The Goring
The Goring is a family-owned five-star luxury hotel in Belgravia, London — the only hotel in the world holding a Royal Warrant — offering luxury accommodation, a Michelin-starred dining room, cocktails, afternoon tea, private events, and a four-bedroom seaside retreat (The RBC) in Cornwall.
- Company typePrivate
- Founded1910
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What The Goring does
The Goring is a family-owned luxury five-star hotel located at 15 Beeston Place in Belgravia, London, in continuous operation under the Goring family since it was founded by Otto Goring in 1910. It is the only family-owned five-star hotel in London and the only hotel in the world granted a Royal Warrant by Queen Elizabeth II. The property holds a Forbes Travel Guide Five-Star Rating and houses The Dining Room, a Michelin-starred restaurant led by Executive Chef Graham Squire, which was redesigned and relaunched in April 2024.
The company sells multi-night luxury accommodation in rooms and suites, alongside a diversified food and beverage program that includes The Dining Room, the Goring Cocktail Bar and a celebrated Afternoon Tea served on The Veranda. Secondary revenue streams cover private events and celebrations, gift vouchers, and corporate MICE (Meetings, Incentives, Conferences & Events) bookings managed through a dedicated sales team. Distribution combines a direct website booking engine, telephone reservations, a reservations team and concierge services, with SevenRooms handling restaurant reservations. Wholly-owned subsidiary The RBC extends the portfolio with a four-bedroom private seaside retreat in Cornwall available for exclusive hire.
The business is privately held, family-controlled through four generations, and currently led by CEO Jeremy Goring (great-grandson of the founder) with Chairman David Morgan-Hewitt and Managing Director Michael Voigt. Pricing is quote-based and not publicly disclosed; the company emphasises direct booking for best-available rates and the warmth of personal service. Strategic positioning rests on heritage credentials, a Belgravia location five minutes from Buckingham Palace, signature footmen service, sustainability commitments (100% renewable electricity, a 95% emissions reduction target by 2030, EarthCheck benchmarked and a Forbes Responsible Hospitality Badge), and a 2017 Hotel School partnership with The Passage charity.
The Goring firmographics
Firmographics- Name
- The Goring
- Legal name
- The Goring
- Website
- https://thegoring.com
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Goring is a family-owned five-star luxury hotel in Belgravia, London — the only hotel in the world holding a Royal Warrant — offering luxury accommodation, a Michelin-starred dining room, cocktails, afternoon tea, private events, and a four-bedroom seaside retreat (The RBC) in Cornwall.
- Ownership category
- akta.pro rank
The Goring industry classification
Industry- Product category
- Luxury Hotel and Hospitality Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Heritage & Palace Luxury Hotels (THAGACAF)
- akta.pro secondary industries
- Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where The Goring is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
The Goring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Accommodation: Luxury hotel room and suite rentals providing the primary revenue stream. Rooms feature Belgravia or garden views with state-of-the-art technology.
- Food & Beverage - Dining Room: Michelin-starred restaurant offering breakfast, lunch, afternoon tea, and dinner service. Revenue from cover charges, à la carte dining, and tasting menus.
- Cocktail Bar: Luxury cocktail bar offering signature cocktails, wines by the glass, and lounge dining. Generates revenue through beverage and food sales during extended operating hours.
- Afternoon Tea: Celebrated afternoon tea service on The Veranda, featuring traditional British fare with Champagne pairings. Offered at scheduled seatings on Saturdays.
- The RBC Private Retreat: Four-bedroom private seaside retreat in Cornwall available for exclusive hire. Includes 1.5 acres of gardens, optional private chef and butler services.
- Events & Celebrations: Private event hosting for corporate meetings, weddings, and celebrations in dedicated meeting and event spaces.
- Gift Vouchers: Dining vouchers and gift certificates sold through the hotel's e-commerce platform, providing flexible gifting options for various occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Luxury accommodation with rates available upon inquiry |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
The Goring product offering
Product offeringCore offering
The Goring is a family-owned five-star luxury hotel in Belgravia, London, offering luxury accommodation in rooms and suites, Michelin-starred dining in The Dining Room, a signature cocktail bar, traditional Afternoon Tea on The Veranda, private meeting and celebration events, and an exclusive four-bedroom seaside retreat (The RBC) in Cornwall. Founded in 1910 and operated by four generations of the Goring family, it holds the only Royal Warrant for hotel services granted by Queen Elizabeth II.
Product overview
The Goring is a family-owned five-star luxury hotel in Belgravia, London, offering accommodation (rooms and suites), dining experiences (The Dining Room Michelin-starred restaurant, The Goring Cocktail Bar, and Afternoon Tea), private events, and an exclusive private retreat (The RBC) in Cornwall. The hotel's service portfolio includes signature offerings like footmen service and dining vouchers. Founded in 1910 and operated by four generations of the Goring family, the hotel is known for its English high society charm, understated style, and proximity to Buckingham Palace.
Differentiator
Problem solved
Functional benefit
Brands
- The RBC (Treligga Chapel): A four-bedroom private seaside retreat on Cornwall's rugged coastline, offering sweeping views from Port Isaac to Rock in an Area of Outstanding Natural Beauty. Part of The Goring's portfolio of properties.
Products and services
- Room Accommodations Luxury rooms and suites at the five-star Belgravia hotel featuring ultimate comfort, state-of-the-art technology, and views of Belgravia or the hotel's gardens, available to individual guests and corporate clients.
- The Dining Room Michelin-starred restaurant serving elevated classic British cuisine in a playful setting decorated with monkey murals, led by Executive Chef Graham Squire with signature dishes including Eggs Drumkilbo and Native Lobster Omelette.
- The Goring Cocktail Bar Luxury cocktail bar featuring signature cocktails named after historical figures and royal tributes (including the 'Thank You, Your Majesty' cocktail honoring King Charles III), along with wines by the glass and lounge dining.
- Afternoon Tea Traditional British afternoon tea service served on The Veranda, featuring a selection of teas, sandwiches, scones, and pastries, with Champagne pairings available.
- Meetings and Events Dedicated event spaces in Belgravia for corporate meetings, weddings, milestone celebrations, and private gatherings, supported by a dedicated MICE team and bespoke catering.
- The RBC Private Retreat A four-bedroom private seaside retreat on Cornwall's rugged coastline within an Area of Outstanding Natural Beauty, featuring 1.5 acres of gardens, optional private chef and butler services, available exclusively for private hire.
- Dining Gift Vouchers Gift vouchers and dining certificates sold through the hotel's e-commerce platform, providing flexible gifting options including Champagne, fine wine, and three-course menus at The Dining Room.
Quantifiable outcome
- Achieved Forbes Responsible Hospitality Badge
- +1 more outcomes
Companies that use The Goring
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
The Goring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The Goring partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered strategic, core and minor.
- The Passage (Hotel School)strategicHotel School is a collaboration between The Goring and The Passage charity, launched in 2017 to teach core hospitality skills to people affected by homelessness. This is The Goring's primary charitable initiative.
- Sabre HospitalitycoreThird-party reservation system provider enabling online booking functionality on The Goring's website. Sabre Hospitality provides the technical infrastructure for secure travel purchases and reservation management.
- FacebookminorSocial media marketing partnership for brand presence and community engagement. Facebook social plugins and integration features on the website.
- Microsoft ClaritycoreWebsite analytics platform capturing behavioral metrics, heatmaps, and session replay to improve and market products/services. Uses first and third-party cookies to determine product popularity and online activity for site optimization and fraud/security purposes.
- J Public RelationscorePR agency handling media requests and press enquiries for The Goring. Contact: J Public Relations team for media discussions and press opportunities.
- SevenRoomscoreOnline reservation and booking platform for The Dining Room and Afternoon Tea on The Veranda. Enables guests to make restaurant reservations through eu.sevenrooms.com.
- DelphisminorB-Corp certified cleaning products used by The Goring for environmentally-friendly housekeeping. Also used by Buckingham Palace, demonstrating alignment with royal standards.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
The Goring competitors and assessment
Company assessmentDirect peers
- Claridge's: Brook Street, Mayfair luxury hotel owned by the Qatar Investment Authority via the Brookfield group; offers Michelin-tier dining, afternoon tea, and comparable Forbes Five-Star service. Overlaps directly in target audience, pricing tier, and F&B offering with The Goring.
- The Lanesborough: Hyde Park Corner luxury hotel part of the Oetker Collection, known for high-end Michelin dining (Alinea at The Lanesborough) and concierge service. Directly comparable on price point, Forbes Five-Star rating, and an institutional handoff pedigree for management team alumni.
- The Connaught: Mayfair-based five-star luxury hotel also known for its concierge team, Michelin-starred dining (Helene Darroze), and long history of serving UHNW London visitors. Operated by Maybourne (formerly The Savoy Group), it is the closest direct competitor in independent-leaning luxury London hospitality.
- Hotel Café Royal: Regent Street luxury hotel operated as part of The Set Hotels. Comparable position as a heritage London property with Michelin-quality dining and prestige pricing in the West End, competing for similar UHNW and event clientele.
- The Berkeley: Knightsbridge luxury hotel operated by Maybourne, located 10 minutes from The Goring. Offers similarly curated dining and a comparable rate band; key direct competitor for Belgravia/Knightsbridge HNW guests and MICE events.
- Brown's Hotel: Mayfair's oldest hotel, part of the Rocco Forte Collection. Comparable as an independent-styled, heritage London hotel with Forbes Five-Star positioning, Michelin-adjacent dining, and similar guest expectations from royalty, celebrities, and diplomats.
Broad incumbents
- The Dorchester Collection hotels (The Dorchester, 45 Park Lane): Multi-property luxury group including The Dorchester on Park Lane and 45 Park Lane. Comparable on Forbes Five-Star tier, Mayfair location, and F&B excellence (Alain Ducasse at The Dorchester); competitor for HNW guests and corporate MICE demand.
- The Savoy: Iconic larger-scale London luxury hotel offering 267 rooms, multiple F&B outlets, and a long heritage. Operated by Fairmont; larger and more diversified than The Goring, but comparable on heritage pricing position and West End luxury guest mix.
- Mandarin Oriental Hyde Park: Knightsbridge five-star hotel belonging to the Mandarin Oriental group, with Michelin-starred F&B (Dinner by Heston, Bar Boulud). Direct competitor for Knightsbridge/Belgravia guests, corporate events, and luxury travelers.
- Rosewood London: High Holborn luxury hotel housed in the former Pearl Assurance building, part of the Rosewood Hotels & Resorts group. Comparable on Forbes Five-Star rating, contemporary luxury positioning, and innovative F&B, though newer brand than The Goring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
The Goring social profiles
Digital presenceThe Goring compliance and trust
Trust signalCompliance7 records
The Goring financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Goring leadership team
Management profileNumber of profiles
Profiles11 records
The Goring subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Goring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Goring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Goring
What does The Goring do?
The Goring is a family-owned five-star luxury hotel in Belgravia, London, offering luxury accommodation in rooms and suites, Michelin-starred dining in The Dining Room, a signature cocktail bar, traditional Afternoon Tea on The Veranda, private meeting and celebration events, and an exclusive four-bedroom seaside retreat (The RBC) in Cornwall. Founded in 1910 and operated by four generations of the Goring family, it holds the only Royal Warrant for hotel services granted by Queen Elizabeth II.
Is The Goring a public or private company?
The Goring is a private company. It is classified as family owned and is currently operating.
When was The Goring founded?
The Goring was founded in 1910. It employs 101 to 250 people.
Where is The Goring based?
The Goring is headquartered in London, United Kingdom, in the Europe region.
How does The Goring make money?
Seven revenue lines are on record. Accommodation is the primary driver. The others are food & Beverage - Dining Room, cocktail Bar, afternoon Tea, the RBC Private Retreat, events & Celebrations and gift Vouchers.
Who are The Goring's main competitors?
Direct peers on record are Claridge's, The Lanesborough, The Connaught, Hotel Café Royal, The Berkeley and Brown's Hotel. Broad incumbents are The Dorchester Collection hotels (The Dorchester, 45 Park Lane), The Savoy, Mandarin Oriental Hyde Park and Rosewood London.
Does The Goring have an API?
No public API is recorded for The Goring.
What industry is The Goring in?
The Goring's product category is Luxury Hotel and Hospitality Services. Its primary akta.pro industry code is THAGACAF, Heritage & Palace Luxury Hotels, with a secondary code of THAGADAG, Gastronomy & Wine-Focused Boutique Hotels. Its NAICS code is 72111 and its SIC code is 7011.