Gift Essentials

What Gift Essentials does

Gift Essentials is a privately held manufacturer and wholesaler of gifts, home décor, and outdoor living merchandise, headquartered in Mexico, Missouri. The company operates a single unified e-commerce storefront at giftessentials.com that serves two customer segments: B2B retailers and gift shops sourcing wholesale/closeout inventory for resale, and individual consumers purchasing gifts and home accents. The platform organizes its assortment under four proprietary sub-brands—GiftEssentials (core gift and décor line), EntertainingEssentials (hostess, drinkware, barware), SongbirdEssentials (birding and wildlife themed products), and BackyardEssentials (outdoor and garden décor)—and additionally curates third-party brands such as Zee's Creation, LS Arts Inc, Bottom's Up, Cobane Studio, BlueHandworks, Bella Vita, American Expeditions, Brushart, and Wrap-Art Inc. The core brand alone lists 636+ products spanning candles, hand-cut stained glass, wind chimes, glass figurines, drinkware, wine and cocktail accessories, birding products, home décor, holiday/seasonal items, customizable gifts, and gift packaging.

The technology stack is a conventional e-commerce platform with a product catalog, search and filtering, inventory management, and B2B ordering capabilities. Site features include a retailer login portal, bulk ordering, reorder shortcuts, order-by-number SKU lookup, wishlists, and order history, supporting both D2C and wholesale workflows within a single domain. A customization category supports made-to-order drinkware, wine accessories, and ornaments. The firm uses third-party logistics and manufacturing partners for product fulfillment; it has no disclosed mobile app, no APIs, and no documented integrations.

Commercially, Gift Essentials generates revenue almost entirely through one-time direct product sales across consumer and wholesale price points (observed retail items priced from roughly $1.78 to $85.32, with closeout/sale SKUs at discounted pricing). There is no subscription, licensing, or service-based revenue disclosed. Geographic scope is domestic (United States), with a single office location in Mexico, MO. The company is independently owned, has no disclosed investors, no M&A activity, no patents, and no AI/ML capability, and relies on organic e-commerce traffic plus email marketing for demand generation.

Name

Gift Essentials

Legal name

Gift Essentials

Website

https://giftessentials.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gift Essentials is a privately held US gift and home décor wholesaler and online retailer headquartered in Mexico, Missouri, operating giftessentials.com to serve both B2B retailer accounts (bulk/closeout) and D2C consumers with a multi-brand catalog spanning seasonal, entertaining, birding, and outdoor categories.

Ownership category

akta.pro rank

Product category

Wholesale Gift and Home Décor

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)

akta.pro secondary industries

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)

Keywords

• Gift and home décor
• Wholesale giftware
• Customizable drinkware
• Outdoor garden décor
• Holiday seasonal gifts

Headquarters

HQ city

Mexico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Gift Essentials generates revenue through one-time product sales of gift items, home décor, outdoor products, entertaining essentials, and seasonal merchandise. The company offers both individual consumer purchases and bulk/wholesale orders through their e-commerce platform. Products are sold at various price points ranging from budget-friendly items to premium giftware.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Gift Essentials manufactures and supplies gift, home décor, outdoor, entertaining, and seasonal merchandise sold through its own e-commerce platform to both individual consumers and wholesale retailer buyers. The company offers 600+ SKUs across four sub-brands — GiftEssentials, EntertainingEssentials, SongbirdEssentials, and BackyardEssentials — including candles, stained glass, wind chimes, drinkware, wine accessories, birding products, and customizable items, complemented by resold third-party brands.

Product overview

Gift Essentials is a gift and home décor e-commerce retailer operating as a single unified platform. The company offers a portfolio of four main sub-brands under its umbrella: GiftEssentials (core branded products), EntertainingEssentials (hostess and bar items), SongbirdEssentials (birding and wildlife products), and BackyardEssentials (outdoor décor). Beyond its own branded lines, the company resells numerous third-party brands including Zee's Creation, LS Arts Inc, Bottom's Up, Cobane Studio LLC, Bella Vita, American Expeditions, Brushart, and Wrap-Art Inc. The product assortment spans candles and LED lighting, hand-cut stained glass items, wind chimes and mobiles, glass figurines and ornaments, drinkware and barware, wine and cocktail accessories, birding products, home décor, holiday/seasonal items, and gift packaging. The platform also features a customizable products category and a sale section with discounted items. Products are sold primarily to retailers and bulk order customers through a B2B-focused e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• GiftEssentials: Primary product line featuring gift items and home décor products
• EntertainingEssentials
• SongbirdEssentials
• BackyardEssentials

Products and services

• GiftEssentials (Core Brand) The company's core branded product line featuring gift items including candles, lanterns, stained glass suncatchers, wind chimes, figurines, and home décor accessories, targeted at retailers and individual consumers.
• EntertainingEssentials Product sub-brand focused on entertaining and hostess items including drinkware, barware, wine accessories, cocktail tools, and serving pieces, targeted at gift retailers and consumers hosting events.
• SongbirdEssentials Bird-themed product line featuring bird feeders, bird baths, bird houses, birding accessories, and nature-inspired home décor, targeted at birding enthusiasts and nature-themed gift buyers.
• BackyardEssentials Outdoor living product line including porch décor, outdoor hooks, thermometers, welcome signs, wind chimes, and garden accessories, targeted at outdoor and garden décor shoppers.
• Candles Variety of candles including LED candles, wax candles, glass candles, and holiday-themed candle holders and sets, for individual gift buyers and retailers.
• Stained Glass Products Hand-cut stained glass items including suncatchers, window panels, hooks, nightlights, and decorative pieces featuring nature and wildlife motifs, for gift retailers and décor shoppers.
• Wind Chimes & Mobiles Wind chimes and mobiles in various designs including bird, butterfly, dragonfly, and nature themes, for garden and outdoor décor buyers.
• Glass Figurines & Ornaments Glass figurines, ornaments, and decorative pieces including holiday ornaments, glass trees, and collectible items, for seasonal gifting and collectors.
• Drinkware & Barware Wine glasses, tumblers, mugs, copper drinkware, acrylic tumblers, and customizable drinkware options, for entertaining gift buyers and retailers.
• Wine Accessories Wine-related products including aerators, corkscrews, stoppers, pourers, wine bags, gift sets, and wine charcuterie boards, for wine enthusiasts and gift buyers.
• Cocktail & Bar Accessories Bar tools including shakers, muddlers, measurers, flasks, stirrers, and cocktail accessories, for entertaining gift buyers and barware retailers.
• Birding & Wildlife Products

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Roman: Roman is a leading wholesale supplier of seasonal and everyday home décor, gifts, and floral products, selling primarily to retailers and mass-market chains. Directly comparable to Gift Essentials as a B2B wholesale gift and home décor distributor with a deep multi-category catalog.
• Carson Home Accents: Carson Home Accents is a wholesale distributor of home décor, fragrances, and gifts serving mass-market and specialty retailers. Comparable to Gift Essentials in business model (B2B wholesale + D2C e-commerce) and product breadth across home fragrance, candles, and decorative accessories.
• Transpac Imports: Transpac is a wholesale importer of seasonal home décor and gift items, with strong holiday/seasonal assortment depth. Comparable to Gift Essentials as a multi-category seasonal gift wholesaler supplying independent retailers and specialty shops.
• Macneil Studio: Macneil Studio designs and distributes wholesale home décor and giftware including glassware, barware, and decorative accessories. Overlaps with Gift Essentials on drinkware, wine accessories, and gift products supplied to retail buyers.
• Midwest-CBK: Midwest-CBK is a wholesale gift and home décor company offering seasonal, inspirational, and everyday assortments to retailers nationwide. Directly comparable in business model (wholesale gift supplier) and broad multi-occasion product coverage.

Emerging players

• Uncommon Goods: Uncommon Goods is an online retailer specializing in unique, handmade, and customizable gifts and home décor. Comparable to Gift Essentials' customizable product offering and D2C e-commerce channel, though without a wholesale B2B motion.

Broad incumbents

• Kirkland's: Kirkland's is a specialty retailer of home décor and gifts with a broad catalog spanning furniture, wall décor, and seasonal items. Overlaps with Gift Essentials on home décor, holiday, and gift categories, though Kirkland's operates as a large multi-store retailer rather than a wholesaler.
• Grandin Road: Grandin Road is a direct-to-consumer retailer of unique gifts, home décor, and seasonal merchandise with strong holiday and outdoor categories. Comparable to Gift Essentials' D2C storefront and seasonal product emphasis, though operates at larger scale and D2C only.
• Yankee Candle (Newell Brands): Yankee Candle, owned by Newell Brands, is a leading home fragrance and candle brand sold through wholesale and D2C channels. Overlaps with Gift Essentials' candles category and home fragrance gifting assortment.

Others

• Etsy: Etsy is a global online marketplace for handmade, vintage, and unique goods including personalized gifts and home décor. Functions as an indirect competitor and marketplace alternative for the artisan/third-party brands Gift Essentials resells (Zee's Creation, LS Arts, BlueHandworks, etc.).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/giftessentials_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gift Essentials