Marina del Rey Convention & Visitors Bureau

What Marina del Rey Convention & Visitors Bureau does

Marina del Rey Convention & Visitors Bureau, doing business as the Marina del Rey Tourism Board, is the official destination marketing organization (DMO) for the Marina del Rey waterfront in Los Angeles County, California. Founded in 2001 and operating with 1-10 employees from Marina del Rey, it markets a four-mile coastal micro-destination four miles north of LAX that hosts the largest man-made small craft harbor in North America. Its customer-facing product is visitmdr.com, a destination portal that aggregates the area's seven waterfront hotels (Marriott, Ritz-Carlton, Hilton Garden Inn, Courtyard, Residence Inn, Jamaica Bay Inn, and Marina del Rey Hotel), curated events (Saturday Farmers Market, Summer Concert Series at Burton Chace Park, Summer Soccer 2026 watch programming, brunch and dinner cruises, WaterBus), boating and water activities, dining, and a meetings/weddings RFP workflow.

The organization has no proprietary technology stack, no public API, and no native mobile app; its technology posture is a standard content-management website with direct booking integration into partner hotels and broad social media distribution (Facebook, Instagram, X, Pinterest, LinkedIn, YouTube, TikTok, plus email newsletter). Revenue mechanics are not-for-profit-style DMO funding: tourism-related assessments, hotel partnership fees, and membership contributions from local hospitality businesses, rather than direct visitor pricing. Customer segments served are leisure travelers (primary), meeting planners and event organizers (primary), and travel trade professionals (secondary), with horizontal segmentation across domestic drive markets plus emerging Canadian inbound via Brand USA trade partnerships.

Go-to-market is event-driven and partnership-driven: the CVB co-markets through regional and national DMOs (Discover Los Angeles, Visit California, Visit The USA, Brand USA, LAX Coastal) and the local Hotel Association LA. Marketing channels span content marketing, organic social, paid events, and trade shows. The most material current strategic catalyst is FIFA World Cup 2026 at adjacent SoFi Stadium, on which the CVB has built a Summer Soccer 2026 activation (match-day watch parties and beach sand sculptures from June 12-July 10) targeting group and leisure demand capture.

Name

Marina del Rey Convention & Visitors Bureau

Legal name

Marina del Rey Tourism Board

Website

https://visitmdr.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

The official destination marketing organization for Marina del Rey, California, promoting a seven-hotel waterfront portfolio, signature events (farmers market, summer concerts, FIFA 2026 programming), boating, dining, and meeting/wedding RFP services to leisure travelers, meeting planners, and travel trade through visitmdr.com.

Ownership category

akta.pro rank

Headquarters

HQ city

Marina Del Rey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Tourism Marketing Services: Destination marketing organization funded by tourism-related assessments, hotel partnership fees, and membership contributions from local hospitality businesses. Promotes the Marina del Rey destination to leisure travelers, meeting planners, and group bookings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Marina del Rey Convention & Visitors Bureau is the official destination marketing organization for Marina del Rey, California. It markets the destination through its website (visitmdr.com), promotes a portfolio of seven waterfront hotels, curates events and activities (farmers markets, concerts, cruises, boating), and provides meetings/events RFP services for group travel and corporate events. It is funded by tourism assessments and membership contributions from local hospitality partners.

Product overview

The Marina del Rey Convention & Visitors Bureau operates visitmdr.com as its primary destination marketing and booking platform, aggregating seven waterfront hotels (from boutique to luxury tier including The Ritz-Carlton, Marina del Rey Marriott, Residence Inn, Courtyard, Hilton Garden Inn, Jamaica Bay Inn, and Marina del Rey Hotel), curated events and activities (Saturday Farmers Market, summer concert series, brunch and dinner cruises, WaterBus, sand sculpture activations), boating and sailing experiences, and a meetings/events RFP planning service for group travel, corporate events, and weddings.

Differentiator

Problem solved

Functional benefit

Products and services

• Marina del Rey Tourism Board Official Website (visitmdr.com) Official destination marketing website for Marina del Rey, CA, serving as the primary consumer-facing platform for hotel bookings, event discovery, itinerary planning, dining guides, boating activities, and meetings/events RFP submissions.
• Hotels Portfolio Curated portfolio of seven waterfront hotels listed on the Tourism Board website ranging from boutique to luxury tier, including Marina del Rey Hotel, Hilton Garden Inn, Jamaica Bay Inn, Courtyard Marina del Rey, Marina del Rey Marriott, Residence Inn by Marriott, and The Ritz-Carlton, Marina del Rey.
• Events and Activities Curated events and recreational offerings including Saturday Farmers Market, Summer Concert Series, Premier Bottomless Mimosa Brunch Cruise, Premier Dinner Cruise, Live Music at The Warehouse Restaurant, Sunday Funday Pool Parties, Thursday/Friday Live Music Nights, Sand and Soccer Art Experience, and WaterBus seasonal service.
• Marina del Rey Hotel 164-room waterfront hotel featuring SALT Restaurant and Bar, redesigned pool deck, 9,700+ sq ft of event space including a 3,500 sq ft event lawn, and a private waterfront dining room for up to 12 guests.
• Hilton Garden Inn Marina del Rey Newly renovated 136-room hotel across from Mother's Beach featuring Marina Bar and Grill restaurant and 8,245 sq ft of meeting space across 6 rooms with 140-person maximum capacity.
• Jamaica Bay Inn Tapestry Collection by Hilton property with 111 newly renovated guest rooms and suites, beachfront pool, Beachside Restaurant and Bar, and 5,269 sq ft of meeting space across 4 rooms with 200-person capacity.
• Courtyard Marina del Rey Newly built hotel offering 159 modern accommodations, rooftop pool and fitness center, Brizo Bar and Restaurant, Sam's Coffee Call, Terrace Deck rooftop bar, and 2,200 sq ft of adaptable event space across 2 meeting rooms.
• Marina del Rey Marriott 370-room newly renovated hotel five blocks from Venice Beach featuring Sinder outdoor lounge, paddleboarding in the harbor, and 20,000+ sq ft of meeting space across 14 venues including a rooftop ballroom with panoramic coastline views.
• Residence Inn by Marriott, Marina del Rey Newly opened extended-stay hotel with 129 studio-style rooms and suites featuring personal kitchens, separate living areas, in-suite workspaces, Brizo Bar and Restaurant, Sam's Coffee Call, Terrace Deck, and 2,200 sq ft of event space with cutting-edge audiovisual technology.
• Meetings and Events / RFP Submission Meetings and events planning platform enabling group experiences and RFP submissions for corporate events, weddings, and celebrations across the Marina del Rey hotel and venue portfolio.
• Boating and Water Activities Waterfront recreational offerings including boat and yacht charters, boat clubs, sailing lessons, and harbor rules and regulations for the largest man-made small craft harbor in North America.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and regional.

• Brand USAcoreGTM or Marketing Partner · 13 May 2025Participating destination partner in Brand USA Canada Connect West 2025 event series (May 20-22, Calgary, Edmonton, Vancouver) connecting Canadian travel professionals with U.S. destinations through one-on-one meetings and networking.
• Discover Los AngelescoreGTM or Marketing PartnerRegional tourism partnership for promoting Marina del Rey as part of the broader Los Angeles visitor destination. Joint marketing and promotional activities through official LA tourism channels.
• Visit CaliforniacoreGTM or Marketing PartnerOfficial state tourism partnership promoting Marina del Rey as a premier California destination through Visit California's global marketing platform and resources.
• Visit The USAcoreGTM or Marketing PartnerNational tourism partnership promoting USA travel including Marina del Rey through Brand USA's international marketing initiatives and travel trade programs.
• Hotel Association LAcoreGTM or Marketing PartnerLocal hospitality industry association partnership supporting collaborative tourism marketing and professional development for LA hotel partners.
• LAX CoastalregionalGTM or Marketing PartnerLocal tourism marketing partnership for the LAX coastal area including Marina del Rey, promoting the destination to visitors and travel trade.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Visit Newport Beach: Official DMO for Newport Beach — a comparable coastal California CVB promoting waterfront hotels, yachting, and beach leisure to similar leisure and group-travel audiences.
• Visit Huntington Beach: DMO for Huntington Beach ('Surf City USA'), a nearby coastal California destination competing for similar leisure, event, and hotel-partner-funded marketing dynamics.
• Santa Monica Travel & Tourism: The official DMO for neighboring Santa Monica, directly competing for the same leisure, meeting, and group travel demand along the LA coast with overlapping waterfront and beach positioning.
• Visit Long Beach: Official CVB for Long Beach, CA — a Southern California coastal DMO with a parallel waterfront/marina positioning competing for conventions, group travel, and leisure demand.
• Visit Anaheim: DMO for Anaheim, a major Southern California CVB that competes for meetings, conventions, and group travel share with comparable hotel-assessment funding mechanics.
• Visit West Hollywood: DMO for West Hollywood, another LA-area tourism bureau with a similar boutique-hotel partner portfolio, event marketing focus, and meeting-planner RFP workflow.
• Catalina Island Tourism Authority: DMO for Catalina Island — a Southern California island destination with overlapping marine/waterfront tourism, boating, and group-event positioning competing for coastal leisure travelers.

Broad incumbents

• Discover Los Angeles: The umbrella DMO for the greater Los Angeles region; a partner of the Bureau but also a broader incumbent that captures destination marketing mind-share and budgets that could otherwise flow to Marina del Rey.
• Visit California: California's statewide tourism marketing organization — a partner and distribution channel for the Bureau, and the broader incumbent whose campaigns set the framing within which sub-destination DMOs operate.
• Brand USA: The national destination-marketing organization for the United States; a partnership channel for inbound international demand and trade activation (e.g., Canada Connect) that the Bureau leverages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MarinaDelRey_CA
• YouTubeyoutube.com/user/marinadelreycvb
• Facebookfacebook.com/VisitMarinaDelRey
• LinkedInlinkedin.com/company/visitmarinadelrey
• Instagraminstagram.com/marinadelrey_ca
• Pinterestpinterest.com/marinadelreyca
• TikToktiktok.com/@visitmdr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marina del Rey Convention & Visitors Bureau