bloomberg's 2009 Coney Island development plan, the park carries 120+ years of amusement heritage at the birthplace of the American amusement industry and is anchored by the Coney Island Cyclone, a 1927 wooden roller coaster designated a NYC Landmark (1988) and listed on the NRHP (1991). The park offers 50+ rides and attractions spanning extreme thrills (Thunderbolt since 2014, Sling Shot, Astro Tower, Sky Chaser), family-friendly offerings (Convoy, Leti's Treasure), the B&B Carousell (1920s Stein & Goldstein-built carousel), and the Warpzone Retro Darkade 1980s arcade, supplemented by owned and partner F&B concepts (Coney's Cones gelato, Al Cavallino pizza, Flywheel Bar & Grill, Nathan's Famous at the Half Moon Food Court), retail, and the 2023-launched Frost Fest winter event. CAI also owns Victorian Gardens at Wollman Rink in Central Park.

The business operates a direct-to-consumer, wristband/pass model: all-day Luna Boardwalk Day Passes ($76.99 online / $89.99 gate for 48"+; $50.99/$59.99 under 48") and Luna Midway Day Passes ($46.99/$54.99; $42.99/$49.99) provide unlimited rides, with pay-per-ride tickets also available at no entry fee, plus group sales for birthdays, schools/camps, corporate events, tour groups, and senior groups; seasonal events (Halloween Harvest, Frost Fest) and the Spring Break 2026 opening (April 11–20) extend monetization across the April–November operating window. Ancillary revenue comes from F&B, retail/souvenirs, commemorative bricks ($150+), and charity/fundraising events. Marketing is multi-channel — Instagram/Facebook/Twitter with branded hashtags, an EarthCam live stream, blog content, press/PR, influencer and celebrity engagement, and a Constant Contact email club — driving attendance from thrill-seekers, families with children, tourists, and seasonal-event attendees. Leadership: Alessandro Zamperla (President and CEO, CAI); Alberto Zamperla (Chief Innovator, Zamperla; IAAPA Hall of Fame inductee). Backed by ~$10M Thunderbolt build, ongoing Ropes Course/expansion CAPEX, and 1,200+ seasonal + permanent staff.

Name

Luna Park in Coney Island

Legal name

Central Amusement International Inc.

Website

https://lunaparknyc.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Luna Park in Coney Island is a privately held Brooklyn amusement park operated by Central Amusement International Inc. (Zamperla Group), serving millions of tourists, families, and thrill-seekers annually via 50+ rides, all-day wristbands, F&B, retail, and group events.

Ownership category

akta.pro rank

Product category

Amusement Park Entertainment

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA)

akta.pro secondary industries

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD), Amusement Parks & Theme Parks (THAAAAAA)

Keywords

• Amusement park operations
• Roller coaster rides
• Family entertainment venue
• Group event hosting
• Seasonal attractions

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Ride Admissions and Wristbands: Primary revenue from selling all-day wristbands and individual ride tickets. Wristbands provide unlimited access to rides and start at $40. The All Day Wristband model encourages extended stays and maximizes per-visitor revenue.
2. Food and Beverage: Multiple dining outlets including Coney's Cones (gelato), Al Cavallino (Italian pizza), Half Moon Food Court (Nathan's Famous, snacks), Flywheel Bar & Grill, and Place To Beach. Food service represents significant ancillary revenue.
3. Retail and Souvenirs: On-site souvenir shops selling Cyclone merchandise, Luna Park branded items, and commemorative products. Also includes commemorative bricks sold for $150+.
4. Group Events and Private Bookings: Corporate events, birthday parties, school/camp groups, senior groups, tour groups, and special events generate group sales revenue through dedicated sales team.
5. Group Sales: Dedicated group sales department handling corporate events, birthday celebrations, school groups, and tour group bookings with custom packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Luna Park in Coney Island operates a single-site amusement park in Brooklyn, NYC, offering more than 50 rides, roller coasters, games, and attractions. Its core commercial offering is an all-day wristband admission model (Luna Boardwalk Day Pass and Luna Midway Day Pass) that grants unlimited ride access, supplemented by pay-per-ride tickets, on-site dining, retail/souvenir shops, group event bookings, and seasonal events such as Halloween Harvest and Frost Fest.

Product overview

Luna Park in Coney Island is a single-site amusement park offering a unified portfolio of thrill rides, family attractions, dining, and entertainment. The core experience centers on iconic roller coasters including the historic Coney Island Cyclone (NYC Landmark since 1988) and modern Thunderbolt coaster, supplemented by extreme rides (Sling Shot, Astro Tower), mild thrill attractions (Convoy), and arcade games. The park operates on a wristband/pass admission model with Luna Boardwalk Day Pass (all rides) and Luna Midway Day Pass (Midway section only), plus seasonal events like Halloween Harvest and Frost Fest. Dining is provided through owned concepts (Coney's Cones gelato, Al Cavallino pizza, Flywheel Bar & Grill, Half Moon Food Court) plus partner establishments. Additional revenue streams include birthday/ corporate/group event bookings, commemorative bricks, souvenir shops, and disability accessibility services.

Differentiator

Problem solved

Functional benefit

Products and services

• Luna Boardwalk Day Pass

Quantifiable outcome

• Over 1,000 community meals provided during annual Thanksgiving events
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Zamperla GroupcoreOEM/ Whitelabel/ Licensing PartnerZamperla Group is the worldwide leader in manufacturing amusement rides and the parent company of Central Amusement International Inc. (CAI). The group designs and manufactures Luna Park's signature attractions including the Thunderbolt roller coaster. Alessandro Zamperla serves as CEO of both CAI and Zamperla, with Alberto Zamperla as Chief Innovator.
• Central Amusement International Inc. (CAI)coreStrategic or Co-development PartnerCAI is the operating company for Luna Park in Coney Island, developed in 2010 as part of Mayor Bloomberg's 2009 development plan. CAI also operates Victorian Gardens at Wollman Rink in Central Park. The company specializes in revitalizing and preserving historic entertainment venues with over 150 years of combined amusement industry experience.
• Children of Promise, NYCminorOthersAnnual Charity Day beneficiary helping children and teens of incarcerated parents. Luna Park has donated over $107,000 to the organization and provides free summer camp visits.
• Coney Island YMCAminorOthersCommunity partner that received $15,000 donation. Children from the YMCA selected the name for Luna Park's new Ropes Course attraction through a naming contest.
• The Alliance for Coney IslandminorStrategic or Co-development PartnerNonprofit organization working to improve Coney Island. Luna Park partners with them for community events including holiday celebrations and community initiatives.
• Coney Island Polar Bear ClubminorOthersOldest winter bathing organization in the US (since 1903). Luna Park supports the club's annual New Year's Day Plunge event and community fundraising efforts.
• Coney Island Gospel AssemblyminorOthersCommunity partner for annual Thanksgiving food distribution event that helps feed over 1,000 local residents.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Hersheypark: Family-owned single-site regional amusement park with 70+ rides, themed dining, and seasonal operation. Directly comparable to Luna Park in single-location model, ride mix, group sales, and family/thrill dual audience.
• Morey's Piers & Beachfront Water Parks: Family-owned amusement complex on the Wildwood, NJ boardwalk with multiple piers, rides, and water parks. Highly comparable to Luna Park in boardwalk location, multi-pier/multi-ride structure, seasonal operation, and family ownership.
• Santa Cruz Beach Boardwalk: Historic beachfront amusement park on the Santa Cruz boardwalk operating since 1907, designated a National Historic Landmark. Closest US peer to Luna Park's combination of historic landmark coasters, boardwalk location, seasonal operation, and free-entry/wristband pricing.
• Dorney Park & Wildwater Kingdom: Cedar Fair-owned regional amusement park in Allentown, PA with roller coasters, thrill rides, and a water park. Comparable to Luna Park in regional Northeast US positioning, coaster-heavy ride mix, and seasonal gate/wristband model.

Broad incumbents

• Six Flags Entertainment Corporation: Operates a portfolio of large regional amusement parks across the US. Comparable to Luna Park in core ride-based business model, admission/wristband pricing, and target demographic of families and thrill-seekers, though at a much larger, multi-park scale.
• Cedar Fair Entertainment Company: Owns and operates 11+ regional amusement parks (Cedar Point, Knott's, Dorney Park, etc.). Closest publicly traded comp for a single regional park business with seasonal operations, group sales, and F&B/retail per-cap monetization similar to Luna Park.
• Knott's Berry Farm:
• SeaWorld Entertainment:

Regional players

• Playland (Rye, NY): Historic 1928 amusement park in Rye, New York, also on the NRHP. Comparable to Luna Park as a New York–area historic regional amusement park with classic wooden coaster (Dragon Coaster) and seasonal operation.
• Deno's Wonder Wheel Amusement Park:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/lunaparknyc
• Facebookfacebook.com/LunaParkNYC
• Instagraminstagram.com/lunaparknyc
• LinkedInlinkedin.com/company/luna-park-in-coney-island

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna Park in Coney Island