Competitive Analytics

What Competitive Analytics does

Competitive Analytics is a boutique data analytics and AI consulting firm founded by David Savlowitz on January 21, 2000, and headquartered in Orange County, California. The firm serves Fortune 500 companies, SMBs, and government/municipal clients across 28 industry verticals (advanced manufacturing through travel), delivering predictive analytics, price optimization, demand forecasting, performance analytics, and strategic planning. Its core methodology, registered as the DECIPHER™ trademark, integrates six disciplines (Economics, Data Science, Predictive Analytics, Business Intelligence, Artificial Intelligence, and Human Intelligence) into a single decision-intelligence framework, with proprietary instruments including the 1000-Point Strength Index (TPSI), the Price Optimization Platform, the SEQOL quality-of-life index, and the Geo Map visualization suite.

Underlying technology is built around an in-house database of more than 1 million time series demand drivers and a 12-stage AI development methodology (the Duodecim) covering economics-driven AI, AI data preparation, AI ROI modeling, guardrails, and explainability. The firm has extended its stack into a 20-category Analytics Ecosystem and an 8-category AI Ecosystem spanning ERP/CRM, cloud platforms, data warehousing (Snowflake, Databricks, BigQuery, Redshift), ETL (Alteryx, KNIME, Azure Data Factory, Fivetran, Airbyte, dbt), BI (Tableau, Power BI), optimization solvers (Gurobi, CPLEX, OR-Tools), foundation models (OpenAI, Anthropic Claude, Google Gemini, Meta Llama, Mistral, Cohere), agent frameworks (LangChain, LangGraph, CrewAI, AutoGen, Semantic Kernel), and vector databases (Pinecone, Weaviate, Qdrant, Milvus).

The business model is professional services with tiered engagements: a 1-week Diagnostic survey, a days-long Quick Proof of Concept, and ongoing Full-Service BI retainers. Newer revenue streams include AI Bootcamps, Fractional AI Team / fractional Chief AI Officer engagements, and ŷFL (ŷ-hat Forecast League) subscription tournaments run for universities and corporate clients. Distribution is direct enterprise sales supported by preferred-partner channels with Microsoft, Alteryx, Tableau, UiPath, DataRobot, Snowflake, Lockheed Martin, and Codaptive Labs, complemented by three Orange County user groups (growing to 250+ Tableau, 100+ Alteryx, and Power BI members) and academic professorships at UC Irvine's MSBA program and Swiss Hotel Management School. The firm has completed more than 2,000 BI and analytics projects across its history and reports Return On Analytics above 500% for private-sector clients with anchor accounts including Toyota Motors North America, VIZIO, Boeing Realty, Camden Property Trust, AvalonBay, KB Home, Brookfield Residential, Honda R&D Americas, and the City of Anaheim.

Name

Competitive Analytics

Legal name

Competitive Analytics

Website

https://competitiveanalytics.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Competitive Analytics is a boutique Orange County, California-based data analytics and AI consulting firm founded in 2000, serving Fortune 500 companies, SMBs, and governments across 28 industries via its registered DECIPHER™ methodology, delivering forecasting, price optimization, AI deployment, and fractional AI team services.

Ownership category

akta.pro rank

Product category

Analytics and AI Consulting Services

NAICS

Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industries

Data Analytics & Business Intelligence Services (BPAHALAC), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Business intelligence consulting
• Predictive analytics services
• Price optimization software
• AI enablement consulting
• Demand forecasting solutions

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Consulting Services: Bespoke data analytics and AI consulting engagements delivered through direct enterprise sales. Services include predictive analytics, price optimization, demand forecasting, performance analytics, strategic planning, and full-service BI. Engagement models range from diagnostic (1 week) to proof of concept (days-weeks) to ongoing full-service BI partnerships. Revenue is generated through project fees, retainer arrangements, and professional service engagements.
2. AI Bootcamps and Training: Custom executive, practitioner, and functional-team training programs built around client's industry, data, and tools. Programs include Executive AI Bootcamps, Practitioner Bootcamps, Functional Team Workshops, Build-Your-Own-Agent Labs, Custom Curriculum Design, and Ongoing AI Office Hours.
3. Fractional AI Team: Embedded AI team engagement model providing strategists, data scientists, ML engineers, prompt engineers, and agentic-AI architects. Includes embedded AI leadership (fractional CAIO), custom AI architecture, custom agentic AI bots, run & monitor services, and continuous updates.
4. ŷFL Forecast League Subscriptions: Forecast gamification platform offered as corporate leagues, university cohorts, or fully tailored forecast training programs. Revenue from hosting fees and customization.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels7 records

Core offering

Competitive Analytics delivers bespoke data analytics and AI consulting services and proprietary platforms to Fortune 500 companies, SMBs, and government clients across 28 industries. Its offerings integrate six disciplines (Economics, Data Science, Predictive Analytics, Business Intelligence, Artificial Intelligence, and Human Intelligence) into a single DECIPHER™ decision-intelligence framework, delivered through predictive analytics, price optimization, demand forecasting, performance analytics, strategic planning, AI deployment, and full-service BI engagements.

Product overview

Competitive Analytics offers a portfolio of proprietary platforms, AI solutions, and consulting services organized around its core DECIPHER™ brand and integrated AI/Analytics Ecosystems. The DECIPHER™ family includes the Price Optimization Platform (10–25% margin lifts, 400–1,200% ROI), the Thousand Point Strength Index (TPSI) macro-economic index, the DECIPHER™ Geo Map geospatial visualization, and the SEQOL quality-of-life tool. The AI Ecosystem (8 technology categories) and Analytics Ecosystem (20 technology categories) are modular deployment platforms covering the full AI and data stack from ingestion through visualization. AI-specific offerings include the seven-stage AI Enablement Platform, AI Bootcamps (executive, practitioner, and functional team training), and Fractional AI Team. The ŷFL Forecast League is a forecast gamification platform deployed in academic and corporate settings. Engagement is structured through a ladder from Diagnostic (~1 week) through Quick Proof of Concept (days) to Full Service BI (ongoing).

Differentiator

Problem solved

Functional benefit

Brands

• DECIPHER™: Proprietary methodology and analytics platform including TPSI (1000-Point Strength Index) for tracking and forecasting macro-economic indicators, microeconomic indicators, demographic variables, psychometric variables, stock market metrics, and public company KPIs.
• ŷFL — Forecast League

Products and services

• DECIPHER™ Price Optimization Platform Data-driven pricing optimization platform that maximizes margins while maintaining competitive positioning, delivering 10-25% margin lifts and 400-1,200% ROI across manufacturing, retail, and real estate applications. Built for clients seeking advanced mathematical optimization for pricing decisions.
• DECIPHER™ TPSI (Thousand Point Strength Index) Proprietary 1,000-point macro-economic index integrating over one million variables including macroeconomic indicators, microeconomic indicators, demographic variables, psychometric variables, stock market metrics, and public company KPIs into a single signal; 500 equals equilibrium. Custom TPSIs built for specific industries, submarkets, product segments, competitors, and consumer segments.
• DECIPHER™ Geo Map Interactive geospatial visualization dashboard built in Tableau for trade area analysis, site selection, and location-based decision-making.
• DECIPHER™ SEQOL Quality-of-life index and planning tool used by municipal governments for economic development and community planning.
• AI Enablement Platform Seven-stage AI capability development approach — Strategize, Design, Test, Deploy, Benchmark, Sustain, Evolve — for building durable enterprise AI competencies across executive, practitioner, and functional teams.
• AI Bootcamps Custom executive, practitioner, and functional-team training programs built around client industry, data, and tools — including Executive AI Bootcamps, Practitioner Bootcamps, Functional Team Workshops, Build-Your-Own-Agent Labs, and Custom Curriculum Design.
• Fractional AI Team Embedded AI team providing fractional Chief AI Officer leadership, custom AI architecture, custom agentic AI bots, production monitoring, and continuous updates without requiring internal hiring.
• AI Ecosystem Enterprise AI deployment ecosystem spanning eight categories: Enterprise AI Integrations, AI Agent Development Platforms, AI Orchestration & Agent Frameworks, AI Deployment & MLOps, Retrieval-Augmented Generation, AI Monitoring & Evaluation, Custom AI Business Applications, and Deployment Accelerators.
• Analytics Ecosystem Enterprise analytics deployment ecosystem organized across 20 categories: Methodologies, ERP, CRM, Cloud Platforms, Databases, Files & Productivity, Data Integration Platforms & ETL, Data Warehousing & Lakehouses, Analytics Engineering, BI Platforms & Visualization, Statistical Analytics, Predictive Analytics, Optimization & Decision Science, Geospatial Analytics, Real-Time Analytics, Financial Analytics, Forecasting Platforms, Data Storytelling, Collaboration & Deployment, and Monitoring & Governance.
• AI Deployment & AI as a Service (AIaaS) AI deployment methodology built on 12 core value drivers (The Duodecim): AI Expertise, Domain Expertise, Quick POC, Economics-Driven AI, AI-Driven Economics, AI Data Prep, Flexible Scope, Explainability, AI ROI, Guardrails, Rationalization, and Upskilling.
• ŷFL Forecast League Forecast gamification platform combining tournament-style competition with training programs; runs across UC Irvine's MSBA program, Swiss Hotel Management School, and corporate cohorts; tracks participants across 100+ forecasts using accuracy metrics (Brier scores, MAPE) and ROI scoring.
• Full Service BI Ongoing embedded BI partnership delivering analytics, measurement, and reporting that turns big data into faster, more confident decisions, structured as a continuous retainer relationship.
• ŷFL Corporate Leagues Custom corporate forecast training programs with tailored events, scoring, and league management to build team forecasting capabilities inside enterprise organizations.

Quantifiable outcome

• Return On Analytics >500% for private sector clients
• +7 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

AI capability13 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered core, featured and standard.

• MicrosoftcoreTechnology or IntegrationMore than a platform their work runs on — Microsoft teams up with them for in-store events and business productivity workshops, including the Office 365 SoCal Productivity Group and the Orange County Power BI User Group.
• AlteryxcoreTechnology or IntegrationWork side-by-side with Alteryx to deliver robust ETL solutions to companies from Fortune 100 to SMBs. Host the Orange County Alteryx User Group, which has grown from 6 members to over 100.
• TableaucoreTechnology or IntegrationTableau selected them to host the Orange County Tableau User Group, which has grown from 12 members to over 250. Help Tableau fulfill its mission of helping people see and understand data.
• University of California, IrvinecoreStrategic or Co-development PartnerUCI invited them to lecture for undergraduate, MBA, and executive education programs. David Savlowitz and Michael Ponton serve as adjunct professors in the Master of Science in Business Analytics program.
• UiPathfeaturedStrategic or Co-development PartnerUiPath is the global leader in agentic automation. They leverage UiPath to industrialize the analytics lifecycle: ingesting data from legacy systems, automating ETL and data preparation, triggering ML pipelines, and pushing predictive outputs into operational systems.
• Swiss Education Group / Swiss Hotel Management SchoolfeaturedStrategic or Co-development PartnerDavid Savlowitz serves as Visiting Professor teaching Data Driven Decision Making to undergraduate and graduate students. Launched innovative predictive gamification platform in Fall 2021.
• DataRobotstandardTechnology or IntegrationAutomated machine learning platform partner for predictive modeling deployments.
• SnowflakestandardTechnology or IntegrationCloud data platform partner for enterprise data warehousing and analytics.
• Lockheed MartinstandardTechnology or IntegrationAerospace and defense industry technology partner.
• Codaptive LabsfeaturedStrategic or Co-development PartnerThrough partnership with Codaptive Labs, share a curated library of large-language-model prompts spanning course design, simulation, critical thinking, writing, and prompt craft.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Palantir Technologies: Enterprise AI/data-platform company (Foundry, Gotham) that delivers predictive analytics, optimization, and decision intelligence to large organizations — broad incumbent whose productized platform competes against the firm's custom-built DECIPHER™ stack.
• Deloitte (Analytics & AI): Big Four professional-services firm with large-scale analytics, BI, and AI deployment practices for enterprise clients — broad incumbent offering overlapping BI and AI consulting capabilities.
• McKinsey & Company (QuantumBlack): Global management consultancy with a dedicated AI/analytics arm (QuantumBlack) serving Fortune 500 on data-driven transformation — represents the scaled incumbent that Competitive Analytics competes against at the high end.

Direct peers

• Tredence: Data analytics and AI solutions provider specializing in industry-specific AI/ML deployments, supply chain, and customer analytics — overlapping analytics-consulting offering and verticalized delivery model.
• LatentView Analytics: Data and analytics consulting firm serving global enterprises with predictive modeling, forecasting, and decision intelligence — directly comparable in service mix and Fortune 500 customer base.
• AbsolutData: AI and analytics services company providing forecasting, pricing optimization, and decision-intelligence solutions to enterprise clients — highly comparable in service lines such as price optimization and demand forecasting.
• Analytics8: Boutique analytics and data-strategy consultancy delivering BI, data warehousing, and advanced analytics for enterprises — similar boutique-services profile and Fortune 500 client mix.
• Civis Analytics: Data science consulting and software firm that helps organizations use data to make decisions across marketing, public sector, and operations — comparable analytics-consulting motion with proprietary methodology.
• Fractal Analytics: AI and analytics services firm providing data science, predictive analytics, and decision-intelligence consulting to Fortune 500 enterprises across multiple verticals — directly comparable boutique-to-mid-scale AI consultancy with similar target buyers.
• Tiger Analytics: AI and analytics consulting firm delivering forecasting, optimization, and AI/ML solutions to enterprise clients in retail, manufacturing, and financial services — near-identical service portfolio and Fortune 500 focus to Competitive Analytics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Competitive Analytics