Integrative Wellness Centers

What Integrative Wellness Centers does

Integrative Wellness Centers is a private, founder-led functional and integrative medicine practice founded in 2012 and headquartered at 38777 Six Mile Road, Suite 207, Livonia, Michigan. The clinic provides root-cause diagnosis and personalized care plans for chronic conditions — fatigue, thyroid disorders, hormonal imbalances, digestive issues (IBS/IBD, SIBO, leaky gut), autoimmune disease, brain fog, anxiety, depression, diabetes, and skin conditions — serving thousands of patients both in-person at the Livonia clinic and virtually via Zoom across the continental United States (excluding Hawaii, Alaska, New York, New Jersey, and Rhode Island). The practice was established by Dr. Josh Shields, D.C., C.F.M.P., who has practiced functional medicine for ~20 years and has personally treated over 2,000 patients, recognized by Hour Magazine as a top-rated Michigan integrative/functional medicine provider.

The practice's core technology layer is a comprehensive functional diagnostics platform built on an integrated network of third-party laboratories rather than proprietary instrumentation. It accesses blood biomarker analysis from Quest Diagnostics evaluating 80+ markers against optimal ranges, dried urine hormone testing via DUTCH, GI-MAP stool analysis via Diagnostic Solutions, SIBO breath and additional panels via Genova Diagnostics (Trio-Smart, GI Effects, Metabolomix+, NutrEval, Toxic Element Clearance), mycotoxins and Organic Acids Test via Great Plains Laboratory, IgE/IgG/IgA food sensitivity panels up to 184 foods via Alletess Medical Laboratory, environmental toxin panels via BioTek, and iodine/halide testing via Hakala Labs and Evexia Diagnostics. The practice also operates a Jane App-based patient portal (iwcentersmi.janeapp.com), a free self-service online health evaluation suite for brain, male/female hormonal, and digestive health, and a shop.iwcenters.com nutraceutical e-commerce store.

Revenue is generated primarily through high-touch professional services: a $59 entry consultation (advertised at a $500 value) funnels into 4–7 month care plans typically totaling $3,000–$4,500 per patient, supplemented by one-time blood panel charges of $800–$1,500, food sensitivity panels of $168–$400, ongoing wellness coaching, and therapeutic-grade supplement sales. The practice operates as an out-of-network provider, declining standard insurance in favor of HSA/FSA payments and CareCredit financing (up to 18 months at 0% interest). Go-to-market is community- and education-led, with content marketing via a blog, YouTube channel, Facebook, Instagram, webinars, seminars, and free online evaluations, with patient testimonials as the primary conversion mechanism; the firm is privately held with no disclosed funding rounds.

Name

Integrative Wellness Centers

Legal name

Integrative Wellness Centers

Website

https://iwcenters.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Integrative Wellness Centers is a Michigan-based functional medicine practice serving chronic-disease patients nationwide via in-person and Zoom consultations, offering root-cause diagnostics, advanced multi-lab testing, personalized care plans, and therapeutic supplements under founder Dr. Josh Shields.

Ownership category

akta.pro rank

Product category

Functional and Integrative Medicine

NAICS

Offices of Other Health Practitioners (6213), Ambulatory Health Care Services (621)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYTHAJAHAI

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs)

Travel & Hospitality/Tours, Attractions & Experiences/Wellness & Spa Experiences (Retreats, Thermal Baths, Yoga)

SECONDARYEDAAAHAH

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Functional medicine services
• Advanced diagnostic lab testing
• Integrative healthcare consultations
• Naturopathic chronic care
• Root cause medicine

Headquarters

HQ city

Livonia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Consultation Services: Initial consultations and ongoing care plan visits with functional medicine doctors. The practice provides comprehensive evaluation, testing recommendations, and personalized treatment protocols over 4-7 month periods.
2. Advanced Lab Testing: Comprehensive functional testing including blood panels, hormone tests, gut health analysis, and specialty tests ordered through partner laboratories.
3. Nutraceuticals and Supplements: Recommended therapeutic-grade supplements as part of care plans for addressing identified deficiencies and supporting healing protocols.
4. Wellness Coaching and Support: Ongoing support from wellness and success coaches, wellness workshops, and direct access to care team between visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Integrative Wellness Centers is a functional and integrative medicine practice that delivers personalized consultations (in-person in Livonia, Michigan and via Zoom nationwide) combined with advanced diagnostic lab testing across blood biomarkers, hormones, gut microbiome, food sensitivities, mycotoxins, halides, and nutrition. Patients receive individualized root-cause care plans spanning 4-7 months that include recommended therapeutic-grade nutraceuticals, ongoing wellness coaching, workshops, and direct access to the care team.

Product overview

Integrative Wellness Centers offers a comprehensive suite of functional and integrative medicine services centered around uncovering root causes of chronic health conditions. The core offering consists of personalized consultations combined with advanced diagnostic testing panels (Comprehensive Functional Blood Analysis, DUTCH Hormone Test, SIBO Testing, Gut Health Analysis, Mold & Mycotoxin Testing, Toxin Testing, Halides Testing, Food Sensitivity Testing, and Nutritional Testing) to evaluate over 80 biomarkers and multiple body systems. The practice supplements clinical services with online health evaluation tools (Brain Health, Male/Female Hormonal Health, and Digestive Health assessments), a patient portal for appointment management, and an online store for nutraceuticals. Care is delivered through both in-person consultations at their Michigan clinic and virtual Zoom appointments for patients across the US.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Medicine Consultations In-depth consultations delivered via Zoom or in person with Functional Medicine Experts who review health history, symptoms, and questionnaire responses to identify root causes of health issues for individual patients.
• Comprehensive Functional Blood Analysis Extensive blood biomarker testing through Quest Diagnostics covering cardiovascular health, hormones, metabolic function, nutrient levels, thyroid, liver, kidney function, autoimmune markers, and inflammatory markers, evaluating over 80 biomarkers using both medical and optimal ranges.
• DUTCH Hormone Test Adrenal, sex hormone testing, and hormone mapping using dried urine samples (DUTCH) to identify imbalances affecting mood, energy, sleep, metabolism, and overall health.
• SIBO Breath Testing Non-invasive breath tests (Genova Small Intestinal Bacterial Overgrowth and Trio-Smart) to detect bacterial overgrowth in the small intestine and guide gut health restoration.
• Gut Health Analysis Advanced stool testing (Diagnostic Solutions GI Map and Genova GI Effects) to identify gut microorganisms and assess gut permeability, revealing underlying causes of digestive issues.
• Mold and Mycotoxin Testing Non-invasive urine test using Great Plains Mycotoxin Test to detect harmful mold toxins related to chronic health issues, informing personalized detoxification strategies.
• Environmental Toxin Testing Specialized tests (BioTek Environmental Pollutants Testing and Genova Toxic Element Clearance Profile) to detect environmental toxins that contribute to chronic health issues such as fatigue, hormonal disruption, and digestive problems.
• Iodine, Bromide and Fluoride (Halides) Testing 24-hour urine halides test (Hakala Labs and Evexia Diagnostics) to identify iodine deficiency and bromide/fluoride exposure that disrupts thyroid function and metabolism.
• Food Sensitivity Testing Alletess Medical Laboratory testing for IgE, IgG, and IgA immune reactions to up to 184 foods to identify food allergies and sensitivities from blood or finger prick samples.
• Nutritional Testing Comprehensive nutritional assessments including Organic Acids Test (OAT), Genova Metabolomix+, and Genova NutrEval to evaluate nutrient deficiencies and metabolic function.
• Nutraceuticals and Supplements Store Online store where patients can purchase therapeutic-grade supplements and health products recommended by the practice as part of their personalized care plans.
• Patient Portal (Jane App) Online platform (Jane App) for patients to access their health information, schedule appointments, and manage engagement with the practice.

Quantifiable outcome

• A1C reduced from 7.5 to 4.8 in a few months
• +6 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Ten partnerships are on record, tiered core and secondary.

• Quest DiagnosticscoreTechnology or IntegrationProvides access to extensive blood biomarker testing covering cardiovascular health, hormones, metabolic function, nutrient levels, thyroid, liver, kidney function, and inflammatory markers for comprehensive functional blood analysis.
• DUTCH (Dried Urine Test for Comprehensive Hormones)coreTechnology or IntegrationProvides adrenal, sex hormone testing and hormone mapping using dried urine samples to analyze hormone fluctuations for personalized wellness plans.
• Genova DiagnosticscoreTechnology or IntegrationProvides multiple testing services including SIBO breath tests (Trio-Smart), GI Effects stool testing, Metabolomix+ nutritional testing, NutrEval, and Toxic Element Clearance profiles.
• Diagnostic SolutionscoreTechnology or IntegrationProvides GI Map stool testing for identifying gut microorganisms and assessing gut permeability to reveal underlying causes of digestive issues.
• Great Plains LaboratorycoreTechnology or IntegrationProvides mycotoxin testing and Organic Acids Test (OAT) for comprehensive nutritional and metabolic assessment.
• BioTek Environmental Pollutants TestingsecondaryTechnology or IntegrationProvides environmental pollutants testing to detect harmful substances contributing to health issues like fatigue, hormonal disruptions, and digestive problems.
• Alletess Medical LaboratorycoreTechnology or IntegrationProvides comprehensive IgE, IgG, and IgA food sensitivity testing for up to 184 foods to identify food allergies and sensitivities.
• Hakala LabscoreTechnology or IntegrationProvides the 24-hour urine iodine loading test (Iodine, Bromide & Fluoride test) for evaluating whole-body iodine sufficiency and toxic halide exposure.
• Evexia DiagnosticscoreTechnology or IntegrationProvides urine halides test for comprehensive assessment of iodine, bromide, and fluoride levels to assess thyroid and hormonal health.
• CareCreditsecondaryOthersHealthcare financing partner offering payment plans up to 18 months at 0% interest for patients to manage costs of care plans.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parsley Health: Direct-to-consumer functional medicine primary-care membership practice offering advanced lab work, root-cause protocols, and supplement recommendations via telehealth — directly overlapping IWC's care model, patient type, and cash-pay economics.
• The UltraWellness Center: Dr. Mark Hyman's functional medicine clinic applying advanced lab testing and lifestyle protocols to chronic conditions — directly comparable practice archetype to IWC, both led by founder-practitioners with personal brands in the functional medicine space.
• Amen Clinics: Multi-clinic brain-health practice founded by Dr. Daniel Amen using advanced imaging/lab diagnostics (SPECT, biomarkers) and personalized protocols for brain/mental health — overlapping IWC's brain-health segment and lab-driven personalization model.
• Next Health: Membership-based functional medicine and longevity clinic offering advanced lab testing, IV therapy, hormone optimization, and supplements on a cash-pay basis — same anti-aging/longevity orientation as IWC's clinical positioning.
• Restore Hyper Wellness: Multi-location cash-pay wellness franchise offering IV therapy, hormone testing, and recovery services — comparable cash-pay, lab-adjacent, chronic-condition-oriented consumer base to IWC, though lighter on physician-led root-cause care.
• Perlmutter Health Center: Dr. David Perlmutter's functional medicine practice focused on brain/neurological health through advanced lab testing and lifestyle protocols — overlaps IWC's brain-health segment with a similar lab-driven, founder-led, high-touch patient model.

Broad incumbents

• Cleveland Clinic Center for Functional Medicine: Hospital-embedded functional medicine program operated within a major health system — same clinical approach (root-cause, advanced testing) but institutionalized and integrated with conventional care, representing a very different scale and operating model than IWC.

Emerging players

• Knew Health: Subscription-based functional medicine platform pairing members with practitioners for advanced testing and personalized protocols — same root-cause/cash-pay/recurring-revenue logic as IWC but a digital-native, multi-practitioner model.

Others

• The Institute for Functional Medicine: The leading educational/training organization for functional medicine practitioners — relevant ecosystem participant because its certification (IFMCP) and curriculum directly shape the practitioner pool IWC recruits from and competes against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/healthylivingwithIW
• Facebookfacebook.com/IntegrativeWellnessCenters
• Instagraminstagram.com/dr.josh_shields
• Xx.com/iwcenters
• LinkedInlinkedin.com/company/integrative-wellness-centers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrative Wellness Centers