Marketmind

What Marketmind does

Marketmind GmbH is a Vienna-headquartered marketing research, consulting, and data science firm founded in 1996 as a spin-off of the Vienna University of Economics and Business. Operating from offices in Vienna and Zürich, the company employs over 70 consultants and method specialists serving enterprise clients across the DACH region (Germany, Austria, Switzerland), with approximately 50% of revenue generated outside Austria and team members drawn from eight countries. Its client roster includes Lufthansa Group, Raiffeisen Bank, Swisscom, A1 Telekom Austria, OMV, Generali, REWE Group, XXXLutz, the Austrian Red Cross, and Tirol Werbung, spanning telecommunications, banking, aviation, energy, retail, insurance, tourism, and public-sector buyers.

The company's core technology stack is anchored by marAia (marketmind Audience insights assistant), a proprietary AI-powered marketing research platform launched in 2025 that makes study knowledge queryable through a dialog interface. MarAia combines client first-party studies, a Consumer Study built on 70,000 synthetic target personas, and AI-trained company-specific target-group logic, with a traffic-light reliability system tied to source citations. It is complemented by a portfolio of proprietary methods developed in-house, including the NEO segmentation algorithm, RIM-Weighting methodology, the ELWS analysis platform, and the IDEA data enrichment framework. Supporting service lines include UX-Research, Brand Compass, Segmented Marketing, and bespoke marketing consulting.

Marketmind generates revenue primarily through customized, project-based professional services engagements and multi-year contracts with enterprise clients, with marAia adding a subscription or access-based recurring revenue stream. Pricing is quote-based and not publicly disclosed. The firm is independently owned by its two managing directors, Dr. Verena Priemer and Dr. Gereon Friederes, and has operated under a collegial, flat-hierarchy management model since 2018. The company is registered as a private limited company (Gesellschaft mit beschränkter Haftung) under Austrian law and has no disclosed external investment.

Name

Marketmind

Legal name

marketmind GmbH

Website

https://marketmind.at

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Marketmind GmbH is a Vienna-based marketing research, consulting, and data science firm serving enterprise clients across the DACH region. It combines proprietary AI tooling (marAia), custom segmentation algorithms, and senior consulting teams to deliver brand tracking, UX research, and audience insights to blue-chip brands.

Ownership category

akta.pro rank

Product category

Marketing Research and Consulting

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Go-to-Market (GTM) Strategy & Planning (MPAAAFAA), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Marketing research services
• Marketing consulting
• Data science analytics
• Customer segmentation
• Brand tracking

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Consulting Services: Professional consulting services for marketing strategy, brand management, and customer experience optimization. Revenue generated through project-based consulting engagements with enterprise clients across DACH region.
2. Marketing Research Services: Market research and audience insights services including UX research, segmentation studies, brand tracking, and campaign effectiveness measurement. Billed per study or as part of ongoing research partnerships.
3. marAia AI Platform: AI-powered research assistant platform for activating and accessing market research knowledge. Delivered as a cloud-based subscription or access model to enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Marketmind provides marketing research, marketing consulting, and data science services to enterprise clients in the DACH region, including UX research, customer segmentation, brand tracking, and strategic brand management. The firm complements these services with marAia, a proprietary AI-powered marketing research platform that makes study knowledge accessible through a dialog-based interface. Engagements are customized and project-based, with international revenue accounting for 50% of total revenue.

Product overview

Marketmind offers a portfolio of marketing research, data science, and consulting services. The core product is marAia, an AI-powered platform that serves as an intelligent assistant for accessing and querying marketing research studies and audience insights through natural language dialog. This is complemented by specialized service offerings including UX-Research for user experience analysis, Brand Compass for strategic brand management, and Segmented Marketing for data-driven audience targeting. The company provides end-to-end marketing consulting spanning research design, data integration, and strategic implementation across the DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• marAia: marAia (marketmind Audience insights assistant) is an AI-powered marketing research platform that bundles studies, provides target group knowledge, and delivers founded answers in dialogue: understandable, audience-based, and immediately deployable. It is a protected brand of marketmind GmbH and an artificial intelligence that bundles client data, provides target group knowledge, and delivers grounded answers.

Quantifiable outcome

• Raiffeisen Bank: Over 350 scenario tests annually identifying systematic breaks in online customer journeys
• +4 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• GfK (Growth from Knowledge): Headquartered in Nuremberg, GfK is one of Europe's largest market research and consumer insights firms, serving global brands with consumer panels, retail measurement, and analytics — directly overlapping with Marketmind's research and segmentation offerings, but at significantly greater scale and global footprint.
• Ipsos: Paris-headquartered global market research and consulting firm covering brand, advertising, customer experience, and segmentation — comparable in service mix (research + consulting) to Marketmind, with broader geographic reach.
• Forrester Research: Global research and advisory firm serving marketing, customer experience, and technology leaders with syndicated research and consulting — adjacent peer given shared research-plus-advisory business model.
• Kantar: Global data, insights and consulting company operating divisions such as Kantar Brand and Worldpanel — overlaps with Marketmind's brand tracking, segmentation, and consumer research capabilities across multiple categories.

Direct peers

• YouGov: Research and data analytics firm with panel-based consumer and brand tracking offerings in DACH — competes for the same enterprise brand tracking and audience insights budgets as Marketmind.
• Sinus Markt- und Sozialforschung GmbH: Heidelberg-based market and social research firm specializing in segmentation (Sinus-Milieus), target group analysis, and brand strategy for DACH clients — a close direct peer given shared DACH focus and segmentation-led consulting.
• Statista GmbH: Hamburg-based data and insights platform serving global brands with market data, consumer surveys, and research reports — overlapping with Marketmind's role as data-driven insights provider to enterprise marketing teams.
• Resultate Forschung & Beratung: Düsseldorf-based research and consulting firm offering marketing research, segmentation, and brand consulting with strong DACH enterprise client base — closely comparable in scale, service mix, and target market.

Emerging players

• Appinio: Hamburg-born tech-enabled consumer insights platform offering self-service market research to enterprises — an emerging player using automation to compete for the same DACH brand insights budgets Marketmind serves.

Regional players

• Kontrast Personalberatung / Kontrast Research: German consumer and market research firm serving brands with custom quantitative and qualitative studies — comparable DACH-focused boutique research and consulting outfit, similar in scale and go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marketmind-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marketmind