Platinum Property Partners

What Platinum Property Partners does

Platinum Property Partners is a UK-based property investment franchise founded in 2007 by Steve Bolton and headquartered in Bournemouth. The company sells franchise packages to individuals — typically described as 'Property Investment Entrepreneurs' — who want to build HMO (Houses in Multiple Occupation) property portfolios using Platinum's tried-and-tested 15-year business model. Franchise Partners gain access to buying mentorship, renovation experts, finance and lending support (including exclusive HMO mortgage deals), specialist HMO conveyancers, compliance and lettings-legislation guidance, tenant-finding support, and an interior-design network. The firm positions itself as the world's first property investment franchise, with 400+ Franchise Partners and a network of 1,200+ properties across the UK, reporting an average 15% ROI and £20k gross annual rental income after costs for partners.

The revenue model is licensing/royalty-based: prospects pay a franchise fee for multi-year contracts (specific pricing is quote-based and not publicly disclosed). Go-to-market is sales-led, centered on discovery webinars and in-person discovery days, supported by partner testimonials, a blog covering HMO topics, and an email newsletter. The company also operates a 'Power Team' of external specialist partners — conveyancers, mortgage brokers, planners, accountants, solicitors, and design specialists — that has been built over more than a decade. Platinum received a 5 Star Franchisee Satisfaction award from the Best Franchise Awards in 2024.

The firm is a privately held UK private limited company (legal entity: Platinum Property Partners 2023 Ltd) with 101–250 employees. There is no disclosed parent company, institutional investment, public listing, or international footprint; operations are entirely UK-domestic. No revenue, funding history, M&A activity, or named management team beyond the founder is disclosed in the source material.

Name

Platinum Property Partners

Legal name

Platinum Property Partners 2023 Ltd

Website

https://platinumpropertypartners.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Platinum Property Partners is a UK property investment franchise, founded in 2007 in Bournemouth, that sells HMO-focused franchise packages to individuals. It provides a 15-year-old business model, specialist partner support network, and a community of 400+ partners managing 1,200+ UK properties.

Ownership category

akta.pro rank

Product category

Real Estate Franchise Services

NAICS

Lessors of Nonfinancial Intangible Assets (except Copyrighted Works) (533110)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)

akta.pro secondary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Property investment franchise
• HMO property management
• Buy to let franchise
• Rental property portfolio
• Property franchise packages

Headquarters

HQ city

Bournemouth

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Franchise Licensing: Franchise fee structure where individuals pay to join the franchise network and gain access to the HMO business model, training, support team, and franchise community.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Platinum Property Partners provides a property investment franchise focused on Houses in Multiple Occupation (HMOs). The company sells franchise packages to individuals who want to build buy-to-let rental property portfolios, supplying a proven business model, training, mentorship, and ongoing access to a network of specialist partners (mortgage brokers, solicitors, accountants, renovation experts) that handle property sourcing, financing, legal work, and refurbishment.

Product overview

Platinum Property Partners operates as a single, unified franchise offering — a property investment franchise focused on the HMO business model. The company provides a comprehensive package of support services including property buying mentorship, renovation expertise, finance and lending guidance, legal and conveyancing support, compliance management, and tenant finding assistance. Franchise Partners gain access to a network of over 400 partners and a portfolio of 1200+ properties across the UK. The company offers discovery events and different package tiers for prospective franchise partners.

Differentiator

Problem solved

Functional benefit

Products and services

• HMO Property Investment Franchise Turnkey franchise package that supplies individual investors with a proven HMO buy-to-let business model, structured training, ongoing mentorship from named Buy Mentors, and access to a specialist partner network (mortgage brokers, solicitors, accountants, renovation experts) that handles property sourcing, financing, legal work, refurbishment, and portfolio management.

Quantifiable outcome

• Average £20k gross profits from annual rental income after costs
• +4 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• HMO ConveyancerscoreImplementation/ SI/ Consulting PartnerSpecialist HMO conveyancers who have worked with Franchise Partners for more than a decade, ensuring property purchases go through quickly, legally, and with minimum fuss.
• Planning and Sustainability ConsultantssupportingImplementation/ SI/ Consulting PartnerExpert consultants providing guidance on planning permissions and sustainability considerations for HMO properties.
• Lettings AdvisorssupportingStrategic or Co-development PartnerAdvisors specializing in HMO lettings helping franchise partners with tenant placement and property management.
• Renovation and Negotiation ExpertssupportingImplementation/ SI/ Consulting PartnerExperts helping franchise partners with property renovations, structural and decorative changes, and negotiation on property purchases.
• Accountants and SolicitorssupportingImplementation/ SI/ Consulting PartnerProfessional services partners providing accounting and legal support for franchise partner property businesses.
• Interior Design SpecialistssupportingImplementation/ SI/ Consulting PartnerDesign specialists helping create high-end HMO properties that attract quality tenants.

Scale indicators6 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Connells Group: Largest UK estate agency and property services group (parent of Sequence, William H Brown, Barnard Marcus). Comparable to PPP as a dominant UK residential property services incumbent, though Connells does not operate an investment-property franchise model and overlaps only at the property asset layer.
• Knight Frank: Global residential and commercial property advisor with a strong UK luxury residential presence. Comparable as a real estate advisor to HNW buyers who may also be PPP's franchise audience, but operates on a fee-for-service model rather than a franchise licensing model.
• Savills: Global real estate services firm with significant UK residential investment advisory operations. Comparable as an established UK real estate advisor targeting HNW property investors, though Savills is an advisory firm rather than a franchise business.
• Foxtons: London-centric UK estate and lettings agency. Overlaps with PPP on the London HMO/lettings market segment but is a centralized corporate chain rather than a franchise model.
• Countrywide Group: National UK estate agency and property services group operating across residential sales and lettings. Comparable as a broad incumbent in UK residential property, serving similar end-customers (landlords/buyers) but lacking PPP's HMO investment specialization and franchise licensing model.

Direct peers

• The Property Franchise Group: UK's largest property franchise group, listing residential sales, lettings, and property management franchises across multiple brands (e.g., Martin & Co, Whitegates). Directly comparable to PPP as a property-franchise operator, though PPP is far more specialized to HMO investment whereas TPG is a broad-based residential services franchisor.
• Belvoir Group: UK franchised lettings and property services group running the Belvoir and Newton Fallowell networks. Comparable to PPP because both monetize property franchises in the UK; however Belvoir focuses on general lettings and sales franchises rather than HMO investment specialization.
• Northwood GB: Network of franchised letting, sales, and property management offices across the UK. Comparable as a property franchise model with similar franchise-partner structure, though Northwood's customer is the landlord, not the property investor-as-business-builder that PPP targets.
• Winkworth: UK franchised estate agency network (franchising since 1981) sharing the same franchise-driven distribution model as PPP, but focused on traditional estate agency rather than HMO investment.

Emerging players

• Purplebricks: Online/hybrid UK estate agency that disrupted traditional agency commissions. Comparable to PPP in attempting to rethink property services distribution in the UK, but operates as a flat-fee tech-driven agency rather than a franchise model; a possible disintermediation vector for PPP's audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pppfranchise

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Platinum Property Partners